We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. GetResponse Does Not Refund
One of the names that get floated around when talking about email marketing software is GetResponse.
It‘s one of those tools that has actually been around given that permanently however continues to perform year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its features and discuss its main strengths and weak points.
By the end, you must be able to figure out if GetResponse is effective enough to utilize for your business.
What is GetResponse? GetResponse Does Not Refund
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, in addition to email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a easy landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with features such as autoresponders, standard division, and more. Their complimentary permanently plan is also on the generous side, providing users with a landing page/website builder, signup forms and popups, and endless email sends.They likewise use a generous 50% discount to NGOs.
GetResponse pricing
There are 6 rates plans:
- Getresponse Free –this totally free plan lets you utilize a cut-down version of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 monthly and lets you send out an unrestricted variety of emails to approximately 1,000 customers
- Marketing Automation –starting at $59 each month for as much as 1,000 customers.
- Ecommerce Marketing – beginning at $119 monthly for approximately 1,000 customers.
- Max – custom-made pricing
- Max2 – customized pricing.
As you add more customers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 per month to use GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that provide sophisticated features (more on these in a moment). With these plans, specific pricing depends upon requirements and list size –if you have an interest in using either of them, you‘ll require to get in touch with GetResponse to set up a demonstration, discuss your requirements and negotiate pricing.
GetResponse ‘Max‘ plans
Good discounts are offered if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for one month totally free, via a trial that you can access here.
Key distinctions in between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a series of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – probably GetResponse’s standout feature, the automation builder (which enables you to develop complicated autoresponder series based on user behaviour) is just fully offered on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you increase the rates ladder.
- Live webinars – this performance is not offered at all on the ‘Email Marketing‘ plan and the variety of webinar attendees is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can only use these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order healing feature (which automatically sends tip emails to your website visitors who do not finish an order) is only readily available on the ‘Ecommerce Marketing‘ plan or greater.
The same opts for order verification emails.
- SMS marketing – the alternative to send marketing text is just readily available on the ‘Max‘ plans.
- Support – phone assistance is only available on the Max2 plan, on which you likewise get a dedicated account manager (or ‘ Consumer Experience Manager‘, to use the GetResponse term).
I‘ll discuss these features in more depth as I progress through the evaluation– but initially, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually traditionally varied from some of its key rivals‘ offerings in that unlike a few of them especially Mailchimp and AWeber it didn’t provide an completely totally free plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has actually changed – you now have the alternative of using the platform totally free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse includes some beautiful good functions – the plan lets you gain access to core email marketing features, the complete series of design templates, a website builder and a landing page builder.
To use this plan your list should be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Considerably, you will not have the ability to use any autoresponders or automation features on this plan at all.
{ However nevertheless, the complimentary plan represents a good way to attempt the product out and to get going with email marketing especially if you have a little list and simply wish to send newsletters periodically to it. | Even so, the totally free plan represents a great way to try the item out and to get going with email marketing especially if you have a small list and just want to send out newsletters occasionally to it.
GetResponse‘s crucial functions:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s most important features:.
- Drag and Drop email editor: Developing marketing emails and newsletters is easy. Drag material blocks on the canvas and modify them directly. Include unique aspects like images, video and products to your emails.
- Email design templates: GetResponse comes with 120+ email templates. You can save design templates for future use, design in HTML, or build your own design from scratch.
- Funnel builder: Produce complete sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation features. Develop drip projects, triggered emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The foundation of every successful project is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and immediately use the best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t need separate hosting.
- Customer assistance: GetResponse has a responsive assistance team. There is a knowledge base, a assistance center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made combinations with the GetResponse API or Zapier.
Attempt GetResponse totally free here.
GetResponse Evaluation: the information
Now to the part you have actually been waiting for. We‘re going to examine the core GetResponse functions and see if they‘re the right fit for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They have actually thought about the user experience. I was able to set up my first email within 10 minutes and it felt really intuitive.
Design your first email with GetResponse.
As soon as you create a complimentary account, you can directly begin designing your actual email. Click on ‘Design message‘, and you‘re greeted by over 120+ email design templates. Great!
GetResponse has 7 categories of email design templates. For example, you can ‘ inform, promote, welcome‘ your clients. State you like an email design template, press “ conserve“ and it shows up in ‘My templates‘ tab to reuse later on.
After you select a template, you start tailoring your email in the email builder.
The GetResponse email editor is packed with features, yet never overwhelming. All the modifying choices are shown when you require them. It‘s all very user-friendly.
Traditional HTML code enthusiasts can begin based upon an HTML style or code it from scratch, however that isn’t required at all. It is great to know that there is also an alternative for customized HTML blocks inside the drag and drop design template builder.
Drag & drop email editor options.
In the layout section, you choose the structure and appearance of your email. Set up the number of columns you desire, standard colors, etc. The primary editing is made with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My favorite part of the email editor is that you can save blocks and areas. I always use the same components for headers, footers, and some text/images combos. So in my next email, I conserve a great deal of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s free stock images (!) collection.
For videos, you simply enter the (Youtube) link and it‘ll appear embedded in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can include items into your email from your online shop. Supplied you relate to your ecommerce platform like Shopify the products are right there. And even include a ‘ advised items‘ area‘ for that extra touch.
Establishing your email for success
On a single page, you produce the entire email. Include subject lines, sender email address, and select the best email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking bit, however likewise works with a Google Analytics integration.
With eCommerce tracking you know which campaigns drive profits and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You develop the email similar to normal newsletter designs, however then activate them to be sent as an autoresponder.
The scheduling offers you control over email shipment. You can pick to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your liking. You can untick the days of the week when you do not desire the autoresponder to head out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this alternative on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation design templates to get you started. Because we are examining, I am making a ‘welcome‘ automation for you.
Creating a consumer welcome automation
On to develop automation to invite my new consumers. I begin with pre-made automation design template. And after a few clicks I already have this:
I know, it looks outstanding. When you focus on the automation flow, you realize GetResponse has done half the work for you. It‘s simple to alter everything like you want it.
The automation editor has conditions and actions. When a client purchases something from you (condition), you activate an email (action). My first action is sending out a welcome email. You can include as numerous e-mails and conditions as you want.
For this email project, I‘ve developed a circulation where my new clients get two emails in two days. For my convenience, I separate clients who clicked on my email. Once the campaign begins, GetResponse monitors all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a little bit of time to familiarize yourself with all the possibilities. Once you do, you have the power to construct total consumer journeys. Create your own automation, develop client profiles and customize e-mails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notices
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little tweaking, you can build your own automation with accuracy.
Sign up for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing project. So that consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Offer items
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 templates GetResponse offers. As soon as you‘ve chosen your lead magnet, you can develop out your funnel.
The entire funnel structure procedure is assisted. You get suggestions of what to do at each action and do not forget anything. GetResponse for example informs you not to forget a thank you page, and directly offers a thank you page template. Smart!
How to develop a conversion funnel
As your initial step, you‘ll develop a signup landing page. Select the template, modify your copy and design, and release the page.
You‘ll create the thank-you page, followed by a promotion email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your crucial stats to monitor your campaign‘s development. Display signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart recovery function, you‘ll need to choose greater plans.
I love that I can design a whole funnel in one control panel, all with the ability to track essential stats. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their latest addition to the platform.
You develop a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a few concerns and GetResponse will automatically create a personalized website.
Other website structure choices include:
Widgets (forms, chat boxes, cost tables, etc)
Website colors and themes
Adding logos and images
After fiddling with the builder for just 5 minutes, I was able to produce a decent homepage with very little effort.
The builder lets you edit whatever on the page. You can alter typefaces, text sizes, add/remove images, rearrange components, change cushioning and more.
There‘s a different menu for including and editing pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor reveals additional personalization when you select a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars included.
Setting up a webinar is simple.
After selecting your title, you include time, date, and duration of the webinar. Then you pick which contact list you‘ll include your registrants to. You can include autoresponders for registrants to solve after they register.
After whatever is set to go, GetResponse will create a webinar link to drive individuals to register for your webinars.
Now you can send welcomes to your contact list, handle other webinars, and keep an eye on webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, surveys, Q&A and white boards.
If you wish to reveal a function or product you can live-share your screen. If I‘m seeking to offer a product, I can add a call to action straight in the webinar.
Individuals who are already utilizing email marketing and webinars in various platforms will enjoy the truth that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The event is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included free of charge in all plans. The landing page builder currently uses 198 templates. To be sincere, I ‘d stick to the most recent 100 design templates, some of the older ones … look really old.
After choosing a landing page design template you can start modifying. The modifying experience is different from the email developer.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, etc.
In the beginning, I thought I desired the icons to be labeled. But after playing around a bit you‘ll quickly know what is what and grab the best aspects.
What I like about the landing page builder is you can develop A/B versions of your landing page from the beginning. The top left corner of the page lets you develop as many variants as you desire, along with forms and thank-you pages. GetResponse Does Not Refund
Landing page setup
After you‘re pleased with your page style. You can include SEO, URL, and email list settings.
What comes next is probably my preferred part. As with your emails, you set up analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Obviously, some specialized landing page software application has more fancy features. If GetResponse can offer their builder a little a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse because you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that deserve a reference are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
So GetResponse is effective beyond email marketing. It lets you establish total funnels to convert visitors into customers. The story does not end here. To review an email marketing platform you need to take a look at consumer assistance and pricing plans.
GetResponse: The Good and the Bad
There are lots of elements to evaluate email marketing platforms on. GetResponse is a high-quality solution for a lot of individuals, but delving into its virtues and flaws will help reveal whether it is a excellent suitable for your business in particular.
What GetResponse Is Proficient at
GetResponse is designed to assist you develop and carry out impactful email marketing projects in line with your sales strategy. The tool is abundant in functions while still being easy to use for individuals with varying ability levels.
Reduce of use: GetResponse is especially kind to newbies to the world of email marketing. Its control panel and user interface are simple to navigate and distraction-free. What‘s more, the platform has actually an outstanding guided onboarding procedure, walking you through the process of constructing your first email project with handy videos. Plus, its templates and drag-and-drop builder make creating emails and landing pages simple.
This is all accentuated by GetResponse‘s 24/7 chat support. Its representatives are educated, helpful, and quick to react to requests. Newbies and advanced users alike can get help in an immediate.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has actually ended up being far more than an email marketing tool— you can utilize it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with quickly. Automation is essential if you want to utilize personalization at scale.
GetResponse‘s tactical, sequential method to email marketing has numerous benefits for users. Nurture and transform leads with extremely targeted campaigns. Develop engagement and client commitment through relevant messaging. And produce landing pages to gather tons of interested customers and turn one-time visitors into faithful clients.
Quality autoresponders: With GetResponse, you have the ability to kick back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to use that practically anybody can set up an innovative automation tree in minutes. Adapt pre-built series or develop your own from scratch.
The automation features also allow for sophisticated division. Create lists of customers with comparable qualities or behaviors, then send personalized messaging at the recipient‘s preferred time. Naturally, this level of personalization indicates that recipients are more likely to react and act.
Liberty to create: GetResponse allows you to develop professional-looking emails with ease. Users like the large variety of email templates offered, however you can likewise utilize the super smooth drag-and-drop editor to tailor emails to match your branding. It‘s likewise easy to discover and reuse design components from emails that have been successful in the past. In either case, it‘s simple to make your e-mails stand out, even with restricted or no style abilities.
Solid reporting: GetResponse has premium analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be super comprehensive, all the way down to the actions of individual subscribers. The tool even builds up in-depth profiles for you to assist you make future projects more targeted. Email analytics are upgraded in real-time and let you gather insights on project efficiency, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a first-class email marketing tool, GetResponse still has some noteworthy shortcomings. Let‘s take a look at those so you can judge if any of these are offer breakers for your company.
Integration limitations: When you carry out a brand-new tool, you desire something that fits into your existing tech stack quickly. Sadly, this is an area where GetResponse falls short. While it can get in touch with over 120 various apps and pieces of software application, there are some significant omissions, especially with job management platforms. And some crucial integrations like PayPal and Eventbrite can just be accomplished through Zapier, which may not be as trusted as a native combination.
Non-responsive landing page style: Having a built-in landing page builder is a big aid, however GetResponse‘s tool does not instantly develop mobile-friendly versions. Thus, you have to create the landing page view for mobile visitors independently. This looks like a big miss out on, given that numerous of your visitors are likely to wind up at your landing page on their mobile phones.
User-side mobile issues: Moreover, the drag-and-drop editor is difficult to utilize on mobile. Aside from making small, rudimentary modifications, it‘s not likely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is very capable at revealing you progress and analysis of your campaigns.
Plan restrictions: GetResponse‘s basic plan utilized to include more automation functions, but eventually made those only accessible on higher-cost plans. took this away, much to the dismay of long-time clients. To open sophisticated automation and segmentation, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 per month for up to 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has outstanding assistance options and – significantly you can get assist at any time of the day or night.
Live chat 24/7
If you have actually only got a quick question, you typically do not want to need to phone somebody or submit a kind and await an response. That‘s why live chat is such a useful tool for software application assistance. GetResponse supplies 24/7 live chat support. And it‘s not simply a chatbot, you can talk to a real human who can solve more complex issues.
Help
While live chat is the primary support choice on offer, a quick click of the question mark button on the homepage takes you to the extra assistance options. You can pick to:
- Fill out a quick kind to email GetResponse
- Search product in the Aid Center
There is no obvious way to phone GetResponse, although you do get a dedicated account manager if you select the Enterprise plan.
Aside from video tours, the Help Center, and all the client support choices, you can likewise sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training products don’t just assist you get the most out of GetResponse, they also help you improve your general marketing abilities. Existing course titles include:
- Email Marketing 101 for Bloggers
- List Structure Course
- Important Landing Page Course
GetResponse Evaluation – Decision
Overall, GetResponse is excellent.
Its marketing automation feature is more advanced than a lot of other alternatives on the marketplace. Its email marketing, reporting, and landing page/form builders are also quite effective. It also lets you host webinars internally and create vibrant conversion funnels.
All that said, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer offers phone support. We evaluated the 24/7 live chat alternative and while fantastic, lots of business owners would still like to be able to call.
This program likewise has a basic limitation of 500 participants for its webinars feature. This places a substantial restriction on numerous businesses, however particularly big ones. They are most likely to have a large audience that far surpasses 500 people.
Although not a huge concern, the fact that numerous of the GetResponse combinations rely on Zapier is hardly ideal.
We suggest providing the totally free trial a spin. The platform has a lot to offer if you choose the right plan for you. GetResponse Does Not Refund