We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. Aweber, GetResponse Y Activecampaign
One of the names that get drifted around when talking about email marketing software application is GetResponse.
It‘s one of those tools that has been around given that forever but continues to perform year in and out.
In this GetResponse review, we‘ll try to break down the tool into its functions and discuss its primary strengths and weaknesses.
By the end, you should be able to determine if GetResponse is powerful enough to use for your company.
What is GetResponse? Aweber, GetResponse Y Activecampaign
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, along with email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a simple landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with functions such as autoresponders, standard division, and more. Their free forever plan is likewise on the generous side, providing users with a landing page/website builder, signup forms and popups, and unlimited email sends.They likewise offer a generous 50% discount rate to NGOs.
Attempt GetResponse free of charge
GetResponse rates
There are six prices plans:
- Getresponse Free –this free plan lets you utilize a cut-down variation of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 monthly and lets you send an limitless variety of e-mails to approximately 1,000 customers
- Marketing Automation – beginning at $59 each month for as much as 1,000 subscribers.
- Ecommerce Marketing – starting at $119 each month for as much as 1,000 customers.
- Max – custom-made rates
- Max2 – custom-made pricing.
As you include more customers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 per month to use GetResponse with a list containing 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply innovative functions (more on these in a moment). With these plans, precise pricing depends on requirements and list size –if you have an interest in utilizing either of them, you‘ll require to call GetResponse to set up a demonstration, discuss your needs and work out prices.
GetResponse ‘Max‘ plans
Decent discount rates are offered if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for 1 month for free, by means of a trial that you can access here.
Secret differences in between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a range of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – arguably GetResponse’s standout feature, the automation builder (which permits you to construct intricate autoresponder series based upon user behaviour) is only fully offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you go up the prices ladder.
- Live webinars – this functionality is not readily available at all on the ‘Email Marketing‘ plan and the variety of webinar guests is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can just provide these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order healing function (which immediately sends out tip emails to your website visitors who don’t complete an order) is only available on the ‘Ecommerce Marketing‘ plan or greater.
The very same chooses order confirmation e-mails.
- SMS marketing – the choice to send marketing text is just readily available on the ‘Max‘ plans.
- Assistance – phone assistance is only readily available on the Max2 plan, on which you likewise get a dedicated account manager (or ‘ Client Experience Supervisor‘, to use the GetResponse term).
I‘ll talk about these features in more depth as I advance through the evaluation– but first, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has typically differed from a few of its crucial rivals‘ offerings in that unlike a few of them notably Mailchimp and AWeber it didn’t provide an entirely free plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually altered – you now have the alternative of using the platform for free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this complimentary version of GetResponse comes with some lovely good features – the plan lets you gain access to core email marketing functions, the complete series of templates, a website builder and a landing page builder.
Nevertheless, to use this plan your list should be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you won’t have the ability to utilize any autoresponders or automation functions on this plan at all.
{ However even so, the free plan represents a good way to try the item out and to get going with email marketing specifically if you have a small list and just wish to send out newsletters periodically to it. | Even so, the totally free plan represents a excellent way to attempt the item out and to get going with email marketing specifically if you have a little list and just desire to send out newsletters periodically to it.
GetResponse‘s crucial functions:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial functions:.
- Drag and Drop email editor: Developing marketing e-mails and newsletters is simple. Drag content blocks on the canvas and modify them straight. Add special aspects like images, video and items to your e-mails.
- Email templates: GetResponse comes with 120+ email templates. You can conserve design templates for future usage, design in HTML, or build your own style from scratch.
- Funnel builder: Create complete register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Produce drip campaigns, set off emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The backbone of every effective campaign is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and immediately use the very best variation as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t need separate hosting.
- Consumer support: GetResponse has a responsive support group. There is a knowledge base, a assistance center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized integrations with the GetResponse API or Zapier.
Attempt GetResponse for free here.
GetResponse Evaluation: the details
Now to the part you have actually been waiting on. We‘re going to evaluate the core GetResponse functions and see if they‘re the best suitable for you.
Getresponse Email Marketing
Creating your first email is smooth with GetResponse. They have actually considered the user experience. I had the ability to set up my very first email within 10 minutes and it felt really instinctive.
Style your first email with GetResponse.
When you develop a free account, you can straight begin developing your real email. Click on ‘ Style message‘, and you‘re greeted by over 120+ email templates. Good!
GetResponse has 7 categories of email design templates. For example, you can ‘ inform, promote, invite‘ your clients. State you like an email template, press “ conserve“ and it shows up in ‘My design templates‘ tab to recycle later on.
After you choose a design template, you start personalizing your email in the email builder.
The GetResponse email editor is loaded with functions, yet never overwhelming. All the editing options are revealed when you require them. So it‘s all really intuitive.
Old school HTML code lovers can begin based upon an HTML style or code it from scratch, but that isn’t required at all. It is good to know that there is likewise an choice for custom HTML blocks inside the drag and drop design template builder.
Drag & drop email editor choices.
In the design area, you decide the structure and look of your email. Set up how many columns you want, standard colors, etc. The main modifying is made with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My preferred part of the email editor is that you can save blocks and areas. I always use the very same aspects for headers, footers, and some text/images combinations. So in my next email, I save a great deal of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s totally free stock images (!) collection.
For videos, you just go into the (Youtube) link and it‘ll appear ingrained in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can add items into your email from your online store. Supplied you relate to your ecommerce platform like Shopify the items are right there. And even include a ‘ advised products‘ area‘ for that additional touch.
Establishing your email for success
On a single page, you create the whole email. Include subject lines, sender email address, and pick the right email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking snippet, however also works with a Google Analytics combination.
With eCommerce tracking you know which projects drive income and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You produce the email much like typical newsletter designs, but then activate them to be sent out as an autoresponder.
The scheduling gives you manage over email delivery. You can choose to send out the email at the moment of signup, after a few hours, or at the exact time and date of your taste. You can untick the days of the week when you do not want the autoresponder to head out. For example on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this alternative on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation templates to get you started. Because we are reviewing, I am making a ‘welcome‘ automation for you.
Producing a customer welcome automation
On to create automation to invite my new consumers. I begin with pre-made automation design template. And after a couple of clicks I currently have this:
I know, it looks remarkable. When you focus on the automation flow, you realize GetResponse has actually done half the work for you. It‘s easy to alter whatever like you want it.
The automation editor has conditions and actions. When a client purchases something from you (condition), you set off an email (action). My very first action is sending out a welcome email. You can add as numerous e-mails and conditions as you desire.
For this email project, I have actually developed a flow where my new customers get two emails in two days. For my benefit, I separate clients who clicked on my email. As soon as the campaign starts, GetResponse keeps track of all of this immediately.
My rating for GetResponse automation is 8,5/ 10. It takes a little bit of time to acquaint yourself with all the possibilities. Once you do, you have the power to develop complete client journeys. Develop your own automation, construct customer profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase alerts
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a bit of tweaking, you can build your own automation with precision.
Sign up for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing campaign. So that includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Offer items
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 design templates GetResponse deals. As soon as you‘ve chosen your lead magnet, you can develop out your funnel.
The whole funnel building process is guided. You get tips of what to do at each step and don’t forget anything. GetResponse for instance tells you not to forget a thank you page, and straight offers a thank you page design template. Smart!
How to produce a conversion funnel
As your primary step, you‘ll create a signup landing page. Select the design template, tweak your copy and style, and release the page.
You‘ll produce the thank-you page, followed by a promo email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your important stats to monitor your campaign‘s development. Screen signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the deserted cart recovery function, you‘ll have to choose greater plans.
I love that I can develop a entire funnel in one control panel, all with the ability to track important stats. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You develop a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a few concerns and GetResponse will instantly generate a tailored website.
Other website structure options consist of:
Widgets (forms, chat boxes, rate tables, and so on)
Website colors and themes
Adding logo designs and images
After adjusting the builder for just 5 minutes, I had the ability to develop a decent homepage with minimal effort.
The builder lets you modify whatever on the page. You can change font styles, text sizes, add/remove images, rearrange components, change cushioning and more.
There‘s a separate menu for including and modifying pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows further personalization when you pick a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars consisted of.
Setting up a webinar is easy.
After choosing your title, you add time, date, and duration of the webinar. You select which contact list you‘ll add your registrants to. You can include autoresponders for registrants to get right after they sign up.
After whatever is set to go, GetResponse will produce a webinar link to drive people to sign up for your webinars.
Now you can send welcomes to your contact list, handle other webinars, and monitor webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, polls, Q&A and white boards.
If you want to reveal a function or product you can live-share your screen. If I‘m aiming to sell a product, I can add a call to action straight in the webinar.
Individuals who are currently using email marketing and webinars in different platforms will like the reality that GetResponse brings them both together.
You have access to the chatpod and the global settings for your event. The event is hosted inside the GetResponse app. They also have a mobile app you can utilize to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of free of charge in all plans. The landing page builder currently provides 198 design templates. Although to be truthful, I ‘d stay with the latest 100 templates, some of the older ones … look truly old.
After choosing a landing page template you can start editing. The modifying experience is various from the email creator.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, and so on.
In the beginning, I believed I wanted the icons to be identified. But after messing around a bit you‘ll rapidly know what is what and grab the best aspects.
What I like about the landing page builder is you can develop A/B variants of your landing page from the beginning. The top left corner of the page lets you create as many versions as you desire, along with forms and thank-you pages. Aweber, GetResponse Y Activecampaign
Landing page setup
After you‘re satisfied with your page design. You can add SEO, URL, and email list settings.
What comes next is probably my preferred part. Similar to your emails, you set up analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Obviously, some specialized landing page software has more expensive features. If GetResponse can give their builder a little a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse because you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that should have a reference are:
SMS marketing, Web push notifications, Paid ads, and Livechat.
GetResponse is effective beyond email marketing. It lets you set up complete funnels to transform visitors into customers. The story doesn’t end here. To evaluate an email marketing platform you need to take a look at customer support and prices plans.
GetResponse: The Good and the Bad
There are many aspects to evaluate email marketing platforms on. GetResponse is a premium service for a great deal of individuals, however diving into its virtues and defects will help reveal whether it is a excellent suitable for your company in particular.
What GetResponse Is Good At
GetResponse is created to assist you develop and perform impactful email marketing projects in line with your sales method. The tool is rich in functions while still being easy to use for individuals with differing skill levels.
Ease of use: GetResponse is especially kind to beginners to the world of email marketing. Its dashboard and interface are easy to browse and distraction-free. What‘s more, the platform has an exceptional assisted onboarding process, walking you through the procedure of building your first email project with handy videos. Plus, its design templates and drag-and-drop builder make designing emails and landing pages basic.
This is all accentuated by GetResponse‘s 24/7 chat support. Its reps are experienced, practical, and quick to respond to requests. Newbies and advanced users alike can receive help in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has become much more than an email marketing tool— you can utilize it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with immediately. Automation is key if you want to use customization at scale.
GetResponse‘s tactical, sequential approach to email marketing has many benefits for users. Support and convert leads with highly targeted campaigns. Construct engagement and consumer commitment through relevant messaging. And develop landing pages to gather tons of interested subscribers and turn one-time visitors into loyal consumers.
Quality autoresponders: With GetResponse, you‘re able to relax and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to use that nearly anybody can set up an sophisticated automation tree in minutes. Adapt pre-built sequences or develop your own from scratch.
The automation functions likewise allow for advanced division. Develop lists of subscribers with similar qualities or behaviors, then send personalized messaging at the recipient‘s chosen time. Naturally, this level of customization indicates that receivers are more likely to react and act.
Freedom to develop: GetResponse allows you to create professional-looking e-mails with ease. Users enjoy the vast variety of email design templates offered, however you can also use the super smooth drag-and-drop editor to personalize emails to match your branding. It‘s also easy to discover and reuse style elements from emails that have actually achieved success in the past. In either case, it‘s simple to make your e-mails stand out, even with minimal or no design skills.
Strong reporting: GetResponse has premium analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be super detailed, all the way down to the actions of specific customers. The tool even develops detailed profiles for you to assist you make future campaigns more targeted. Email analytics are updated in real-time and let you collect insights on project efficiency, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a superior email marketing tool, GetResponse still has some noteworthy shortcomings. Let‘s examine those so you can judge if any of these are offer breakers for your organization.
Combination restrictions: When you execute a brand-new tool, you desire something that fits into your existing tech stack easily. Unfortunately, this is an location where GetResponse falls short. While it can get in touch with over 120 different apps and pieces of software application, there are some significant omissions, especially with task management platforms. And some crucial integrations like PayPal and Eventbrite can just be achieved through Zapier, which might not be as dependable as a native combination.
Non-responsive landing page style: Having a integrated landing page builder is a huge assistance, but GetResponse‘s tool does not automatically develop mobile-friendly variations. Thus, you need to create the landing page view for mobile visitors individually. This looks like a huge miss, given that many of your visitors are likely to end up at your landing page on their mobile phones.
User-side mobile concerns: In addition, the drag-and-drop editor is challenging to use on mobile. Aside from making small, fundamental changes, it‘s not likely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is very capable at revealing you development and analysis of your projects.
Plan restrictions: GetResponse‘s standard plan utilized to consist of more automation features, but ultimately made those only accessible on higher-cost plans. took this away, much to the dismay of long-time consumers. To open innovative automation and division, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 monthly for as much as 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has exceptional assistance alternatives and – importantly you can get assist at any time of the day or night.
Live chat 24/7
If you have actually just got a quick question, you usually don’t want to have to phone somebody or submit a kind and wait on an response. That‘s why live chat is such a beneficial tool for software assistance. GetResponse offers 24/7 live chat assistance. And it‘s not simply a chatbot, you can speak with a real human who can fix more complex problems.
Assist
While live chat is the primary support option available, a quick click of the enigma button on the homepage takes you to the additional help choices. You can choose to:
- Complete a quick form to email GetResponse
- Search product in the Help Center
There is no apparent way to phone GetResponse, although you do get a devoted account manager if you choose the Enterprise plan.
Aside from video trips, the Help Center, and all the customer support alternatives, you can likewise sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training products do not just assist you get the most out of GetResponse, they also assist you enhance your overall marketing abilities. Present course titles consist of:
- Email Marketing 101 for Bloggers
- List Building Course
- Important Landing Page Course
GetResponse Evaluation – Decision
In general, GetResponse is terrific.
Its marketing automation function is more advanced than the majority of other options on the market. Its email marketing, reporting, and landing page/form contractors are also quite effective. It also lets you host webinars internally and develop vibrant conversion funnels.
All that stated, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer offers phone assistance. We tested the 24/7 live chat alternative and while fantastic, lots of company owner would still like to be able to call.
This program likewise has a basic limit of 500 attendees for its webinars feature. This positions a huge restriction on numerous companies, however specifically big ones. They are most likely to have a big audience that far exceeds 500 people.
Although not a big problem, the truth that many of the GetResponse combinations rely on Zapier is barely perfect.
We recommend giving the free trial a spin. The platform has a lot to use if you choose the right plan for you. Aweber, GetResponse Y Activecampaign