We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. How To Create Tags GetResponse
However, one of the names that gets floated around when talking about email marketing software application is GetResponse.
It is among those tools that has actually been around because forever however continues to deliver the goods year in and out.
In this GetResponse review, we‘ll try to break down the tool into its features and discuss its primary strengths and weaknesses.
By the end, you should have the ability to identify if GetResponse is powerful enough to use for your organization.
What is GetResponse? How To Create Tags GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, along with email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a simple landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with functions such as autoresponders, standard segmentation, and more. Their totally free permanently plan is likewise on the generous side, supplying users with a landing page/website builder, signup forms and popups, and limitless email sends.They also use a generous 50% discount to NGOs.
GetResponse prices
There are 6 rates plans:
- Getresponse Free –this totally free plan lets you use a cut-down version of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 per month and lets you send an unrestricted number of emails to as much as 1,000 subscribers
- Marketing Automation –starting at $59 each month for approximately 1,000 customers.
- Ecommerce Marketing – starting at $119 per month for up to 1,000 subscribers.
- Max – custom pricing
- Max2 – custom-made pricing.
As you add more subscribers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 each month to use GetResponse with a list including 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply sophisticated functions (more on these in a moment). With these plans, specific pricing depends on requirements and list size –if you‘re interested in using either of them, you‘ll need to call GetResponse to arrange a demo, discuss your needs and work out rates.
GetResponse ‘Max‘ plans
Decent discounts are offered if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for 30 days free of charge, via a trial that you can access here.
Key differences between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a variety of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – probably GetResponse’s standout feature, the automation builder (which enables you to construct complex autoresponder sequences based upon user behaviour) is just fully offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you increase the pricing ladder.
- Live webinars – this performance is not readily available at all on the ‘Email Marketing‘ plan and the number of webinar guests is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order healing feature (which immediately sends tip emails to your site visitors who don’t finish an order) is just available on the ‘Ecommerce Marketing‘ plan or greater.
The very same opts for order verification emails.
- SMS marketing – the choice to send marketing text messages is just readily available on the ‘Max‘ plans.
- Support – phone support is only offered on the Max2 plan, on which you likewise get a dedicated account supervisor (or ‘Customer Experience Manager‘, to use the GetResponse term).
I‘ll discuss these features in more depth as I progress through the evaluation– however first, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has generally differed from some of its essential rivals‘ offerings in that unlike a few of them especially Mailchimp and AWeber it didn’t provide an totally complimentary plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that scenario has altered – you now have the alternative of using the platform for free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free variation of GetResponse comes with some pretty good functions – the plan lets you gain access to core email marketing features, the complete variety of design templates, a website builder and a landing page builder.
Nevertheless, to utilize this plan your list must be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Significantly, you will not be able to use any autoresponders or automation features on this plan at all.
{ But even so, the complimentary plan represents a great way to try the item out and to get going with email marketing specifically if you have a small list and just wish to send newsletters periodically to it. | Even so, the totally free plan represents a excellent method to attempt the product out and to get going with email marketing particularly if you have a small list and simply want to send newsletters occasionally to it.
GetResponse‘s crucial features:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s essential functions:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is easy. Drag material blocks on the canvas and edit them directly. Add unique elements like images, video and products to your emails.
- Email design templates: GetResponse features 120+ email templates. You can conserve design templates for future usage, design in HTML, or build your own style from scratch.
- Funnel builder: Create complete register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse is full of email automation functions. Produce drip campaigns, activated emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The backbone of every successful campaign is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and instantly utilize the very best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t need different hosting.
- Client support: GetResponse has a responsive assistance team. There is a knowledge base, a help center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom combinations with the GetResponse API or Zapier.
Attempt GetResponse free of charge here.
GetResponse Review: the information
Now to the part you‘ve been waiting for. We‘re going to review the core GetResponse functions and see if they‘re the ideal fit for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They‘ve thought about the user experience. I had the ability to set up my first email within 10 minutes and it felt really instinctive.
Design your first email with GetResponse.
Once you create a totally free account, you can straight begin designing your actual email. Click ‘Design message‘, and you‘re greeted by over 120+ email templates. Nice!
GetResponse has 7 categories of email templates. For example, you can ‘ inform, promote, invite‘ your customers. State you like an email design template, press “save“ and it appears in ‘My templates‘ tab to reuse later on.
After you select a template, you begin tailoring your email in the email builder.
The GetResponse email editor is loaded with functions, yet never overwhelming. All the editing options are shown when you need them. So it‘s all extremely intuitive.
Traditional HTML code lovers can begin based on an HTML style or code it from scratch, however that isn’t needed at all. It is good to understand that there is also an alternative for custom HTML blocks inside the drag and drop design template builder.
Drag & drop email editor alternatives.
In the design area, you choose the structure and appearance of your email. Establish how many columns you want, basic colors, and so on. The main editing is done with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My preferred part of the email editor is that you can conserve blocks and sections. I always utilize the same elements for headers, footers, and some text/images combinations. In my next email, I conserve a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s complimentary stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll show up embedded in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can include products into your email from your online store. Offered you link with your ecommerce platform like Shopify the products are right there. And even add a ‘ advised items‘ area‘ for that additional touch.
Establishing your email for success
On a single page, you create the whole email. Add subject lines, sender email address, and choose the best email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking snippet, however likewise deals with a Google Analytics integration.
With eCommerce tracking you understand which campaigns drive profits and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You develop the email similar to normal newsletter styles, but then activate them to be sent out as an autoresponder.
The scheduling offers you control over email shipment. You can pick to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your liking. You can untick the days of the week when you don’t want the autoresponder to go out. For instance on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation design templates to get you started. Since we are reviewing, I am making a ‘welcome‘ automation for you.
Creating a consumer welcome automation
On to create automation to welcome my new customers. I begin with pre-made automation design template. And after a couple of clicks I already have this:
I understand, it looks remarkable. When you focus on the automation flow, you realize GetResponse has done half the work for you. It‘s simple to alter everything like you desire it.
The automation editor has conditions and actions. When a client buys something from you (condition), you trigger an email (action). My first action is sending a welcome email. You can add as many e-mails and conditions as you want.
For this email project, I have actually produced a circulation where my brand-new customers get two e-mails in two days. Then, for my benefit, I separate consumers who clicked on my email. As soon as the project starts, GetResponse monitors all of this immediately.
My score for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. But once you do, you have the power to develop total customer journeys. Create your own automation, construct consumer profiles and customize e-mails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase alerts
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little tweaking, you can develop your own automation with precision.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing project. So that consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Build your email list (or leads)
- Sell products
- Promote a webinar
Start with a new lead magnet or use one from the 17 design templates GetResponse offers. Once you have actually selected your lead magnet, you can construct out your funnel.
The entire funnel building procedure is assisted. You get recommendations of what to do at each action and do not forget anything. GetResponse for instance informs you not to forget a thank you page, and straight uses a thank you page template. Smart!
How to develop a conversion funnel
As your primary step, you‘ll create a signup landing page. Pick the template, fine-tune your copy and design, and release the page.
Then you‘ll create the thank-you page, followed by a promo email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your important statistics to monitor your campaign‘s progress. Display signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart recovery feature, you‘ll need to select higher plans.
I adore that I can create a entire funnel in one control panel, all with the capability to track important stats. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their latest addition to the platform.
You develop a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a few questions and GetResponse will automatically create a personalized website.
Other website building options consist of:
Widgets (forms, chat boxes, rate tables, etc)
Website colors and styles
Including logo designs and images
After fiddling with the builder for simply 5 minutes, I was able to develop a good homepage with very little effort.
The builder lets you modify everything on the page. You can change typefaces, text sizes, add/remove images, reposition elements, adjust cushioning and more.
There‘s a separate menu for adding and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor shows additional customization when you choose a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars consisted of.
Setting up a webinar is easy.
After picking your title, you add time, date, and duration of the webinar. Then you choose which contact list you‘ll include your registrants to. You can include autoresponders for registrants to get right after they sign up.
After whatever is set to go, GetResponse will create a webinar link to drive individuals to sign up for your webinars.
Now you can send welcomes to your contact list, handle other webinars, and keep track of webinar performance.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, polls, Q&A and white boards.
If you wish to reveal a function or item you can live-share your screen. If I‘m looking to offer a item, I can include a call to action directly in the webinar.
Individuals who are already using email marketing and webinars in various platforms will like the reality that GetResponse brings them both together.
You have access to the chatpod and the international settings for your event. The event is hosted inside the GetResponse app. They likewise have a mobile app you can use to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of for free in all plans. The landing page builder currently offers 198 design templates. To be sincere, I ‘d stick to the latest 100 design templates, some of the older ones … look really old.
After choosing a landing page design template you can begin editing. The modifying experience is different from the email creator.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, etc.
In the beginning, I thought I desired the icons to be labeled. After playing around a bit you‘ll quickly understand what is what and get the right aspects.
What I like about the landing page builder is you can create A/B versions of your landing page from the beginning. The leading left corner of the page lets you develop as lots of versions as you desire, together with forms and thank-you pages. How To Create Tags GetResponse
Landing page setup
After you‘re satisfied with your page style. You can add SEO, URL, and email list settings.
What follows is probably my favorite part. Just like your emails, you set up analytics and web occasion tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder finishes the job. Naturally, some specialized landing page software has more fancy features. If GetResponse can give their builder a little a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse because you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that should have a mention are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
GetResponse is effective beyond email marketing. It lets you set up total funnels to transform visitors into customers. The story does not end here however. To examine an email marketing platform you have to look at customer assistance and pricing plans.
GetResponse: The Good and the Bad
There are many factors to evaluate email marketing platforms on. GetResponse is a premium solution for a lot of people, however diving into its virtues and flaws will assist reveal whether it is a excellent suitable for your business in particular.
What GetResponse Is Proficient at
GetResponse is created to assist you produce and carry out impactful email marketing projects in line with your sales technique. The tool is rich in functions while still being easy to use for people with differing ability levels.
Relieve of use: GetResponse is especially kind to newbies to the world of email marketing. Its control panel and user interface are simple to browse and distraction-free. What‘s more, the platform has actually an outstanding guided onboarding procedure, strolling you through the process of building your first email campaign with useful videos. Plus, its templates and drag-and-drop builder make creating e-mails and landing pages easy.
This is all accentuated by GetResponse‘s 24/7 chat support. Its representatives are educated, helpful, and fast to react to requests. Newbies and advanced users alike can get help in an instant.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has actually become a lot more than an email marketing tool— you can use it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with immediately. Automation is crucial if you wish to utilize personalization at scale.
GetResponse‘s tactical, consecutive approach to email marketing has various advantages for users. Nurture and transform leads with extremely targeted projects. Build engagement and consumer commitment through pertinent messaging. And produce landing pages to collect lots of interested subscribers and turn one-time visitors into devoted clients.
Quality autoresponders: With GetResponse, you have the ability to relax and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to use that almost anybody can set up an innovative automation tree in minutes. Adjust pre-built sequences or develop your own from scratch.
The automation features likewise enable innovative division. Create lists of subscribers with comparable qualities or habits, then send out individualized messaging at the recipient‘s chosen time. Naturally, this level of customization suggests that receivers are more likely to react and take action.
Liberty to develop: GetResponse permits you to develop professional-looking e-mails with ease. Users like the vast variety of email design templates available, but you can likewise utilize the super smooth drag-and-drop editor to tailor emails to match your branding. It‘s likewise easy to discover and reuse style components from emails that have succeeded in the past. Either way, it‘s easy to make your e-mails stand apart, even with limited or no design abilities.
Solid reporting: GetResponse has premium analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be incredibly in-depth, all the way to the actions of individual customers. The tool even develops in-depth profiles for you to assist you make future projects more targeted. Email analytics are updated in real-time and let you collect insights on project efficiency, engagement, and audience choices.
What GetResponse Is Lacking
While this is a top-notch email marketing tool, GetResponse still has some significant drawbacks. Let‘s examine those so you can judge if any of these are deal breakers for your organization.
Combination restrictions: When you implement a brand-new tool, you desire something that fits into your existing tech stack quickly. Unfortunately, this is an location where GetResponse fails. While it can get in touch with over 120 different apps and pieces of software application, there are some noteworthy omissions, particularly with task management platforms. And some essential integrations like PayPal and Eventbrite can only be accomplished through Zapier, which might not be as reliable as a native integration.
Non-responsive landing page style: Having a built-in landing page builder is a big help, however GetResponse‘s tool doesn’t instantly produce mobile-friendly variations. Hence, you need to create the landing page view for mobile visitors individually. This seems like a huge miss out on, given that so many of your visitors are likely to wind up at your landing page on their mobile devices.
User-side mobile problems: Moreover, the drag-and-drop editor is hard to use on mobile. Aside from making small, rudimentary modifications, it‘s unlikely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is extremely capable at showing you development and analysis of your projects.
Plan constraints: GetResponse‘s fundamental plan used to consist of more automation functions, however ultimately made those only available on higher-cost plans. took this away, much to the discouragement of veteran customers. To unlock innovative automation and segmentation, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 per month for as much as 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has exceptional support alternatives and – significantly you can get assist at any time of the day or night.
Live chat 24/7
If you have actually only got a quick concern, you usually don’t want to have to phone somebody or complete a kind and wait on an response. That‘s why live chat is such a helpful tool for software application support. GetResponse supplies 24/7 live chat assistance. And it‘s not simply a chatbot, you can talk with a genuine human who can solve more complicated problems.
Help
While live chat is the main assistance alternative on offer, a fast click of the question mark button on the homepage takes you to the additional aid options. You can choose to:
- Submit a quick type to email GetResponse
- Browse material in the Assistance
There is no obvious way to phone GetResponse, although you do get a dedicated account manager if you pick the Business plan.
Aside from video trips, the Assistance Center, and all the customer support alternatives, you can likewise register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training materials don’t just help you get the most out of GetResponse, they likewise help you enhance your general marketing abilities. Existing course titles consist of:
- Email Marketing 101 for Blog writers
- List Structure Course
- Vital Landing Page Course
GetResponse Evaluation – Verdict
In general, GetResponse is excellent.
Its marketing automation function is advanced than most other choices on the marketplace. Its email marketing, reporting, and landing page/form contractors are likewise rather effective. It likewise lets you host webinars internally and produce dynamic conversion funnels.
All that stated, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer offers phone assistance. We evaluated the 24/7 live chat option and while fantastic, numerous business owners would still like to be able to call.
This program likewise has a standard limit of 500 attendees for its webinars feature. This puts a huge constraint on many businesses, but specifically huge ones. They are most likely to have a large audience that far goes beyond 500 people.
Although not a big problem, the truth that many of the GetResponse combinations rely on Zapier is hardly perfect.
We recommend offering the free trial a spin. The platform has a lot to offer if you pick the right plan for you. How To Create Tags GetResponse