We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. GetResponse Marketing Logo
One of the names that get floated around when talking about email marketing software application is GetResponse.
It‘s one of those tools that has been around considering that forever but continues to deliver the goods year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its features and discuss its main strengths and weaknesses.
By the end, you ought to be able to figure out if GetResponse is effective enough to utilize for your company.
What is GetResponse? GetResponse Marketing Logo
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, along with email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a simple landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with functions such as autoresponders, fundamental segmentation, and more. Their free permanently plan is likewise on the generous side, offering users with a landing page/website builder, signup forms and popups, and unlimited email sends.They likewise provide a generous 50% discount to NGOs.
GetResponse pricing
There are 6 prices plans:
- Getresponse Free –this free plan lets you utilize a cut-down version of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 each month and lets you send an endless number of e-mails to up to 1,000 customers
- Marketing Automation – beginning at $59 each month for as much as 1,000 subscribers.
- Ecommerce Marketing – starting at $119 per month for as much as 1,000 customers.
- Max – custom-made prices
- Max2 – customized prices.
As you add more subscribers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 each month to utilize GetResponse with a list including 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply advanced functions (more on these in a moment). With these plans, exact pricing depends upon requirements and list size –if you have an interest in utilizing either of them, you‘ll require to call GetResponse to arrange a demo, discuss your needs and negotiate prices.
GetResponse ‘Max‘ plans
Decent discount rates are offered if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for one month for free, by means of a trial that you can access here.
Secret differences in between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a variety of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – arguably GetResponse’s standout feature, the automation builder (which enables you to build complicated autoresponder series based on user behaviour) is only fully readily available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you go up the prices ladder.
- Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the number of webinar guests is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can just offer these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order recovery function (which automatically sends out suggestion emails to your site visitors who do not finish an order) is just readily available on the ‘Ecommerce Marketing‘ plan or higher.
The same goes for order verification emails.
- SMS marketing – the choice to send out marketing text messages is just offered on the ‘Max‘ plans.
- Assistance – phone assistance is only readily available on the Max2 plan, on which you likewise get a devoted account supervisor (or ‘Customer Experience Manager‘, to utilize the GetResponse term).
I‘ll talk about these functions in more depth as I progress through the review– but first, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually generally varied from some of its key rivals‘ offerings because unlike a few of them especially Mailchimp and AWeber it didn’t provide an entirely free plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has actually altered – you now have the choice of using the platform free of charge indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free variation of GetResponse includes some beautiful decent features – the plan lets you gain access to core email marketing features, the complete range of design templates, a website builder and a landing page builder.
To utilize this plan your list should be smaller than 500 records in size, and your newsletters will include GetResponse branding. Significantly, you will not be able to utilize any autoresponders or automation functions on this plan at all.
{ But even so, the complimentary plan represents a excellent way to try the item out and to get going with email marketing specifically if you have a small list and just want to send out newsletters periodically to it. | Even so, the free plan represents a great method to attempt the product out and to get going with email marketing specifically if you have a small list and simply desire to send out newsletters periodically to it.
GetResponse‘s crucial functions:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s crucial functions:.
- Drag and Drop email editor: Developing marketing e-mails and newsletters is simple. Drag content blocks on the canvas and modify them straight. Include special components like images, video and products to your e-mails.
- Email design templates: GetResponse features 120+ email design templates. You can save templates for future use, style in HTML, or construct your own design from scratch.
- Funnel builder: Produce total sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Produce drip projects, triggered emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The foundation of every successful campaign is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and instantly use the very best variation as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t require separate hosting.
- Customer support: GetResponse has a responsive assistance group. There is a knowledge base, a aid center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made integrations with the GetResponse API or Zapier.
Try GetResponse for free here.
GetResponse Evaluation: the information
Now to the part you have actually been waiting on. We‘re going to review the core GetResponse functions and see if they‘re the ideal suitable for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They have actually considered the user experience. I had the ability to establish my first email within 10 minutes and it felt actually user-friendly.
Style your very first email with GetResponse.
As soon as you create a complimentary account, you can straight start developing your real email. Click ‘ Style message‘, and you‘re greeted by over 120+ email design templates. Good!
GetResponse has 7 classifications of email templates. You can ‘educate, promote, invite‘ your clients. Say you like an email design template, press “ conserve“ and it shows up in ‘My design templates‘ tab to recycle later on.
After you select a design template, you start customizing your email in the email builder.
The GetResponse email editor is loaded with features, yet never ever frustrating. All the editing alternatives are shown when you need them. So it‘s all very instinctive.
Old-fashioned HTML code fans can begin based on an HTML style or code it from scratch, but that isn’t needed at all. It is great to know that there is also an choice for custom HTML blocks inside the drag and drop design template builder.
Drag & drop email editor choices.
In the layout section, you decide the structure and look of your email. Set up the number of columns you want, basic colors, etc. The primary editing is finished with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My preferred part of the email editor is that you can save blocks and sections. I always use the exact same aspects for headers, footers, and some text/images combos. So in my next email, I conserve a great deal of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s totally free stock images (!) collection.
For videos, you just go into the (Youtube) link and it‘ll show up embedded in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can add items into your email from your online store. Supplied you link with your ecommerce platform like Shopify the products are right there. And even include a ‘ suggested products‘ section‘ for that additional touch.
Establishing your email for success
On a single page, you create the entire email. Add subject lines, sender email address, and select the best email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking bit, however also works with a Google Analytics combination.
With eCommerce tracking you understand which campaigns drive profits and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You develop the email just like regular newsletter designs, but then trigger them to be sent as an autoresponder.
The scheduling provides you manage over email shipment. You can pick to send out the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you don’t want the autoresponder to head out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this alternative on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation templates to get you began. Since we are reviewing, I am making a ‘welcome‘ automation for you.
Creating a customer welcome automation
On to produce automation to welcome my new customers. I begin with pre-made automation template. And after a few clicks I already have this:
I know, it looks outstanding. When you focus on the automation circulation, you realize GetResponse has actually done half the work for you. It‘s easy to alter whatever like you desire it.
The automation editor has conditions and actions. When a customer purchases something from you (condition), you set off an email (action). My very first action is sending out a welcome email. You can add as numerous e-mails and conditions as you want.
For this email project, I‘ve developed a flow where my brand-new consumers get 2 e-mails in 2 days. For my convenience, I separate consumers who clicked on my email. When the project starts, GetResponse monitors all of this immediately.
My rating for GetResponse automation is 8,5/ 10. It takes a little time to acquaint yourself with all the possibilities. But once you do, you have the power to develop total consumer journeys. Develop your own automation, develop consumer profiles and individualize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notices
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a bit of tweaking, you can build your own automation with precision.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing campaign. That consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Construct your email list (or leads)
- Offer products
- Promote a webinar
Start with a new lead magnet or use one from the 17 design templates GetResponse offers. When you have actually picked your lead magnet, you can construct out your funnel.
The entire funnel building process is guided. You get recommendations of what to do at each action and don’t forget anything. GetResponse for example tells you not to forget a thank you page, and straight provides a thank you page design template. Smart!
How to develop a conversion funnel
As your primary step, you‘ll create a signup landing page. Select the template, tweak your copy and design, and publish the page.
You‘ll create the thank-you page, followed by a promo email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your essential stats to monitor your campaign‘s progress. Monitor signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the deserted cart recovery function, you‘ll need to go with greater plans.
I love that I can develop a whole funnel in one control panel, all with the capability to track essential statistics. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their newest addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a few concerns and GetResponse will immediately produce a tailored website.
Other website building choices include:
Widgets (forms, chat boxes, price tables, and so on)
Website colors and styles
Adding logos and images
After adjusting the builder for just 5 minutes, I was able to produce a decent homepage with minimal effort.
The builder lets you edit whatever on the page. You can change typefaces, text sizes, add/remove images, reposition elements, change padding and more.
There‘s a separate menu for adding and modifying pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows additional modification when you pick a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars included.
Establishing a webinar is simple.
After choosing your title, you include time, date, and duration of the webinar. Then you pick which contact list you‘ll add your registrants to. You can include autoresponders for registrants to solve after they sign up.
After everything is set to go, GetResponse will produce a webinar link to drive people to register for your webinars.
Now you can send out invites to your contact list, handle other webinars, and keep an eye on webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, polls, Q&A and white boards.
If you wish to show a feature or item you can live-share your screen. If I‘m seeking to sell a product, I can add a call to action straight in the webinar.
Individuals who are already utilizing email marketing and webinars in different platforms will love the fact that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The event is hosted inside the GetResponse app. They likewise have a mobile app you can use to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of for free in all plans. The landing page builder presently offers 198 templates. Although to be truthful, I ‘d stick to the latest 100 templates, a few of the older ones … look truly old.
After selecting a landing page template you can begin editing. The editing experience is different from the email creator.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, and so on.
In the beginning, I believed I desired the icons to be identified. After playing around a bit you‘ll rapidly understand what is what and grab the right components.
What I like about the landing page builder is you can develop A/B variants of your landing page from the beginning. The leading left corner of the page lets you produce as lots of versions as you desire, along with forms and thank-you pages. GetResponse Marketing Logo
Landing page setup
After you‘re satisfied with your page design. You can include SEO, URL, and email list settings.
What follows is most likely my favorite part. Similar to your emails, you established analytics and web occasion tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder finishes the job. Obviously, some specialized landing page software application has more fancy functions. If GetResponse can offer their builder a little a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse due to the fact that you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that are worthy of a reference are:
SMS marketing, Web push alerts, Paid advertisements, and Livechat.
GetResponse is effective beyond email marketing. It lets you set up complete funnels to convert visitors into consumers. The story does not end here. To evaluate an email marketing platform you have to look at customer support and pricing plans.
GetResponse: The Great and the Bad
There are numerous factors to judge email marketing platforms on. GetResponse is a high-quality solution for a lot of people, but delving into its virtues and flaws will assist reveal whether it is a good fit for your organization in particular.
What GetResponse Is Good At
GetResponse is designed to help you develop and carry out impactful email marketing campaigns in line with your sales technique. The tool is rich in features while still being easy to use for people with differing skill levels.
Alleviate of use: GetResponse is particularly kind to beginners to the world of email marketing. Its dashboard and interface are easy to browse and distraction-free. What‘s more, the platform has actually an excellent directed onboarding procedure, strolling you through the process of building your very first email project with useful videos. Plus, its templates and drag-and-drop builder make developing emails and landing pages basic.
This is all highlighted by GetResponse‘s 24/7 chat support. Its reps are experienced, useful, and quick to respond to requests. Newbies and advanced users alike can get help in an immediate.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has ended up being much more than an email marketing tool— you can utilize it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with quickly. Automation is key if you want to utilize personalization at scale.
GetResponse‘s strategic, consecutive approach to email marketing has various benefits for users. Nurture and convert leads with highly targeted projects. Construct engagement and customer commitment through pertinent messaging. And produce landing pages to collect tons of interested customers and turn one-time visitors into loyal clients.
Quality autoresponders: With GetResponse, you have the ability to sit back and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to utilize that almost anybody can establish an advanced automation tree in minutes. Adapt pre-built series or construct your own from scratch.
The automation features likewise enable sophisticated segmentation. Create lists of subscribers with comparable qualities or habits, then send out personalized messaging at the recipient‘s chosen time. Naturally, this level of customization means that recipients are more likely to respond and act.
Freedom to design: GetResponse permits you to create professional-looking emails with ease. Users enjoy the vast variety of email design templates available, but you can also utilize the extremely smooth drag-and-drop editor to personalize emails to match your branding. It‘s likewise simple to find and recycle style aspects from emails that have achieved success in the past. In any case, it‘s simple to make your emails stand out, even with restricted or no design abilities.
Strong reporting: GetResponse has first-rate analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be incredibly comprehensive, all the way to the actions of individual customers. The tool even develops in-depth profiles for you to help you make future campaigns more targeted. Email analytics are updated in real-time and let you gather insights on project performance, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a first-class email marketing tool, GetResponse still has some noteworthy imperfections. Let‘s analyze those so you can judge if any of these are deal breakers for your organization.
Combination restrictions: When you implement a new tool, you want something that suits your existing tech stack easily. Sadly, this is an location where GetResponse fails. While it can get in touch with over 120 different apps and pieces of software application, there are some notable omissions, especially with task management platforms. And some crucial combinations like PayPal and Eventbrite can just be accomplished through Zapier, which may not be as trustworthy as a native integration.
Non-responsive landing page design: Having a built-in landing page builder is a huge assistance, but GetResponse‘s tool does not automatically develop mobile-friendly versions. Therefore, you have to develop the landing page view for mobile visitors independently. This looks like a big miss, given that many of your visitors are likely to end up at your landing page on their mobile phones.
User-side mobile issues: Additionally, the drag-and-drop editor is hard to utilize on mobile. Aside from making small, simple changes, it‘s not likely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is really capable at revealing you progress and analysis of your campaigns.
Plan limitations: GetResponse‘s fundamental plan used to consist of more automation features, but ultimately made those only available on higher-cost plans. took this away, much to the discouragement of long-time clients. To unlock advanced automation and division, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 each month for approximately 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has outstanding support alternatives and – importantly you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve only got a quick concern, you generally do not wish to have to phone somebody or complete a form and await an answer. That‘s why live chat is such a beneficial tool for software application assistance. GetResponse supplies 24/7 live chat support. And it‘s not just a chatbot, you can speak with a real human who can fix more complex issues.
Assist Center
While live chat is the primary assistance choice available, a fast click of the enigma button on the homepage takes you to the extra assistance alternatives. You can choose to:
- Submit a fast form to email GetResponse
- Browse product in the Aid
There is no apparent way to phone GetResponse, although you do get a dedicated account manager if you pick the Enterprise plan.
Aside from video trips, the Assistance Center, and all the customer support alternatives, you can likewise sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training products don’t simply help you get the most out of GetResponse, they likewise assist you enhance your total marketing skills. Current course titles include:
- Email Marketing 101 for Bloggers
- List Structure Course
- Necessary Landing Page Course
GetResponse Review – Decision
Overall, GetResponse is excellent.
Its marketing automation function is advanced than most other choices on the market. Its email marketing, reporting, and landing page/form home builders are also quite efficient. It likewise lets you host webinars internally and produce vibrant conversion funnels.
All that said, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone support. We evaluated the 24/7 live chat choice and while great, lots of entrepreneur would still like to be able to call.
This program also has a basic limit of 500 guests for its webinars include. This puts a substantial restriction on numerous organizations, but especially big ones. They are more likely to have a large audience that far goes beyond 500 people.
Finally, although not a huge problem, the fact that many of the GetResponse combinations count on Zapier is hardly ideal.
We suggest giving the complimentary trial a spin. The platform has a lot to use if you choose the best plan for you. GetResponse Marketing Logo