We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. GetResponse Pro Package
However, one of the names that gets drifted around when discussing email marketing software application is GetResponse.
It‘s one of those tools that has actually been around because forever but continues to perform year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its features and discuss its primary strengths and weaknesses.
By the end, you must be able to figure out if GetResponse is effective enough to utilize for your business.
What is GetResponse? GetResponse Pro Package
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, as well as email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a basic landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with features such as autoresponders, basic division, and more. Their free permanently plan is also on the generous side, providing users with a landing page/website builder, signup forms and popups, and unlimited email sends.They likewise use a generous 50% discount rate to NGOs.
GetResponse rates
There are 6 rates plans:
- Getresponse Free –this complimentary plan lets you use a cut-down version of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 monthly and lets you send an limitless variety of e-mails to approximately 1,000 customers
- Marketing Automation –starting at $59 per month for as much as 1,000 customers.
- Ecommerce Marketing – starting at $119 monthly for approximately 1,000 customers.
- Max – custom prices
- Max2 – custom-made rates.
As you include more customers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 each month to use GetResponse with a list including 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that provide sophisticated features (more on these in a moment). With these plans, precise rates depends on requirements and list size –if you have an interest in using either of them, you‘ll require to call GetResponse to schedule a demonstration, discuss your requirements and negotiate rates.
GetResponse ‘Max‘ plans
Decent discount rates are readily available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for one month free of charge, by means of a trial that you can access here.
Key distinctions in between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a range of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – probably GetResponse’s standout function, the automation builder (which permits you to construct intricate autoresponder sequences based upon user behaviour) is only completely offered on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you increase the prices ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the number of webinar attendees is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can just offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order healing function (which instantly sends suggestion emails to your website visitors who do not complete an order) is just readily available on the ‘Ecommerce Marketing‘ plan or greater.
The exact same goes for order verification e-mails.
- SMS marketing – the alternative to send marketing text is only readily available on the ‘Max‘ plans.
- Support – phone support is only readily available on the Max2 plan, on which you also get a devoted account manager (or ‘ Client Experience Manager‘, to use the GetResponse term).
I‘ll go over these features in more depth as I advance through the review– but first, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has generally varied from some of its crucial rivals‘ offerings in that unlike some of them especially Mailchimp and AWeber it didn’t offer an completely complimentary plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has actually altered – you now have the option of using the platform totally free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse includes some lovely good functions – the plan lets you access core email marketing functions, the full variety of templates, a website builder and a landing page builder.
To utilize this plan your list need to be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Significantly, you will not be able to utilize any autoresponders or automation features on this plan at all.
{ However nevertheless, the free plan represents a excellent way to try the item out and to start with email marketing specifically if you have a small list and just want to send out newsletters periodically to it. | Even so, the totally free plan represents a great way to try the product out and to get going with email marketing particularly if you have a small list and just desire to send newsletters occasionally to it.
GetResponse‘s most important functions:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Producing marketing emails and newsletters is simple. Drag material blocks on the canvas and modify them straight. Add special elements like images, video and items to your emails.
- Email design templates: GetResponse features 120+ email design templates. You can conserve templates for future use, style in HTML, or develop your own style from scratch.
- Funnel builder: Develop total sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse is full of email automation functions. Create drip projects, set off emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The foundation of every effective campaign is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and automatically use the very best version as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not need separate hosting.
- Consumer support: GetResponse has a responsive assistance team. There is a knowledge base, a help center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized integrations with the GetResponse API or Zapier.
Attempt GetResponse totally free here.
GetResponse Evaluation: the information
Now to the part you‘ve been awaiting. We‘re going to examine the core GetResponse functions and see if they‘re the best fit for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They have actually thought of the user experience. I was able to set up my very first email within 10 minutes and it felt really user-friendly.
Style your very first email with GetResponse.
When you produce a totally free account, you can straight start designing your real email. Click on ‘ Style message‘, and you‘re welcomed by over 120+ email design templates. Great!
GetResponse has 7 classifications of email design templates. For instance, you can ‘educate, promote, welcome‘ your customers. Say you like an email design template, press “ conserve“ and it appears in ‘My templates‘ tab to reuse later.
After you select a template, you begin tailoring your email in the email builder.
The GetResponse email editor is packed with functions, yet never frustrating. All the modifying options are revealed when you require them. So it‘s all very instinctive.
Old-fashioned HTML code enthusiasts can start based upon an HTML design or code it from scratch, however that isn’t required at all. It is excellent to understand that there is likewise an choice for custom-made HTML blocks inside the drag and drop template builder.
Drag & drop email editor options.
In the layout section, you decide the structure and appearance of your email. Set up how many columns you want, basic colors, and so on. The primary modifying is finished with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My preferred part of the email editor is that you can conserve blocks and sections. I always use the exact same aspects for headers, footers, and some text/images combos. So in my next email, I save a great deal of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s free stock images (!) collection.
For videos, you just get in the (Youtube) link and it‘ll show up ingrained in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can add products into your email from your online store. Provided you link with your ecommerce platform like Shopify the items are right there. And even include a ‘recommended products‘ section‘ for that extra touch.
Establishing your email for success
On a single page, you produce the whole email. Add subject lines, sender email address, and pick the best email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking bit, however also deals with a Google Analytics combination.
With eCommerce tracking you know which projects drive profits and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You create the email similar to regular newsletter styles, but then activate them to be sent as an autoresponder.
The scheduling gives you manage over email delivery. You can pick to send out the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you don’t desire the autoresponder to go out. For instance on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this option on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation design templates to get you began. Due to the fact that we are examining, I am making a ‘welcome‘ automation for you.
Developing a customer welcome automation
On to create automation to welcome my brand-new consumers. I begin with pre-made automation template. And after a few clicks I already have this:
I understand, it looks excellent. When you zoom in on the automation circulation, you realize GetResponse has actually done half the work for you. It‘s easy to change everything like you want it.
The automation editor has conditions and actions. For example, when a client buys something from you (condition), you trigger an email (action). My first action is sending out a welcome email. You can add as many emails and conditions as you desire.
For this email project, I have actually produced a flow where my brand-new clients get two e-mails in two days. For my benefit, I separate consumers who clicked on my email. As soon as the campaign begins, GetResponse keeps an eye on all of this instantly.
My rating for GetResponse automation is 8,5/ 10. It takes a little time to familiarize yourself with all the possibilities. But once you do, you have the power to develop complete customer journeys. Create your own automation, develop consumer profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a little bit of tweaking, you can build your own automation with accuracy.
Sign up for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing campaign. That consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Construct your email list (or leads)
- Offer products
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 design templates GetResponse offers. As soon as you have actually selected your lead magnet, you can develop out your funnel.
The entire funnel building procedure is guided. You get tips of what to do at each action and don’t forget anything. GetResponse for example tells you not to forget a thank you page, and directly offers a thank you page design template. Smart!
How to produce a conversion funnel
As your first step, you‘ll produce a signup landing page. Select the design template, tweak your copy and design, and publish the page.
Then you‘ll produce the thank-you page, followed by a promo email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your important stats to monitor your campaign‘s development. Screen signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the deserted cart healing function, you‘ll need to select higher plans.
I love that I can create a whole funnel in one control panel, all with the ability to track essential statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a few concerns and GetResponse will instantly create a individualized website.
Other website structure alternatives include:
Widgets (forms, chat boxes, price tables, etc)
Website colors and styles
Including logo designs and images
After fiddling with the builder for just 5 minutes, I was able to develop a decent homepage with minimal effort.
The builder lets you edit everything on the page. You can change fonts, text sizes, add/remove images, rearrange components, change padding and more.
There‘s a separate menu for adding and editing pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor reveals additional modification when you pick a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars included.
Setting up a webinar is simple.
After choosing your title, you add time, date, and period of the webinar. Then you select which contact list you‘ll include your registrants to. You can include autoresponders for registrants to solve after they sign up.
After everything is set to go, GetResponse will develop a webinar link to drive individuals to sign up for your webinars.
Now you can send out welcomes to your contact list, manage other webinars, and keep an eye on webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, polls, Q&A and whiteboard.
If you wish to show a feature or product you can live-share your screen. If I‘m aiming to offer a product, I can add a call to action directly in the webinar.
Individuals who are already utilizing email marketing and webinars in various platforms will enjoy the reality that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your event. The event is hosted inside the GetResponse app. They also have a mobile app you can utilize to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder currently offers 198 templates. To be truthful, I ‘d stick to the most recent 100 design templates, some of the older ones … look truly old.
After selecting a landing page template you can start modifying. The modifying experience is various from the email creator.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, etc.
In the beginning, I believed I wanted the icons to be identified. However after messing around a bit you‘ll rapidly understand what is what and get the best elements.
What I like about the landing page builder is you can produce A/B variants of your landing page from the beginning. The leading left corner of the page lets you produce as lots of variations as you want, together with forms and thank-you pages. GetResponse Pro Package
Landing page setup
After you‘re satisfied with your page design. You can include SEO, URL, and email list settings.
What comes next is most likely my preferred part. Just like your emails, you set up analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Of course, some specialized landing page software has more expensive functions. If GetResponse can give their builder a little bit of a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse because you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that deserve a mention are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
So GetResponse is effective beyond email marketing. It lets you establish total funnels to convert visitors into clients. The story doesn’t end here however. To evaluate an email marketing platform you have to look at client support and pricing plans.
GetResponse: The Great and the Bad
There are lots of aspects to judge email marketing platforms on. GetResponse is a top quality option for a lot of individuals, however diving into its virtues and defects will help reveal whether it is a good suitable for your organization in particular.
What GetResponse Is Good At
GetResponse is developed to help you develop and carry out impactful email marketing campaigns in line with your sales technique. The tool is abundant in features while still being easy to use for people with differing ability levels.
Ease of use: GetResponse is particularly kind to beginners to the world of email marketing. Its control panel and user interface are easy to browse and distraction-free. What‘s more, the platform has an excellent assisted onboarding process, walking you through the process of developing your very first email project with practical videos. Plus, its design templates and drag-and-drop builder make developing e-mails and landing pages simple.
This is all accentuated by GetResponse‘s 24/7 chat assistance. Its associates are well-informed, helpful, and fast to respond to demands. Newbies and advanced users alike can receive assistance in an instant.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has actually ended up being a lot more than an email marketing tool— you can utilize it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with immediately. Automation is key if you wish to use customization at scale.
GetResponse‘s tactical, sequential technique to email marketing has numerous advantages for users. Nurture and convert leads with highly targeted projects. Build engagement and client loyalty through relevant messaging. And produce landing pages to gather lots of interested customers and turn one-time visitors into loyal consumers.
Quality autoresponders: With GetResponse, you have the ability to sit back and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to utilize that nearly any person can set up an innovative automation tree in minutes. Adjust pre-built sequences or develop your own from scratch.
The automation functions also allow for advanced division. Develop lists of subscribers with similar qualities or habits, then send out tailored messaging at the recipient‘s chosen time. Naturally, this level of personalization means that recipients are most likely to react and act.
Liberty to develop: GetResponse allows you to develop professional-looking e-mails with ease. Users like the huge variety of email design templates available, but you can also use the extremely smooth drag-and-drop editor to customize emails to match your branding. It‘s also easy to find and reuse design aspects from emails that have actually achieved success in the past. In any case, it‘s simple to make your e-mails stand out, even with restricted or no style abilities.
Strong reporting: GetResponse has top-notch analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be extremely detailed, all the way to the actions of individual customers. The tool even builds up comprehensive profiles for you to assist you make future projects more targeted. Email analytics are updated in real-time and let you gather insights on project performance, engagement, and audience choices.
What GetResponse Is Lacking
While this is a superior email marketing tool, GetResponse still has some noteworthy shortcomings. Let‘s examine those so you can evaluate if any of these are offer breakers for your company.
Integration limitations: When you carry out a new tool, you want something that suits your existing tech stack quickly. This is an location where GetResponse falls short. While it can connect with over 120 different apps and pieces of software application, there are some significant omissions, especially with project management platforms. And some key integrations like PayPal and Eventbrite can just be accomplished through Zapier, which may not be as dependable as a native combination.
Non-responsive landing page design: Having a built-in landing page builder is a huge aid, but GetResponse‘s tool does not automatically develop mobile-friendly versions. Therefore, you have to develop the landing page view for mobile visitors separately. This seems like a huge miss, considered that so many of your visitors are likely to wind up at your landing page on their mobile devices.
User-side mobile problems: In addition, the drag-and-drop editor is tough to utilize on mobile. Aside from making small, primary modifications, it‘s unlikely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is very capable at revealing you development and analysis of your campaigns.
Plan constraints: GetResponse‘s fundamental plan utilized to consist of more automation functions, but ultimately made those only available on higher-cost plans. took this away, much to the dismay of long-time consumers. To open innovative automation and segmentation, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 each month for up to 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has excellent assistance alternatives and – significantly you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve only got a quick question, you normally don’t want to have to phone somebody or submit a kind and wait for an answer. That‘s why live chat is such a useful tool for software application support. GetResponse provides 24/7 live chat assistance. And it‘s not just a chatbot, you can speak to a real human who can fix more complex problems.
Help
While live chat is the main assistance choice on offer, a quick click of the question mark button on the homepage takes you to the additional help options. You can choose to:
- Submit a quick form to email GetResponse
- Browse product in the Help Center
There is no apparent method to phone GetResponse, although you do get a devoted account supervisor if you select the Business plan.
Aside from video tours, the Help Center, and all the client assistance choices, you can also sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training products don’t simply assist you get the most out of GetResponse, they also assist you enhance your overall marketing abilities. Present course titles consist of:
- Email Marketing 101 for Blog writers
- List Building Course
- Necessary Landing Page Course
GetResponse Review – Verdict
In general, GetResponse is fantastic.
Its marketing automation feature is advanced than most other choices on the market. Its email marketing, reporting, and landing page/form contractors are also quite effective. It likewise lets you host webinars internally and produce vibrant conversion funnels.
All that stated, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer provides phone support. We checked the 24/7 live chat alternative and while terrific, numerous company owner would still like to be able to call.
This program also has a standard limit of 500 guests for its webinars feature. This puts a huge constraint on numerous organizations, however particularly big ones. They are most likely to have a large audience that far goes beyond 500 people.
Although not a big issue, the truth that many of the GetResponse combinations rely on Zapier is barely ideal.
We suggest providing the free trial a spin. The platform has a lot to provide if you pick the best plan for you. GetResponse Pro Package