We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. Unsend Email GetResponse
One of the names that get floated around when talking about email marketing software is GetResponse.
It is among those tools that has actually been around since forever however continues to perform year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its functions and discuss its main strengths and weak points.
By the end, you ought to be able to identify if GetResponse is effective enough to utilize for your company.
What is GetResponse? Unsend Email GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, along with email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a basic landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with functions such as autoresponders, basic division, and more. Their free forever plan is also on the generous side, offering users with a landing page/website builder, signup forms and popups, and endless email sends.They also provide a generous 50% discount rate to NGOs.
GetResponse rates
There are 6 pricing plans:
- Getresponse Free –this totally free plan lets you use a cut-down variation of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 monthly and lets you send an endless number of emails to approximately 1,000 customers
- Marketing Automation – beginning at $59 per month for as much as 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 each month for as much as 1,000 subscribers.
- Max – custom pricing
- Max2 – custom-made prices.
As you include more subscribers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 monthly to utilize GetResponse with a list consisting of 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that provide advanced features (more on these in a moment). With these plans, precise prices depends upon requirements and list size –if you‘re interested in using either of them, you‘ll require to call GetResponse to schedule a demonstration, discuss your needs and negotiate rates.
GetResponse ‘Max‘ plans
Decent discount rates are readily available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for 30 days free of charge, via a trial that you can access here.
Secret distinctions between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a series of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – probably GetResponse’s standout function, the automation builder (which allows you to develop complex autoresponder series based on user behaviour) is only totally available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you increase the prices ladder.
- Live webinars – this performance is not offered at all on the ‘Email Marketing‘ plan and the number of webinar participants is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order healing feature (which instantly sends out reminder emails to your site visitors who do not complete an order) is just available on the ‘Ecommerce Marketing‘ plan or higher.
The very same chooses order verification e-mails.
- SMS marketing – the choice to send out marketing text is just readily available on the ‘Max‘ plans.
- Assistance – phone support is only readily available on the Max2 plan, on which you likewise get a dedicated account supervisor (or ‘ Client Experience Manager‘, to utilize the GetResponse term).
I‘ll talk about these functions in more depth as I advance through the review– but first, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually typically differed from a few of its key rivals‘ offerings in that unlike some of them especially Mailchimp and AWeber it didn’t offer an totally complimentary plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually changed – you now have the option of using the platform totally free indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this complimentary version of GetResponse includes some lovely decent functions – the plan lets you gain access to core email marketing functions, the full variety of templates, a website builder and a landing page builder.
To use this plan your list must be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Considerably, you won’t have the ability to use any autoresponders or automation features on this plan at all.
{ However even so, the free plan represents a great way to attempt the product out and to start with email marketing particularly if you have a small list and simply wish to send out newsletters occasionally to it. | Even so, the free plan represents a excellent method to try the item out and to get going with email marketing particularly if you have a little list and simply want to send out newsletters periodically to it.
GetResponse‘s most important features:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s most important features:.
- Drag and Drop email editor: Creating marketing emails and newsletters is easy. Drag content blocks on the canvas and edit them directly. Add unique aspects like images, video and items to your emails.
- Email templates: GetResponse includes 120+ email templates. You can conserve design templates for future usage, design in HTML, or construct your own design from scratch.
- Funnel builder: Produce total sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse is full of email automation functions. Develop drip projects, set off emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The foundation of every successful project is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and immediately utilize the best variation as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not require separate hosting.
- Client assistance: GetResponse has a responsive assistance team. There is a knowledge base, a help center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized integrations with the GetResponse API or Zapier.
Try GetResponse totally free here.
GetResponse Review: the information
Now to the part you‘ve been waiting for. We‘re going to review the core GetResponse functions and see if they‘re the best fit for you.
Getresponse Email Marketing
Creating your first email is smooth with GetResponse. They‘ve thought about the user experience. I was able to establish my first email within 10 minutes and it felt really instinctive.
Style your very first email with GetResponse.
As soon as you develop a free account, you can straight begin developing your real email. Click ‘ Style message‘, and you‘re welcomed by over 120+ email design templates. Nice!
GetResponse has 7 classifications of email design templates. For instance, you can ‘educate, promote, invite‘ your customers. State you like an email design template, press “ conserve“ and it shows up in ‘My templates‘ tab to reuse later.
After you pick a design template, you begin personalizing your email in the email builder.
The GetResponse email editor is loaded with functions, yet never ever overwhelming. All the modifying alternatives are shown when you require them. So it‘s all really user-friendly.
Traditional HTML code fans can begin based on an HTML style or code it from scratch, however that isn’t required at all. It is great to understand that there is also an alternative for custom HTML blocks inside the drag and drop design template builder.
Drag & drop email editor alternatives.
In the layout section, you choose the structure and look of your email. Set up the number of columns you want, fundamental colors, etc. The primary editing is made with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My preferred part of the email editor is that you can conserve blocks and sections. I always utilize the very same aspects for headers, footers, and some text/images combos. In my next email, I conserve a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s complimentary stock images (!) collection.
For videos, you just get in the (Youtube) link and it‘ll show up ingrained in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can add items into your email from your online shop. Provided you link with your ecommerce platform like Shopify the items are right there. And even include a ‘ suggested products‘ area‘ for that additional touch.
Establishing your email for success
On a single page, you create the whole email. Add subject lines, sender email address, and select the best email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking snippet, however also deals with a Google Analytics combination.
With eCommerce tracking you know which campaigns drive revenue and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You create the email similar to typical newsletter styles, however then trigger them to be sent as an autoresponder.
The scheduling gives you manage over email delivery. You can pick to send the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you do not desire the autoresponder to head out. For instance on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this option on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation templates to get you started. Because we are reviewing, I am making a ‘welcome‘ automation for you.
Developing a consumer welcome automation
On to create automation to welcome my brand-new customers. I begin with pre-made automation design template. And after a few clicks I currently have this:
I know, it looks remarkable. When you focus on the automation circulation, you understand GetResponse has actually done half the work for you. It‘s simple to change everything like you desire it.
The automation editor has conditions and actions. When a consumer purchases something from you (condition), you set off an email (action). My very first action is sending a welcome email. You can add as lots of e-mails and conditions as you desire.
For this email campaign, I have actually produced a flow where my brand-new clients get two emails in two days. Then, for my convenience, I separate consumers who clicked my email. When the project begins, GetResponse keeps an eye on all of this instantly.
My score for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. Once you do, you have the power to build complete consumer journeys. Produce your own automation, develop customer profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notices
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a little tweaking, you can construct your own automation with accuracy.
Sign up for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing project. So that consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Construct your email list (or leads)
- Offer items
- Promote a webinar
Start with a new lead magnet or use one from the 17 templates GetResponse offers. As soon as you‘ve selected your lead magnet, you can build out your funnel.
The entire funnel building procedure is guided. You get tips of what to do at each action and don’t forget anything. GetResponse for instance tells you not to forget a thank you page, and straight provides a thank you page design template. Smart!
How to develop a conversion funnel
As your first step, you‘ll create a signup landing page. Pick the template, fine-tune your copy and style, and release the page.
You‘ll create the thank-you page, followed by a promo email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
You get all your important statistics to monitor your campaign‘s progress. Display signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the abandoned cart healing feature, you‘ll have to select greater plans.
I adore that I can create a entire funnel in one control panel, all with the capability to track important stats. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You build a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a couple of questions and GetResponse will instantly generate a customized website.
Other website structure alternatives consist of:
Widgets (forms, chat boxes, rate tables, etc)
Website colors and themes
Including logos and images
After adjusting the builder for simply 5 minutes, I was able to develop a good homepage with very little effort.
The builder lets you edit everything on the page. You can change font styles, text sizes, add/remove images, reposition aspects, adjust padding and more.
There‘s a separate menu for adding and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor reveals additional personalization when you select a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars included.
Establishing a webinar is simple.
After choosing your title, you include time, date, and duration of the webinar. You choose which contact list you‘ll include your registrants to. You can add autoresponders for registrants to solve after they register.
After everything is set to go, GetResponse will produce a webinar link to drive people to register for your webinars.
Now you can send welcomes to your contact list, manage other webinars, and track webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, surveys, Q&A and whiteboard.
If you want to show a function or product you can live-share your screen. If I‘m looking to sell a item, I can include a call to action straight in the webinar.
People who are already using email marketing and webinars in different platforms will enjoy the truth that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The event is hosted inside the GetResponse app. They also have a mobile app you can utilize to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of free of charge in all plans. The landing page builder presently provides 198 design templates. To be sincere, I ‘d stick to the latest 100 design templates, some of the older ones … look actually old.
After choosing a landing page design template you can begin modifying. The editing experience is various from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, etc.
In the beginning, I thought I desired the icons to be identified. However after playing around a bit you‘ll rapidly know what is what and grab the right elements.
What I like about the landing page builder is you can develop A/B variants of your landing page from the beginning. The top left corner of the page lets you create as many variations as you desire, together with forms and thank-you pages. Unsend Email GetResponse
Landing page setup
After you‘re pleased with your page style. You can add SEO, URL, and email list settings.
What comes next is most likely my preferred part. As with your emails, you set up analytics and web event tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Naturally, some specialized landing page software has more elegant functions. If GetResponse can offer their builder a little bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse due to the fact that you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that should have a reference are:
SMS marketing, Web push alerts, Paid advertisements, and Livechat.
GetResponse is effective beyond email marketing. It lets you establish complete funnels to transform visitors into consumers. The story doesn’t end here. To examine an email marketing platform you need to look at consumer assistance and rates plans.
GetResponse: The Excellent and the Bad
There are many factors to judge email marketing platforms on. GetResponse is a high-quality option for a great deal of people, but delving into its virtues and flaws will help expose whether it is a great fit for your organization in particular.
What GetResponse Is Proficient at
GetResponse is designed to assist you develop and carry out impactful email marketing projects in line with your sales method. The tool is rich in features while still being easy to use for people with differing skill levels.
Relieve of use: GetResponse is especially kind to beginners to the world of email marketing. Its control panel and user interface are simple to navigate and distraction-free. What‘s more, the platform has an excellent assisted onboarding procedure, strolling you through the process of developing your first email campaign with practical videos. Plus, its design templates and drag-and-drop builder make creating e-mails and landing pages basic.
This is all accentuated by GetResponse‘s 24/7 chat assistance. Its associates are educated, useful, and quick to respond to requests. Newbies and advanced users alike can get assistance in an instant.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has ended up being a lot more than an email marketing tool— you can utilize it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with straight away. Automation is essential if you wish to utilize customization at scale.
GetResponse‘s tactical, sequential method to email marketing has many benefits for users. Support and convert leads with extremely targeted campaigns. Build engagement and customer commitment through appropriate messaging. And develop landing pages to gather lots of interested subscribers and turn one-time visitors into loyal clients.
Quality autoresponders: With GetResponse, you have the ability to kick back and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to use that almost any person can establish an innovative automation tree in minutes. Adapt pre-built series or develop your own from scratch.
The automation features also permit advanced division. Produce lists of subscribers with similar qualities or habits, then send individualized messaging at the recipient‘s chosen time. Naturally, this level of personalization indicates that recipients are more likely to react and act.
Liberty to create: GetResponse enables you to create professional-looking emails with ease. Users enjoy the vast variety of email design templates readily available, however you can also utilize the super smooth drag-and-drop editor to customize emails to match your branding. It‘s also simple to find and reuse design components from emails that have succeeded in the past. Either way, it‘s simple to make your e-mails stick out, even with limited or no style abilities.
Strong reporting: GetResponse has top-notch analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be super detailed, all the way down to the actions of specific customers. The tool even builds up in-depth profiles for you to assist you make future projects more targeted. Email analytics are updated in real-time and let you gather insights on project performance, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a superior email marketing tool, GetResponse still has some notable imperfections. Let‘s take a look at those so you can judge if any of these are offer breakers for your company.
Combination constraints: When you execute a new tool, you desire something that suits your existing tech stack quickly. This is an area where GetResponse falls brief. While it can get in touch with over 120 different apps and pieces of software, there are some noteworthy omissions, especially with job management platforms. And some essential combinations like PayPal and Eventbrite can just be achieved through Zapier, which may not be as reputable as a native combination.
Non-responsive landing page design: Having a built-in landing page builder is a big aid, however GetResponse‘s tool doesn’t instantly create mobile-friendly variations. Therefore, you have to develop the landing page view for mobile visitors separately. This seems like a big miss out on, given that a lot of of your visitors are likely to wind up at your landing page on their mobile devices.
User-side mobile concerns: Furthermore, the drag-and-drop editor is challenging to use on mobile. Aside from making small, primary modifications, it‘s not likely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is really capable at revealing you development and analysis of your campaigns.
Plan constraints: GetResponse‘s standard plan used to consist of more automation features, but ultimately made those only available on higher-cost plans. took this away, much to the discouragement of long-time consumers. To unlock innovative automation and division, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 per month for as much as 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has outstanding support alternatives and – importantly you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve just got a quick concern, you typically do not want to need to phone somebody or complete a type and wait for an response. That‘s why live chat is such a useful tool for software assistance. GetResponse supplies 24/7 live chat assistance. And it‘s not just a chatbot, you can speak to a genuine human who can resolve more complex problems.
Assist Center
While live chat is the main assistance choice available, a quick click of the enigma button on the homepage takes you to the additional help alternatives. You can pick to:
- Fill out a fast form to email GetResponse
- Browse product in the Aid
There is no obvious way to phone GetResponse, although you do get a devoted account manager if you pick the Business plan.
Aside from video trips, the Aid Center, and all the customer support alternatives, you can also register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training materials do not simply assist you get the most out of GetResponse, they likewise assist you improve your total marketing skills. Existing course titles include:
- Email Marketing 101 for Blog writers
- List Structure Course
- Necessary Landing Page Course
GetResponse Review – Verdict
Overall, GetResponse is terrific.
Its marketing automation feature is advanced than many other choices on the market. Its email marketing, reporting, and landing page/form home builders are likewise quite effective. It likewise lets you host webinars internally and create dynamic conversion funnels.
All that said, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer provides phone assistance. We checked the 24/7 live chat option and while fantastic, lots of entrepreneur would still like to be able to call.
This program also has a basic limit of 500 participants for its webinars include. This positions a big constraint on many companies, however specifically huge ones. They are more likely to have a big audience that far goes beyond 500 individuals.
Lastly, although not a huge problem, the reality that a number of the GetResponse integrations rely on Zapier is hardly perfect.
We suggest giving the totally free trial a spin. The platform has a lot to offer if you pick the best plan for you. Unsend Email GetResponse