We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. How To Send An Email From GetResponse
One of the names that get floated around when talking about email marketing software application is GetResponse.
It is among those tools that has been around given that permanently but continues to perform year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its features and discuss its primary strengths and weaknesses.
By the end, you need to have the ability to figure out if GetResponse is effective enough to utilize for your company.
What is GetResponse? How To Send An Email From GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, along with email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a basic landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with functions such as autoresponders, standard segmentation, and more. Their totally free forever plan is also on the generous side, providing users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They likewise offer a generous 50% discount rate to NGOs.
Attempt GetResponse totally free
GetResponse pricing
There are six prices plans:
- Getresponse Free –this complimentary plan lets you use a cut-down version of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 each month and lets you send out an endless variety of e-mails to approximately 1,000 subscribers
- Marketing Automation –starting at $59 per month for approximately 1,000 subscribers.
- Ecommerce Marketing – starting at $119 each month for as much as 1,000 subscribers.
- Max – custom rates
- Max2 – customized pricing.
As you include more customers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 per month to utilize GetResponse with a list consisting of 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that offer advanced features (more on these in a moment). With these plans, specific prices depends on requirements and list size –if you have an interest in utilizing either of them, you‘ll require to contact GetResponse to set up a demonstration, discuss your needs and negotiate pricing.
GetResponse ‘Max‘ plans
Good discount rates are offered if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for 1 month totally free, through a trial that you can access here.
Secret distinctions in between plans
The core features common to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a series of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – arguably GetResponse’s standout function, the automation builder (which allows you to develop intricate autoresponder series based upon user behaviour) is just fully offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you increase the rates ladder.
- Live webinars – this performance is not offered at all on the ‘Email Marketing‘ plan and the variety of webinar participants is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order healing function (which immediately sends out suggestion emails to your site visitors who do not finish an order) is only offered on the ‘Ecommerce Marketing‘ plan or greater.
The exact same goes for order confirmation emails.
- SMS marketing – the option to send out marketing text messages is just offered on the ‘Max‘ plans.
- Assistance – phone support is only readily available on the Max2 plan, on which you likewise get a dedicated account manager (or ‘ Consumer Experience Supervisor‘, to utilize the GetResponse term).
I‘ll talk about these features in more depth as I progress through the evaluation– but initially, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has generally varied from a few of its crucial competitors‘ offerings because unlike a few of them notably Mailchimp and AWeber it didn’t offer an entirely complimentary plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that situation has actually changed – you now have the alternative of using the platform totally free forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this totally free variation of GetResponse features some pretty good features – the plan lets you access core email marketing features, the full variety of templates, a website builder and a landing page builder.
To use this plan your list need to be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Considerably, you will not have the ability to use any autoresponders or automation functions on this plan at all.
{ However however, the complimentary plan represents a excellent way to attempt the item out and to start with email marketing particularly if you have a little list and just want to send newsletters occasionally to it. | Even so, the totally free plan represents a great way to attempt the product out and to get going with email marketing particularly if you have a small list and just desire to send newsletters sometimes to it.
GetResponse‘s essential functions:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s essential features:.
- Drag and Drop email editor: Producing marketing emails and newsletters is easy. Drag material blocks on the canvas and modify them straight. Add unique aspects like images, video and products to your emails.
- Email templates: GetResponse includes 120+ email templates. You can conserve templates for future usage, style in HTML, or build your own style from scratch.
- Funnel builder: Develop total register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation functions. Create drip campaigns, activated emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The foundation of every successful project is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and instantly utilize the best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t need different hosting.
- Customer assistance: GetResponse has a responsive support team. There is a knowledge base, a assistance center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom combinations with the GetResponse API or Zapier.
Try GetResponse totally free here.
GetResponse Evaluation: the information
Now to the part you‘ve been awaiting. We‘re going to evaluate the core GetResponse functions and see if they‘re the ideal suitable for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They‘ve thought about the user experience. I had the ability to establish my first email within 10 minutes and it felt actually intuitive.
Design your very first email with GetResponse.
As soon as you develop a free account, you can directly begin developing your real email. Click ‘ Style message‘, and you‘re welcomed by over 120+ email design templates. Nice!
GetResponse has 7 categories of email design templates. For example, you can ‘educate, promote, welcome‘ your consumers. Say you like an email template, press “save“ and it shows up in ‘My templates‘ tab to reuse later.
After you select a design template, you start personalizing your email in the email builder.
The GetResponse email editor is packed with functions, yet never ever overwhelming. All the editing options are shown when you require them. So it‘s all very intuitive.
Old-fashioned HTML code lovers can begin based upon an HTML design or code it from scratch, however that isn’t needed at all. It is good to know that there is also an alternative for custom HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor choices.
In the design section, you choose the structure and appearance of your email. Establish how many columns you desire, fundamental colors, and so on. The main modifying is done with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My favorite part of the email editor is that you can save blocks and sections. I constantly utilize the exact same components for headers, footers, and some text/images combinations. In my next email, I save a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s free stock images (!) collection.
For videos, you just enter the (Youtube) link and it‘ll appear embedded in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can include items into your email from your online shop. Offered you relate to your ecommerce platform like Shopify the products are right there. And even add a ‘ suggested products‘ section‘ for that extra touch.
Setting up your email for success
On a single page, you produce the entire email. Include subject lines, sender email address, and pick the ideal email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking snippet, but likewise deals with a Google Analytics integration.
With eCommerce tracking you understand which projects drive profits and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You produce the email similar to typical newsletter styles, however then activate them to be sent as an autoresponder.
The scheduling offers you control over email delivery. You can pick to send the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you do not desire the autoresponder to head out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this option on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation design templates to get you began. Due to the fact that we are reviewing, I am making a ‘welcome‘ automation for you.
Developing a client welcome automation
On to create automation to welcome my brand-new consumers. I start with pre-made automation design template. And after a couple of clicks I already have this:
I know, it looks remarkable. When you zoom in on the automation circulation, you realize GetResponse has actually done half the work for you. It‘s simple to alter everything like you desire it.
The automation editor has conditions and actions. When a client buys something from you (condition), you set off an email (action). My very first action is sending out a welcome email. You can add as numerous e-mails and conditions as you want.
For this email project, I‘ve developed a flow where my new consumers get two emails in 2 days. For my convenience, I separate customers who clicked on my email. When the project begins, GetResponse monitors all of this instantly.
My score for GetResponse automation is 8,5/ 10. It takes a little bit of time to familiarize yourself with all the possibilities. Once you do, you have the power to develop total consumer journeys. Create your own automation, construct customer profiles and personalize emails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notifications
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a little tweaking, you can build your own automation with accuracy.
Register for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing campaign. So that includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Sell products
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 design templates GetResponse deals. As soon as you‘ve selected your lead magnet, you can build out your funnel.
The entire funnel building procedure is guided. You get tips of what to do at each action and do not forget anything. GetResponse for example tells you not to forget a thank you page, and straight provides a thank you page template. Smart!
How to produce a conversion funnel
As your initial step, you‘ll create a signup landing page. Choose the template, tweak your copy and design, and publish the page.
You‘ll create the thank-you page, followed by a promo email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your essential stats to monitor your campaign‘s progress. Display signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart healing feature, you‘ll need to opt for higher plans.
I adore that I can develop a whole funnel in one control panel, all with the capability to track vital stats. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a couple of questions and GetResponse will instantly produce a personalized website.
Other website building options include:
Widgets (forms, chat boxes, price tables, etc)
Website colors and themes
Adding logos and images
After fiddling with the builder for simply 5 minutes, I had the ability to produce a good homepage with very little effort.
The builder lets you edit everything on the page. You can change font styles, text sizes, add/remove images, rearrange components, adjust padding and more.
There‘s a different menu for including and editing pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor shows further customization when you select a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Setting up a webinar is easy.
After selecting your title, you include time, date, and period of the webinar. You select which contact list you‘ll include your registrants to. You can include autoresponders for registrants to solve after they register.
After everything is set to go, GetResponse will produce a webinar link to drive individuals to sign up for your webinars.
Now you can send out invites to your contact list, manage other webinars, and keep track of webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, surveys, Q&A and white boards.
If you wish to show a feature or item you can live-share your screen. If I‘m aiming to offer a item, I can add a call to action directly in the webinar.
Individuals who are already using email marketing and webinars in different platforms will love the fact that GetResponse brings them both together.
You have access to the chatpod and the global settings for your event. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder presently provides 198 design templates. Although to be honest, I ‘d stay with the most recent 100 templates, a few of the older ones … look really old.
After picking a landing page template you can start modifying. The modifying experience is different from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, and so on.
In the beginning, I believed I wanted the icons to be labeled. After playing around a bit you‘ll quickly know what is what and grab the best components.
What I like about the landing page builder is you can produce A/B variations of your landing page from the beginning. The leading left corner of the page lets you develop as lots of versions as you want, along with forms and thank-you pages. How To Send An Email From GetResponse
Landing page setup
After you‘re satisfied with your page design. You can include SEO, URL, and email list settings.
What follows is probably my favorite part. Just like your emails, you established analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Naturally, some specialized landing page software has more fancy features. If GetResponse can give their builder a bit of a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse because you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that should have a reference are:
SMS marketing, Web push notifications, Paid ads, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you set up total funnels to convert visitors into consumers. The story doesn’t end here. To review an email marketing platform you need to look at customer support and prices plans.
GetResponse: The Good and the Bad
There are many elements to judge email marketing platforms on. GetResponse is a high-quality option for a lot of people, but delving into its virtues and defects will assist reveal whether it is a good fit for your service in particular.
What GetResponse Is Good At
GetResponse is developed to help you develop and perform impactful email marketing projects in line with your sales strategy. The tool is abundant in features while still being easy to use for individuals with varying ability levels.
Relieve of use: GetResponse is especially kind to beginners to the world of email marketing. Its control panel and user interface are easy to navigate and distraction-free. What‘s more, the platform has actually an outstanding directed onboarding process, strolling you through the procedure of building your very first email campaign with helpful videos. Plus, its templates and drag-and-drop builder make designing e-mails and landing pages basic.
This is all emphasized by GetResponse‘s 24/7 chat support. Its reps are experienced, valuable, and fast to react to demands. Newbies and advanced users alike can receive help in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has actually ended up being far more than an email marketing tool— you can use it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with straight away. Automation is crucial if you wish to use personalization at scale.
GetResponse‘s tactical, consecutive approach to email marketing has various advantages for users. Nurture and convert leads with highly targeted projects. Develop engagement and customer loyalty through appropriate messaging. And produce landing pages to collect tons of interested customers and turn one-time visitors into devoted customers.
Quality autoresponders: With GetResponse, you‘re able to kick back and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to utilize that nearly anyone can establish an sophisticated automation tree in minutes. Adapt pre-built sequences or construct your own from scratch.
The automation features also allow for sophisticated segmentation. Produce lists of subscribers with similar qualities or habits, then send tailored messaging at the recipient‘s chosen time. Naturally, this level of customization means that recipients are most likely to respond and do something about it.
Freedom to develop: GetResponse allows you to develop professional-looking emails with ease. Users enjoy the vast number of email templates offered, but you can also utilize the incredibly smooth drag-and-drop editor to personalize emails to match your branding. It‘s likewise simple to find and recycle style elements from emails that have succeeded in the past. Either way, it‘s easy to make your emails stand out, even with minimal or no design skills.
Solid reporting: GetResponse has top-notch analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be extremely in-depth, all the way to the actions of individual customers. The tool even builds up comprehensive profiles for you to assist you make future campaigns more targeted. Email analytics are updated in real-time and let you collect insights on project efficiency, engagement, and audience choices.
What GetResponse Is Lacking
While this is a first-class email marketing tool, GetResponse still has some significant drawbacks. Let‘s analyze those so you can evaluate if any of these are offer breakers for your company.
Combination limitations: When you carry out a brand-new tool, you want something that fits into your existing tech stack quickly. This is an area where GetResponse falls short. While it can connect with over 120 different apps and pieces of software, there are some significant omissions, especially with job management platforms. And some crucial combinations like PayPal and Eventbrite can just be accomplished through Zapier, which may not be as trustworthy as a native integration.
Non-responsive landing page design: Having a integrated landing page builder is a big aid, but GetResponse‘s tool does not automatically produce mobile-friendly versions. Therefore, you have to develop the landing page view for mobile visitors separately. This seems like a huge miss out on, given that so many of your visitors are most likely to end up at your landing page on their mobile devices.
User-side mobile issues: In addition, the drag-and-drop editor is difficult to use on mobile. Aside from making small, primary changes, it‘s unlikely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is very capable at showing you progress and analysis of your projects.
Plan constraints: GetResponse‘s standard plan utilized to include more automation functions, however eventually made those only accessible on higher-cost plans. took this away, much to the dismay of veteran clients. To open sophisticated automation and division, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 each month for as much as 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has exceptional support options and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve only got a fast question, you normally don’t wish to need to phone somebody or complete a kind and await an response. That‘s why live chat is such a helpful tool for software application support. GetResponse provides 24/7 live chat assistance. And it‘s not just a chatbot, you can talk to a real human who can solve more complicated problems.
Assist Center
While live chat is the main support option available, a quick click of the enigma button on the homepage takes you to the extra help choices. You can pick to:
- Submit a fast form to email GetResponse
- Browse product in the Help Center
There is no apparent method to phone GetResponse, although you do get a devoted account supervisor if you pick the Enterprise plan.
Aside from video trips, the Assistance Center, and all the consumer support options, you can likewise register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training materials do not just assist you get the most out of GetResponse, they likewise help you enhance your total marketing skills. Present course titles include:
- Email Marketing 101 for Bloggers
- List Building Course
- Important Landing Page Course
GetResponse Evaluation – Decision
Overall, GetResponse is excellent.
Its marketing automation feature is more advanced than many other alternatives on the market. Its email marketing, reporting, and landing page/form contractors are likewise quite effective. It likewise lets you host webinars internally and produce vibrant conversion funnels.
All that stated, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer uses phone support. We checked the 24/7 live chat option and while excellent, many company owner would still like to be able to call.
This program also has a standard limitation of 500 guests for its webinars include. This positions a substantial restriction on lots of organizations, but particularly huge ones. They are most likely to have a big audience that far exceeds 500 individuals.
Although not a big problem, the reality that many of the GetResponse combinations rely on Zapier is hardly ideal.
We recommend giving the totally free trial a spin. The platform has a lot to offer if you select the best plan for you. How To Send An Email From GetResponse