We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. GetResponse Facebook Page
One of the names that get floated around when talking about email marketing software is GetResponse.
It‘s one of those tools that has actually been around considering that forever however continues to perform year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its functions and discuss its primary strengths and weak points.
By the end, you need to have the ability to figure out if GetResponse is powerful enough to use for your organization.
What is GetResponse? GetResponse Facebook Page
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, in addition to email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a simple landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with functions such as autoresponders, fundamental division, and more. Their free permanently plan is also on the generous side, offering users with a landing page/website builder, signup forms and popups, and unlimited email sends.They likewise use a generous 50% discount rate to NGOs.
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GetResponse rates
There are 6 pricing plans:
- Getresponse Free –this free plan lets you utilize a cut-down version of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 per month and lets you send out an unlimited variety of emails to as much as 1,000 customers
- Marketing Automation – beginning at $59 monthly for approximately 1,000 customers.
- Ecommerce Marketing – starting at $119 monthly for as much as 1,000 customers.
- Max – customized rates
- Max2 – customized prices.
As you add more customers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 monthly to utilize GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that offer innovative features (more on these in a moment). With these plans, specific rates depends on requirements and list size –if you have an interest in utilizing either of them, you‘ll require to call GetResponse to schedule a demo, discuss your requirements and work out prices.
GetResponse ‘Max‘ plans
Decent discount rates are readily available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for 30 days totally free, via a trial that you can access here.
Key distinctions between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a series of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – probably GetResponse’s standout function, the automation builder (which enables you to develop complicated autoresponder sequences based upon user behaviour) is only completely offered on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you increase the rates ladder.
- Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the variety of webinar participants is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can only use these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order recovery function (which automatically sends suggestion emails to your website visitors who don’t finish an order) is just offered on the ‘Ecommerce Marketing‘ plan or greater.
The very same opts for order verification e-mails.
- SMS marketing – the alternative to send marketing text messages is only readily available on the ‘Max‘ plans.
- Assistance – phone assistance is just readily available on the Max2 plan, on which you likewise get a devoted account manager (or ‘ Consumer Experience Manager‘, to utilize the GetResponse term).
I‘ll discuss these features in more depth as I advance through the review– however first, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually traditionally varied from a few of its essential competitors‘ offerings because unlike some of them notably Mailchimp and AWeber it didn’t offer an totally complimentary plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that scenario has actually altered – you now have the choice of using the platform free of charge indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this complimentary variation of GetResponse features some lovely good functions – the plan lets you access core email marketing features, the complete variety of design templates, a website builder and a landing page builder.
To use this plan your list must be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Considerably, you will not have the ability to utilize any autoresponders or automation features on this plan at all.
{ However even so, the complimentary plan represents a great way to attempt the item out and to get going with email marketing especially if you have a small list and simply want to send newsletters periodically to it. | Even so, the free plan represents a good method to try the item out and to get going with email marketing especially if you have a small list and just want to send out newsletters periodically to it.
GetResponse‘s essential functions:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Producing marketing emails and newsletters is simple. Drag content blocks on the canvas and modify them straight. Add special components like images, video and items to your emails.
- Email design templates: GetResponse features 120+ email templates. You can save design templates for future use, style in HTML, or develop your own style from scratch.
- Funnel builder: Create complete register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Develop drip campaigns, triggered emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The foundation of every successful project is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and automatically use the very best version as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t require separate hosting.
- Client assistance: GetResponse has a responsive support team. There is a knowledge base, a help center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom integrations with the GetResponse API or Zapier.
Attempt GetResponse totally free here.
GetResponse Evaluation: the details
Now to the part you‘ve been waiting for. We‘re going to evaluate the core GetResponse functions and see if they‘re the best suitable for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They have actually thought about the user experience. I was able to establish my very first email within 10 minutes and it felt actually instinctive.
Design your first email with GetResponse.
As soon as you produce a complimentary account, you can straight begin developing your real email. Click ‘ Style message‘, and you‘re welcomed by over 120+ email design templates. Good!
GetResponse has 7 categories of email templates. For example, you can ‘educate, promote, welcome‘ your consumers. State you like an email design template, press “save“ and it shows up in ‘My templates‘ tab to recycle later.
After you select a design template, you start customizing your email in the email builder.
The GetResponse email editor is packed with functions, yet never ever overwhelming. All the editing choices are revealed when you require them. It‘s all really instinctive.
Old school HTML code lovers can start based on an HTML style or code it from scratch, however that isn’t required at all. It is good to understand that there is likewise an option for custom HTML obstructs inside the drag and drop template builder.
Drag & drop email editor alternatives.
In the design area, you decide the structure and look of your email. Establish how many columns you desire, basic colors, etc. The primary modifying is done with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My favorite part of the email editor is that you can conserve blocks and sections. I always utilize the very same components for headers, footers, and some text/images combos. In my next email, I save a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s complimentary stock images (!) collection.
For videos, you just enter the (Youtube) link and it‘ll appear embedded in the email.
The fun does not stop here. Under the eCommerce tab, you can add products into your email from your online store. Offered you relate to your ecommerce platform like Shopify the products are right there. And even add a ‘recommended items‘ section‘ for that additional touch.
Establishing your email for success
On a single page, you create the entire email. Add subject lines, sender email address, and select the right email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking snippet, however also works with a Google Analytics combination.
With eCommerce tracking you understand which projects drive revenue and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You create the email similar to typical newsletter designs, however then activate them to be sent out as an autoresponder.
The scheduling offers you manage over email shipment. You can pick to send the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you don’t want the autoresponder to head out. For instance on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this option on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation templates to get you started. Because we are reviewing, I am making a ‘welcome‘ automation for you.
Creating a client welcome automation
On to create automation to welcome my brand-new customers. I begin with pre-made automation design template. And after a couple of clicks I currently have this:
I understand, it looks impressive. When you focus on the automation flow, you realize GetResponse has actually done half the work for you. It‘s simple to change whatever like you want it.
The automation editor has conditions and actions. For example, when a client buys something from you (condition), you set off an email (action). My first action is sending out a welcome email. You can include as many emails and conditions as you want.
For this email project, I‘ve created a flow where my brand-new customers get two emails in two days. For my convenience, I separate customers who clicked on my email. Once the project begins, GetResponse keeps an eye on all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a little time to acquaint yourself with all the possibilities. Once you do, you have the power to develop complete client journeys. Develop your own automation, construct client profiles and individualize emails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notifications
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a bit of tweaking, you can develop your own automation with accuracy.
Register for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing campaign. That includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Build your email list (or leads)
- Sell items
- Promote a webinar
Start with a new lead magnet or use one from the 17 design templates GetResponse offers. As soon as you have actually chosen your lead magnet, you can construct out your funnel.
The entire funnel structure procedure is directed. You get suggestions of what to do at each step and do not forget anything. GetResponse for instance tells you not to forget a thank you page, and straight uses a thank you page template. Smart!
How to create a conversion funnel
As your first step, you‘ll develop a signup landing page. Pick the design template, modify your copy and design, and publish the page.
You‘ll produce the thank-you page, followed by a promotion email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your important statistics to monitor your project‘s development. Monitor signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart healing function, you‘ll need to go with higher plans.
I adore that I can design a whole funnel in one control panel, all with the ability to track essential statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their latest addition to the platform.
You construct a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a couple of questions and GetResponse will immediately create a customized website.
Other website structure choices consist of:
Widgets (forms, chat boxes, rate tables, and so on)
Website colors and themes
Including logo designs and images
After adjusting the builder for simply 5 minutes, I had the ability to produce a good homepage with very little effort.
The builder lets you edit everything on the page. You can alter font styles, text sizes, add/remove images, reposition elements, adjust cushioning and more.
There‘s a different menu for including and editing pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor shows further modification when you choose a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Setting up a webinar is simple.
After choosing your title, you add time, date, and duration of the webinar. Then you select which contact list you‘ll include your registrants to. You can include autoresponders for registrants to solve after they sign up.
After whatever is set to go, GetResponse will produce a webinar link to drive individuals to register for your webinars.
Now you can send welcomes to your contact list, manage other webinars, and track webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, surveys, Q&A and white boards.
If you wish to reveal a feature or product you can live-share your screen. If I‘m wanting to offer a item, I can include a call to action straight in the webinar.
People who are already utilizing email marketing and webinars in various platforms will like the reality that GetResponse brings them both together.
You have access to the chatpod and the international settings for your event. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can use to give your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder currently uses 198 design templates. To be honest, I ‘d stick to the newest 100 design templates, some of the older ones … look actually old.
After selecting a landing page design template you can begin editing. The modifying experience is different from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, and so on.
In the beginning, I thought I desired the icons to be identified. After playing around a bit you‘ll quickly know what is what and get the best elements.
What I like about the landing page builder is you can create A/B variations of your landing page from the beginning. The leading left corner of the page lets you create as numerous variations as you desire, together with forms and thank-you pages. GetResponse Facebook Page
Landing page setup
After you‘re satisfied with your page design. You can add SEO, URL, and email list settings.
What comes next is most likely my preferred part. Just like your emails, you set up analytics and web occasion tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder gets the job done. Of course, some specialized landing page software application has more elegant features. If GetResponse can give their builder a little bit of a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse because you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that deserve a mention are:
SMS marketing, Web push notifications, Paid ads, and Livechat.
GetResponse is effective beyond email marketing. It lets you establish complete funnels to transform visitors into customers. The story does not end here however. To evaluate an email marketing platform you need to look at client assistance and pricing plans.
GetResponse: The Good and the Bad
There are numerous factors to judge email marketing platforms on. GetResponse is a high-quality option for a great deal of individuals, but diving into its virtues and flaws will assist reveal whether it is a great fit for your organization in particular.
What GetResponse Is Proficient at
GetResponse is created to help you produce and carry out impactful email marketing projects in line with your sales technique. The tool is rich in features while still being easy to use for individuals with varying ability levels.
Ease of use: GetResponse is particularly kind to beginners to the world of email marketing. Its dashboard and user interface are easy to navigate and distraction-free. What‘s more, the platform has an excellent assisted onboarding process, walking you through the procedure of building your very first email project with helpful videos. Plus, its templates and drag-and-drop builder make creating emails and landing pages easy.
This is all highlighted by GetResponse‘s 24/7 chat support. Its representatives are knowledgeable, practical, and fast to react to demands. Newbies and advanced users alike can get assistance in an immediate.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has actually ended up being far more than an email marketing tool— you can utilize it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is essential if you wish to use customization at scale.
GetResponse‘s tactical, sequential approach to email marketing has many benefits for users. Nurture and convert leads with highly targeted projects. Develop engagement and client commitment through pertinent messaging. And create landing pages to collect tons of interested customers and turn one-time visitors into faithful consumers.
Quality autoresponders: With GetResponse, you have the ability to sit back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to use that practically anyone can establish an innovative automation tree in minutes. Adjust pre-built sequences or develop your own from scratch.
The automation features likewise enable advanced division. Create lists of subscribers with similar qualities or behaviors, then send personalized messaging at the recipient‘s preferred time. Naturally, this level of personalization means that recipients are more likely to respond and do something about it.
Liberty to develop: GetResponse permits you to create professional-looking emails with ease. Users love the large variety of email templates available, but you can also utilize the super smooth drag-and-drop editor to customize emails to match your branding. It‘s also easy to discover and reuse design elements from emails that have been successful in the past. In either case, it‘s easy to make your emails stand out, even with limited or no design skills.
Strong reporting: GetResponse has first-rate analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be super comprehensive, all the way down to the actions of individual customers. The tool even develops detailed profiles for you to help you make future projects more targeted. Email analytics are upgraded in real-time and let you collect insights on project efficiency, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a top-notch email marketing tool, GetResponse still has some notable drawbacks. Let‘s examine those so you can evaluate if any of these are offer breakers for your organization.
Integration limitations: When you implement a brand-new tool, you desire something that suits your existing tech stack quickly. This is an area where GetResponse falls brief. While it can connect with over 120 various apps and pieces of software application, there are some notable omissions, particularly with job management platforms. And some key integrations like PayPal and Eventbrite can just be accomplished through Zapier, which may not be as reliable as a native integration.
Non-responsive landing page design: Having a integrated landing page builder is a substantial help, but GetResponse‘s tool doesn’t instantly develop mobile-friendly versions. Hence, you have to create the landing page view for mobile visitors independently. This seems like a big miss, given that numerous of your visitors are most likely to wind up at your landing page on their mobile phones.
User-side mobile concerns: Furthermore, the drag-and-drop editor is difficult to utilize on mobile. Aside from making small, basic changes, it‘s unlikely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is really capable at showing you progress and analysis of your campaigns.
Plan restrictions: GetResponse‘s standard plan utilized to consist of more automation features, however ultimately made those only accessible on higher-cost plans. took this away, much to the dismay of veteran customers. To unlock sophisticated automation and segmentation, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 each month for as much as 1,000 contacts.
Working with GetResponse‘s support
GetReponse has outstanding support choices and – significantly you can get assist at any time of the day or night.
Live chat 24/7
If you have actually just got a quick concern, you generally do not wish to need to phone somebody or fill out a type and wait for an response. That‘s why live chat is such a helpful tool for software support. GetResponse offers 24/7 live chat assistance. And it‘s not simply a chatbot, you can speak with a real human who can solve more complex problems.
Assist Center
While live chat is the primary support choice available, a fast click of the enigma button on the homepage takes you to the extra help options. You can select to:
- Fill out a quick kind to email GetResponse
- Browse material in the Assistance Center
There is no apparent method to phone GetResponse, although you do get a devoted account manager if you select the Business plan.
Aside from video trips, the Aid Center, and all the customer support options, you can likewise register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training products do not just assist you get the most out of GetResponse, they likewise help you enhance your total marketing abilities. Current course titles include:
- Email Marketing 101 for Bloggers
- List Building Course
- Essential Landing Page Course
GetResponse Review – Verdict
Overall, GetResponse is terrific.
Its marketing automation function is more advanced than the majority of other alternatives on the market. Its email marketing, reporting, and landing page/form builders are likewise quite effective. It also lets you host webinars internally and develop vibrant conversion funnels.
All that said, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer provides phone support. We tested the 24/7 live chat option and while excellent, lots of entrepreneur would still like to be able to call.
This program likewise has a basic limitation of 500 guests for its webinars feature. This places a big restraint on many businesses, however particularly huge ones. They are more likely to have a large audience that far exceeds 500 people.
Finally, although not a big concern, the fact that many of the GetResponse combinations rely on Zapier is hardly ideal.
We recommend offering the complimentary trial a spin. The platform has a lot to provide if you choose the ideal plan for you. GetResponse Facebook Page