We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. GetResponse View Import History
However, one of the names that gets floated around when discussing email marketing software application is GetResponse.
It is among those tools that has been around given that permanently but continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its functions and discuss its primary strengths and weaknesses.
By the end, you must have the ability to identify if GetResponse is effective enough to utilize for your company.
What is GetResponse? GetResponse View Import History
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, along with email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a basic landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with functions such as autoresponders, basic segmentation, and more. Their complimentary permanently plan is also on the generous side, supplying users with a landing page/website builder, signup forms and popups, and endless email sends.They likewise offer a generous 50% discount rate to NGOs.
GetResponse prices
There are six prices plans:
- Getresponse Free –this complimentary plan lets you utilize a cut-down version of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 each month and lets you send out an endless number of e-mails to up to 1,000 subscribers
- Marketing Automation –starting at $59 monthly for as much as 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 each month for approximately 1,000 customers.
- Max – custom-made pricing
- Max2 – custom-made prices.
As you add more customers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 monthly to utilize GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that supply innovative features (more on these in a moment). With these plans, precise prices depends on requirements and list size –if you have an interest in using either of them, you‘ll need to contact GetResponse to schedule a demo, discuss your requirements and negotiate prices.
GetResponse ‘Max‘ plans
Good discounts are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for 30 days for free, by means of a trial that you can access here.
Secret differences in between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a range of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – arguably GetResponse’s standout function, the automation builder (which enables you to develop complicated autoresponder series based on user behaviour) is just totally available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you increase the pricing ladder.
- Live webinars – this performance is not offered at all on the ‘Email Marketing‘ plan and the variety of webinar attendees is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can just use these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order healing feature (which immediately sends out suggestion emails to your website visitors who do not finish an order) is just available on the ‘Ecommerce Marketing‘ plan or higher.
The same opts for order verification emails.
- SMS marketing – the choice to send marketing text messages is just available on the ‘Max‘ plans.
- Support – phone support is just offered on the Max2 plan, on which you likewise get a devoted account supervisor (or ‘ Consumer Experience Manager‘, to utilize the GetResponse term).
I‘ll discuss these features in more depth as I advance through the evaluation– however first, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually typically differed from some of its essential competitors‘ offerings in that unlike some of them significantly Mailchimp and AWeber it didn’t use an entirely totally free plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually altered – you now have the option of using the platform free of charge indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this complimentary variation of GetResponse features some lovely good functions – the plan lets you access core email marketing functions, the full variety of design templates, a website builder and a landing page builder.
To use this plan your list need to be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Significantly, you will not have the ability to use any autoresponders or automation functions on this plan at all.
{ But even so, the totally free plan represents a excellent way to try the item out and to start with email marketing specifically if you have a little list and simply want to send out newsletters periodically to it. | Even so, the totally free plan represents a excellent way to attempt the item out and to get going with email marketing specifically if you have a small list and just want to send out newsletters sometimes to it.
GetResponse‘s most important functions:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Developing marketing emails and newsletters is easy. Drag material blocks on the canvas and edit them straight. Include special aspects like images, video and items to your emails.
- Email design templates: GetResponse features 120+ email design templates. You can conserve design templates for future usage, design in HTML, or develop your own style from scratch.
- Funnel builder: Create complete register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has lots of email automation functions. Develop drip campaigns, set off emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The foundation of every effective campaign is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and instantly utilize the best variation as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not need separate hosting.
- Customer assistance: GetResponse has a responsive assistance team. There is a knowledge base, a aid center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made combinations with the GetResponse API or Zapier.
Try GetResponse totally free here.
GetResponse Evaluation: the information
Now to the part you‘ve been waiting for. We‘re going to examine the core GetResponse features and see if they‘re the best fit for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They have actually considered the user experience. I had the ability to establish my very first email within 10 minutes and it felt truly intuitive.
Design your very first email with GetResponse.
As soon as you produce a totally free account, you can directly begin creating your actual email. Click ‘Design message‘, and you‘re welcomed by over 120+ email templates. Great!
GetResponse has 7 classifications of email templates. You can ‘educate, promote, welcome‘ your clients. Say you like an email template, press “save“ and it appears in ‘My design templates‘ tab to reuse later.
After you select a design template, you start tailoring your email in the email builder.
The GetResponse email editor is packed with features, yet never ever overwhelming. All the modifying options are revealed when you need them. So it‘s all extremely instinctive.
Old school HTML code enthusiasts can begin based upon an HTML style or code it from scratch, but that isn’t required at all. It is great to know that there is also an choice for customized HTML blocks inside the drag and drop template builder.
Drag & drop email editor alternatives.
In the design section, you decide the structure and look of your email. Establish how many columns you desire, standard colors, and so on. The main editing is finished with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My preferred part of the email editor is that you can save blocks and areas. I always use the exact same aspects for headers, footers, and some text/images combinations. So in my next email, I conserve a great deal of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s complimentary stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll show up embedded in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can add items into your email from your online store. Offered you link with your ecommerce platform like Shopify the items are right there. And even add a ‘recommended items‘ area‘ for that additional touch.
Setting up your email for success
On a single page, you develop the whole email. Add subject lines, sender email address, and choose the best email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking bit, however likewise deals with a Google Analytics combination.
With eCommerce tracking you understand which campaigns drive revenue and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You develop the email similar to typical newsletter styles, but then trigger them to be sent as an autoresponder.
The scheduling gives you manage over email shipment. You can pick to send the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you do not desire the autoresponder to go out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this choice on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation templates to get you started. Because we are examining, I am making a ‘welcome‘ automation for you.
Creating a consumer welcome automation
On to produce automation to welcome my brand-new customers. I begin with pre-made automation template. And after a few clicks I already have this:
I understand, it looks remarkable. When you zoom in on the automation circulation, you understand GetResponse has actually done half the work for you. It‘s simple to alter everything like you want it.
The automation editor has conditions and actions. For example, when a customer buys something from you (condition), you set off an email (action). My very first action is sending out a welcome email. You can add as many emails and conditions as you desire.
For this email campaign, I‘ve developed a flow where my brand-new customers get two emails in two days. Then, for my benefit, I separate consumers who clicked on my email. As soon as the campaign starts, GetResponse keeps an eye on all of this immediately.
My score for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. As soon as you do, you have the power to build complete customer journeys. Produce your own automation, construct customer profiles and personalize emails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notifications
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a little tweaking, you can build your own automation with precision.
Register for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing campaign. That includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Offer products
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 templates GetResponse deals. Once you have actually chosen your lead magnet, you can build out your funnel.
The whole funnel structure process is assisted. You get recommendations of what to do at each step and don’t forget anything. GetResponse for instance informs you not to forget a thank you page, and straight offers a thank you page design template. Smart!
How to create a conversion funnel
As your primary step, you‘ll produce a signup landing page. Choose the template, modify your copy and design, and release the page.
Then you‘ll create the thank-you page, followed by a promotion email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your vital stats to monitor your project‘s development. Screen signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the deserted cart healing function, you‘ll need to go with greater plans.
I love that I can design a entire funnel in one dashboard, all with the capability to track essential statistics. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their latest addition to the platform.
You develop a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a couple of questions and GetResponse will instantly generate a tailored website.
Other website building choices include:
Widgets (forms, chat boxes, cost tables, and so on)
Website colors and themes
Including logo designs and images
After fiddling with the builder for just 5 minutes, I had the ability to develop a decent homepage with minimal effort.
The builder lets you modify whatever on the page. You can alter typefaces, text sizes, add/remove images, reposition components, change cushioning and more.
There‘s a different menu for adding and editing pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor reveals additional customization when you pick a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars included.
Establishing a webinar is simple.
After selecting your title, you add time, date, and period of the webinar. You select which contact list you‘ll include your registrants to. You can add autoresponders for registrants to solve after they register.
After everything is set to go, GetResponse will produce a webinar link to drive people to register for your webinars.
Now you can send out invites to your contact list, manage other webinars, and monitor webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, surveys, Q&A and white boards.
If you want to reveal a function or item you can live-share your screen. If I‘m looking to offer a product, I can add a call to action directly in the webinar.
People who are already using email marketing and webinars in various platforms will like the fact that GetResponse brings them both together.
You have access to the chatpod and the global settings for your event. The occasion is hosted inside the GetResponse app. They also have a mobile app you can utilize to give your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is consisted of free of charge in all plans. The landing page builder currently provides 198 templates. Although to be sincere, I ‘d stay with the latest 100 templates, some of the older ones … look actually old.
After choosing a landing page template you can start modifying. The modifying experience is different from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, and so on.
In the beginning, I thought I wanted the icons to be identified. However after messing around a bit you‘ll quickly know what is what and grab the ideal elements.
What I like about the landing page builder is you can develop A/B variants of your landing page from the beginning. The top left corner of the page lets you develop as numerous variations as you desire, in addition to forms and thank-you pages. GetResponse View Import History
Landing page setup
After you‘re pleased with your page design. You can include SEO, URL, and email list settings.
What follows is most likely my favorite part. Similar to your emails, you established analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Naturally, some specialized landing page software has more fancy features. If GetResponse can offer their builder a bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse due to the fact that you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that are worthy of a mention are:
SMS marketing, Web push notices, Paid ads, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you establish complete funnels to transform visitors into clients. The story does not end here. To evaluate an email marketing platform you have to take a look at client assistance and pricing plans.
GetResponse: The Good and the Bad
There are numerous aspects to judge email marketing platforms on. GetResponse is a high-quality service for a great deal of individuals, however diving into its virtues and flaws will help reveal whether it is a excellent fit for your organization in particular.
What GetResponse Is Good At
GetResponse is created to help you produce and perform impactful email marketing campaigns in line with your sales strategy. The tool is rich in features while still being easy to use for individuals with differing ability levels.
Ease of use: GetResponse is particularly kind to beginners to the world of email marketing. Its control panel and user interface are simple to navigate and distraction-free. What‘s more, the platform has actually an excellent directed onboarding process, walking you through the procedure of constructing your very first email project with handy videos. Plus, its templates and drag-and-drop builder make developing emails and landing pages easy.
This is all emphasized by GetResponse‘s 24/7 chat assistance. Its associates are educated, valuable, and fast to respond to requests. Newbies and advanced users alike can receive help in an immediate.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has ended up being much more than an email marketing tool— you can utilize it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with quickly. Automation is key if you wish to use personalization at scale.
GetResponse‘s strategic, consecutive approach to email marketing has various advantages for users. Support and convert leads with highly targeted campaigns. Construct engagement and customer commitment through pertinent messaging. And create landing pages to gather tons of interested customers and turn one-time visitors into devoted clients.
Quality autoresponders: With GetResponse, you have the ability to sit back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to utilize that practically anybody can set up an innovative automation tree in minutes. Adapt pre-built series or develop your own from scratch.
The automation features also permit sophisticated segmentation. Produce lists of customers with similar qualities or habits, then send individualized messaging at the recipient‘s chosen time. Naturally, this level of customization means that recipients are more likely to react and act.
Freedom to design: GetResponse allows you to develop professional-looking e-mails with ease. Users love the large number of email design templates offered, however you can likewise utilize the incredibly smooth drag-and-drop editor to personalize emails to match your branding. It‘s likewise simple to find and reuse style elements from emails that have actually been successful in the past. Either way, it‘s easy to make your emails stand out, even with limited or no design skills.
Strong reporting: GetResponse has premium analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be very in-depth, all the way to the actions of individual subscribers. The tool even builds up in-depth profiles for you to assist you make future projects more targeted. Email analytics are updated in real-time and let you gather insights on campaign efficiency, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a superior email marketing tool, GetResponse still has some notable imperfections. Let‘s take a look at those so you can evaluate if any of these are offer breakers for your company.
Integration limitations: When you implement a new tool, you desire something that fits into your existing tech stack quickly. This is an location where GetResponse falls brief. While it can get in touch with over 120 different apps and pieces of software application, there are some significant omissions, especially with job management platforms. And some essential integrations like PayPal and Eventbrite can just be accomplished through Zapier, which might not be as dependable as a native integration.
Non-responsive landing page style: Having a integrated landing page builder is a substantial aid, however GetResponse‘s tool doesn’t automatically produce mobile-friendly variations. Hence, you have to develop the landing page view for mobile visitors separately. This looks like a big miss, given that so many of your visitors are most likely to wind up at your landing page on their mobile phones.
User-side mobile concerns: Additionally, the drag-and-drop editor is difficult to use on mobile. Aside from making small, rudimentary modifications, it‘s not likely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is extremely capable at revealing you development and analysis of your campaigns.
Plan limitations: GetResponse‘s standard plan utilized to include more automation functions, however eventually made those only available on higher-cost plans. took this away, much to the discouragement of veteran customers. To open advanced automation and segmentation, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 per month for up to 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has exceptional assistance choices and – importantly you can get assist at any time of the day or night.
Live chat 24/7
If you have actually only got a quick question, you usually don’t wish to have to phone someone or submit a type and await an response. That‘s why live chat is such a beneficial tool for software assistance. GetResponse offers 24/7 live chat assistance. And it‘s not just a chatbot, you can talk with a real human who can fix more complicated issues.
Help Center
While live chat is the primary support choice available, a fast click of the question mark button on the homepage takes you to the extra assistance options. You can select to:
- Complete a quick type to email GetResponse
- Search material in the Help Center
There is no apparent method to phone GetResponse, although you do get a devoted account supervisor if you choose the Business plan.
Aside from video trips, the Help Center, and all the customer support choices, you can likewise sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training materials do not simply help you get the most out of GetResponse, they likewise assist you improve your overall marketing skills. Present course titles consist of:
- Email Marketing 101 for Blog writers
- List Structure Course
- Necessary Landing Page Course
GetResponse Evaluation – Decision
Overall, GetResponse is great.
Its marketing automation feature is advanced than many other choices on the marketplace. Its email marketing, reporting, and landing page/form contractors are also quite efficient. It likewise lets you host webinars internally and create vibrant conversion funnels.
All that stated, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer offers phone assistance. We checked the 24/7 live chat option and while excellent, many entrepreneur would still like to be able to call.
This program also has a basic limit of 500 participants for its webinars include. This puts a substantial restriction on many services, but particularly huge ones. They are most likely to have a large audience that far goes beyond 500 people.
Although not a big issue, the truth that numerous of the GetResponse combinations rely on Zapier is barely ideal.
We suggest offering the complimentary trial a spin. The platform has a lot to use if you choose the best plan for you. GetResponse View Import History