We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. Call GetResponse
Nevertheless, one of the names that gets floated around when discussing email marketing software is GetResponse.
It is among those tools that has been around since forever however continues to deliver the goods year in and out.
In this GetResponse review, we‘ll try to break down the tool into its features and discuss its main strengths and weak points.
By the end, you should be able to determine if GetResponse is powerful enough to utilize for your company.
What is GetResponse? Call GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, along with email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a easy landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with functions such as autoresponders, fundamental division, and more. Their complimentary forever plan is also on the generous side, offering users with a landing page/website builder, signup forms and popups, and endless email sends.They also offer a generous 50% discount to NGOs.
GetResponse rates
There are six prices plans:
- Getresponse Free –this totally free plan lets you utilize a cut-down version of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 per month and lets you send out an limitless number of emails to as much as 1,000 subscribers
- Marketing Automation – beginning at $59 per month for as much as 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 each month for up to 1,000 subscribers.
- Max – customized prices
- Max2 – customized prices.
As you add more customers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 each month to use GetResponse with a list consisting of 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that provide innovative functions (more on these in a moment). With these plans, specific rates depends on requirements and list size –if you‘re interested in utilizing either of them, you‘ll require to call GetResponse to arrange a demo, discuss your requirements and work out pricing.
GetResponse ‘Max‘ plans
Good discounts are offered if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for 1 month for free, via a trial that you can access here.
Key distinctions in between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a range of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – probably GetResponse’s standout function, the automation builder (which enables you to construct complicated autoresponder series based on user behaviour) is only totally readily available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you increase the prices ladder.
- Live webinars – this functionality is not offered at all on the ‘Email Marketing‘ plan and the number of webinar attendees is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order healing feature (which automatically sends tip emails to your site visitors who don’t finish an order) is just available on the ‘Ecommerce Marketing‘ plan or higher.
The same goes for order confirmation e-mails.
- SMS marketing – the option to send out marketing text messages is just offered on the ‘Max‘ plans.
- Support – phone assistance is only offered on the Max2 plan, on which you also get a dedicated account manager (or ‘Customer Experience Manager‘, to use the GetResponse term).
I‘ll discuss these functions in more depth as I progress through the evaluation– but first, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has generally differed from some of its key competitors‘ offerings because unlike some of them significantly Mailchimp and AWeber it didn’t provide an entirely complimentary plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has actually altered – you now have the option of using the platform for free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free variation of GetResponse includes some pretty decent functions – the plan lets you gain access to core email marketing features, the full variety of templates, a website builder and a landing page builder.
However, to use this plan your list must be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Substantially, you will not have the ability to utilize any autoresponders or automation functions on this plan at all.
{ However even so, the totally free plan represents a excellent way to attempt the item out and to get going with email marketing particularly if you have a little list and simply want to send out newsletters occasionally to it. | Even so, the totally free plan represents a excellent method to attempt the product out and to get going with email marketing specifically if you have a little list and just desire to send newsletters sometimes to it.
GetResponse‘s most important functions:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s essential features:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is simple. Drag content blocks on the canvas and edit them directly. Add unique aspects like images, video and products to your emails.
- Email design templates: GetResponse comes with 120+ email templates. You can save templates for future usage, style in HTML, or develop your own style from scratch.
- Funnel builder: Develop complete sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation functions. Produce drip projects, activated emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The backbone of every effective project is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and immediately use the best variation as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not require separate hosting.
- Client support: GetResponse has a responsive support team. There is a knowledge base, a aid center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized integrations with the GetResponse API or Zapier.
Attempt GetResponse free of charge here.
GetResponse Evaluation: the details
Now to the part you have actually been awaiting. We‘re going to evaluate the core GetResponse functions and see if they‘re the ideal suitable for you.
Getresponse Email Marketing
Creating your first email is smooth with GetResponse. They‘ve thought of the user experience. I was able to establish my very first email within 10 minutes and it felt really user-friendly.
Design your very first email with GetResponse.
As soon as you develop a totally free account, you can straight begin designing your actual email. Click ‘Design message‘, and you‘re welcomed by over 120+ email templates. Good!
GetResponse has 7 categories of email design templates. You can ‘ inform, promote, invite‘ your clients. State you like an email design template, press “ conserve“ and it shows up in ‘My design templates‘ tab to recycle later on.
After you choose a template, you start tailoring your email in the email builder.
The GetResponse email editor is loaded with features, yet never overwhelming. All the editing alternatives are shown when you require them. It‘s all very intuitive.
Old school HTML code enthusiasts can begin based on an HTML style or code it from scratch, however that isn’t required at all. It is excellent to know that there is likewise an alternative for custom HTML blocks inside the drag and drop template builder.
Drag & drop email editor alternatives.
In the layout section, you decide the structure and look of your email. Set up how many columns you want, fundamental colors, and so on. The primary editing is done with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My preferred part of the email editor is that you can conserve blocks and sections. I always use the same aspects for headers, footers, and some text/images combinations. In my next email, I save a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s complimentary stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll appear embedded in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can add items into your email from your online shop. Offered you link with your ecommerce platform like Shopify the products are right there. And even include a ‘ advised items‘ section‘ for that extra touch.
Establishing your email for success
On a single page, you develop the entire email. Include subject lines, sender email address, and select the best email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking bit, however likewise deals with a Google Analytics integration.
With eCommerce tracking you know which projects drive revenue and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You produce the email just like typical newsletter designs, but then trigger them to be sent out as an autoresponder.
The scheduling gives you control over email shipment. You can pick to send the email at the moment of signup, after a few hours, or at the exact time and date of your liking. You can untick the days of the week when you do not want the autoresponder to go out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this alternative on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation templates to get you started. Due to the fact that we are evaluating, I am making a ‘welcome‘ automation for you.
Producing a client welcome automation
On to create automation to invite my brand-new clients. I start with pre-made automation design template. And after a couple of clicks I already have this:
I understand, it looks impressive. When you zoom in on the automation circulation, you realize GetResponse has done half the work for you. It‘s easy to alter everything like you desire it.
The automation editor has conditions and actions. When a customer buys something from you (condition), you trigger an email (action). My very first action is sending out a welcome email. You can add as many emails and conditions as you desire.
For this email project, I have actually produced a flow where my new customers get 2 e-mails in two days. Then, for my benefit, I separate customers who clicked on my email. When the campaign begins, GetResponse keeps an eye on all of this automatically.
My rating for GetResponse automation is 8,5/ 10. It takes a little time to familiarize yourself with all the possibilities. But once you do, you have the power to construct total client journeys. Develop your own automation, construct client profiles and personalize emails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase alerts
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little tweaking, you can construct your own automation with precision.
Sign up for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing project. So that includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Sell items
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 templates GetResponse offers. When you have actually selected your lead magnet, you can build out your funnel.
The whole funnel building process is guided. You get recommendations of what to do at each step and don’t forget anything. GetResponse for example tells you not to forget a thank you page, and straight uses a thank you page design template. Smart! Call GetResponse
How to produce a conversion funnel
As your initial step, you‘ll develop a signup landing page. Select the template, fine-tune your copy and design, and release the page.
You‘ll create the thank-you page, followed by a promo email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
You get all your vital stats to monitor your campaign‘s progress. Display signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the abandoned cart recovery feature, you‘ll have to opt for higher plans.
I love that I can create a whole funnel in one dashboard, all with the ability to track vital stats. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You build a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a couple of questions and GetResponse will instantly generate a personalized website.
Other website structure choices include:
Widgets (forms, chat boxes, cost tables, etc)
Website colors and themes
Including logos and images
After adjusting the builder for just 5 minutes, I had the ability to produce a good homepage with very little effort.
The builder lets you edit everything on the page. You can change fonts, text sizes, add/remove images, rearrange aspects, change cushioning and more.
There‘s a separate menu for adding and editing pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor shows further modification when you select a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars included.
Setting up a webinar is simple.
After choosing your title, you include time, date, and period of the webinar. You choose which contact list you‘ll add your registrants to. You can add autoresponders for registrants to get right after they sign up.
After whatever is set to go, GetResponse will produce a webinar link to drive people to register for your webinars.
Now you can send out welcomes to your contact list, manage other webinars, and keep an eye on webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, surveys, Q&A and white boards.
If you wish to reveal a feature or item you can live-share your screen. If I‘m seeking to offer a product, I can include a call to action directly in the webinar.
Individuals who are already using email marketing and webinars in different platforms will like the fact that GetResponse brings them both together.
You have access to the chatpod and the global settings for your event. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder presently uses 198 design templates. Although to be honest, I ‘d stick to the most recent 100 design templates, a few of the older ones … look truly old.
After picking a landing page design template you can begin editing. The modifying experience is different from the email creator.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, and so on.
In the beginning, I thought I wanted the icons to be labeled. After playing around a bit you‘ll rapidly know what is what and get the right components.
What I like about the landing page builder is you can produce A/B versions of your landing page from the beginning. The leading left corner of the page lets you produce as numerous versions as you want, along with forms and thank-you pages.
Landing page setup
After you‘re satisfied with your page design. You can add SEO, URL, and email list settings.
What follows is probably my favorite part. Just like your emails, you set up analytics and web event tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Of course, some specialized landing page software has more fancy functions. If GetResponse can give their builder a little a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse since you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that are worthy of a mention are:
SMS marketing, Web push alerts, Paid ads, and Livechat.
GetResponse is effective beyond email marketing. It lets you establish total funnels to convert visitors into clients. The story doesn’t end here. To examine an email marketing platform you have to look at customer assistance and prices plans.
GetResponse: The Excellent and the Bad
There are many aspects to judge email marketing platforms on. GetResponse is a premium option for a lot of individuals, but diving into its virtues and flaws will help expose whether it is a good suitable for your organization in particular.
What GetResponse Is Proficient at
GetResponse is designed to assist you develop and carry out impactful email marketing projects in line with your sales strategy. The tool is abundant in features while still being easy to use for people with differing skill levels.
Relieve of use: GetResponse is particularly kind to beginners to the world of email marketing. Its control panel and user interface are simple to browse and distraction-free. What‘s more, the platform has an outstanding assisted onboarding process, walking you through the procedure of constructing your first email project with handy videos. Plus, its design templates and drag-and-drop builder make designing emails and landing pages easy.
This is all accentuated by GetResponse‘s 24/7 chat assistance. Its representatives are educated, valuable, and fast to respond to demands. Newbies and advanced users alike can get assistance in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has ended up being a lot more than an email marketing tool— you can use it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is crucial if you wish to use personalization at scale.
GetResponse‘s tactical, consecutive technique to email marketing has numerous benefits for users. Support and transform leads with extremely targeted campaigns. Build engagement and customer commitment through appropriate messaging. And develop landing pages to collect tons of interested customers and turn one-time visitors into faithful clients.
Quality autoresponders: With GetResponse, you have the ability to kick back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to utilize that nearly anybody can set up an innovative automation tree in minutes. Adapt pre-built sequences or construct your own from scratch.
The automation functions also permit sophisticated segmentation. Develop lists of customers with similar qualities or behaviors, then send out individualized messaging at the recipient‘s chosen time. Naturally, this level of customization indicates that receivers are more likely to react and take action.
Freedom to develop: GetResponse enables you to develop professional-looking e-mails with ease. Users love the large number of email templates offered, however you can also use the very smooth drag-and-drop editor to customize emails to match your branding. It‘s likewise simple to discover and reuse style aspects from emails that have been successful in the past. In either case, it‘s simple to make your emails stand out, even with restricted or no style skills.
Strong reporting: GetResponse has premium analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be very comprehensive, all the way down to the actions of individual subscribers. The tool even develops comprehensive profiles for you to help you make future projects more targeted. Email analytics are upgraded in real-time and let you collect insights on project efficiency, engagement, and audience choices.
What GetResponse Is Lacking
While this is a superior email marketing tool, GetResponse still has some notable shortcomings. Let‘s take a look at those so you can judge if any of these are offer breakers for your company.
Combination limitations: When you implement a new tool, you want something that suits your existing tech stack quickly. Regrettably, this is an location where GetResponse fails. While it can connect with over 120 different apps and pieces of software, there are some notable omissions, particularly with task management platforms. And some essential integrations like PayPal and Eventbrite can just be achieved through Zapier, which may not be as dependable as a native combination.
Non-responsive landing page design: Having a built-in landing page builder is a substantial aid, however GetResponse‘s tool does not instantly produce mobile-friendly versions. Thus, you need to create the landing page view for mobile visitors separately. This looks like a huge miss out on, given that so many of your visitors are most likely to wind up at your landing page on their mobile devices.
User-side mobile concerns: Moreover, the drag-and-drop editor is tough to use on mobile. Aside from making small, simple modifications, it‘s unlikely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is really capable at showing you development and analysis of your campaigns.
Plan constraints: GetResponse‘s fundamental plan utilized to include more automation functions, however eventually made those only available on higher-cost plans. took this away, much to the dismay of veteran consumers. To open innovative automation and segmentation, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 per month for up to 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has excellent assistance choices and – importantly you can get assist at any time of the day or night.
Live chat 24/7
If you have actually only got a quick concern, you normally do not wish to need to phone somebody or complete a kind and wait on an answer. That‘s why live chat is such a beneficial tool for software support. GetResponse offers 24/7 live chat support. And it‘s not simply a chatbot, you can talk with a real human who can resolve more complex issues.
Help
While live chat is the primary assistance option available, a fast click of the enigma button on the homepage takes you to the extra aid choices. You can pick to:
- Complete a fast kind to email GetResponse
- Browse material in the Aid
There is no apparent way to phone GetResponse, although you do get a devoted account manager if you choose the Business plan.
Aside from video trips, the Help Center, and all the customer assistance alternatives, you can also register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training materials don’t simply assist you get the most out of GetResponse, they also help you improve your general marketing skills. Existing course titles include:
- Email Marketing 101 for Blog writers
- List Building Course
- Vital Landing Page Course
GetResponse Review – Decision
Overall, GetResponse is excellent.
Its marketing automation function is more advanced than a lot of other choices on the market. Its email marketing, reporting, and landing page/form contractors are also rather effective. It likewise lets you host webinars internally and produce dynamic conversion funnels.
All that stated, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer uses phone assistance. We evaluated the 24/7 live chat option and while fantastic, lots of business owners would still like to be able to call.
This program likewise has a standard limitation of 500 attendees for its webinars include. This places a huge restriction on lots of companies, however specifically huge ones. They are more likely to have a big audience that far goes beyond 500 people.
Although not a huge concern, the reality that many of the GetResponse combinations rely on Zapier is barely perfect.
We suggest providing the complimentary trial a spin. The platform has a lot to use if you pick the best plan for you.Call GetResponse