We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. GetResponse Example Workflows
One of the names that get drifted around when talking about email marketing software is GetResponse.
It is among those tools that has been around because permanently however continues to deliver the goods year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its features and discuss its primary strengths and weaknesses.
By the end, you ought to have the ability to identify if GetResponse is powerful enough to utilize for your organization.
What is GetResponse? GetResponse Example Workflows
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, along with email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a easy landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with functions such as autoresponders, basic segmentation, and more. Their totally free forever plan is likewise on the generous side, offering users with a landing page/website builder, signup forms and popups, and endless email sends.They also use a generous 50% discount rate to NGOs.
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GetResponse rates
There are 6 prices plans:
- Getresponse Free –this complimentary plan lets you utilize a cut-down version of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 per month and lets you send out an limitless variety of emails to approximately 1,000 subscribers
- Marketing Automation – beginning at $59 per month for approximately 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 monthly for as much as 1,000 subscribers.
- Max – custom-made prices
- Max2 – customized pricing.
As you include more subscribers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 monthly to utilize GetResponse with a list including 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that offer innovative features (more on these in a moment). With these plans, specific prices depends upon requirements and list size –if you have an interest in using either of them, you‘ll need to get in touch with GetResponse to arrange a demonstration, discuss your requirements and work out pricing.
GetResponse ‘Max‘ plans
Good discount rates are offered if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for 30 days free of charge, by means of a trial that you can access here.
Secret differences between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a variety of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – perhaps GetResponse’s standout feature, the automation builder (which enables you to develop intricate autoresponder sequences based upon user behaviour) is just completely offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you increase the prices ladder.
- Live webinars – this functionality is not readily available at all on the ‘Email Marketing‘ plan and the number of webinar attendees is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order healing function (which immediately sends out tip emails to your website visitors who do not finish an order) is just readily available on the ‘Ecommerce Marketing‘ plan or higher.
The exact same goes for order confirmation emails.
- SMS marketing – the option to send out marketing text messages is just offered on the ‘Max‘ plans.
- Assistance – phone assistance is just readily available on the Max2 plan, on which you likewise get a dedicated account manager (or ‘ Client Experience Supervisor‘, to use the GetResponse term).
I‘ll discuss these functions in more depth as I advance through the evaluation– but first, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has generally varied from a few of its crucial rivals‘ offerings because unlike a few of them notably Mailchimp and AWeber it didn’t provide an completely complimentary plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that scenario has actually altered – you now have the choice of using the platform totally free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free variation of GetResponse comes with some pretty decent features – the plan lets you gain access to core email marketing functions, the full series of templates, a website builder and a landing page builder.
Nevertheless, to use this plan your list should be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Substantially, you will not have the ability to utilize any autoresponders or automation functions on this plan at all.
{ But even so, the totally free plan represents a good way to try the item out and to get going with email marketing especially if you have a small list and simply want to send newsletters occasionally to it. | Even so, the free plan represents a great method to attempt the item out and to get going with email marketing specifically if you have a small list and simply want to send out newsletters periodically to it.
GetResponse‘s essential features:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial functions:.
- Drag and Drop email editor: Developing marketing emails and newsletters is easy. Drag material blocks on the canvas and edit them straight. Add unique components like images, video and products to your emails.
- Email design templates: GetResponse includes 120+ email templates. You can conserve templates for future use, design in HTML, or develop your own design from scratch.
- Funnel builder: Develop total register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has plenty of email automation functions. Produce drip projects, triggered emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The foundation of every effective campaign is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and immediately use the very best variation as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not require different hosting.
- Customer assistance: GetResponse has a responsive assistance team. There is a knowledge base, a help center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom integrations with the GetResponse API or Zapier.
Attempt GetResponse free of charge here.
GetResponse Review: the details
Now to the part you have actually been awaiting. We‘re going to evaluate the core GetResponse features and see if they‘re the ideal suitable for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They have actually thought about the user experience. I had the ability to establish my very first email within 10 minutes and it felt truly user-friendly.
Style your first email with GetResponse.
As soon as you develop a free account, you can straight start designing your actual email. Click ‘Design message‘, and you‘re welcomed by over 120+ email templates. Great!
GetResponse has 7 classifications of email templates. You can ‘ inform, promote, welcome‘ your clients. State you like an email design template, press “save“ and it shows up in ‘My design templates‘ tab to recycle later on.
After you select a template, you start personalizing your email in the email builder.
The GetResponse email editor is loaded with functions, yet never frustrating. All the modifying options are shown when you need them. So it‘s all very instinctive.
Old school HTML code enthusiasts can start based on an HTML style or code it from scratch, but that isn’t needed at all. It is excellent to know that there is likewise an choice for custom-made HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor options.
In the design area, you decide the structure and look of your email. Establish how many columns you desire, basic colors, etc. The main editing is done with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My favorite part of the email editor is that you can conserve blocks and sections. I always use the exact same elements for headers, footers, and some text/images combinations. So in my next email, I conserve a great deal of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s complimentary stock images (!) collection.
For videos, you simply get in the (Youtube) link and it‘ll appear embedded in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can include products into your email from your online shop. Offered you link with your ecommerce platform like Shopify the items are right there. And even include a ‘recommended items‘ section‘ for that additional touch.
Establishing your email for success
On a single page, you develop the whole email. Add subject lines, sender email address, and select the ideal email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking snippet, however likewise works with a Google Analytics integration.
With eCommerce tracking you understand which projects drive profits and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You create the email much like typical newsletter designs, but then trigger them to be sent as an autoresponder.
The scheduling offers you control over email delivery. You can choose to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your liking. You can untick the days of the week when you do not want the autoresponder to go out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this choice on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation design templates to get you started. Due to the fact that we are evaluating, I am making a ‘welcome‘ automation for you.
Developing a customer welcome automation
On to develop automation to welcome my brand-new customers. I begin with pre-made automation template. And after a few clicks I already have this:
I know, it looks impressive. When you focus on the automation circulation, you realize GetResponse has done half the work for you. It‘s simple to alter everything like you desire it.
The automation editor has conditions and actions. For example, when a client purchases something from you (condition), you activate an email (action). My very first action is sending a welcome email. You can include as numerous e-mails and conditions as you desire.
For this email project, I‘ve developed a circulation where my brand-new customers get 2 emails in two days. For my benefit, I separate consumers who clicked on my email. When the campaign begins, GetResponse monitors all of this instantly.
My score for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. But once you do, you have the power to build total customer journeys. Develop your own automation, construct customer profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notices
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a little bit of tweaking, you can build your own automation with precision.
Register for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing project. That includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Build your email list (or leads)
- Sell items
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 templates GetResponse offers. When you‘ve picked your lead magnet, you can develop out your funnel.
The whole funnel structure process is guided. You get tips of what to do at each action and do not forget anything. GetResponse for instance informs you not to forget a thank you page, and directly offers a thank you page design template. Smart!
How to produce a conversion funnel
As your initial step, you‘ll produce a signup landing page. Pick the template, modify your copy and design, and release the page.
You‘ll create the thank-you page, followed by a promotion email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your vital statistics to monitor your project‘s development. Screen signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the abandoned cart recovery feature, you‘ll have to select higher plans.
I love that I can design a entire funnel in one control panel, all with the capability to track crucial stats. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their latest addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a few questions and GetResponse will instantly produce a tailored website.
Other website structure alternatives consist of:
Widgets (forms, chat boxes, cost tables, etc)
Website colors and themes
Adding logos and images
After fiddling with the builder for simply 5 minutes, I had the ability to produce a decent homepage with minimal effort.
The builder lets you modify everything on the page. You can change font styles, text sizes, add/remove images, rearrange aspects, adjust cushioning and more.
There‘s a different menu for adding and editing pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor reveals further modification when you choose a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars included.
Setting up a webinar is simple.
After choosing your title, you add time, date, and period of the webinar. You select which contact list you‘ll add your registrants to. You can add autoresponders for registrants to get right after they register.
After everything is set to go, GetResponse will develop a webinar link to drive individuals to sign up for your webinars.
Now you can send welcomes to your contact list, manage other webinars, and keep track of webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, surveys, Q&A and whiteboard.
If you want to reveal a function or product you can live-share your screen. If I‘m looking to sell a product, I can include a call to action directly in the webinar.
People who are already using email marketing and webinars in different platforms will enjoy the fact that GetResponse brings them both together.
You have access to the chatpod and the international settings for your event. The event is hosted inside the GetResponse app. They also have a mobile app you can use to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included for free in all plans. The landing page builder presently uses 198 design templates. To be sincere, I ‘d stick to the most recent 100 design templates, some of the older ones … look really old.
After picking a landing page template you can begin modifying. The modifying experience is different from the email creator.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, etc.
In the beginning, I thought I wanted the icons to be labeled. However after messing around a bit you‘ll quickly understand what is what and get the ideal components.
What I like about the landing page builder is you can produce A/B variants of your landing page from the beginning. The leading left corner of the page lets you produce as lots of variations as you desire, along with forms and thank-you pages. GetResponse Example Workflows
Landing page setup
After you‘re satisfied with your page style. You can add SEO, URL, and email list settings.
What comes next is probably my favorite part. Just like your emails, you set up analytics and web occasion tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder finishes the job. Obviously, some specialized landing page software has more elegant functions. If GetResponse can provide their builder a bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse due to the fact that you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that are worthy of a reference are:
SMS marketing, Web push notifications, Paid advertisements, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you establish complete funnels to convert visitors into clients. The story does not end here though. To examine an email marketing platform you have to look at consumer support and prices plans.
GetResponse: The Good and the Bad
There are numerous elements to judge email marketing platforms on. GetResponse is a high-quality service for a great deal of people, but delving into its virtues and flaws will assist expose whether it is a great suitable for your service in particular.
What GetResponse Is Good At
GetResponse is created to assist you develop and carry out impactful email marketing projects in line with your sales technique. The tool is abundant in functions while still being easy to use for people with differing skill levels.
Reduce of use: GetResponse is particularly kind to beginners to the world of email marketing. Its dashboard and user interface are easy to browse and distraction-free. What‘s more, the platform has an excellent directed onboarding procedure, strolling you through the procedure of constructing your first email campaign with helpful videos. Plus, its design templates and drag-and-drop builder make developing emails and landing pages simple.
This is all accentuated by GetResponse‘s 24/7 chat assistance. Its reps are knowledgeable, handy, and fast to react to requests. Newbies and advanced users alike can get assistance in an instant.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has actually ended up being far more than an email marketing tool— you can utilize it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with straight away. Automation is key if you want to utilize customization at scale.
GetResponse‘s tactical, consecutive technique to email marketing has various advantages for users. Support and convert leads with highly targeted campaigns. Build engagement and customer commitment through relevant messaging. And develop landing pages to collect lots of interested subscribers and turn one-time visitors into devoted consumers.
Quality autoresponders: With GetResponse, you‘re able to relax and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to use that practically anyone can establish an advanced automation tree in minutes. Adapt pre-built sequences or develop your own from scratch.
The automation features likewise enable sophisticated division. Create lists of subscribers with comparable qualities or behaviors, then send personalized messaging at the recipient‘s preferred time. Naturally, this level of personalization means that recipients are most likely to respond and do something about it.
Flexibility to create: GetResponse enables you to develop professional-looking e-mails with ease. Users love the vast variety of email templates offered, but you can likewise utilize the super smooth drag-and-drop editor to customize emails to match your branding. It‘s likewise easy to find and recycle style aspects from emails that have actually achieved success in the past. Either way, it‘s simple to make your emails stand apart, even with restricted or no style abilities.
Solid reporting: GetResponse has top-notch analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be incredibly in-depth, all the way to the actions of individual subscribers. The tool even develops detailed profiles for you to assist you make future projects more targeted. Email analytics are updated in real-time and let you collect insights on project performance, engagement, and audience choices.
What GetResponse Is Lacking
While this is a superior email marketing tool, GetResponse still has some notable shortcomings. Let‘s analyze those so you can evaluate if any of these are offer breakers for your organization.
Combination restrictions: When you implement a brand-new tool, you desire something that fits into your existing tech stack easily. This is an location where GetResponse falls short. While it can connect with over 120 different apps and pieces of software, there are some significant omissions, especially with project management platforms. And some essential combinations like PayPal and Eventbrite can only be accomplished through Zapier, which may not be as dependable as a native combination.
Non-responsive landing page style: Having a integrated landing page builder is a substantial help, but GetResponse‘s tool doesn’t immediately develop mobile-friendly versions. Therefore, you need to create the landing page view for mobile visitors separately. This appears like a big miss, considered that a lot of of your visitors are likely to end up at your landing page on their mobile devices.
User-side mobile concerns: Additionally, the drag-and-drop editor is tough to use on mobile. Aside from making small, fundamental modifications, it‘s unlikely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is extremely capable at showing you progress and analysis of your campaigns.
Plan constraints: GetResponse‘s standard plan used to consist of more automation functions, but eventually made those only accessible on higher-cost plans. took this away, much to the dismay of long-time clients. To open advanced automation and segmentation, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 per month for approximately 1,000 contacts.
Working with GetResponse‘s support
GetReponse has outstanding assistance options and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve just got a fast question, you usually don’t want to need to phone someone or fill out a form and wait for an response. That‘s why live chat is such a helpful tool for software assistance. GetResponse provides 24/7 live chat support. And it‘s not simply a chatbot, you can talk to a genuine human who can solve more complicated issues.
Assist
While live chat is the primary support choice available, a fast click of the enigma button on the homepage takes you to the extra assistance options. You can choose to:
- Submit a fast kind to email GetResponse
- Browse material in the Assistance
There is no obvious method to phone GetResponse, although you do get a dedicated account manager if you choose the Business plan.
Aside from video trips, the Assistance Center, and all the consumer support options, you can likewise register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training materials do not simply help you get the most out of GetResponse, they likewise help you improve your total marketing abilities. Current course titles include:
- Email Marketing 101 for Bloggers
- List Building Course
- Important Landing Page Course
GetResponse Evaluation – Verdict
Overall, GetResponse is excellent.
Its marketing automation function is advanced than a lot of other choices on the market. Its email marketing, reporting, and landing page/form builders are likewise rather effective. It also lets you host webinars internally and create vibrant conversion funnels.
All that said, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone support. We evaluated the 24/7 live chat alternative and while fantastic, many entrepreneur would still like to be able to call.
This program likewise has a standard limit of 500 guests for its webinars include. This places a big restriction on lots of businesses, however especially big ones. They are most likely to have a big audience that far exceeds 500 individuals.
Finally, although not a huge issue, the fact that a lot of the GetResponse combinations count on Zapier is hardly perfect.
We suggest giving the free trial a spin. The platform has a lot to offer if you select the right plan for you. GetResponse Example Workflows