We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. GetResponse Uk
However, one of the names that gets drifted around when speaking about email marketing software application is GetResponse.
It‘s one of those tools that has been around considering that permanently however continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its features and discuss its main strengths and weaknesses.
By the end, you should have the ability to identify if GetResponse is powerful enough to use for your company.
What is GetResponse? GetResponse Uk
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, in addition to email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a easy landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with features such as autoresponders, standard segmentation, and more. Their totally free permanently plan is likewise on the generous side, providing users with a landing page/website builder, signup forms and popups, and endless email sends.They likewise offer a generous 50% discount rate to NGOs.
GetResponse prices
There are 6 prices plans:
- Getresponse Free –this totally free plan lets you utilize a cut-down variation of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 each month and lets you send out an unlimited number of emails to up to 1,000 customers
- Marketing Automation – beginning at $59 monthly for as much as 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 each month for approximately 1,000 subscribers.
- Max – customized rates
- Max2 – customized pricing.
As you add more subscribers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 each month to use GetResponse with a list containing 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply innovative functions (more on these in a moment). With these plans, precise pricing depends upon requirements and list size –if you have an interest in using either of them, you‘ll require to call GetResponse to schedule a demonstration, discuss your requirements and work out rates.
GetResponse ‘Max‘ plans
Good discounts are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for thirty days free of charge, through a trial that you can access here.
Key distinctions between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a variety of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – perhaps GetResponse’s standout feature, the automation builder (which allows you to construct intricate autoresponder sequences based upon user behaviour) is only totally readily available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you increase the prices ladder.
- Live webinars – this functionality is not offered at all on the ‘Email Marketing‘ plan and the variety of webinar participants is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can just use these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order healing function (which automatically sends suggestion emails to your website visitors who do not finish an order) is just available on the ‘Ecommerce Marketing‘ plan or higher.
The exact same goes for order confirmation e-mails.
- SMS marketing – the option to send marketing text messages is only available on the ‘Max‘ plans.
- Support – phone assistance is just readily available on the Max2 plan, on which you also get a dedicated account manager (or ‘Customer Experience Manager‘, to utilize the GetResponse term).
I‘ll discuss these features in more depth as I advance through the review– but first, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually typically differed from some of its crucial rivals‘ offerings in that unlike some of them significantly Mailchimp and AWeber it didn’t provide an completely totally free plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that scenario has changed – you now have the option of using the platform free of charge forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this complimentary variation of GetResponse comes with some lovely decent features – the plan lets you gain access to core email marketing features, the full variety of templates, a website builder and a landing page builder.
To utilize this plan your list should be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Substantially, you won’t be able to use any autoresponders or automation functions on this plan at all.
{ But however, the complimentary plan represents a great way to attempt the product out and to get going with email marketing particularly if you have a little list and simply want to send out newsletters periodically to it. | Even so, the totally free plan represents a great way to attempt the item out and to get going with email marketing especially if you have a small list and simply want to send newsletters occasionally to it.
GetResponse‘s crucial functions:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s most important functions:.
- Drag and Drop email editor: Creating marketing emails and newsletters is easy. Drag material blocks on the canvas and edit them directly. Add special elements like images, video and products to your emails.
- Email templates: GetResponse includes 120+ email templates. You can save templates for future usage, design in HTML, or develop your own style from scratch.
- Funnel builder: Create complete sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has plenty of email automation features. Produce drip campaigns, set off emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The foundation of every successful campaign is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and automatically use the very best version as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t need different hosting.
- Client support: GetResponse has a responsive assistance group. There is a knowledge base, a help center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom integrations with the GetResponse API or Zapier.
Attempt GetResponse for free here.
GetResponse Evaluation: the information
Now to the part you‘ve been waiting on. We‘re going to review the core GetResponse features and see if they‘re the ideal fit for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They have actually considered the user experience. I was able to set up my first email within 10 minutes and it felt really intuitive.
Design your very first email with GetResponse.
Once you produce a complimentary account, you can straight start designing your real email. Click ‘ Style message‘, and you‘re welcomed by over 120+ email design templates. Nice!
GetResponse has 7 categories of email design templates. For instance, you can ‘ inform, promote, welcome‘ your customers. State you like an email design template, press “save“ and it shows up in ‘My design templates‘ tab to recycle later.
After you choose a design template, you start customizing your email in the email builder.
The GetResponse email editor is packed with functions, yet never ever overwhelming. All the editing choices are shown when you require them. So it‘s all very instinctive.
Traditional HTML code lovers can begin based upon an HTML style or code it from scratch, but that isn’t needed at all. It is great to understand that there is likewise an choice for custom-made HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor alternatives.
In the layout area, you decide the structure and appearance of your email. Establish the number of columns you desire, fundamental colors, etc. The primary modifying is done with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My preferred part of the email editor is that you can save blocks and sections. I constantly use the same components for headers, footers, and some text/images combos. In my next email, I save a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s totally free stock images (!) collection.
For videos, you just get in the (Youtube) link and it‘ll show up ingrained in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can include products into your email from your online shop. Offered you link with your ecommerce platform like Shopify the products are right there. And even include a ‘ suggested items‘ area‘ for that extra touch.
Setting up your email for success
On a single page, you develop the whole email. Include subject lines, sender email address, and select the right email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking snippet, however also works with a Google Analytics integration.
With eCommerce tracking you understand which campaigns drive income and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You produce the email similar to normal newsletter designs, but then activate them to be sent as an autoresponder.
The scheduling gives you manage over email shipment. You can choose to send out the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you do not want the autoresponder to go out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this choice on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation templates to get you began. Due to the fact that we are reviewing, I am making a ‘welcome‘ automation for you.
Producing a consumer welcome automation
On to produce automation to invite my brand-new customers. I start with pre-made automation template. And after a couple of clicks I currently have this:
I understand, it looks remarkable. When you zoom in on the automation circulation, you understand GetResponse has done half the work for you. It‘s easy to change whatever like you desire it.
The automation editor has conditions and actions. For instance, when a client purchases something from you (condition), you set off an email (action). My first action is sending out a welcome email. You can include as lots of e-mails and conditions as you desire.
For this email project, I‘ve produced a circulation where my new customers get two emails in two days. Then, for my benefit, I separate clients who clicked on my email. Once the campaign begins, GetResponse monitors all of this immediately.
My score for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. As soon as you do, you have the power to construct total client journeys. Create your own automation, build customer profiles and customize emails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase alerts
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a little bit of tweaking, you can develop your own automation with precision.
Register for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing campaign. So that consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Build your email list (or leads)
- Sell products
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 design templates GetResponse offers. Once you have actually chosen your lead magnet, you can develop out your funnel.
The whole funnel structure procedure is directed. You get ideas of what to do at each step and don’t forget anything. GetResponse for instance informs you not to forget a thank you page, and directly uses a thank you page design template. Smart!
How to produce a conversion funnel
As your primary step, you‘ll produce a signup landing page. Select the template, fine-tune your copy and design, and release the page.
You‘ll develop the thank-you page, followed by a promo email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your essential statistics to monitor your campaign‘s development. Display signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart healing feature, you‘ll need to choose greater plans.
I adore that I can design a entire funnel in one control panel, all with the capability to track crucial stats. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their newest addition to the platform.
You develop a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a few concerns and GetResponse will automatically create a tailored website.
Other website building alternatives include:
Widgets (forms, chat boxes, cost tables, etc)
Website colors and themes
Including logo designs and images
After fiddling with the builder for simply 5 minutes, I had the ability to develop a decent homepage with very little effort.
The builder lets you edit whatever on the page. You can alter typefaces, text sizes, add/remove images, reposition components, adjust cushioning and more.
There‘s a different menu for adding and modifying pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor reveals additional personalization when you pick a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars included.
Establishing a webinar is easy.
After selecting your title, you add time, date, and period of the webinar. You choose which contact list you‘ll add your registrants to. You can add autoresponders for registrants to get right after they register.
After whatever is set to go, GetResponse will create a webinar link to drive people to sign up for your webinars.
Now you can send welcomes to your contact list, handle other webinars, and keep an eye on webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, surveys, Q&A and whiteboard.
If you wish to reveal a feature or item you can live-share your screen. If I‘m aiming to sell a product, I can add a call to action directly in the webinar.
Individuals who are currently utilizing email marketing and webinars in different platforms will enjoy the reality that GetResponse brings them both together.
You have access to the chatpod and the international settings for your occasion. The occasion is hosted inside the GetResponse app. They also have a mobile app you can utilize to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included for free in all plans. The landing page builder presently provides 198 design templates. Although to be truthful, I ‘d stick to the newest 100 design templates, some of the older ones … look actually old.
After choosing a landing page template you can begin editing. The modifying experience is various from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, and so on.
In the beginning, I thought I wanted the icons to be labeled. But after playing around a bit you‘ll rapidly know what is what and get the ideal components.
What I like about the landing page builder is you can produce A/B variants of your landing page from the beginning. The top left corner of the page lets you create as numerous variants as you desire, along with forms and thank-you pages. GetResponse Uk
Landing page setup
After you‘re pleased with your page style. You can include SEO, URL, and email list settings.
What follows is probably my preferred part. Similar to your emails, you established analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder finishes the job. Of course, some specialized landing page software has more expensive functions. If GetResponse can offer their builder a bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse due to the fact that you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that should have a mention are:
SMS marketing, Web push notifications, Paid ads, and Livechat.
GetResponse is effective beyond email marketing. It lets you establish total funnels to convert visitors into clients. The story does not end here. To examine an email marketing platform you have to look at consumer support and prices plans.
GetResponse: The Excellent and the Bad
There are numerous elements to judge email marketing platforms on. GetResponse is a high-quality service for a great deal of individuals, however diving into its virtues and flaws will assist expose whether it is a excellent fit for your organization in particular.
What GetResponse Is Good At
GetResponse is designed to assist you develop and perform impactful email marketing campaigns in line with your sales strategy. The tool is abundant in functions while still being easy to use for people with differing skill levels.
Ease of use: GetResponse is particularly kind to beginners to the world of email marketing. Its dashboard and user interface are easy to browse and distraction-free. What‘s more, the platform has an exceptional assisted onboarding process, strolling you through the procedure of constructing your first email project with useful videos. Plus, its design templates and drag-and-drop builder make developing emails and landing pages simple.
This is all highlighted by GetResponse‘s 24/7 chat support. Its reps are knowledgeable, helpful, and quick to react to demands. Newbies and advanced users alike can receive support in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has become far more than an email marketing tool— you can utilize it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is crucial if you want to use customization at scale.
GetResponse‘s strategic, consecutive technique to email marketing has numerous benefits for users. Support and transform leads with extremely targeted campaigns. Develop engagement and customer loyalty through appropriate messaging. And develop landing pages to collect lots of interested customers and turn one-time visitors into loyal customers.
Quality autoresponders: With GetResponse, you have the ability to relax and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to use that nearly any person can set up an sophisticated automation tree in minutes. Adapt pre-built series or build your own from scratch.
The automation features also enable advanced division. Create lists of subscribers with similar qualities or habits, then send out individualized messaging at the recipient‘s preferred time. Naturally, this level of customization suggests that receivers are most likely to respond and do something about it.
Flexibility to design: GetResponse permits you to develop professional-looking e-mails with ease. Users like the huge number of email design templates readily available, however you can likewise utilize the incredibly smooth drag-and-drop editor to personalize emails to match your branding. It‘s also simple to find and recycle design elements from emails that have achieved success in the past. In either case, it‘s easy to make your emails stick out, even with minimal or no design skills.
Strong reporting: GetResponse has top-notch analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be very detailed, all the way down to the actions of specific subscribers. The tool even develops in-depth profiles for you to assist you make future projects more targeted. Email analytics are updated in real-time and let you gather insights on campaign performance, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a superior email marketing tool, GetResponse still has some notable shortcomings. Let‘s analyze those so you can evaluate if any of these are offer breakers for your organization.
Combination limitations: When you execute a new tool, you desire something that fits into your existing tech stack easily. Regrettably, this is an location where GetResponse falls short. While it can connect with over 120 various apps and pieces of software application, there are some noteworthy omissions, especially with job management platforms. And some essential combinations like PayPal and Eventbrite can only be achieved through Zapier, which may not be as trusted as a native combination.
Non-responsive landing page design: Having a integrated landing page builder is a huge aid, however GetResponse‘s tool doesn’t automatically create mobile-friendly versions. Hence, you need to develop the landing page view for mobile visitors separately. This seems like a big miss, given that a lot of of your visitors are most likely to end up at your landing page on their mobile devices.
User-side mobile problems: Furthermore, the drag-and-drop editor is difficult to use on mobile. Aside from making small, rudimentary modifications, it‘s unlikely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is really capable at showing you progress and analysis of your projects.
Plan limitations: GetResponse‘s standard plan utilized to include more automation functions, but ultimately made those only available on higher-cost plans. took this away, much to the dismay of veteran consumers. To open sophisticated automation and division, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 each month for up to 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has exceptional support alternatives and – notably you can get help at any time of the day or night.
Live chat 24/7
If you‘ve only got a fast question, you typically do not wish to have to phone someone or submit a form and wait on an answer. That‘s why live chat is such a helpful tool for software assistance. GetResponse supplies 24/7 live chat support. And it‘s not simply a chatbot, you can talk with a real human who can resolve more complex problems.
Assist
While live chat is the main support option on offer, a quick click of the question mark button on the homepage takes you to the extra aid options. You can pick to:
- Submit a fast form to email GetResponse
- Search product in the Assistance
There is no apparent method to phone GetResponse, although you do get a dedicated account supervisor if you choose the Business plan.
Aside from video tours, the Assistance Center, and all the consumer assistance choices, you can likewise sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training materials don’t simply help you get the most out of GetResponse, they likewise help you improve your total marketing abilities. Present course titles consist of:
- Email Marketing 101 for Blog writers
- List Structure Course
- Essential Landing Page Course
GetResponse Evaluation – Decision
In general, GetResponse is fantastic.
Its marketing automation function is more advanced than most other choices on the marketplace. Its email marketing, reporting, and landing page/form contractors are also quite efficient. It also lets you host webinars internally and develop vibrant conversion funnels.
All that stated, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer offers phone support. We tested the 24/7 live chat option and while terrific, lots of entrepreneur would still like to be able to call.
This program also has a standard limitation of 500 guests for its webinars feature. This positions a big constraint on lots of businesses, however especially huge ones. They are more likely to have a big audience that far goes beyond 500 people.
Although not a big concern, the truth that numerous of the GetResponse combinations rely on Zapier is hardly ideal.
We recommend providing the free trial a spin. The platform has a lot to offer if you choose the ideal plan for you. GetResponse Uk