We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. Squeeze Pages GetResponse
However, one of the names that gets drifted around when talking about email marketing software is GetResponse.
It is among those tools that has been around given that permanently but continues to perform year in and out.
In this GetResponse review, we‘ll try to break down the tool into its features and discuss its primary strengths and weaknesses.
By the end, you should have the ability to determine if GetResponse is powerful enough to use for your service.
What is GetResponse? Squeeze Pages GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, along with email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a basic landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with features such as autoresponders, basic segmentation, and more. Their complimentary forever plan is likewise on the generous side, supplying users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They likewise use a generous 50% discount to NGOs.
GetResponse prices
There are six rates plans:
- Getresponse Free –this totally free plan lets you use a cut-down version of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 monthly and lets you send an endless variety of emails to approximately 1,000 customers
- Marketing Automation – beginning at $59 per month for as much as 1,000 subscribers.
- Ecommerce Marketing – starting at $119 monthly for as much as 1,000 customers.
- Max – custom rates
- Max2 – custom prices.
As you add more customers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 per month to use GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that provide innovative functions (more on these in a moment). With these plans, specific rates depends on requirements and list size –if you‘re interested in utilizing either of them, you‘ll need to get in touch with GetResponse to arrange a demo, discuss your requirements and negotiate pricing.
GetResponse ‘Max‘ plans
Good discount rates are readily available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for thirty days for free, via a trial that you can access here.
Secret distinctions between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a series of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – arguably GetResponse’s standout feature, the automation builder (which enables you to develop complex autoresponder series based upon user behaviour) is just fully available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you go up the prices ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the variety of webinar attendees is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can just use these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order recovery function (which automatically sends pointer emails to your site visitors who don’t finish an order) is just readily available on the ‘Ecommerce Marketing‘ plan or greater.
The very same chooses order verification e-mails.
- SMS marketing – the choice to send marketing text is just offered on the ‘Max‘ plans.
- Support – phone assistance is just offered on the Max2 plan, on which you also get a dedicated account manager (or ‘Customer Experience Supervisor‘, to use the GetResponse term).
I‘ll go over these functions in more depth as I progress through the review– but initially, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually generally varied from some of its key competitors‘ offerings in that unlike some of them significantly Mailchimp and AWeber it didn’t provide an completely totally free plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that scenario has actually changed – you now have the alternative of using the platform totally free forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse features some beautiful good features – the plan lets you access core email marketing features, the complete series of templates, a website builder and a landing page builder.
To utilize this plan your list should be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Significantly, you won’t have the ability to utilize any autoresponders or automation features on this plan at all.
{ However nevertheless, the totally free plan represents a excellent way to attempt the item out and to get going with email marketing specifically if you have a little list and just want to send out newsletters occasionally to it. | Even so, the complimentary plan represents a good way to attempt the item out and to get going with email marketing especially if you have a little list and simply want to send out newsletters sometimes to it.
GetResponse‘s essential features:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s essential functions:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is easy. Drag material blocks on the canvas and edit them straight. Add special aspects like images, video and products to your e-mails.
- Email design templates: GetResponse features 120+ email templates. You can conserve design templates for future usage, style in HTML, or construct your own style from scratch.
- Funnel builder: Create complete sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has lots of email automation functions. Create drip campaigns, set off emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The backbone of every successful campaign is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and instantly use the best variation as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t require different hosting.
- Client support: GetResponse has a responsive support group. There is a knowledge base, a assistance center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom combinations with the GetResponse API or Zapier.
Attempt GetResponse for free here.
GetResponse Evaluation: the information
Now to the part you‘ve been waiting on. We‘re going to examine the core GetResponse features and see if they‘re the right fit for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They have actually considered the user experience. I was able to establish my first email within 10 minutes and it felt actually user-friendly.
Design your first email with GetResponse.
As soon as you produce a totally free account, you can straight begin creating your actual email. Click ‘ Style message‘, and you‘re greeted by over 120+ email design templates. Great!
GetResponse has 7 categories of email design templates. For example, you can ‘educate, promote, welcome‘ your clients. State you like an email template, press “save“ and it shows up in ‘My templates‘ tab to reuse later.
After you select a design template, you start tailoring your email in the email builder.
The GetResponse email editor is packed with features, yet never frustrating. All the editing options are shown when you need them. It‘s all really user-friendly.
Old school HTML code lovers can start based upon an HTML design or code it from scratch, however that isn’t needed at all. It is great to know that there is also an option for customized HTML obstructs inside the drag and drop template builder.
Drag & drop email editor options.
In the layout area, you decide the structure and appearance of your email. Establish how many columns you want, standard colors, etc. The main modifying is made with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My favorite part of the email editor is that you can save blocks and areas. I constantly use the exact same components for headers, footers, and some text/images combos. In my next email, I save a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s free stock images (!) collection.
For videos, you just go into the (Youtube) link and it‘ll appear ingrained in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can include products into your email from your online store. Provided you link with your ecommerce platform like Shopify the products are right there. And even include a ‘ advised products‘ area‘ for that extra touch.
Establishing your email for success
On a single page, you develop the whole email. Add subject lines, sender email address, and select the right email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking bit, but also deals with a Google Analytics integration.
With eCommerce tracking you know which projects drive earnings and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You create the email just like normal newsletter designs, but then trigger them to be sent as an autoresponder.
The scheduling gives you control over email delivery. You can select to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your taste. You can untick the days of the week when you do not desire the autoresponder to head out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this alternative on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation templates to get you started. Due to the fact that we are reviewing, I am making a ‘welcome‘ automation for you.
Producing a customer welcome automation
On to develop automation to invite my brand-new consumers. I begin with pre-made automation template. And after a couple of clicks I currently have this:
I know, it looks impressive. When you zoom in on the automation flow, you understand GetResponse has actually done half the work for you. It‘s easy to change everything like you desire it.
The automation editor has conditions and actions. When a client purchases something from you (condition), you activate an email (action). My very first action is sending out a welcome email. You can include as numerous emails and conditions as you want.
For this email project, I‘ve developed a circulation where my new clients get 2 emails in 2 days. For my convenience, I separate clients who clicked on my email. Once the project starts, GetResponse monitors all of this instantly.
My score for GetResponse automation is 8,5/ 10. It takes a little time to acquaint yourself with all the possibilities. Once you do, you have the power to develop total consumer journeys. Produce your own automation, construct consumer profiles and customize emails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notices
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a little tweaking, you can develop your own automation with precision.
Register for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing campaign. So that includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Offer items
- Promote a webinar
Begin with a new lead magnet or use one from the 17 design templates GetResponse offers. As soon as you have actually chosen your lead magnet, you can construct out your funnel.
The whole funnel building process is guided. You get tips of what to do at each step and do not forget anything. GetResponse for example tells you not to forget a thank you page, and directly provides a thank you page design template. Smart! Squeeze Pages GetResponse
How to produce a conversion funnel
As your initial step, you‘ll create a signup landing page. Select the template, fine-tune your copy and design, and publish the page.
You‘ll create the thank-you page, followed by a promo email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your essential statistics to monitor your project‘s development. Monitor signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the abandoned cart recovery feature, you‘ll need to choose greater plans.
I love that I can design a whole funnel in one control panel, all with the ability to track vital stats. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their latest addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a few concerns and GetResponse will instantly create a individualized website.
Other website structure alternatives include:
Widgets (forms, chat boxes, rate tables, and so on)
Website colors and styles
Adding logo designs and images
After adjusting the builder for just 5 minutes, I had the ability to produce a good homepage with minimal effort.
The builder lets you edit whatever on the page. You can change font styles, text sizes, add/remove images, reposition aspects, adjust padding and more.
There‘s a different menu for including and modifying pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor reveals additional personalization when you choose a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars consisted of.
Setting up a webinar is easy.
After selecting your title, you include time, date, and period of the webinar. Then you choose which contact list you‘ll add your registrants to. You can include autoresponders for registrants to get right after they sign up.
After everything is set to go, GetResponse will create a webinar link to drive individuals to register for your webinars.
Now you can send out invites to your contact list, manage other webinars, and track webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, surveys, Q&A and white boards.
If you want to show a feature or item you can live-share your screen. If I‘m wanting to offer a product, I can include a call to action directly in the webinar.
People who are currently utilizing email marketing and webinars in different platforms will love the fact that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The event is hosted inside the GetResponse app. They also have a mobile app you can utilize to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included free of charge in all plans. The landing page builder presently provides 198 templates. Although to be truthful, I ‘d stick to the newest 100 templates, some of the older ones … look truly old.
After choosing a landing page template you can start modifying. The editing experience is various from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, and so on.
In the beginning, I believed I desired the icons to be identified. But after playing around a bit you‘ll quickly know what is what and grab the right components.
What I like about the landing page builder is you can create A/B variations of your landing page from the beginning. The top left corner of the page lets you develop as many variants as you desire, along with forms and thank-you pages.
Landing page setup
After you‘re pleased with your page style. You can add SEO, URL, and email list settings.
What comes next is most likely my preferred part. As with your emails, you established analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Of course, some specialized landing page software application has more expensive functions. If GetResponse can give their builder a bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse since you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that are worthy of a reference are:
SMS marketing, Web push alerts, Paid ads, and Livechat.
GetResponse is powerful beyond email marketing. It lets you set up complete funnels to convert visitors into customers. The story doesn’t end here though. To evaluate an email marketing platform you have to look at consumer assistance and pricing plans.
GetResponse: The Good and the Bad
There are lots of factors to judge email marketing platforms on. GetResponse is a premium service for a lot of people, but delving into its virtues and flaws will assist reveal whether it is a good fit for your organization in particular.
What GetResponse Is Good At
GetResponse is designed to assist you develop and perform impactful email marketing projects in line with your sales technique. The tool is rich in functions while still being easy to use for people with differing skill levels.
Alleviate of use: GetResponse is particularly kind to newbies to the world of email marketing. Its dashboard and user interface are easy to browse and distraction-free. What‘s more, the platform has an excellent guided onboarding process, walking you through the procedure of building your very first email project with practical videos. Plus, its design templates and drag-and-drop builder make creating e-mails and landing pages easy.
This is all accentuated by GetResponse‘s 24/7 chat support. Its reps are educated, useful, and quick to react to demands. Newbies and advanced users alike can receive help in an immediate.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has actually become far more than an email marketing tool— you can utilize it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is key if you wish to utilize personalization at scale.
GetResponse‘s tactical, consecutive technique to email marketing has numerous benefits for users. Support and convert leads with extremely targeted campaigns. Develop engagement and customer loyalty through appropriate messaging. And develop landing pages to collect tons of interested customers and turn one-time visitors into devoted clients.
Quality autoresponders: With GetResponse, you‘re able to sit back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to utilize that almost anybody can set up an innovative automation tree in minutes. Adapt pre-built series or develop your own from scratch.
The automation features likewise permit advanced segmentation. Develop lists of subscribers with similar qualities or habits, then send out individualized messaging at the recipient‘s chosen time. Naturally, this level of personalization implies that recipients are more likely to react and do something about it.
Liberty to create: GetResponse allows you to create professional-looking e-mails with ease. Users enjoy the vast variety of email templates offered, but you can also utilize the very smooth drag-and-drop editor to customize emails to match your branding. It‘s likewise easy to discover and recycle style components from emails that have succeeded in the past. Either way, it‘s simple to make your e-mails stick out, even with limited or no style abilities.
Strong reporting: GetResponse has first-rate analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be very comprehensive, all the way down to the actions of specific customers. The tool even develops comprehensive profiles for you to assist you make future projects more targeted. Email analytics are updated in real-time and let you gather insights on campaign efficiency, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a top-notch email marketing tool, GetResponse still has some notable shortcomings. Let‘s analyze those so you can judge if any of these are offer breakers for your organization.
Combination constraints: When you implement a new tool, you desire something that fits into your existing tech stack quickly. This is an area where GetResponse falls brief. While it can get in touch with over 120 various apps and pieces of software application, there are some noteworthy omissions, particularly with job management platforms. And some key integrations like PayPal and Eventbrite can just be achieved through Zapier, which may not be as trustworthy as a native integration.
Non-responsive landing page style: Having a integrated landing page builder is a big aid, however GetResponse‘s tool doesn’t immediately produce mobile-friendly variations. Thus, you have to create the landing page view for mobile visitors individually. This appears like a big miss out on, considered that so many of your visitors are most likely to end up at your landing page on their mobile devices.
User-side mobile concerns: Furthermore, the drag-and-drop editor is challenging to use on mobile. Aside from making small, fundamental changes, it‘s unlikely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is very capable at showing you progress and analysis of your campaigns.
Plan constraints: GetResponse‘s standard plan utilized to include more automation features, but eventually made those only accessible on higher-cost plans. took this away, much to the dismay of veteran customers. To unlock advanced automation and segmentation, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 monthly for approximately 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has exceptional support alternatives and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve only got a quick concern, you usually do not want to need to phone someone or fill out a type and wait on an answer. That‘s why live chat is such a beneficial tool for software application assistance. GetResponse offers 24/7 live chat assistance. And it‘s not simply a chatbot, you can speak to a real human who can fix more complex issues.
Help Center
While live chat is the main assistance option available, a quick click of the enigma button on the homepage takes you to the extra aid choices. You can select to:
- Complete a fast form to email GetResponse
- Browse material in the Aid Center
There is no apparent way to phone GetResponse, although you do get a dedicated account manager if you pick the Business plan.
Aside from video tours, the Help Center, and all the customer support options, you can likewise register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training products don’t just assist you get the most out of GetResponse, they also help you improve your general marketing skills. Existing course titles consist of:
- Email Marketing 101 for Blog writers
- List Structure Course
- Vital Landing Page Course
GetResponse Review – Verdict
Overall, GetResponse is great.
Its marketing automation function is more advanced than most other choices on the market. Its email marketing, reporting, and landing page/form builders are likewise quite effective. It likewise lets you host webinars internally and produce dynamic conversion funnels.
All that stated, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer offers phone assistance. We tested the 24/7 live chat alternative and while fantastic, numerous company owner would still like to be able to call.
This program likewise has a standard limit of 500 participants for its webinars include. This positions a big restriction on numerous companies, but especially big ones. They are most likely to have a big audience that far goes beyond 500 people.
Although not a huge problem, the reality that numerous of the GetResponse combinations rely on Zapier is hardly perfect.
We suggest offering the free trial a spin. The platform has a lot to use if you pick the right plan for you.Squeeze Pages GetResponse