We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. Complain On GetResponse
However, one of the names that gets floated around when speaking about email marketing software is GetResponse.
It‘s one of those tools that has been around because permanently however continues to deliver the goods year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its features and discuss its primary strengths and weak points.
By the end, you ought to have the ability to identify if GetResponse is powerful enough to use for your company.
What is GetResponse? Complain On GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, in addition to email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a simple landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with features such as autoresponders, basic division, and more. Their totally free forever plan is also on the generous side, providing users with a landing page/website builder, signup forms and popups, and unlimited email sends.They likewise provide a generous 50% discount rate to NGOs.
Attempt GetResponse totally free
GetResponse pricing
There are six prices plans:
- Getresponse Free –this free plan lets you use a cut-down variation of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 monthly and lets you send out an endless variety of emails to approximately 1,000 customers
- Marketing Automation – beginning at $59 monthly for up to 1,000 customers.
- Ecommerce Marketing – starting at $119 per month for up to 1,000 customers.
- Max – custom-made pricing
- Max2 – custom rates.
As you add more subscribers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 monthly to utilize GetResponse with a list consisting of 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that offer sophisticated functions (more on these in a moment). With these plans, exact rates depends on requirements and list size –if you have an interest in utilizing either of them, you‘ll need to get in touch with GetResponse to set up a demo, discuss your requirements and negotiate rates.
GetResponse ‘Max‘ plans
Good discounts are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for 30 days for free, by means of a trial that you can access here.
Key distinctions in between plans
The core features common to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a series of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – probably GetResponse’s standout feature, the automation builder (which enables you to construct complicated autoresponder series based on user behaviour) is only completely offered on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you go up the rates ladder.
- Live webinars – this performance is not readily available at all on the ‘Email Marketing‘ plan and the number of webinar guests is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can only use these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order healing feature (which immediately sends out suggestion emails to your website visitors who don’t finish an order) is only available on the ‘Ecommerce Marketing‘ plan or greater.
The very same goes for order confirmation e-mails.
- SMS marketing – the alternative to send marketing text is just available on the ‘Max‘ plans.
- Support – phone support is just offered on the Max2 plan, on which you likewise get a dedicated account supervisor (or ‘Customer Experience Manager‘, to utilize the GetResponse term).
I‘ll discuss these functions in more depth as I progress through the evaluation– but initially, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has traditionally varied from a few of its essential competitors‘ offerings because unlike a few of them notably Mailchimp and AWeber it didn’t use an completely complimentary plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has altered – you now have the alternative of using the platform for free forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse features some lovely decent functions – the plan lets you gain access to core email marketing functions, the complete range of templates, a website builder and a landing page builder.
Nevertheless, to utilize this plan your list need to be smaller than 500 records in size, and your newsletters will include GetResponse branding. Significantly, you will not be able to utilize any autoresponders or automation functions on this plan at all.
{ But however, the totally free plan represents a great way to attempt the product out and to start with email marketing specifically if you have a small list and just wish to send out newsletters occasionally to it. | Even so, the free plan represents a great method to attempt the product out and to get going with email marketing specifically if you have a small list and just desire to send out newsletters occasionally to it.
GetResponse‘s crucial functions:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s essential functions:.
- Drag and Drop email editor: Producing marketing emails and newsletters is easy. Drag content blocks on the canvas and modify them directly. Include special aspects like images, video and items to your emails.
- Email design templates: GetResponse comes with 120+ email templates. You can save design templates for future usage, design in HTML, or build your own style from scratch.
- Funnel builder: Develop total register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse is full of email automation functions. Create drip campaigns, activated emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The backbone of every effective project is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and immediately utilize the best variation as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not require different hosting.
- Client support: GetResponse has a responsive support team. There is a knowledge base, a aid center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made integrations with the GetResponse API or Zapier.
Try GetResponse free of charge here.
GetResponse Review: the details
Now to the part you have actually been waiting for. We‘re going to review the core GetResponse functions and see if they‘re the best fit for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They have actually thought of the user experience. I had the ability to establish my very first email within 10 minutes and it felt actually instinctive.
Style your first email with GetResponse.
Once you produce a free account, you can directly start developing your real email. Click on ‘Design message‘, and you‘re greeted by over 120+ email design templates. Good!
GetResponse has 7 categories of email design templates. You can ‘ inform, promote, welcome‘ your customers. State you like an email design template, press “ conserve“ and it appears in ‘My templates‘ tab to reuse later.
After you choose a design template, you begin tailoring your email in the email builder.
The GetResponse email editor is loaded with functions, yet never ever frustrating. All the modifying choices are shown when you require them. It‘s all extremely user-friendly.
Old school HTML code lovers can begin based upon an HTML design or code it from scratch, but that isn’t required at all. It is good to understand that there is likewise an alternative for custom HTML blocks inside the drag and drop design template builder.
Drag & drop email editor alternatives.
In the layout area, you choose the structure and appearance of your email. Establish the number of columns you desire, standard colors, and so on. The main modifying is finished with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My preferred part of the email editor is that you can conserve blocks and sections. I always utilize the exact same components for headers, footers, and some text/images combos. In my next email, I conserve a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s free stock images (!) collection.
For videos, you simply enter the (Youtube) link and it‘ll appear embedded in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can add products into your email from your online shop. Provided you relate to your ecommerce platform like Shopify the items are right there. And even add a ‘ suggested products‘ section‘ for that additional touch.
Setting up your email for success
On a single page, you develop the whole email. Add subject lines, sender email address, and pick the best email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking bit, however likewise works with a Google Analytics integration.
With eCommerce tracking you understand which projects drive profits and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You develop the email much like normal newsletter designs, however then activate them to be sent as an autoresponder.
The scheduling offers you control over email shipment. You can pick to send out the email at the moment of signup, after a few hours, or at the exact time and date of your liking. You can untick the days of the week when you do not want the autoresponder to go out. For instance on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this option on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation templates to get you began. Since we are examining, I am making a ‘welcome‘ automation for you.
Creating a client welcome automation
On to create automation to invite my new customers. I begin with pre-made automation template. And after a couple of clicks I already have this:
I know, it looks impressive. When you focus on the automation flow, you realize GetResponse has done half the work for you. It‘s simple to alter everything like you desire it.
The automation editor has conditions and actions. When a client purchases something from you (condition), you trigger an email (action). My very first action is sending a welcome email. You can add as many emails and conditions as you desire.
For this email campaign, I have actually developed a flow where my brand-new consumers get two e-mails in 2 days. Then, for my convenience, I separate consumers who clicked my email. As soon as the campaign starts, GetResponse keeps an eye on all of this immediately.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to acquaint yourself with all the possibilities. Once you do, you have the power to build complete customer journeys. Create your own automation, build consumer profiles and customize emails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a little tweaking, you can construct your own automation with accuracy.
Register for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing campaign. So that includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Offer items
- Promote a webinar
Begin with a new lead magnet or use one from the 17 design templates GetResponse deals. As soon as you‘ve picked your lead magnet, you can develop out your funnel.
The whole funnel structure procedure is guided. You get suggestions of what to do at each action and don’t forget anything. GetResponse for example informs you not to forget a thank you page, and straight uses a thank you page design template. Smart!
How to create a conversion funnel
As your first step, you‘ll develop a signup landing page. Choose the template, modify your copy and style, and release the page.
You‘ll develop the thank-you page, followed by a promotion email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your essential statistics to monitor your campaign‘s progress. Display signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the abandoned cart recovery feature, you‘ll need to choose greater plans.
I love that I can create a entire funnel in one dashboard, all with the ability to track crucial stats. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their latest addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a couple of concerns and GetResponse will automatically produce a customized website.
Other website building alternatives consist of:
Widgets (forms, chat boxes, price tables, etc)
Website colors and themes
Adding logos and images
After adjusting the builder for simply 5 minutes, I was able to create a decent homepage with very little effort.
The builder lets you modify everything on the page. You can alter font styles, text sizes, add/remove images, reposition elements, adjust cushioning and more.
There‘s a separate menu for including and editing pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor reveals further customization when you pick a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars included.
Establishing a webinar is simple.
After selecting your title, you include time, date, and duration of the webinar. Then you pick which contact list you‘ll include your registrants to. You can add autoresponders for registrants to get right after they register.
After everything is set to go, GetResponse will produce a webinar link to drive individuals to sign up for your webinars.
Now you can send out invites to your contact list, handle other webinars, and keep an eye on webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, polls, Q&A and whiteboard.
If you wish to show a function or item you can live-share your screen. If I‘m aiming to offer a item, I can include a call to action straight in the webinar.
Individuals who are currently utilizing email marketing and webinars in different platforms will enjoy the reality that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your occasion. The event is hosted inside the GetResponse app. They likewise have a mobile app you can use to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of free of charge in all plans. The landing page builder currently uses 198 templates. To be truthful, I ‘d stick to the latest 100 design templates, some of the older ones … look actually old.
After selecting a landing page design template you can begin modifying. The editing experience is various from the email creator.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, etc.
In the beginning, I believed I desired the icons to be labeled. After playing around a bit you‘ll quickly understand what is what and get the ideal components.
What I like about the landing page builder is you can create A/B versions of your landing page from the beginning. The top left corner of the page lets you produce as lots of variations as you desire, along with forms and thank-you pages. Complain On GetResponse
Landing page setup
After you‘re satisfied with your page design. You can include SEO, URL, and email list settings.
What follows is probably my preferred part. Just like your emails, you set up analytics and web occasion tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder does the job. Of course, some specialized landing page software has more elegant features. If GetResponse can offer their builder a little a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse due to the fact that you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that deserve a mention are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
GetResponse is powerful beyond email marketing. It lets you set up complete funnels to convert visitors into consumers. The story does not end here however. To examine an email marketing platform you have to look at customer support and pricing plans.
GetResponse: The Great and the Bad
There are lots of factors to evaluate email marketing platforms on. GetResponse is a top quality option for a lot of people, but diving into its virtues and flaws will help expose whether it is a good suitable for your business in particular.
What GetResponse Is Proficient at
GetResponse is designed to assist you develop and perform impactful email marketing campaigns in line with your sales technique. The tool is abundant in functions while still being easy to use for individuals with differing skill levels.
Ease of use: GetResponse is especially kind to newbies to the world of email marketing. Its dashboard and interface are simple to browse and distraction-free. What‘s more, the platform has an exceptional directed onboarding process, walking you through the procedure of developing your very first email campaign with helpful videos. Plus, its design templates and drag-and-drop builder make designing e-mails and landing pages easy.
This is all emphasized by GetResponse‘s 24/7 chat assistance. Its representatives are knowledgeable, handy, and fast to react to requests. Newbies and advanced users alike can get help in an immediate.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has ended up being much more than an email marketing tool— you can utilize it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is key if you want to utilize customization at scale.
GetResponse‘s tactical, consecutive approach to email marketing has numerous benefits for users. Support and transform leads with extremely targeted projects. Build engagement and client loyalty through appropriate messaging. And create landing pages to gather tons of interested customers and turn one-time visitors into devoted consumers.
Quality autoresponders: With GetResponse, you have the ability to relax and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to utilize that nearly any person can set up an sophisticated automation tree in minutes. Adjust pre-built series or develop your own from scratch.
The automation functions likewise permit innovative segmentation. Produce lists of customers with comparable qualities or habits, then send out tailored messaging at the recipient‘s preferred time. Naturally, this level of customization means that recipients are most likely to react and act.
Liberty to create: GetResponse allows you to produce professional-looking emails with ease. Users like the vast variety of email design templates available, but you can also utilize the super smooth drag-and-drop editor to personalize emails to match your branding. It‘s also simple to discover and recycle design aspects from emails that have been successful in the past. In any case, it‘s simple to make your e-mails stick out, even with restricted or no design abilities.
Solid reporting: GetResponse has top-notch analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be incredibly in-depth, all the way to the actions of individual customers. The tool even develops comprehensive profiles for you to help you make future projects more targeted. Email analytics are updated in real-time and let you collect insights on campaign performance, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a superior email marketing tool, GetResponse still has some notable imperfections. Let‘s examine those so you can judge if any of these are deal breakers for your organization.
Combination restrictions: When you carry out a new tool, you desire something that suits your existing tech stack easily. Sadly, this is an location where GetResponse fails. While it can connect with over 120 different apps and pieces of software, there are some notable omissions, particularly with task management platforms. And some essential integrations like PayPal and Eventbrite can just be accomplished through Zapier, which might not be as trusted as a native integration.
Non-responsive landing page design: Having a integrated landing page builder is a substantial help, however GetResponse‘s tool doesn’t immediately create mobile-friendly versions. Therefore, you have to develop the landing page view for mobile visitors separately. This appears like a huge miss, considered that many of your visitors are most likely to wind up at your landing page on their mobile phones.
User-side mobile concerns: In addition, the drag-and-drop editor is challenging to utilize on mobile. Aside from making small, rudimentary modifications, it‘s unlikely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is extremely capable at revealing you progress and analysis of your campaigns.
Plan constraints: GetResponse‘s fundamental plan utilized to consist of more automation functions, however eventually made those only available on higher-cost plans. took this away, much to the discouragement of veteran customers. To open advanced automation and segmentation, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 each month for up to 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has outstanding support alternatives and – importantly you can get assist at any time of the day or night.
Live chat 24/7
If you have actually only got a fast question, you usually don’t want to need to phone someone or complete a form and await an response. That‘s why live chat is such a useful tool for software application assistance. GetResponse supplies 24/7 live chat support. And it‘s not just a chatbot, you can talk with a genuine human who can fix more complicated issues.
Assist
While live chat is the primary support option on offer, a quick click of the question mark button on the homepage takes you to the extra assistance choices. You can choose to:
- Submit a quick type to email GetResponse
- Browse product in the Help
There is no obvious method to phone GetResponse, although you do get a devoted account manager if you pick the Business plan.
Aside from video tours, the Aid Center, and all the client support options, you can also register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training products don’t just assist you get the most out of GetResponse, they likewise assist you improve your general marketing abilities. Existing course titles include:
- Email Marketing 101 for Blog writers
- List Structure Course
- Vital Landing Page Course
GetResponse Evaluation – Decision
Overall, GetResponse is fantastic.
Its marketing automation function is more advanced than many other choices on the marketplace. Its email marketing, reporting, and landing page/form home builders are likewise quite efficient. It likewise lets you host webinars internally and create dynamic conversion funnels.
All that said, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer offers phone support. We tested the 24/7 live chat alternative and while fantastic, lots of business owners would still like to be able to call.
This program likewise has a basic limit of 500 participants for its webinars feature. This puts a big constraint on numerous businesses, however particularly huge ones. They are most likely to have a large audience that far exceeds 500 individuals.
Lastly, although not a big concern, the fact that a lot of the GetResponse combinations count on Zapier is barely perfect.
We suggest providing the free trial a spin. The platform has a lot to use if you select the right plan for you. Complain On GetResponse