We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. How To Connect GetResponse To Shopify
One of the names that get drifted around when talking about email marketing software is GetResponse.
It‘s one of those tools that has been around considering that permanently however continues to deliver the goods year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its features and discuss its primary strengths and weak points.
By the end, you must have the ability to figure out if GetResponse is effective enough to utilize for your company.
What is GetResponse? How To Connect GetResponse To Shopify
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, along with email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a easy landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with functions such as autoresponders, fundamental segmentation, and more. Their totally free forever plan is likewise on the generous side, offering users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They also provide a generous 50% discount rate to NGOs.
GetResponse rates
There are six prices plans:
- Getresponse Free –this complimentary plan lets you use a cut-down version of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 monthly and lets you send an unlimited number of e-mails to up to 1,000 customers
- Marketing Automation – beginning at $59 monthly for approximately 1,000 customers.
- Ecommerce Marketing – beginning at $119 per month for as much as 1,000 customers.
- Max – custom-made prices
- Max2 – custom-made rates.
As you include more customers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 monthly to utilize GetResponse with a list consisting of 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that supply advanced features (more on these in a moment). With these plans, precise rates depends upon requirements and list size –if you have an interest in using either of them, you‘ll need to contact GetResponse to schedule a demo, discuss your needs and negotiate rates.
GetResponse ‘Max‘ plans
Good discounts are offered if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for one month for free, by means of a trial that you can access here.
Key distinctions in between plans
The core features common to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a range of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – probably GetResponse’s standout function, the automation builder (which permits you to construct complex autoresponder sequences based on user behaviour) is just completely readily available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you go up the pricing ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the variety of webinar participants is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order healing function (which immediately sends out tip emails to your site visitors who don’t finish an order) is just offered on the ‘Ecommerce Marketing‘ plan or greater.
The very same goes for order confirmation e-mails.
- SMS marketing – the alternative to send out marketing text is only offered on the ‘Max‘ plans.
- Assistance – phone assistance is only available on the Max2 plan, on which you also get a devoted account supervisor (or ‘Customer Experience Supervisor‘, to use the GetResponse term).
I‘ll talk about these functions in more depth as I progress through the evaluation– but initially, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually generally differed from a few of its key rivals‘ offerings because unlike some of them especially Mailchimp and AWeber it didn’t use an totally free plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually altered – you now have the choice of using the platform for free forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse features some pretty good functions – the plan lets you access core email marketing functions, the full series of design templates, a website builder and a landing page builder.
To use this plan your list need to be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Significantly, you will not have the ability to use any autoresponders or automation functions on this plan at all.
{ However nevertheless, the complimentary plan represents a good way to attempt the product out and to get going with email marketing specifically if you have a small list and just want to send newsletters occasionally to it. | Even so, the complimentary plan represents a excellent method to attempt the product out and to get going with email marketing especially if you have a small list and simply want to send newsletters sometimes to it.
GetResponse‘s most important functions:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s essential functions:.
- Drag and Drop email editor: Developing marketing emails and newsletters is easy. Drag content blocks on the canvas and modify them straight. Add special elements like images, video and products to your emails.
- Email templates: GetResponse comes with 120+ email templates. You can save design templates for future usage, design in HTML, or develop your own design from scratch.
- Funnel builder: Create complete sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Create drip projects, activated emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The foundation of every effective campaign is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and instantly utilize the best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t require separate hosting.
- Customer support: GetResponse has a responsive assistance team. There is a knowledge base, a assistance center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized combinations with the GetResponse API or Zapier.
Attempt GetResponse for free here.
GetResponse Evaluation: the details
Now to the part you have actually been waiting on. We‘re going to review the core GetResponse features and see if they‘re the right suitable for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They have actually considered the user experience. I had the ability to set up my first email within 10 minutes and it felt really instinctive.
Style your very first email with GetResponse.
Once you create a complimentary account, you can directly begin designing your real email. Click on ‘ Style message‘, and you‘re welcomed by over 120+ email design templates. Nice!
GetResponse has 7 categories of email templates. You can ‘educate, promote, welcome‘ your consumers. State you like an email design template, press “ conserve“ and it shows up in ‘My design templates‘ tab to reuse later.
After you select a template, you begin personalizing your email in the email builder.
The GetResponse email editor is packed with functions, yet never ever overwhelming. All the editing options are revealed when you need them. So it‘s all really intuitive.
Old-fashioned HTML code lovers can begin based on an HTML style or code it from scratch, however that isn’t required at all. It is excellent to understand that there is likewise an choice for custom-made HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor choices.
In the design area, you decide the structure and look of your email. Establish how many columns you want, basic colors, etc. The main editing is done with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My favorite part of the email editor is that you can conserve blocks and areas. I always use the very same aspects for headers, footers, and some text/images combinations. So in my next email, I save a lot of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s totally free stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll appear embedded in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can add items into your email from your online shop. Provided you link with your ecommerce platform like Shopify the products are right there. And even add a ‘recommended items‘ area‘ for that extra touch.
Establishing your email for success
On a single page, you create the whole email. Add subject lines, sender email address, and pick the ideal email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking bit, however likewise deals with a Google Analytics integration.
With eCommerce tracking you know which campaigns drive income and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You develop the email much like typical newsletter designs, however then trigger them to be sent as an autoresponder.
The scheduling gives you manage over email delivery. You can pick to send the email at the moment of signup, after a few hours, or at the exact time and date of your taste. You can untick the days of the week when you don’t desire the autoresponder to head out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this option on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation templates to get you began. Since we are evaluating, I am making a ‘welcome‘ automation for you.
Developing a consumer welcome automation
On to create automation to welcome my brand-new clients. I begin with pre-made automation design template. And after a few clicks I already have this:
I know, it looks remarkable. When you focus on the automation circulation, you realize GetResponse has actually done half the work for you. It‘s easy to change everything like you want it.
The automation editor has conditions and actions. When a consumer buys something from you (condition), you trigger an email (action). My first action is sending a welcome email. You can add as many emails and conditions as you want.
For this email campaign, I‘ve created a circulation where my new clients get two emails in 2 days. Then, for my benefit, I separate consumers who clicked on my email. Once the campaign begins, GetResponse monitors all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. But once you do, you have the power to develop total client journeys. Develop your own automation, develop client profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase alerts
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a bit of tweaking, you can construct your own automation with accuracy.
Sign up for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing project. So that includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Sell products
- Promote a webinar
Begin with a new lead magnet or use one from the 17 design templates GetResponse deals. Once you have actually chosen your lead magnet, you can build out your funnel.
The entire funnel structure procedure is guided. You get suggestions of what to do at each action and do not forget anything. GetResponse for example informs you not to forget a thank you page, and directly provides a thank you page template. Smart!
How to develop a conversion funnel
As your first step, you‘ll develop a signup landing page. Choose the template, tweak your copy and style, and release the page.
You‘ll create the thank-you page, followed by a promotion email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your crucial stats to monitor your campaign‘s development. Display signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart healing function, you‘ll need to opt for greater plans.
I love that I can create a entire funnel in one dashboard, all with the ability to track important statistics. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You develop a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a couple of questions and GetResponse will automatically produce a personalized website.
Other website structure options include:
Widgets (forms, chat boxes, price tables, and so on)
Website colors and styles
Including logos and images
After adjusting the builder for just 5 minutes, I was able to develop a good homepage with minimal effort.
The builder lets you modify everything on the page. You can alter font styles, text sizes, add/remove images, reposition elements, change padding and more.
There‘s a different menu for including and editing pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor reveals additional customization when you pick a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars included.
Setting up a webinar is simple.
After choosing your title, you include time, date, and duration of the webinar. You select which contact list you‘ll include your registrants to. You can include autoresponders for registrants to get right after they register.
After everything is set to go, GetResponse will create a webinar link to drive people to register for your webinars.
Now you can send out invites to your contact list, manage other webinars, and keep track of webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, surveys, Q&A and white boards.
If you want to show a function or product you can live-share your screen. If I‘m wanting to offer a item, I can add a call to action directly in the webinar.
Individuals who are already utilizing email marketing and webinars in different platforms will enjoy the truth that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The event is hosted inside the GetResponse app. They likewise have a mobile app you can use to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included free of charge in all plans. The landing page builder presently provides 198 design templates. Although to be sincere, I ‘d stay with the latest 100 design templates, a few of the older ones … look actually old.
After picking a landing page design template you can start editing. The editing experience is various from the email creator.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, and so on.
In the beginning, I thought I desired the icons to be labeled. But after messing around a bit you‘ll quickly understand what is what and grab the ideal aspects.
What I like about the landing page builder is you can develop A/B versions of your landing page from the beginning. The leading left corner of the page lets you develop as many versions as you want, together with forms and thank-you pages. How To Connect GetResponse To Shopify
Landing page setup
After you‘re satisfied with your page design. You can include SEO, URL, and email list settings.
What follows is probably my favorite part. As with your emails, you set up analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Of course, some specialized landing page software application has more expensive features. If GetResponse can provide their builder a little bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse since you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that are worthy of a reference are:
SMS marketing, Web push notices, Paid ads, and Livechat.
So GetResponse is effective beyond email marketing. It lets you set up total funnels to transform visitors into consumers. The story doesn’t end here. To evaluate an email marketing platform you have to look at client assistance and rates plans.
GetResponse: The Good and the Bad
There are many factors to evaluate email marketing platforms on. GetResponse is a top quality solution for a great deal of individuals, but delving into its virtues and flaws will help reveal whether it is a good suitable for your company in particular.
What GetResponse Is Proficient at
GetResponse is developed to assist you develop and carry out impactful email marketing campaigns in line with your sales strategy. The tool is rich in functions while still being easy to use for people with varying ability levels.
Alleviate of use: GetResponse is particularly kind to beginners to the world of email marketing. Its dashboard and user interface are simple to browse and distraction-free. What‘s more, the platform has actually an excellent directed onboarding procedure, strolling you through the process of constructing your first email project with practical videos. Plus, its design templates and drag-and-drop builder make designing emails and landing pages easy.
This is all emphasized by GetResponse‘s 24/7 chat assistance. Its reps are well-informed, valuable, and quick to react to demands. Newbies and advanced users alike can receive help in an immediate.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has become far more than an email marketing tool— you can use it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with straight away. Automation is essential if you wish to utilize personalization at scale.
GetResponse‘s strategic, consecutive technique to email marketing has numerous benefits for users. Nurture and transform leads with extremely targeted projects. Build engagement and consumer loyalty through appropriate messaging. And produce landing pages to gather tons of interested subscribers and turn one-time visitors into faithful consumers.
Quality autoresponders: With GetResponse, you‘re able to relax and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to utilize that nearly anybody can set up an sophisticated automation tree in minutes. Adjust pre-built series or build your own from scratch.
The automation features also enable sophisticated segmentation. Create lists of customers with similar qualities or behaviors, then send tailored messaging at the recipient‘s preferred time. Naturally, this level of personalization indicates that recipients are more likely to respond and do something about it.
Liberty to create: GetResponse permits you to develop professional-looking e-mails with ease. Users love the huge variety of email templates readily available, but you can also utilize the very smooth drag-and-drop editor to personalize emails to match your branding. It‘s also easy to find and reuse style elements from emails that have actually been successful in the past. Either way, it‘s easy to make your e-mails stand apart, even with limited or no design skills.
Strong reporting: GetResponse has premium analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be incredibly comprehensive, all the way down to the actions of specific customers. The tool even develops detailed profiles for you to assist you make future campaigns more targeted. Email analytics are upgraded in real-time and let you collect insights on campaign efficiency, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a superior email marketing tool, GetResponse still has some significant imperfections. Let‘s analyze those so you can judge if any of these are offer breakers for your organization.
Integration restrictions: When you carry out a new tool, you desire something that suits your existing tech stack easily. This is an location where GetResponse falls short. While it can get in touch with over 120 different apps and pieces of software, there are some significant omissions, especially with project management platforms. And some crucial integrations like PayPal and Eventbrite can only be accomplished through Zapier, which might not be as reputable as a native combination.
Non-responsive landing page style: Having a integrated landing page builder is a big assistance, but GetResponse‘s tool does not automatically develop mobile-friendly variations. Hence, you need to design the landing page view for mobile visitors independently. This looks like a big miss, given that a lot of of your visitors are likely to wind up at your landing page on their mobile phones.
User-side mobile issues: In addition, the drag-and-drop editor is challenging to utilize on mobile. Aside from making small, primary modifications, it‘s unlikely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is extremely capable at revealing you development and analysis of your campaigns.
Plan restrictions: GetResponse‘s fundamental plan used to include more automation functions, however eventually made those only available on higher-cost plans. took this away, much to the dismay of veteran customers. To open innovative automation and division, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 each month for up to 1,000 contacts.
Working with GetResponse‘s support
GetReponse has exceptional assistance choices and – notably you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve just got a quick concern, you typically don’t wish to have to phone somebody or fill out a form and wait on an answer. That‘s why live chat is such a beneficial tool for software assistance. GetResponse offers 24/7 live chat assistance. And it‘s not just a chatbot, you can speak with a genuine human who can solve more complicated issues.
Assist Center
While live chat is the primary support option available, a fast click of the question mark button on the homepage takes you to the extra assistance alternatives. You can pick to:
- Fill out a quick type to email GetResponse
- Search product in the Help
There is no obvious method to phone GetResponse, although you do get a devoted account supervisor if you select the Business plan.
Aside from video trips, the Assistance Center, and all the consumer support alternatives, you can also register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training materials don’t simply assist you get the most out of GetResponse, they likewise assist you improve your total marketing skills. Current course titles consist of:
- Email Marketing 101 for Blog writers
- List Structure Course
- Important Landing Page Course
GetResponse Evaluation – Verdict
In general, GetResponse is excellent.
Its marketing automation feature is advanced than a lot of other choices on the market. Its email marketing, reporting, and landing page/form builders are likewise rather effective. It also lets you host webinars internally and create dynamic conversion funnels.
All that said, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer uses phone support. We evaluated the 24/7 live chat choice and while excellent, many company owner would still like to be able to call.
This program also has a basic limitation of 500 participants for its webinars feature. This positions a huge constraint on lots of organizations, but especially big ones. They are most likely to have a large audience that far surpasses 500 people.
Lastly, although not a big problem, the truth that many of the GetResponse combinations depend on Zapier is barely perfect.
We recommend offering the complimentary trial a spin. The platform has a lot to provide if you choose the right plan for you. How To Connect GetResponse To Shopify