We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. Moto Press GetResponse
However, among the names that gets drifted around when speaking about email marketing software is GetResponse.
It is among those tools that has been around given that forever but continues to perform year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its functions and discuss its main strengths and weaknesses.
By the end, you ought to be able to figure out if GetResponse is effective enough to use for your business.
What is GetResponse? Moto Press GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, as well as email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a basic landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with functions such as autoresponders, standard segmentation, and more. Their totally free forever plan is also on the generous side, providing users with a landing page/website builder, signup forms and popups, and endless email sends.They also offer a generous 50% discount to NGOs.
Attempt GetResponse free of charge
GetResponse prices
There are six pricing plans:
- Getresponse Free –this totally free plan lets you use a cut-down variation of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 each month and lets you send an limitless number of emails to approximately 1,000 subscribers
- Marketing Automation –starting at $59 each month for as much as 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 monthly for approximately 1,000 customers.
- Max – custom-made rates
- Max2 – customized prices.
As you add more subscribers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 each month to use GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that offer sophisticated functions (more on these in a moment). With these plans, specific pricing depends upon requirements and list size –if you have an interest in using either of them, you‘ll need to contact GetResponse to set up a demo, discuss your requirements and work out prices.
GetResponse ‘Max‘ plans
Good discounts are readily available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for 30 days free of charge, through a trial that you can access here.
Key distinctions in between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a range of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – perhaps GetResponse’s standout function, the automation builder (which permits you to build complicated autoresponder series based on user behaviour) is only totally offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you increase the prices ladder.
- Live webinars – this functionality is not readily available at all on the ‘Email Marketing‘ plan and the number of webinar attendees is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can just use these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order healing feature (which immediately sends suggestion emails to your website visitors who don’t finish an order) is just offered on the ‘Ecommerce Marketing‘ plan or greater.
The same opts for order verification emails.
- SMS marketing – the option to send out marketing text messages is only readily available on the ‘Max‘ plans.
- Support – phone assistance is only available on the Max2 plan, on which you also get a devoted account supervisor (or ‘ Consumer Experience Manager‘, to use the GetResponse term).
I‘ll discuss these functions in more depth as I progress through the review– but initially, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has typically varied from some of its essential competitors‘ offerings because unlike some of them notably Mailchimp and AWeber it didn’t offer an totally free plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that situation has actually changed – you now have the alternative of using the platform free of charge forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this complimentary variation of GetResponse features some pretty good features – the plan lets you gain access to core email marketing features, the full variety of design templates, a website builder and a landing page builder.
Nevertheless, to use this plan your list must be smaller than 500 records in size, and your newsletters will include GetResponse branding. Considerably, you won’t have the ability to use any autoresponders or automation functions on this plan at all.
{ But even so, the complimentary plan represents a excellent way to try the product out and to start with email marketing especially if you have a little list and just want to send out newsletters sometimes to it. | Even so, the complimentary plan represents a great way to attempt the product out and to get going with email marketing especially if you have a small list and just desire to send out newsletters periodically to it.
GetResponse‘s essential features:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s essential functions:.
- Drag and Drop email editor: Producing marketing emails and newsletters is simple. Drag material blocks on the canvas and edit them directly. Include unique aspects like images, video and items to your e-mails.
- Email templates: GetResponse includes 120+ email templates. You can save templates for future usage, design in HTML, or develop your own design from scratch.
- Funnel builder: Produce total sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse is full of email automation features. Develop drip campaigns, triggered emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The backbone of every successful project is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and instantly utilize the very best variation as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t require different hosting.
- Client support: GetResponse has a responsive support group. There is a knowledge base, a help center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom integrations with the GetResponse API or Zapier.
Attempt GetResponse for free here.
GetResponse Evaluation: the details
Now to the part you‘ve been waiting for. We‘re going to examine the core GetResponse features and see if they‘re the right fit for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They‘ve thought of the user experience. I was able to set up my first email within 10 minutes and it felt truly instinctive.
Style your very first email with GetResponse.
Once you create a free account, you can straight start designing your real email. Click on ‘ Style message‘, and you‘re welcomed by over 120+ email templates. Nice!
GetResponse has 7 classifications of email design templates. You can ‘ inform, promote, welcome‘ your consumers. Say you like an email design template, press “ conserve“ and it shows up in ‘My templates‘ tab to recycle later.
After you select a design template, you start personalizing your email in the email builder.
The GetResponse email editor is packed with functions, yet never frustrating. All the editing choices are shown when you need them. So it‘s all extremely user-friendly.
Traditional HTML code fans can start based upon an HTML design or code it from scratch, but that isn’t required at all. It is good to know that there is also an choice for custom-made HTML obstructs inside the drag and drop template builder.
Drag & drop email editor options.
In the layout area, you decide the structure and appearance of your email. Establish the number of columns you desire, fundamental colors, and so on. The primary modifying is made with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My favorite part of the email editor is that you can save blocks and sections. I constantly use the same components for headers, footers, and some text/images combos. So in my next email, I save a lot of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s complimentary stock images (!) collection.
For videos, you simply enter the (Youtube) link and it‘ll show up ingrained in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can add products into your email from your online shop. Offered you link with your ecommerce platform like Shopify the items are right there. And even include a ‘ suggested products‘ section‘ for that extra touch.
Setting up your email for success
On a single page, you develop the entire email. Add subject lines, sender email address, and select the right email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking snippet, however also works with a Google Analytics combination.
With eCommerce tracking you know which projects drive profits and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You produce the email much like regular newsletter designs, however then trigger them to be sent out as an autoresponder.
The scheduling gives you control over email shipment. You can choose to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your preference. You can untick the days of the week when you do not desire the autoresponder to go out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this option on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation design templates to get you started. Due to the fact that we are examining, I am making a ‘welcome‘ automation for you.
Developing a customer welcome automation
On to develop automation to welcome my new clients. I begin with pre-made automation template. And after a few clicks I already have this:
I understand, it looks remarkable. When you focus on the automation circulation, you understand GetResponse has actually done half the work for you. It‘s easy to alter everything like you want it.
The automation editor has conditions and actions. When a client buys something from you (condition), you trigger an email (action). My very first action is sending out a welcome email. You can add as many e-mails and conditions as you desire.
For this email campaign, I have actually developed a circulation where my new consumers get 2 e-mails in two days. For my benefit, I separate consumers who clicked on my email. As soon as the project begins, GetResponse keeps an eye on all of this instantly.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. But once you do, you have the power to develop total customer journeys. Develop your own automation, develop customer profiles and individualize emails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a little tweaking, you can build your own automation with precision.
Sign up for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing campaign. That consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Construct your email list (or leads)
- Sell items
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 design templates GetResponse offers. Once you‘ve chosen your lead magnet, you can build out your funnel.
The entire funnel building procedure is directed. You get ideas of what to do at each step and do not forget anything. GetResponse for example tells you not to forget a thank you page, and straight offers a thank you page template. Smart!
How to produce a conversion funnel
As your primary step, you‘ll create a signup landing page. Pick the template, modify your copy and style, and release the page.
You‘ll develop the thank-you page, followed by a promotion email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your vital statistics to monitor your project‘s development. Display signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart recovery function, you‘ll have to select higher plans.
I adore that I can create a entire funnel in one dashboard, all with the capability to track essential stats. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their latest addition to the platform.
You construct a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a few concerns and GetResponse will automatically generate a personalized website.
Other website structure options consist of:
Widgets (forms, chat boxes, cost tables, and so on)
Website colors and styles
Including logos and images
After adjusting the builder for simply 5 minutes, I was able to create a decent homepage with minimal effort.
The builder lets you modify whatever on the page. You can change fonts, text sizes, add/remove images, rearrange elements, change cushioning and more.
There‘s a separate menu for including and modifying pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows further customization when you select a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars consisted of.
Establishing a webinar is simple.
After selecting your title, you add time, date, and period of the webinar. Then you choose which contact list you‘ll add your registrants to. You can add autoresponders for registrants to get right after they register.
After everything is set to go, GetResponse will develop a webinar link to drive individuals to register for your webinars.
Now you can send invites to your contact list, handle other webinars, and monitor webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, polls, Q&A and whiteboard.
If you want to reveal a function or item you can live-share your screen. If I‘m wanting to sell a item, I can include a call to action directly in the webinar.
People who are currently using email marketing and webinars in various platforms will enjoy the reality that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The occasion is hosted inside the GetResponse app. They also have a mobile app you can use to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included for free in all plans. The landing page builder presently offers 198 templates. Although to be truthful, I ‘d stay with the newest 100 templates, a few of the older ones … look truly old.
After selecting a landing page template you can start editing. The editing experience is various from the email creator.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, etc.
In the beginning, I believed I wanted the icons to be identified. But after messing around a bit you‘ll rapidly know what is what and grab the best elements.
What I like about the landing page builder is you can create A/B versions of your landing page from the beginning. The top left corner of the page lets you develop as numerous versions as you desire, together with forms and thank-you pages. Moto Press GetResponse
Landing page setup
After you‘re pleased with your page style. You can include SEO, URL, and email list settings.
What follows is most likely my preferred part. As with your emails, you set up analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Obviously, some specialized landing page software has more elegant functions. If GetResponse can give their builder a little bit of a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse because you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that deserve a reference are:
SMS marketing, Web push notifications, Paid ads, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you establish total funnels to transform visitors into consumers. The story does not end here though. To evaluate an email marketing platform you need to take a look at client assistance and rates plans.
GetResponse: The Excellent and the Bad
There are many aspects to judge email marketing platforms on. GetResponse is a high-quality option for a lot of individuals, but delving into its virtues and flaws will help reveal whether it is a great suitable for your company in particular.
What GetResponse Is Good At
GetResponse is created to help you produce and perform impactful email marketing campaigns in line with your sales technique. The tool is abundant in functions while still being easy to use for people with varying ability levels.
Reduce of use: GetResponse is particularly kind to newcomers to the world of email marketing. Its control panel and user interface are simple to navigate and distraction-free. What‘s more, the platform has an outstanding assisted onboarding process, walking you through the process of building your very first email project with valuable videos. Plus, its templates and drag-and-drop builder make designing e-mails and landing pages simple.
This is all emphasized by GetResponse‘s 24/7 chat support. Its reps are well-informed, useful, and fast to react to demands. Newbies and advanced users alike can get support in an instant.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has actually ended up being a lot more than an email marketing tool— you can utilize it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with immediately. Automation is essential if you want to use personalization at scale.
GetResponse‘s tactical, sequential approach to email marketing has numerous advantages for users. Support and convert leads with extremely targeted campaigns. Construct engagement and consumer commitment through appropriate messaging. And develop landing pages to collect lots of interested subscribers and turn one-time visitors into devoted clients.
Quality autoresponders: With GetResponse, you have the ability to sit back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to use that almost any person can set up an sophisticated automation tree in minutes. Adjust pre-built sequences or construct your own from scratch.
The automation features also allow for innovative segmentation. Produce lists of subscribers with similar qualities or behaviors, then send out tailored messaging at the recipient‘s preferred time. Naturally, this level of personalization indicates that recipients are most likely to respond and do something about it.
Freedom to develop: GetResponse enables you to develop professional-looking e-mails with ease. Users like the huge number of email design templates readily available, but you can likewise utilize the super smooth drag-and-drop editor to customize emails to match your branding. It‘s likewise simple to discover and recycle design elements from emails that have actually achieved success in the past. Either way, it‘s simple to make your e-mails stand out, even with restricted or no design abilities.
Strong reporting: GetResponse has first-rate analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be incredibly comprehensive, all the way down to the actions of individual customers. The tool even develops in-depth profiles for you to assist you make future campaigns more targeted. Email analytics are upgraded in real-time and let you gather insights on campaign efficiency, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a superior email marketing tool, GetResponse still has some noteworthy imperfections. Let‘s analyze those so you can evaluate if any of these are deal breakers for your organization.
Combination limitations: When you execute a new tool, you want something that fits into your existing tech stack easily. This is an area where GetResponse falls brief. While it can connect with over 120 different apps and pieces of software, there are some significant omissions, especially with project management platforms. And some crucial integrations like PayPal and Eventbrite can only be accomplished through Zapier, which may not be as dependable as a native combination.
Non-responsive landing page design: Having a built-in landing page builder is a substantial help, but GetResponse‘s tool does not immediately create mobile-friendly versions. Therefore, you have to create the landing page view for mobile visitors independently. This seems like a huge miss out on, considered that a lot of of your visitors are most likely to end up at your landing page on their mobile devices.
User-side mobile issues: Moreover, the drag-and-drop editor is tough to utilize on mobile. Aside from making small, simple changes, it‘s not likely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is really capable at showing you progress and analysis of your campaigns.
Plan constraints: GetResponse‘s basic plan used to consist of more automation features, but ultimately made those only available on higher-cost plans. took this away, much to the discouragement of long-time consumers. To open advanced automation and division, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 per month for up to 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has excellent support options and – notably you can get help at any time of the day or night.
Live chat 24/7
If you have actually only got a fast question, you normally do not wish to have to phone somebody or submit a form and wait for an answer. That‘s why live chat is such a helpful tool for software assistance. GetResponse offers 24/7 live chat assistance. And it‘s not simply a chatbot, you can talk to a genuine human who can fix more complex problems.
Help Center
While live chat is the main support choice on offer, a fast click of the enigma button on the homepage takes you to the additional aid choices. You can select to:
- Fill out a quick type to email GetResponse
- Search material in the Aid Center
There is no obvious way to phone GetResponse, although you do get a dedicated account manager if you pick the Business plan.
Aside from video tours, the Assistance Center, and all the consumer support choices, you can likewise sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training materials don’t simply help you get the most out of GetResponse, they likewise assist you enhance your overall marketing abilities. Current course titles consist of:
- Email Marketing 101 for Blog writers
- List Building Course
- Necessary Landing Page Course
GetResponse Evaluation – Verdict
Overall, GetResponse is excellent.
Its marketing automation feature is advanced than the majority of other choices on the market. Its email marketing, reporting, and landing page/form home builders are also rather effective. It likewise lets you host webinars internally and create dynamic conversion funnels.
All that stated, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer uses phone support. We tested the 24/7 live chat choice and while terrific, numerous business owners would still like to be able to call.
This program also has a basic limit of 500 participants for its webinars include. This positions a big restraint on lots of businesses, however particularly huge ones. They are more likely to have a big audience that far exceeds 500 people.
Finally, although not a big problem, the fact that much of the GetResponse combinations rely on Zapier is barely perfect.
We suggest providing the free trial a spin. The platform has a lot to provide if you select the ideal plan for you. Moto Press GetResponse