We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. GetResponse Multiple Lists
Nevertheless, one of the names that gets drifted around when speaking about email marketing software is GetResponse.
It‘s one of those tools that has been around because forever however continues to deliver the goods year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its functions and discuss its main strengths and weak points.
By the end, you must be able to identify if GetResponse is effective enough to use for your company.
What is GetResponse? GetResponse Multiple Lists
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, as well as email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a easy landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with features such as autoresponders, standard division, and more. Their free permanently plan is also on the generous side, offering users with a landing page/website builder, signup forms and popups, and limitless email sends.They also offer a generous 50% discount to NGOs.
GetResponse pricing
There are six pricing plans:
- Getresponse Free –this complimentary plan lets you utilize a cut-down version of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 per month and lets you send out an limitless variety of e-mails to as much as 1,000 subscribers
- Marketing Automation – beginning at $59 monthly for approximately 1,000 subscribers.
- Ecommerce Marketing – starting at $119 each month for approximately 1,000 customers.
- Max – custom-made prices
- Max2 – custom pricing.
As you include more subscribers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 each month to utilize GetResponse with a list consisting of 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply innovative functions (more on these in a moment). With these plans, precise pricing depends on requirements and list size –if you have an interest in utilizing either of them, you‘ll need to contact GetResponse to arrange a demonstration, discuss your needs and work out prices.
GetResponse ‘Max‘ plans
Decent discounts are readily available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for thirty days totally free, through a trial that you can access here.
Secret distinctions between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a range of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – probably GetResponse’s standout function, the automation builder (which enables you to build intricate autoresponder sequences based upon user behaviour) is only totally readily available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you go up the rates ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the number of webinar attendees is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order healing function (which immediately sends tip emails to your website visitors who do not finish an order) is just offered on the ‘Ecommerce Marketing‘ plan or greater.
The exact same chooses order confirmation e-mails.
- SMS marketing – the option to send marketing text messages is just available on the ‘Max‘ plans.
- Assistance – phone assistance is only readily available on the Max2 plan, on which you also get a dedicated account manager (or ‘Customer Experience Manager‘, to use the GetResponse term).
I‘ll discuss these functions in more depth as I progress through the evaluation– however initially, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually generally varied from some of its crucial rivals‘ offerings because unlike a few of them especially Mailchimp and AWeber it didn’t offer an entirely free plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that situation has altered – you now have the alternative of using the platform for free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this free version of GetResponse comes with some pretty decent functions – the plan lets you gain access to core email marketing functions, the complete range of templates, a website builder and a landing page builder.
However, to use this plan your list must be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Significantly, you will not have the ability to use any autoresponders or automation functions on this plan at all.
{ However however, the complimentary plan represents a excellent way to try the item out and to get going with email marketing particularly if you have a small list and just want to send newsletters occasionally to it. | Even so, the complimentary plan represents a great method to try the item out and to get going with email marketing especially if you have a small list and simply want to send newsletters sometimes to it.
GetResponse‘s essential functions:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is simple. Drag content blocks on the canvas and modify them straight. Add unique aspects like images, video and products to your emails.
- Email templates: GetResponse comes with 120+ email templates. You can save design templates for future use, design in HTML, or build your own style from scratch.
- Funnel builder: Develop total sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation functions. Create drip projects, set off emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The backbone of every effective project is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and immediately use the best version as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t require separate hosting.
- Customer assistance: GetResponse has a responsive assistance group. There is a knowledge base, a help center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made integrations with the GetResponse API or Zapier.
Attempt GetResponse for free here.
GetResponse Evaluation: the details
Now to the part you‘ve been awaiting. We‘re going to review the core GetResponse features and see if they‘re the ideal suitable for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They have actually considered the user experience. I was able to establish my first email within 10 minutes and it felt truly user-friendly.
Style your first email with GetResponse.
When you create a free account, you can straight start creating your actual email. Click on ‘ Style message‘, and you‘re greeted by over 120+ email templates. Good!
GetResponse has 7 classifications of email design templates. You can ‘ inform, promote, welcome‘ your customers. State you like an email design template, press “save“ and it appears in ‘My design templates‘ tab to recycle later.
After you select a template, you begin tailoring your email in the email builder.
The GetResponse email editor is loaded with functions, yet never ever overwhelming. All the editing choices are revealed when you need them. So it‘s all really user-friendly.
Old-fashioned HTML code fans can start based on an HTML design or code it from scratch, however that isn’t required at all. It is great to understand that there is also an alternative for customized HTML blocks inside the drag and drop design template builder.
Drag & drop email editor choices.
In the layout area, you decide the structure and appearance of your email. Set up how many columns you want, fundamental colors, and so on. The main modifying is done with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My preferred part of the email editor is that you can save blocks and areas. I constantly utilize the same elements for headers, footers, and some text/images combinations. So in my next email, I save a lot of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s complimentary stock images (!) collection.
For videos, you simply enter the (Youtube) link and it‘ll appear ingrained in the email.
The fun does not stop here. Under the eCommerce tab, you can include products into your email from your online shop. Provided you link with your ecommerce platform like Shopify the products are right there. And even include a ‘recommended products‘ section‘ for that additional touch.
Establishing your email for success
On a single page, you create the entire email. Include subject lines, sender email address, and pick the best email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking bit, however likewise deals with a Google Analytics combination.
With eCommerce tracking you know which campaigns drive revenue and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You create the email just like typical newsletter styles, but then activate them to be sent as an autoresponder.
The scheduling provides you control over email delivery. You can choose to send the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you don’t want the autoresponder to go out. For instance on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this alternative on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation templates to get you began. Because we are evaluating, I am making a ‘welcome‘ automation for you.
Producing a customer welcome automation
On to produce automation to invite my new clients. I begin with pre-made automation design template. And after a couple of clicks I currently have this:
I understand, it looks outstanding. When you focus on the automation circulation, you realize GetResponse has done half the work for you. It‘s simple to change everything like you want it.
The automation editor has conditions and actions. When a client buys something from you (condition), you activate an email (action). My very first action is sending out a welcome email. You can include as lots of emails and conditions as you want.
For this email campaign, I have actually developed a flow where my brand-new consumers get two emails in two days. Then, for my convenience, I separate customers who clicked on my email. When the project starts, GetResponse tracks all of this instantly.
My score for GetResponse automation is 8,5/ 10. It takes a little time to acquaint yourself with all the possibilities. When you do, you have the power to develop total client journeys. Create your own automation, construct customer profiles and personalize emails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notices
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a bit of tweaking, you can construct your own automation with accuracy.
Sign up for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing campaign. That includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Sell products
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 templates GetResponse offers. Once you‘ve picked your lead magnet, you can construct out your funnel.
The entire funnel building procedure is directed. You get ideas of what to do at each step and do not forget anything. GetResponse for example tells you not to forget a thank you page, and straight offers a thank you page design template. Smart!
How to create a conversion funnel
As your initial step, you‘ll develop a signup landing page. Select the template, tweak your copy and style, and release the page.
You‘ll develop the thank-you page, followed by a promotion email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your vital statistics to monitor your project‘s development. Monitor signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart recovery function, you‘ll have to select greater plans.
I adore that I can create a entire funnel in one control panel, all with the capability to track important statistics. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their latest addition to the platform.
You develop a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a few concerns and GetResponse will automatically generate a individualized website.
Other website structure choices include:
Widgets (forms, chat boxes, cost tables, etc)
Website colors and styles
Including logos and images
After fiddling with the builder for simply 5 minutes, I was able to produce a good homepage with very little effort.
The builder lets you edit whatever on the page. You can change typefaces, text sizes, add/remove images, reposition elements, adjust padding and more.
There‘s a separate menu for including and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor shows further personalization when you select a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars consisted of.
Establishing a webinar is simple.
After choosing your title, you add time, date, and period of the webinar. You pick which contact list you‘ll add your registrants to. You can add autoresponders for registrants to solve after they sign up.
After everything is set to go, GetResponse will develop a webinar link to drive people to register for your webinars.
Now you can send invites to your contact list, handle other webinars, and monitor webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, polls, Q&A and white boards.
If you want to show a feature or product you can live-share your screen. If I‘m seeking to sell a product, I can include a call to action directly in the webinar.
Individuals who are already using email marketing and webinars in various platforms will like the reality that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your occasion. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can use to give your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is consisted of for free in all plans. The landing page builder currently offers 198 design templates. Although to be truthful, I ‘d stick to the latest 100 design templates, some of the older ones … look actually old.
After selecting a landing page template you can start modifying. The editing experience is different from the email developer.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, etc.
In the beginning, I thought I wanted the icons to be identified. After playing around a bit you‘ll rapidly understand what is what and grab the right aspects.
What I like about the landing page builder is you can produce A/B variations of your landing page from the beginning. The leading left corner of the page lets you develop as numerous variants as you desire, in addition to forms and thank-you pages. GetResponse Multiple Lists
Landing page setup
After you‘re satisfied with your page design. You can add SEO, URL, and email list settings.
What comes next is probably my preferred part. As with your emails, you established analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Naturally, some specialized landing page software has more elegant features. If GetResponse can give their builder a little bit of a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse since you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that should have a mention are:
SMS marketing, Web push notices, Paid ads, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you establish complete funnels to convert visitors into customers. The story does not end here however. To review an email marketing platform you have to take a look at consumer support and pricing plans.
GetResponse: The Good and the Bad
There are numerous factors to evaluate email marketing platforms on. GetResponse is a high-quality option for a lot of individuals, but diving into its virtues and defects will help reveal whether it is a excellent suitable for your organization in particular.
What GetResponse Is Proficient at
GetResponse is developed to help you create and carry out impactful email marketing campaigns in line with your sales method. The tool is abundant in functions while still being easy to use for people with varying skill levels.
Relieve of use: GetResponse is especially kind to newcomers to the world of email marketing. Its dashboard and user interface are easy to browse and distraction-free. What‘s more, the platform has an exceptional directed onboarding process, walking you through the process of building your first email campaign with valuable videos. Plus, its design templates and drag-and-drop builder make developing emails and landing pages simple.
This is all accentuated by GetResponse‘s 24/7 chat support. Its representatives are knowledgeable, valuable, and fast to react to requests. Newbies and advanced users alike can receive help in an instant.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has ended up being much more than an email marketing tool— you can use it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with immediately. Automation is key if you wish to use customization at scale.
GetResponse‘s strategic, sequential technique to email marketing has many benefits for users. Nurture and transform leads with extremely targeted campaigns. Build engagement and customer loyalty through appropriate messaging. And produce landing pages to collect lots of interested subscribers and turn one-time visitors into devoted customers.
Quality autoresponders: With GetResponse, you have the ability to sit back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to use that practically anybody can establish an innovative automation tree in minutes. Adapt pre-built series or construct your own from scratch.
The automation features likewise permit sophisticated segmentation. Develop lists of subscribers with comparable qualities or habits, then send customized messaging at the recipient‘s chosen time. Naturally, this level of personalization indicates that receivers are most likely to respond and act.
Flexibility to develop: GetResponse permits you to create professional-looking e-mails with ease. Users love the huge number of email design templates readily available, however you can also utilize the very smooth drag-and-drop editor to personalize emails to match your branding. It‘s also easy to discover and reuse style components from emails that have succeeded in the past. In any case, it‘s easy to make your emails stand out, even with restricted or no style skills.
Solid reporting: GetResponse has premium analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be extremely in-depth, all the way down to the actions of individual subscribers. The tool even builds up in-depth profiles for you to help you make future projects more targeted. Email analytics are updated in real-time and let you gather insights on project performance, engagement, and audience choices.
What GetResponse Is Lacking
While this is a first-class email marketing tool, GetResponse still has some notable shortcomings. Let‘s take a look at those so you can evaluate if any of these are offer breakers for your company.
Integration restrictions: When you execute a new tool, you want something that suits your existing tech stack quickly. Unfortunately, this is an location where GetResponse falls short. While it can get in touch with over 120 various apps and pieces of software application, there are some significant omissions, particularly with job management platforms. And some crucial integrations like PayPal and Eventbrite can only be achieved through Zapier, which might not be as trusted as a native integration.
Non-responsive landing page style: Having a built-in landing page builder is a huge assistance, however GetResponse‘s tool does not immediately create mobile-friendly versions. Hence, you have to create the landing page view for mobile visitors individually. This seems like a huge miss out on, given that a lot of of your visitors are likely to wind up at your landing page on their mobile devices.
User-side mobile concerns: Moreover, the drag-and-drop editor is hard to utilize on mobile. Aside from making small, simple changes, it‘s not likely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is very capable at showing you development and analysis of your campaigns.
Plan constraints: GetResponse‘s standard plan utilized to consist of more automation features, but eventually made those only available on higher-cost plans. took this away, much to the discouragement of long-time clients. To open advanced automation and segmentation, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 monthly for up to 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has excellent assistance alternatives and – importantly you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve only got a fast question, you normally do not want to need to phone somebody or complete a form and wait for an answer. That‘s why live chat is such a helpful tool for software assistance. GetResponse provides 24/7 live chat support. And it‘s not just a chatbot, you can speak with a real human who can fix more complex problems.
Help Center
While live chat is the main assistance alternative on offer, a quick click of the enigma button on the homepage takes you to the additional help options. You can choose to:
- Fill out a fast form to email GetResponse
- Search product in the Aid
There is no apparent method to phone GetResponse, although you do get a dedicated account supervisor if you pick the Enterprise plan.
Aside from video trips, the Aid Center, and all the customer assistance choices, you can likewise sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training materials do not just help you get the most out of GetResponse, they also assist you enhance your total marketing abilities. Current course titles consist of:
- Email Marketing 101 for Blog writers
- List Structure Course
- Necessary Landing Page Course
GetResponse Evaluation – Verdict
In general, GetResponse is excellent.
Its marketing automation function is advanced than a lot of other choices on the market. Its email marketing, reporting, and landing page/form home builders are also rather efficient. It likewise lets you host webinars internally and create dynamic conversion funnels.
All that stated, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer uses phone assistance. We tested the 24/7 live chat choice and while fantastic, numerous company owner would still like to be able to call.
This program also has a standard limitation of 500 guests for its webinars include. This puts a huge restraint on many services, however particularly huge ones. They are more likely to have a large audience that far exceeds 500 individuals.
Lastly, although not a big issue, the fact that many of the GetResponse combinations depend on Zapier is barely ideal.
We recommend giving the complimentary trial a spin. The platform has a lot to offer if you choose the right plan for you. GetResponse Multiple Lists