We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. GetResponse Already Subscribed
One of the names that get drifted around when talking about email marketing software is GetResponse.
It is among those tools that has been around because permanently but continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its functions and discuss its main strengths and weak points.
By the end, you ought to have the ability to determine if GetResponse is powerful enough to utilize for your organization.
What is GetResponse? GetResponse Already Subscribed
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, along with email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a easy landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with functions such as autoresponders, standard segmentation, and more. Their totally free forever plan is likewise on the generous side, providing users with a landing page/website builder, signup forms and popups, and endless email sends.They likewise provide a generous 50% discount rate to NGOs.
GetResponse prices
There are 6 prices plans:
- Getresponse Free –this totally free plan lets you use a cut-down variation of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 monthly and lets you send an unlimited number of e-mails to up to 1,000 subscribers
- Marketing Automation – beginning at $59 per month for up to 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 per month for up to 1,000 subscribers.
- Max – custom-made rates
- Max2 – custom prices.
As you include more subscribers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 per month to use GetResponse with a list including 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that offer sophisticated functions (more on these in a moment). With these plans, precise pricing depends upon requirements and list size –if you have an interest in using either of them, you‘ll need to call GetResponse to schedule a demo, discuss your needs and negotiate pricing.
GetResponse ‘Max‘ plans
Decent discount rates are available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for thirty days for free, by means of a trial that you can access here.
Secret differences between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a series of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – perhaps GetResponse’s standout feature, the automation builder (which permits you to build complex autoresponder sequences based upon user behaviour) is just completely available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you increase the pricing ladder.
- Live webinars – this performance is not offered at all on the ‘Email Marketing‘ plan and the number of webinar guests is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order recovery function (which automatically sends tip emails to your site visitors who do not finish an order) is only readily available on the ‘Ecommerce Marketing‘ plan or greater.
The very same opts for order confirmation e-mails.
- SMS marketing – the alternative to send out marketing text messages is only available on the ‘Max‘ plans.
- Assistance – phone assistance is just offered on the Max2 plan, on which you also get a devoted account supervisor (or ‘ Consumer Experience Supervisor‘, to use the GetResponse term).
I‘ll go over these functions in more depth as I progress through the review– but first, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually generally differed from some of its key competitors‘ offerings in that unlike some of them especially Mailchimp and AWeber it didn’t offer an totally totally free plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually altered – you now have the choice of using the platform totally free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse comes with some lovely good features – the plan lets you gain access to core email marketing features, the full range of templates, a website builder and a landing page builder.
To use this plan your list must be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Substantially, you will not be able to utilize any autoresponders or automation features on this plan at all.
{ However nevertheless, the totally free plan represents a excellent way to try the product out and to start with email marketing particularly if you have a small list and simply wish to send out newsletters occasionally to it. | Even so, the totally free plan represents a excellent method to attempt the product out and to get going with email marketing specifically if you have a small list and simply want to send out newsletters sometimes to it.
GetResponse‘s crucial features:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s most important features:.
- Drag and Drop email editor: Producing marketing emails and newsletters is simple. Drag material blocks on the canvas and modify them directly. Add unique elements like images, video and items to your e-mails.
- Email design templates: GetResponse includes 120+ email templates. You can conserve design templates for future use, design in HTML, or develop your own style from scratch.
- Funnel builder: Develop total sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Develop drip campaigns, activated emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The foundation of every effective campaign is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and automatically utilize the very best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not need separate hosting.
- Client support: GetResponse has a responsive support group. There is a knowledge base, a assistance center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom integrations with the GetResponse API or Zapier.
Try GetResponse totally free here.
GetResponse Review: the details
Now to the part you have actually been waiting on. We‘re going to examine the core GetResponse functions and see if they‘re the ideal fit for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They‘ve considered the user experience. I was able to set up my first email within 10 minutes and it felt really intuitive.
Design your very first email with GetResponse.
When you create a complimentary account, you can straight start designing your actual email. Click ‘ Style message‘, and you‘re welcomed by over 120+ email templates. Good!
GetResponse has 7 classifications of email design templates. For instance, you can ‘educate, promote, invite‘ your consumers. State you like an email template, press “save“ and it shows up in ‘My templates‘ tab to reuse later on.
After you select a design template, you start personalizing your email in the email builder.
The GetResponse email editor is packed with features, yet never frustrating. All the modifying choices are shown when you need them. So it‘s all extremely user-friendly.
Old-fashioned HTML code enthusiasts can start based upon an HTML design or code it from scratch, but that isn’t needed at all. It is great to understand that there is also an alternative for customized HTML obstructs inside the drag and drop template builder.
Drag & drop email editor alternatives.
In the layout section, you choose the structure and look of your email. Set up how many columns you desire, fundamental colors, etc. The main editing is finished with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My preferred part of the email editor is that you can conserve blocks and sections. I always use the same aspects for headers, footers, and some text/images combos. In my next email, I save a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s free stock images (!) collection.
For videos, you simply enter the (Youtube) link and it‘ll appear ingrained in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can add items into your email from your online shop. Supplied you relate to your ecommerce platform like Shopify the products are right there. And even include a ‘ suggested items‘ section‘ for that additional touch.
Establishing your email for success
On a single page, you produce the entire email. Add subject lines, sender email address, and choose the ideal email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking snippet, however also works with a Google Analytics combination.
With eCommerce tracking you know which projects drive earnings and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You develop the email similar to typical newsletter styles, however then activate them to be sent out as an autoresponder.
The scheduling offers you control over email shipment. You can choose to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your liking. You can untick the days of the week when you do not desire the autoresponder to head out. For instance on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this choice on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation templates to get you began. Because we are examining, I am making a ‘welcome‘ automation for you.
Producing a client welcome automation
On to create automation to welcome my new consumers. I begin with pre-made automation template. And after a couple of clicks I currently have this:
I understand, it looks impressive. When you focus on the automation flow, you understand GetResponse has done half the work for you. It‘s easy to alter whatever like you want it.
The automation editor has conditions and actions. For example, when a consumer purchases something from you (condition), you trigger an email (action). My first action is sending out a welcome email. You can include as lots of emails and conditions as you desire.
For this email campaign, I have actually produced a circulation where my new clients get two emails in 2 days. Then, for my benefit, I separate clients who clicked on my email. When the campaign starts, GetResponse tracks all of this automatically.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. Once you do, you have the power to construct complete customer journeys. Develop your own automation, develop customer profiles and personalize emails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notifications
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a little tweaking, you can develop your own automation with precision.
Register for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing project. So that includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Develop your email list (or leads)
- Offer items
- Promote a webinar
Begin with a new lead magnet or use one from the 17 templates GetResponse deals. When you‘ve chosen your lead magnet, you can construct out your funnel.
The whole funnel building process is directed. You get suggestions of what to do at each step and don’t forget anything. GetResponse for example informs you not to forget a thank you page, and straight offers a thank you page template. Smart!
How to produce a conversion funnel
As your first step, you‘ll develop a signup landing page. Select the template, fine-tune your copy and style, and publish the page.
Then you‘ll develop the thank-you page, followed by a promo email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your important stats to monitor your campaign‘s development. Monitor signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart recovery function, you‘ll need to select higher plans.
I love that I can design a entire funnel in one control panel, all with the capability to track essential statistics. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a couple of concerns and GetResponse will automatically generate a tailored website.
Other website building choices consist of:
Widgets (forms, chat boxes, rate tables, etc)
Website colors and styles
Including logo designs and images
After adjusting the builder for just 5 minutes, I was able to develop a decent homepage with very little effort.
The builder lets you edit everything on the page. You can alter typefaces, text sizes, add/remove images, reposition aspects, adjust padding and more.
There‘s a separate menu for including and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor shows more personalization when you choose a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars consisted of.
Establishing a webinar is simple.
After picking your title, you add time, date, and period of the webinar. Then you select which contact list you‘ll include your registrants to. You can include autoresponders for registrants to get right after they register.
After whatever is set to go, GetResponse will create a webinar link to drive individuals to sign up for your webinars.
Now you can send out welcomes to your contact list, handle other webinars, and track webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, polls, Q&A and whiteboard.
If you want to reveal a feature or product you can live-share your screen. If I‘m aiming to offer a product, I can add a call to action straight in the webinar.
Individuals who are already utilizing email marketing and webinars in different platforms will enjoy the truth that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your occasion. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of free of charge in all plans. The landing page builder currently provides 198 design templates. Although to be truthful, I ‘d stay with the most recent 100 templates, a few of the older ones … look truly old.
After choosing a landing page design template you can start modifying. The modifying experience is different from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I thought I wanted the icons to be labeled. But after playing around a bit you‘ll rapidly understand what is what and grab the best components.
What I like about the landing page builder is you can develop A/B versions of your landing page from the beginning. The leading left corner of the page lets you create as many variants as you desire, together with forms and thank-you pages. GetResponse Already Subscribed
Landing page setup
After you‘re pleased with your page design. You can include SEO, URL, and email list settings.
What follows is probably my preferred part. Similar to your emails, you established analytics and web event tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Naturally, some specialized landing page software has more expensive features. If GetResponse can provide their builder a little bit of a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse since you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that deserve a reference are:
SMS marketing, Web push notices, Paid ads, and Livechat.
GetResponse is effective beyond email marketing. It lets you establish complete funnels to transform visitors into customers. The story does not end here however. To review an email marketing platform you need to take a look at client assistance and prices plans.
GetResponse: The Good and the Bad
There are lots of elements to evaluate email marketing platforms on. GetResponse is a top quality option for a lot of individuals, but diving into its virtues and defects will assist reveal whether it is a great fit for your service in particular.
What GetResponse Is Proficient at
GetResponse is designed to help you develop and carry out impactful email marketing projects in line with your sales method. The tool is abundant in functions while still being easy to use for people with differing ability levels.
Ease of use: GetResponse is particularly kind to beginners to the world of email marketing. Its dashboard and interface are easy to browse and distraction-free. What‘s more, the platform has an excellent directed onboarding process, walking you through the procedure of developing your first email project with practical videos. Plus, its design templates and drag-and-drop builder make creating emails and landing pages basic.
This is all emphasized by GetResponse‘s 24/7 chat support. Its representatives are experienced, valuable, and fast to react to demands. Newbies and advanced users alike can get assistance in an immediate.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has actually become far more than an email marketing tool— you can use it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with straight away. Automation is key if you want to utilize customization at scale.
GetResponse‘s strategic, consecutive method to email marketing has various advantages for users. Support and convert leads with extremely targeted projects. Construct engagement and customer loyalty through relevant messaging. And create landing pages to gather tons of interested subscribers and turn one-time visitors into loyal customers.
Quality autoresponders: With GetResponse, you‘re able to kick back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to use that practically anybody can establish an sophisticated automation tree in minutes. Adjust pre-built series or construct your own from scratch.
The automation functions also enable innovative segmentation. Create lists of customers with similar qualities or habits, then send out tailored messaging at the recipient‘s chosen time. Naturally, this level of customization suggests that recipients are most likely to react and act.
Liberty to design: GetResponse permits you to produce professional-looking emails with ease. Users enjoy the huge number of email design templates available, but you can likewise utilize the very smooth drag-and-drop editor to personalize emails to match your branding. It‘s likewise simple to discover and reuse style elements from emails that have succeeded in the past. In either case, it‘s simple to make your emails stand out, even with limited or no design skills.
Strong reporting: GetResponse has top-notch analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be extremely detailed, all the way to the actions of individual customers. The tool even develops detailed profiles for you to assist you make future projects more targeted. Email analytics are updated in real-time and let you gather insights on campaign performance, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a superior email marketing tool, GetResponse still has some significant drawbacks. Let‘s take a look at those so you can evaluate if any of these are deal breakers for your organization.
Integration restrictions: When you implement a new tool, you want something that fits into your existing tech stack easily. Unfortunately, this is an area where GetResponse falls short. While it can connect with over 120 different apps and pieces of software application, there are some notable omissions, especially with job management platforms. And some crucial integrations like PayPal and Eventbrite can just be achieved through Zapier, which may not be as dependable as a native combination.
Non-responsive landing page design: Having a integrated landing page builder is a big help, but GetResponse‘s tool does not automatically develop mobile-friendly versions. Therefore, you need to develop the landing page view for mobile visitors individually. This looks like a big miss out on, considered that so many of your visitors are likely to wind up at your landing page on their mobile phones.
User-side mobile problems: Furthermore, the drag-and-drop editor is difficult to use on mobile. Aside from making small, basic modifications, it‘s unlikely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is really capable at revealing you development and analysis of your projects.
Plan restrictions: GetResponse‘s standard plan used to consist of more automation functions, however ultimately made those only accessible on higher-cost plans. took this away, much to the dismay of long-time clients. To open sophisticated automation and division, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 each month for up to 1,000 contacts.
Working with GetResponse‘s support
GetReponse has excellent assistance choices and – importantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve just got a fast concern, you generally do not wish to have to phone someone or submit a form and wait on an answer. That‘s why live chat is such a useful tool for software assistance. GetResponse supplies 24/7 live chat support. And it‘s not simply a chatbot, you can talk with a genuine human who can solve more complex issues.
Help
While live chat is the primary support choice on offer, a quick click of the question mark button on the homepage takes you to the additional help alternatives. You can pick to:
- Complete a fast form to email GetResponse
- Browse material in the Assistance Center
There is no obvious way to phone GetResponse, although you do get a devoted account manager if you choose the Enterprise plan.
Aside from video trips, the Help Center, and all the consumer assistance choices, you can also register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training materials don’t simply assist you get the most out of GetResponse, they likewise help you enhance your general marketing abilities. Present course titles consist of:
- Email Marketing 101 for Bloggers
- List Structure Course
- Necessary Landing Page Course
GetResponse Evaluation – Decision
Overall, GetResponse is excellent.
Its marketing automation feature is more advanced than many other choices on the market. Its email marketing, reporting, and landing page/form builders are also rather effective. It likewise lets you host webinars internally and develop dynamic conversion funnels.
All that said, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer offers phone assistance. We checked the 24/7 live chat choice and while excellent, lots of company owner would still like to be able to call.
This program likewise has a basic limit of 500 attendees for its webinars include. This puts a huge restriction on numerous businesses, however specifically huge ones. They are more likely to have a large audience that far exceeds 500 individuals.
Although not a big concern, the fact that many of the GetResponse integrations rely on Zapier is barely perfect.
We recommend giving the free trial a spin. The platform has a lot to use if you select the ideal plan for you. GetResponse Already Subscribed