We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. GetResponse Vs Activecampaign
One of the names that get drifted around when talking about email marketing software application is GetResponse.
It is among those tools that has actually been around given that permanently however continues to deliver the goods year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its features and discuss its primary strengths and weak points.
By the end, you must have the ability to figure out if GetResponse is effective enough to utilize for your service.
What is GetResponse? GetResponse Vs Activecampaign
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, in addition to email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a simple landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with features such as autoresponders, fundamental division, and more. Their free permanently plan is also on the generous side, providing users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They also provide a generous 50% discount to NGOs.
Try GetResponse free of charge
GetResponse rates
There are six prices plans:
- Getresponse Free –this free plan lets you use a cut-down version of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 per month and lets you send an endless variety of e-mails to approximately 1,000 subscribers
- Marketing Automation – beginning at $59 each month for up to 1,000 subscribers.
- Ecommerce Marketing – starting at $119 each month for up to 1,000 subscribers.
- Max – custom-made rates
- Max2 – custom-made rates.
As you add more customers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 monthly to use GetResponse with a list containing 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply innovative features (more on these in a moment). With these plans, precise rates depends on requirements and list size –if you‘re interested in utilizing either of them, you‘ll need to contact GetResponse to set up a demonstration, discuss your requirements and work out rates.
GetResponse ‘Max‘ plans
Decent discount rates are offered if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for 30 days totally free, via a trial that you can access here.
Secret differences in between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a range of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – probably GetResponse’s standout feature, the automation builder (which allows you to construct complicated autoresponder sequences based on user behaviour) is just completely readily available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you go up the pricing ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the number of webinar participants is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can only use these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order recovery function (which immediately sends out reminder emails to your website visitors who don’t complete an order) is just readily available on the ‘Ecommerce Marketing‘ plan or greater.
The exact same goes for order confirmation emails.
- SMS marketing – the option to send out marketing text is just offered on the ‘Max‘ plans.
- Support – phone assistance is just available on the Max2 plan, on which you also get a devoted account manager (or ‘Customer Experience Manager‘, to use the GetResponse term).
I‘ll go over these functions in more depth as I advance through the review– however initially, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has generally differed from some of its essential competitors‘ offerings in that unlike a few of them especially Mailchimp and AWeber it didn’t use an completely complimentary plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has actually altered – you now have the alternative of using the platform free of charge forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this free version of GetResponse comes with some pretty good features – the plan lets you gain access to core email marketing features, the complete range of design templates, a website builder and a landing page builder.
To utilize this plan your list need to be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Significantly, you will not have the ability to utilize any autoresponders or automation functions on this plan at all.
{ However even so, the totally free plan represents a good way to attempt the item out and to get going with email marketing specifically if you have a small list and simply wish to send newsletters occasionally to it. | Even so, the complimentary plan represents a great way to attempt the product out and to get going with email marketing especially if you have a small list and just want to send out newsletters occasionally to it.
GetResponse‘s crucial features:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s most important functions:.
- Drag and Drop email editor: Developing marketing emails and newsletters is easy. Drag content blocks on the canvas and edit them directly. Add unique components like images, video and products to your e-mails.
- Email templates: GetResponse features 120+ email templates. You can conserve design templates for future usage, design in HTML, or develop your own style from scratch.
- Funnel builder: Create total sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse is full of email automation features. Create drip projects, triggered emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The foundation of every effective project is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and automatically use the very best variation as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t need different hosting.
- Consumer assistance: GetResponse has a responsive assistance group. There is a knowledge base, a aid center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom combinations with the GetResponse API or Zapier.
Attempt GetResponse free of charge here.
GetResponse Review: the information
Now to the part you‘ve been waiting for. We‘re going to examine the core GetResponse features and see if they‘re the best fit for you.
Getresponse Email Marketing
Creating your first email is smooth with GetResponse. They‘ve considered the user experience. I had the ability to set up my first email within 10 minutes and it felt really user-friendly.
Style your first email with GetResponse.
When you produce a free account, you can directly begin designing your real email. Click on ‘Design message‘, and you‘re greeted by over 120+ email design templates. Good!
GetResponse has 7 categories of email templates. For instance, you can ‘ inform, promote, invite‘ your consumers. State you like an email design template, press “save“ and it appears in ‘My templates‘ tab to recycle later on.
After you choose a design template, you start personalizing your email in the email builder.
The GetResponse email editor is loaded with features, yet never ever overwhelming. All the editing options are shown when you need them. So it‘s all extremely intuitive.
Old-fashioned HTML code lovers can start based upon an HTML style or code it from scratch, but that isn’t needed at all. It is excellent to know that there is likewise an choice for custom HTML blocks inside the drag and drop design template builder.
Drag & drop email editor choices.
In the layout area, you choose the structure and look of your email. Establish the number of columns you want, standard colors, etc. The main editing is done with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My preferred part of the email editor is that you can save blocks and areas. I always utilize the same elements for headers, footers, and some text/images combinations. So in my next email, I conserve a lot of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s totally free stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll show up embedded in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can add products into your email from your online store. Provided you relate to your ecommerce platform like Shopify the items are right there. And even add a ‘ suggested items‘ section‘ for that extra touch.
Setting up your email for success
On a single page, you develop the whole email. Include subject lines, sender email address, and pick the right email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking snippet, but likewise deals with a Google Analytics integration.
With eCommerce tracking you know which projects drive profits and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You develop the email much like typical newsletter designs, but then activate them to be sent as an autoresponder.
The scheduling provides you manage over email delivery. You can pick to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your liking. You can untick the days of the week when you don’t desire the autoresponder to go out. For instance on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this alternative on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation design templates to get you began. Since we are examining, I am making a ‘welcome‘ automation for you.
Producing a customer welcome automation
On to produce automation to invite my brand-new consumers. I start with pre-made automation design template. And after a couple of clicks I currently have this:
I know, it looks impressive. When you focus on the automation flow, you understand GetResponse has actually done half the work for you. It‘s simple to change whatever like you want it.
The automation editor has conditions and actions. For example, when a customer purchases something from you (condition), you activate an email (action). My first action is sending a welcome email. You can include as numerous e-mails and conditions as you desire.
For this email project, I have actually created a flow where my brand-new customers get two e-mails in 2 days. Then, for my benefit, I separate customers who clicked on my email. Once the project starts, GetResponse keeps an eye on all of this immediately.
My score for GetResponse automation is 8,5/ 10. It takes a little bit of time to familiarize yourself with all the possibilities. But once you do, you have the power to construct total client journeys. Develop your own automation, build customer profiles and personalize emails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a little tweaking, you can develop your own automation with accuracy.
Register for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing project. That consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Sell items
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 design templates GetResponse offers. As soon as you have actually picked your lead magnet, you can build out your funnel.
The whole funnel building procedure is assisted. You get suggestions of what to do at each action and do not forget anything. GetResponse for instance tells you not to forget a thank you page, and straight provides a thank you page design template. Smart! GetResponse Vs Activecampaign
How to create a conversion funnel
As your primary step, you‘ll develop a signup landing page. Pick the template, fine-tune your copy and style, and release the page.
You‘ll produce the thank-you page, followed by a promo email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your essential statistics to monitor your campaign‘s development. Screen signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the abandoned cart healing function, you‘ll have to choose higher plans.
I adore that I can design a whole funnel in one dashboard, all with the ability to track important stats. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their newest addition to the platform.
You build a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a couple of concerns and GetResponse will automatically produce a individualized website.
Other website building choices include:
Widgets (forms, chat boxes, rate tables, and so on)
Website colors and styles
Including logos and images
After adjusting the builder for simply 5 minutes, I had the ability to produce a decent homepage with very little effort.
The builder lets you edit everything on the page. You can change font styles, text sizes, add/remove images, rearrange aspects, adjust cushioning and more.
There‘s a separate menu for adding and modifying pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor reveals additional modification when you select a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars included.
Setting up a webinar is simple.
After selecting your title, you add time, date, and duration of the webinar. Then you pick which contact list you‘ll add your registrants to. You can include autoresponders for registrants to solve after they register.
After everything is set to go, GetResponse will create a webinar link to drive people to register for your webinars.
Now you can send out invites to your contact list, manage other webinars, and keep an eye on webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, surveys, Q&A and white boards.
If you want to show a function or item you can live-share your screen. If I‘m looking to sell a product, I can add a call to action straight in the webinar.
People who are already utilizing email marketing and webinars in different platforms will love the fact that GetResponse brings them both together.
You have access to the chatpod and the international settings for your event. The occasion is hosted inside the GetResponse app. They also have a mobile app you can use to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of totally free in all plans. The landing page builder presently offers 198 templates. Although to be truthful, I ‘d adhere to the newest 100 templates, some of the older ones … look actually old.
After selecting a landing page template you can start editing. The editing experience is different from the email creator.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, and so on.
In the beginning, I believed I desired the icons to be labeled. After playing around a bit you‘ll quickly know what is what and get the ideal aspects.
What I like about the landing page builder is you can create A/B variants of your landing page from the beginning. The leading left corner of the page lets you create as many variants as you desire, in addition to forms and thank-you pages.
Landing page setup
After you‘re satisfied with your page design. You can add SEO, URL, and email list settings.
What follows is most likely my favorite part. As with your emails, you set up analytics and web occasion tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder does the job. Naturally, some specialized landing page software application has more fancy functions. If GetResponse can provide their builder a little a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse due to the fact that you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that should have a mention are:
SMS marketing, Web push notices, Paid ads, and Livechat.
So GetResponse is effective beyond email marketing. It lets you set up complete funnels to transform visitors into customers. The story does not end here however. To evaluate an email marketing platform you have to look at client support and rates plans.
GetResponse: The Excellent and the Bad
There are numerous factors to judge email marketing platforms on. GetResponse is a top quality solution for a lot of individuals, but diving into its virtues and defects will help reveal whether it is a good suitable for your service in particular.
What GetResponse Is Good At
GetResponse is designed to help you develop and carry out impactful email marketing projects in line with your sales method. The tool is rich in features while still being easy to use for individuals with differing ability levels.
Alleviate of use: GetResponse is particularly kind to beginners to the world of email marketing. Its dashboard and interface are simple to browse and distraction-free. What‘s more, the platform has actually an excellent assisted onboarding procedure, walking you through the process of developing your very first email campaign with helpful videos. Plus, its design templates and drag-and-drop builder make developing emails and landing pages easy.
This is all accentuated by GetResponse‘s 24/7 chat assistance. Its reps are well-informed, practical, and quick to react to demands. Newbies and advanced users alike can receive support in an immediate.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has actually ended up being a lot more than an email marketing tool— you can use it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is crucial if you wish to utilize customization at scale.
GetResponse‘s strategic, sequential approach to email marketing has various benefits for users. Nurture and convert leads with highly targeted campaigns. Build engagement and consumer loyalty through pertinent messaging. And develop landing pages to gather tons of interested subscribers and turn one-time visitors into devoted customers.
Quality autoresponders: With GetResponse, you‘re able to kick back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to use that almost anybody can set up an innovative automation tree in minutes. Adjust pre-built series or develop your own from scratch.
The automation features likewise allow for innovative segmentation. Develop lists of subscribers with comparable qualities or behaviors, then send out customized messaging at the recipient‘s chosen time. Naturally, this level of personalization means that recipients are most likely to respond and do something about it.
Liberty to create: GetResponse permits you to create professional-looking emails with ease. Users love the large variety of email design templates available, however you can likewise use the incredibly smooth drag-and-drop editor to tailor emails to match your branding. It‘s likewise easy to find and reuse style elements from emails that have achieved success in the past. Either way, it‘s simple to make your e-mails stand out, even with minimal or no style skills.
Strong reporting: GetResponse has first-rate analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be extremely comprehensive, all the way to the actions of individual customers. The tool even develops in-depth profiles for you to help you make future campaigns more targeted. Email analytics are updated in real-time and let you gather insights on project performance, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a superior email marketing tool, GetResponse still has some noteworthy shortcomings. Let‘s analyze those so you can evaluate if any of these are offer breakers for your company.
Integration restrictions: When you implement a brand-new tool, you want something that fits into your existing tech stack easily. Sadly, this is an area where GetResponse fails. While it can get in touch with over 120 various apps and pieces of software, there are some notable omissions, particularly with project management platforms. And some crucial integrations like PayPal and Eventbrite can only be accomplished through Zapier, which may not be as trusted as a native integration.
Non-responsive landing page style: Having a integrated landing page builder is a huge help, but GetResponse‘s tool doesn’t instantly produce mobile-friendly variations. Therefore, you need to develop the landing page view for mobile visitors separately. This looks like a huge miss, given that numerous of your visitors are most likely to end up at your landing page on their mobile devices.
User-side mobile issues: Furthermore, the drag-and-drop editor is difficult to use on mobile. Aside from making small, primary changes, it‘s not likely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is very capable at showing you development and analysis of your campaigns.
Plan limitations: GetResponse‘s fundamental plan used to consist of more automation features, however ultimately made those only accessible on higher-cost plans. took this away, much to the discouragement of long-time consumers. To unlock advanced automation and segmentation, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 per month for as much as 1,000 contacts.
Working with GetResponse‘s support
GetReponse has exceptional support choices and – importantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve only got a fast question, you normally do not want to have to phone somebody or fill out a type and wait on an response. That‘s why live chat is such a helpful tool for software assistance. GetResponse offers 24/7 live chat support. And it‘s not simply a chatbot, you can talk with a real human who can resolve more complicated issues.
Help
While live chat is the main assistance alternative on offer, a fast click of the question mark button on the homepage takes you to the additional help alternatives. You can choose to:
- Fill out a quick form to email GetResponse
- Browse product in the Help
There is no obvious way to phone GetResponse, although you do get a dedicated account manager if you pick the Enterprise plan.
Aside from video tours, the Aid Center, and all the customer support alternatives, you can also sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training materials don’t just assist you get the most out of GetResponse, they likewise assist you enhance your general marketing skills. Current course titles include:
- Email Marketing 101 for Blog writers
- List Structure Course
- Vital Landing Page Course
GetResponse Evaluation – Verdict
Overall, GetResponse is terrific.
Its marketing automation feature is more advanced than the majority of other choices on the marketplace. Its email marketing, reporting, and landing page/form home builders are likewise quite efficient. It also lets you host webinars internally and develop vibrant conversion funnels.
All that stated, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone support. We tested the 24/7 live chat alternative and while fantastic, lots of company owner would still like to be able to call.
This program also has a basic limitation of 500 guests for its webinars feature. This places a big restraint on numerous services, but specifically big ones. They are most likely to have a big audience that far surpasses 500 people.
Although not a big issue, the truth that numerous of the GetResponse combinations rely on Zapier is barely ideal.
We suggest providing the complimentary trial a spin. The platform has a lot to use if you select the ideal plan for you.GetResponse Vs Activecampaign