We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. GetResponse Vs Hubspot
One of the names that get floated around when talking about email marketing software is GetResponse.
It is among those tools that has been around considering that forever but continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its functions and discuss its primary strengths and weaknesses.
By the end, you ought to have the ability to identify if GetResponse is powerful enough to use for your service.
What is GetResponse? GetResponse Vs Hubspot
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, along with email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a simple landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with features such as autoresponders, standard segmentation, and more. Their complimentary forever plan is likewise on the generous side, supplying users with a landing page/website builder, signup forms and popups, and endless email sends.They likewise offer a generous 50% discount to NGOs.
Try GetResponse free of charge
GetResponse rates
There are six rates plans:
- Getresponse Free –this free plan lets you use a cut-down version of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 monthly and lets you send an endless number of e-mails to as much as 1,000 customers
- Marketing Automation – beginning at $59 each month for up to 1,000 customers.
- Ecommerce Marketing – beginning at $119 per month for approximately 1,000 customers.
- Max – custom pricing
- Max2 – custom-made pricing.
As you include more customers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 monthly to use GetResponse with a list including 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide advanced features (more on these in a moment). With these plans, precise prices depends upon requirements and list size –if you‘re interested in utilizing either of them, you‘ll require to call GetResponse to schedule a demonstration, discuss your requirements and work out pricing.
GetResponse ‘Max‘ plans
Decent discounts are offered if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for one month totally free, by means of a trial that you can access here.
Key differences in between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a series of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – arguably GetResponse’s standout function, the automation builder (which permits you to construct complex autoresponder sequences based on user behaviour) is only completely readily available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you go up the rates ladder.
- Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the variety of webinar participants is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order healing function (which immediately sends out suggestion emails to your website visitors who don’t finish an order) is just readily available on the ‘Ecommerce Marketing‘ plan or greater.
The very same opts for order confirmation e-mails.
- SMS marketing – the alternative to send marketing text messages is only offered on the ‘Max‘ plans.
- Assistance – phone support is only available on the Max2 plan, on which you also get a dedicated account manager (or ‘ Consumer Experience Manager‘, to use the GetResponse term).
I‘ll go over these features in more depth as I progress through the evaluation– however initially, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has traditionally differed from a few of its key competitors‘ offerings because unlike a few of them notably Mailchimp and AWeber it didn’t use an completely complimentary plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that situation has changed – you now have the option of using the platform for free forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this complimentary variation of GetResponse includes some lovely decent functions – the plan lets you access core email marketing functions, the complete range of design templates, a website builder and a landing page builder.
However, to utilize this plan your list need to be smaller than 500 records in size, and your newsletters will include GetResponse branding. Significantly, you won’t have the ability to utilize any autoresponders or automation functions on this plan at all.
{ However even so, the complimentary plan represents a good way to attempt the item out and to start with email marketing especially if you have a small list and simply want to send newsletters occasionally to it. | Even so, the totally free plan represents a excellent method to attempt the item out and to get going with email marketing particularly if you have a little list and simply want to send out newsletters occasionally to it.
GetResponse‘s essential features:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s most important functions:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is simple. Drag content blocks on the canvas and modify them straight. Include special aspects like images, video and items to your emails.
- Email templates: GetResponse includes 120+ email templates. You can conserve templates for future usage, design in HTML, or build your own design from scratch.
- Funnel builder: Create total register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has lots of email automation functions. Produce drip projects, set off emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The foundation of every successful campaign is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and automatically utilize the best variation as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t require different hosting.
- Client support: GetResponse has a responsive assistance team. There is a knowledge base, a aid center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made integrations with the GetResponse API or Zapier.
Attempt GetResponse free of charge here.
GetResponse Evaluation: the details
Now to the part you have actually been waiting for. We‘re going to examine the core GetResponse functions and see if they‘re the right fit for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They have actually thought of the user experience. I was able to establish my very first email within 10 minutes and it felt actually intuitive.
Style your first email with GetResponse.
When you develop a totally free account, you can directly start creating your actual email. Click ‘Design message‘, and you‘re welcomed by over 120+ email templates. Nice!
GetResponse has 7 classifications of email design templates. You can ‘ inform, promote, invite‘ your customers. State you like an email design template, press “ conserve“ and it shows up in ‘My templates‘ tab to reuse later.
After you pick a design template, you begin customizing your email in the email builder.
The GetResponse email editor is loaded with functions, yet never frustrating. All the editing choices are shown when you require them. So it‘s all very user-friendly.
Old school HTML code fans can start based upon an HTML style or code it from scratch, but that isn’t required at all. It is great to know that there is likewise an alternative for custom-made HTML obstructs inside the drag and drop template builder.
Drag & drop email editor alternatives.
In the layout area, you decide the structure and appearance of your email. Set up the number of columns you desire, standard colors, etc. The primary editing is made with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My favorite part of the email editor is that you can save blocks and sections. I constantly utilize the very same elements for headers, footers, and some text/images combinations. In my next email, I save a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s totally free stock images (!) collection.
For videos, you just enter the (Youtube) link and it‘ll show up embedded in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can add items into your email from your online store. Supplied you relate to your ecommerce platform like Shopify the products are right there. And even add a ‘ advised items‘ area‘ for that additional touch.
Setting up your email for success
On a single page, you create the entire email. Add subject lines, sender email address, and select the best email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking snippet, but also works with a Google Analytics integration.
With eCommerce tracking you understand which campaigns drive profits and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You produce the email much like regular newsletter designs, but then activate them to be sent out as an autoresponder.
The scheduling gives you manage over email shipment. You can select to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your taste. You can untick the days of the week when you do not desire the autoresponder to head out. For example on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this option on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation design templates to get you started. Because we are examining, I am making a ‘welcome‘ automation for you.
Developing a consumer welcome automation
On to develop automation to welcome my brand-new consumers. I begin with pre-made automation template. And after a few clicks I currently have this:
I understand, it looks impressive. When you focus on the automation circulation, you realize GetResponse has actually done half the work for you. It‘s simple to change everything like you want it.
The automation editor has conditions and actions. When a consumer buys something from you (condition), you activate an email (action). My first action is sending a welcome email. You can add as lots of emails and conditions as you want.
For this email project, I have actually produced a circulation where my brand-new consumers get 2 emails in 2 days. For my benefit, I separate customers who clicked on my email. As soon as the campaign starts, GetResponse monitors all of this immediately.
My rating for GetResponse automation is 8,5/ 10. It takes a little bit of time to acquaint yourself with all the possibilities. When you do, you have the power to build total consumer journeys. Produce your own automation, develop customer profiles and individualize e-mails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a little bit of tweaking, you can build your own automation with precision.
Register for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing project. That consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Build your email list (or leads)
- Offer products
- Promote a webinar
Start with a new lead magnet or use one from the 17 templates GetResponse offers. As soon as you have actually chosen your lead magnet, you can develop out your funnel.
The entire funnel building procedure is assisted. You get ideas of what to do at each action and don’t forget anything. GetResponse for example informs you not to forget a thank you page, and straight uses a thank you page template. Smart! GetResponse Vs Hubspot
How to produce a conversion funnel
As your primary step, you‘ll develop a signup landing page. Pick the design template, tweak your copy and design, and publish the page.
You‘ll produce the thank-you page, followed by a promo email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your essential statistics to monitor your project‘s development. Display signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart recovery feature, you‘ll have to select higher plans.
I adore that I can design a whole funnel in one control panel, all with the ability to track essential statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their newest addition to the platform.
You construct a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a couple of questions and GetResponse will immediately generate a individualized website.
Other website building options consist of:
Widgets (forms, chat boxes, price tables, etc)
Website colors and themes
Adding logos and images
After fiddling with the builder for just 5 minutes, I was able to create a good homepage with very little effort.
The builder lets you edit everything on the page. You can alter font styles, text sizes, add/remove images, reposition elements, change padding and more.
There‘s a different menu for including and modifying pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor reveals more modification when you select a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars included.
Establishing a webinar is simple.
After selecting your title, you include time, date, and duration of the webinar. Then you select which contact list you‘ll add your registrants to. You can add autoresponders for registrants to get right after they sign up.
After whatever is set to go, GetResponse will produce a webinar link to drive people to register for your webinars.
Now you can send out welcomes to your contact list, manage other webinars, and track webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, polls, Q&A and whiteboard.
If you want to reveal a function or item you can live-share your screen. If I‘m looking to offer a item, I can include a call to action straight in the webinar.
Individuals who are currently utilizing email marketing and webinars in different platforms will love the truth that GetResponse brings them both together.
You have access to the chatpod and the international settings for your event. The occasion is hosted inside the GetResponse app. They also have a mobile app you can use to provide your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is included for free in all plans. The landing page builder presently offers 198 design templates. To be truthful, I ‘d stick to the newest 100 design templates, some of the older ones … look truly old.
After selecting a landing page template you can begin modifying. The editing experience is different from the email developer.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, and so on.
In the beginning, I believed I wanted the icons to be identified. But after messing around a bit you‘ll quickly understand what is what and get the right components.
What I like about the landing page builder is you can produce A/B versions of your landing page from the beginning. The leading left corner of the page lets you develop as lots of variations as you want, in addition to forms and thank-you pages.
Landing page setup
After you‘re pleased with your page style. You can add SEO, URL, and email list settings.
What comes next is most likely my preferred part. Similar to your emails, you set up analytics and web occasion tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Of course, some specialized landing page software has more fancy features. If GetResponse can offer their builder a little bit of a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse because you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that deserve a mention are:
SMS marketing, Web push alerts, Paid ads, and Livechat.
GetResponse is powerful beyond email marketing. It lets you set up total funnels to transform visitors into consumers. The story doesn’t end here however. To review an email marketing platform you have to take a look at client support and rates plans.
GetResponse: The Great and the Bad
There are numerous factors to evaluate email marketing platforms on. GetResponse is a high-quality solution for a lot of individuals, however delving into its virtues and flaws will help expose whether it is a great suitable for your business in particular.
What GetResponse Is Good At
GetResponse is created to assist you develop and carry out impactful email marketing campaigns in line with your sales technique. The tool is abundant in functions while still being easy to use for people with varying skill levels.
Reduce of use: GetResponse is especially kind to newbies to the world of email marketing. Its control panel and user interface are easy to navigate and distraction-free. What‘s more, the platform has an exceptional directed onboarding process, strolling you through the procedure of constructing your very first email project with handy videos. Plus, its templates and drag-and-drop builder make developing e-mails and landing pages basic.
This is all highlighted by GetResponse‘s 24/7 chat assistance. Its reps are experienced, valuable, and quick to respond to requests. Newbies and advanced users alike can receive support in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has become far more than an email marketing tool— you can utilize it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with straight away. Automation is crucial if you want to use customization at scale.
GetResponse‘s tactical, sequential technique to email marketing has numerous benefits for users. Support and transform leads with highly targeted projects. Develop engagement and customer loyalty through relevant messaging. And create landing pages to collect lots of interested subscribers and turn one-time visitors into devoted customers.
Quality autoresponders: With GetResponse, you have the ability to kick back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to utilize that practically anyone can set up an innovative automation tree in minutes. Adjust pre-built sequences or construct your own from scratch.
The automation features also allow for sophisticated segmentation. Produce lists of subscribers with similar qualities or habits, then send personalized messaging at the recipient‘s preferred time. Naturally, this level of customization indicates that receivers are more likely to react and do something about it.
Flexibility to develop: GetResponse allows you to develop professional-looking emails with ease. Users like the huge variety of email templates readily available, but you can also use the super smooth drag-and-drop editor to personalize emails to match your branding. It‘s also easy to discover and reuse style aspects from emails that have actually succeeded in the past. Either way, it‘s easy to make your e-mails stick out, even with minimal or no design abilities.
Solid reporting: GetResponse has first-rate analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be incredibly comprehensive, all the way down to the actions of specific subscribers. The tool even builds up in-depth profiles for you to help you make future projects more targeted. Email analytics are upgraded in real-time and let you collect insights on project performance, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a superior email marketing tool, GetResponse still has some notable drawbacks. Let‘s analyze those so you can evaluate if any of these are deal breakers for your company.
Integration constraints: When you execute a new tool, you desire something that fits into your existing tech stack easily. This is an location where GetResponse falls brief. While it can connect with over 120 various apps and pieces of software, there are some significant omissions, particularly with task management platforms. And some crucial integrations like PayPal and Eventbrite can only be accomplished through Zapier, which might not be as reliable as a native integration.
Non-responsive landing page design: Having a built-in landing page builder is a big aid, however GetResponse‘s tool doesn’t automatically produce mobile-friendly versions. Hence, you need to develop the landing page view for mobile visitors individually. This appears like a big miss, given that a lot of of your visitors are most likely to end up at your landing page on their mobile devices.
User-side mobile concerns: In addition, the drag-and-drop editor is hard to use on mobile. Aside from making small, fundamental modifications, it‘s not likely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is very capable at showing you progress and analysis of your projects.
Plan restrictions: GetResponse‘s basic plan utilized to consist of more automation functions, however ultimately made those only available on higher-cost plans. took this away, much to the dismay of veteran customers. To unlock advanced automation and segmentation, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 each month for approximately 1,000 contacts.
Working with GetResponse‘s support
GetReponse has excellent support choices and – significantly you can get assist at any time of the day or night.
Live chat 24/7
If you have actually only got a fast concern, you usually do not want to have to phone someone or complete a kind and await an answer. That‘s why live chat is such a helpful tool for software assistance. GetResponse offers 24/7 live chat support. And it‘s not just a chatbot, you can speak with a genuine human who can fix more complicated problems.
Help
While live chat is the primary assistance option available, a quick click of the enigma button on the homepage takes you to the extra help options. You can select to:
- Complete a quick kind to email GetResponse
- Search product in the Assistance
There is no apparent method to phone GetResponse, although you do get a devoted account supervisor if you choose the Enterprise plan.
Aside from video tours, the Assistance Center, and all the customer assistance alternatives, you can likewise register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training products do not simply assist you get the most out of GetResponse, they likewise assist you enhance your total marketing skills. Current course titles consist of:
- Email Marketing 101 for Blog writers
- List Building Course
- Important Landing Page Course
GetResponse Review – Verdict
In general, GetResponse is excellent.
Its marketing automation function is advanced than many other alternatives on the marketplace. Its email marketing, reporting, and landing page/form home builders are also rather effective. It likewise lets you host webinars internally and develop vibrant conversion funnels.
All that stated, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone assistance. We evaluated the 24/7 live chat option and while terrific, lots of business owners would still like to be able to call.
This program also has a basic limit of 500 attendees for its webinars feature. This puts a huge restraint on lots of services, however especially big ones. They are most likely to have a large audience that far goes beyond 500 individuals.
Although not a big issue, the reality that many of the GetResponse combinations rely on Zapier is barely ideal.
We recommend providing the complimentary trial a spin. The platform has a lot to offer if you select the best plan for you.GetResponse Vs Hubspot