We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. Setup A List GetResponse
However, one of the names that gets floated around when speaking about email marketing software application is GetResponse.
It is among those tools that has been around given that forever however continues to perform year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its functions and discuss its main strengths and weaknesses.
By the end, you need to have the ability to identify if GetResponse is powerful enough to utilize for your business.
What is GetResponse? Setup A List GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, in addition to email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a easy landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with functions such as autoresponders, standard division, and more. Their totally free forever plan is likewise on the generous side, supplying users with a landing page/website builder, signup forms and popups, and limitless email sends.They also use a generous 50% discount rate to NGOs.
GetResponse prices
There are six rates plans:
- Getresponse Free –this totally free plan lets you utilize a cut-down variation of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 per month and lets you send out an limitless number of e-mails to approximately 1,000 customers
- Marketing Automation – beginning at $59 per month for approximately 1,000 customers.
- Ecommerce Marketing – beginning at $119 monthly for approximately 1,000 customers.
- Max – custom pricing
- Max2 – custom-made rates.
As you add more subscribers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 per month to utilize GetResponse with a list containing 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply sophisticated features (more on these in a moment). With these plans, specific pricing depends on requirements and list size –if you have an interest in utilizing either of them, you‘ll require to contact GetResponse to set up a demonstration, discuss your requirements and negotiate rates.
GetResponse ‘Max‘ plans
Decent discount rates are readily available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for 30 days totally free, through a trial that you can access here.
Secret distinctions between plans
The core features common to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a range of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – probably GetResponse’s standout function, the automation builder (which enables you to construct complicated autoresponder series based upon user behaviour) is only fully offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you increase the prices ladder.
- Live webinars – this performance is not offered at all on the ‘Email Marketing‘ plan and the number of webinar guests is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can only use these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order recovery feature (which instantly sends out tip emails to your website visitors who don’t complete an order) is just readily available on the ‘Ecommerce Marketing‘ plan or higher.
The very same goes for order confirmation emails.
- SMS marketing – the choice to send out marketing text messages is just available on the ‘Max‘ plans.
- Support – phone assistance is just offered on the Max2 plan, on which you also get a devoted account supervisor (or ‘Customer Experience Manager‘, to utilize the GetResponse term).
I‘ll talk about these features in more depth as I progress through the evaluation– but first, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has generally differed from some of its crucial competitors‘ offerings because unlike some of them notably Mailchimp and AWeber it didn’t offer an completely complimentary plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has altered – you now have the choice of using the platform totally free forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this totally free variation of GetResponse features some beautiful decent functions – the plan lets you gain access to core email marketing features, the complete variety of templates, a website builder and a landing page builder.
To utilize this plan your list need to be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you won’t have the ability to use any autoresponders or automation functions on this plan at all.
{ However however, the free plan represents a great way to try the item out and to get going with email marketing specifically if you have a small list and simply want to send newsletters sometimes to it. | Even so, the free plan represents a good way to try the item out and to get going with email marketing particularly if you have a little list and just desire to send out newsletters periodically to it.
GetResponse‘s crucial features:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s essential functions:.
- Drag and Drop email editor: Developing marketing e-mails and newsletters is simple. Drag material blocks on the canvas and edit them directly. Include unique aspects like images, video and products to your emails.
- Email design templates: GetResponse features 120+ email design templates. You can save templates for future use, design in HTML, or build your own design from scratch.
- Funnel builder: Create complete register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Develop drip campaigns, triggered emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The backbone of every successful project is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and instantly utilize the best variation as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not need different hosting.
- Consumer assistance: GetResponse has a responsive assistance team. There is a knowledge base, a aid center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom combinations with the GetResponse API or Zapier.
Try GetResponse free of charge here.
GetResponse Review: the details
Now to the part you‘ve been awaiting. We‘re going to examine the core GetResponse functions and see if they‘re the best suitable for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They have actually thought of the user experience. I was able to set up my very first email within 10 minutes and it felt truly intuitive.
Design your very first email with GetResponse.
As soon as you produce a complimentary account, you can directly start creating your real email. Click ‘ Style message‘, and you‘re greeted by over 120+ email templates. Good!
GetResponse has 7 categories of email design templates. For instance, you can ‘educate, promote, welcome‘ your consumers. State you like an email design template, press “ conserve“ and it appears in ‘My design templates‘ tab to reuse later.
After you pick a template, you start personalizing your email in the email builder.
The GetResponse email editor is packed with functions, yet never ever overwhelming. All the modifying options are shown when you need them. It‘s all very user-friendly.
Traditional HTML code enthusiasts can start based on an HTML design or code it from scratch, however that isn’t needed at all. It is great to understand that there is also an choice for custom HTML blocks inside the drag and drop template builder.
Drag & drop email editor alternatives.
In the layout area, you decide the structure and appearance of your email. Establish the number of columns you want, standard colors, etc. The main editing is finished with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My preferred part of the email editor is that you can save blocks and areas. I constantly utilize the exact same components for headers, footers, and some text/images combos. In my next email, I conserve a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s complimentary stock images (!) collection.
For videos, you just go into the (Youtube) link and it‘ll appear ingrained in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can add products into your email from your online store. Supplied you relate to your ecommerce platform like Shopify the items are right there. And even include a ‘ suggested products‘ area‘ for that additional touch.
Setting up your email for success
On a single page, you create the whole email. Include subject lines, sender email address, and choose the ideal email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking bit, however also works with a Google Analytics combination.
With eCommerce tracking you know which projects drive income and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You create the email much like normal newsletter styles, but then trigger them to be sent as an autoresponder.
The scheduling gives you manage over email shipment. You can pick to send out the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you do not want the autoresponder to go out. For instance on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this choice on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation design templates to get you began. Because we are reviewing, I am making a ‘welcome‘ automation for you.
Developing a customer welcome automation
On to produce automation to invite my brand-new clients. I start with pre-made automation template. And after a few clicks I already have this:
I know, it looks impressive. When you focus on the automation circulation, you understand GetResponse has actually done half the work for you. It‘s simple to alter whatever like you want it.
The automation editor has conditions and actions. For instance, when a customer buys something from you (condition), you set off an email (action). My very first action is sending a welcome email. You can include as lots of e-mails and conditions as you desire.
For this email campaign, I have actually produced a circulation where my new customers get 2 emails in 2 days. For my convenience, I separate clients who clicked on my email. Once the campaign begins, GetResponse tracks all of this instantly.
My score for GetResponse automation is 8,5/ 10. It takes a little bit of time to familiarize yourself with all the possibilities. When you do, you have the power to build total client journeys. Develop your own automation, develop customer profiles and individualize emails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notifications
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a little bit of tweaking, you can develop your own automation with accuracy.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing project. That consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Sell products
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 design templates GetResponse deals. As soon as you‘ve picked your lead magnet, you can develop out your funnel.
The entire funnel building procedure is guided. You get ideas of what to do at each step and do not forget anything. GetResponse for example informs you not to forget a thank you page, and directly provides a thank you page design template. Smart!
How to develop a conversion funnel
As your primary step, you‘ll produce a signup landing page. Choose the template, fine-tune your copy and style, and release the page.
You‘ll develop the thank-you page, followed by a promotion email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your crucial statistics to monitor your project‘s progress. Screen signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart healing feature, you‘ll need to choose greater plans.
I love that I can design a entire funnel in one control panel, all with the capability to track important stats. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You develop a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a couple of concerns and GetResponse will automatically generate a personalized website.
Other website building choices include:
Widgets (forms, chat boxes, rate tables, and so on)
Website colors and themes
Adding logo designs and images
After adjusting the builder for simply 5 minutes, I was able to develop a good homepage with minimal effort.
The builder lets you modify everything on the page. You can alter typefaces, text sizes, add/remove images, reposition elements, change padding and more.
There‘s a separate menu for including and editing pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor reveals additional personalization when you pick a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Establishing a webinar is simple.
After selecting your title, you include time, date, and period of the webinar. Then you choose which contact list you‘ll add your registrants to. You can add autoresponders for registrants to solve after they register.
After everything is set to go, GetResponse will develop a webinar link to drive people to register for your webinars.
Now you can send invites to your contact list, manage other webinars, and track webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, surveys, Q&A and whiteboard.
If you wish to show a feature or item you can live-share your screen. If I‘m aiming to sell a product, I can include a call to action straight in the webinar.
Individuals who are currently utilizing email marketing and webinars in different platforms will like the fact that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your occasion. The event is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder presently offers 198 templates. Although to be honest, I ‘d stick to the newest 100 design templates, some of the older ones … look actually old.
After picking a landing page template you can begin modifying. The modifying experience is different from the email developer.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, etc.
In the beginning, I thought I wanted the icons to be labeled. After playing around a bit you‘ll rapidly know what is what and grab the ideal components.
What I like about the landing page builder is you can create A/B versions of your landing page from the beginning. The top left corner of the page lets you create as lots of versions as you desire, together with forms and thank-you pages. Setup A List GetResponse
Landing page setup
After you‘re pleased with your page design. You can add SEO, URL, and email list settings.
What follows is probably my preferred part. As with your emails, you set up analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder does the job. Naturally, some specialized landing page software application has more fancy functions. If GetResponse can give their builder a bit of a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse since you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that deserve a reference are:
SMS marketing, Web push alerts, Paid ads, and Livechat.
So GetResponse is effective beyond email marketing. It lets you establish total funnels to convert visitors into clients. The story does not end here. To review an email marketing platform you need to look at client support and rates plans.
GetResponse: The Excellent and the Bad
There are numerous elements to evaluate email marketing platforms on. GetResponse is a premium solution for a lot of people, however diving into its virtues and defects will assist reveal whether it is a excellent suitable for your business in particular.
What GetResponse Is Good At
GetResponse is designed to help you produce and carry out impactful email marketing projects in line with your sales strategy. The tool is rich in features while still being easy to use for people with differing skill levels.
Relieve of use: GetResponse is particularly kind to beginners to the world of email marketing. Its control panel and user interface are easy to navigate and distraction-free. What‘s more, the platform has an exceptional directed onboarding procedure, walking you through the process of building your first email project with useful videos. Plus, its design templates and drag-and-drop builder make developing emails and landing pages simple.
This is all emphasized by GetResponse‘s 24/7 chat assistance. Its associates are experienced, useful, and fast to react to requests. Newbies and advanced users alike can get help in an instant.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has become a lot more than an email marketing tool— you can use it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with straight away. Automation is essential if you wish to use personalization at scale.
GetResponse‘s tactical, consecutive technique to email marketing has numerous benefits for users. Nurture and convert leads with extremely targeted campaigns. Develop engagement and customer loyalty through appropriate messaging. And create landing pages to gather lots of interested subscribers and turn one-time visitors into loyal consumers.
Quality autoresponders: With GetResponse, you‘re able to relax and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to utilize that almost any person can set up an sophisticated automation tree in minutes. Adapt pre-built sequences or construct your own from scratch.
The automation functions likewise enable innovative segmentation. Create lists of customers with similar qualities or behaviors, then send out tailored messaging at the recipient‘s preferred time. Naturally, this level of personalization suggests that receivers are more likely to react and take action.
Liberty to develop: GetResponse enables you to create professional-looking emails with ease. Users enjoy the large number of email design templates readily available, however you can likewise utilize the incredibly smooth drag-and-drop editor to personalize emails to match your branding. It‘s likewise easy to find and recycle style aspects from emails that have been successful in the past. In any case, it‘s simple to make your emails stand apart, even with restricted or no style skills.
Solid reporting: GetResponse has first-rate analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be extremely in-depth, all the way to the actions of specific customers. The tool even builds up comprehensive profiles for you to assist you make future projects more targeted. Email analytics are updated in real-time and let you collect insights on project efficiency, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a top-notch email marketing tool, GetResponse still has some significant drawbacks. Let‘s take a look at those so you can judge if any of these are offer breakers for your company.
Combination constraints: When you implement a new tool, you want something that suits your existing tech stack easily. Unfortunately, this is an area where GetResponse falls short. While it can connect with over 120 different apps and pieces of software, there are some notable omissions, particularly with task management platforms. And some essential combinations like PayPal and Eventbrite can just be achieved through Zapier, which may not be as reliable as a native integration.
Non-responsive landing page design: Having a integrated landing page builder is a big help, but GetResponse‘s tool doesn’t automatically develop mobile-friendly variations. Therefore, you have to develop the landing page view for mobile visitors independently. This appears like a huge miss, considered that many of your visitors are most likely to wind up at your landing page on their mobile devices.
User-side mobile concerns: In addition, the drag-and-drop editor is tough to use on mobile. Aside from making small, simple modifications, it‘s unlikely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is extremely capable at showing you development and analysis of your campaigns.
Plan restrictions: GetResponse‘s standard plan utilized to include more automation functions, but ultimately made those only available on higher-cost plans. took this away, much to the dismay of veteran clients. To unlock advanced automation and division, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 per month for as much as 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has outstanding support choices and – notably you can get assist at any time of the day or night.
Live chat 24/7
If you have actually just got a quick concern, you normally don’t want to need to phone someone or submit a form and await an response. That‘s why live chat is such a beneficial tool for software application assistance. GetResponse provides 24/7 live chat support. And it‘s not just a chatbot, you can speak with a genuine human who can fix more complicated issues.
Assist
While live chat is the main support option available, a fast click of the question mark button on the homepage takes you to the extra help choices. You can select to:
- Submit a fast type to email GetResponse
- Browse product in the Help
There is no obvious way to phone GetResponse, although you do get a dedicated account manager if you select the Enterprise plan.
Aside from video trips, the Assistance Center, and all the consumer assistance alternatives, you can likewise register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training products do not just assist you get the most out of GetResponse, they likewise assist you enhance your general marketing skills. Present course titles include:
- Email Marketing 101 for Blog writers
- List Building Course
- Vital Landing Page Course
GetResponse Review – Decision
Overall, GetResponse is terrific.
Its marketing automation feature is more advanced than a lot of other choices on the market. Its email marketing, reporting, and landing page/form home builders are also rather efficient. It likewise lets you host webinars internally and develop vibrant conversion funnels.
All that said, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer offers phone support. We tested the 24/7 live chat choice and while fantastic, numerous company owner would still like to be able to call.
This program also has a standard limitation of 500 guests for its webinars feature. This places a substantial restraint on many services, but especially big ones. They are more likely to have a large audience that far exceeds 500 people.
Although not a big problem, the reality that numerous of the GetResponse integrations rely on Zapier is hardly ideal.
We suggest giving the free trial a spin. The platform has a lot to provide if you select the right plan for you. Setup A List GetResponse