We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. Examples Of How To Use GetResponse Campaigns
Nevertheless, among the names that gets floated around when discussing email marketing software is GetResponse.
It‘s one of those tools that has been around given that forever however continues to deliver the goods year in and out.
In this GetResponse review, we‘ll try to break down the tool into its features and discuss its main strengths and weaknesses.
By the end, you need to have the ability to determine if GetResponse is powerful enough to utilize for your service.
What is GetResponse? Examples Of How To Use GetResponse Campaigns
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, in addition to email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a basic landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with features such as autoresponders, standard segmentation, and more. Their free forever plan is also on the generous side, offering users with a landing page/website builder, signup forms and popups, and unlimited email sends.They likewise offer a generous 50% discount rate to NGOs.
Attempt GetResponse totally free
GetResponse pricing
There are 6 prices plans:
- Getresponse Free –this totally free plan lets you utilize a cut-down version of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 monthly and lets you send an limitless variety of e-mails to approximately 1,000 subscribers
- Marketing Automation – beginning at $59 per month for approximately 1,000 customers.
- Ecommerce Marketing – beginning at $119 each month for as much as 1,000 subscribers.
- Max – custom pricing
- Max2 – custom-made rates.
As you include more customers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 per month to use GetResponse with a list consisting of 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that offer sophisticated features (more on these in a moment). With these plans, specific prices depends upon requirements and list size –if you‘re interested in utilizing either of them, you‘ll need to get in touch with GetResponse to arrange a demonstration, discuss your needs and negotiate prices.
GetResponse ‘Max‘ plans
Good discount rates are offered if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for one month free of charge, by means of a trial that you can access here.
Secret distinctions in between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a variety of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – arguably GetResponse’s standout function, the automation builder (which permits you to build intricate autoresponder series based on user behaviour) is only totally available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you increase the prices ladder.
- Live webinars – this performance is not offered at all on the ‘Email Marketing‘ plan and the number of webinar guests is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can only use these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order healing feature (which instantly sends pointer emails to your site visitors who do not finish an order) is only readily available on the ‘Ecommerce Marketing‘ plan or greater.
The exact same opts for order confirmation e-mails.
- SMS marketing – the choice to send marketing text is just offered on the ‘Max‘ plans.
- Support – phone support is only readily available on the Max2 plan, on which you likewise get a devoted account supervisor (or ‘Customer Experience Supervisor‘, to utilize the GetResponse term).
I‘ll go over these functions in more depth as I advance through the evaluation– but first, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has typically differed from some of its essential rivals‘ offerings in that unlike some of them significantly Mailchimp and AWeber it didn’t provide an entirely free plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually changed – you now have the choice of using the platform for free forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this complimentary variation of GetResponse comes with some pretty good features – the plan lets you gain access to core email marketing functions, the full range of design templates, a website builder and a landing page builder.
However, to use this plan your list must be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you won’t be able to use any autoresponders or automation functions on this plan at all.
{ But even so, the complimentary plan represents a great way to attempt the product out and to get going with email marketing specifically if you have a little list and just wish to send out newsletters occasionally to it. | Even so, the free plan represents a great method to attempt the item out and to get going with email marketing especially if you have a small list and just want to send newsletters periodically to it.
GetResponse‘s crucial features:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s most important features:.
- Drag and Drop email editor: Developing marketing e-mails and newsletters is easy. Drag content blocks on the canvas and modify them directly. Include special elements like images, video and items to your emails.
- Email templates: GetResponse includes 120+ email design templates. You can save templates for future usage, design in HTML, or construct your own style from scratch.
- Funnel builder: Create complete sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Develop drip campaigns, set off emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The foundation of every effective campaign is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and automatically use the very best version as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not require separate hosting.
- Client assistance: GetResponse has a responsive support group. There is a knowledge base, a aid center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made integrations with the GetResponse API or Zapier.
Attempt GetResponse free of charge here.
GetResponse Evaluation: the information
Now to the part you‘ve been waiting on. We‘re going to evaluate the core GetResponse functions and see if they‘re the right fit for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They have actually thought of the user experience. I was able to set up my first email within 10 minutes and it felt actually user-friendly.
Style your very first email with GetResponse.
Once you create a complimentary account, you can directly start designing your actual email. Click ‘ Style message‘, and you‘re greeted by over 120+ email design templates. Great!
GetResponse has 7 categories of email templates. You can ‘educate, promote, welcome‘ your clients. State you like an email design template, press “save“ and it appears in ‘My templates‘ tab to reuse later on.
After you pick a template, you begin personalizing your email in the email builder.
The GetResponse email editor is packed with functions, yet never ever overwhelming. All the modifying options are shown when you need them. It‘s all extremely intuitive.
Old school HTML code enthusiasts can begin based on an HTML design or code it from scratch, but that isn’t needed at all. It is excellent to understand that there is likewise an choice for customized HTML obstructs inside the drag and drop template builder.
Drag & drop email editor alternatives.
In the design section, you choose the structure and appearance of your email. Establish how many columns you want, basic colors, etc. The primary editing is finished with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My favorite part of the email editor is that you can conserve blocks and sections. I constantly use the same aspects for headers, footers, and some text/images combos. So in my next email, I conserve a lot of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s free stock images (!) collection.
For videos, you simply enter the (Youtube) link and it‘ll show up embedded in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can include items into your email from your online shop. Supplied you relate to your ecommerce platform like Shopify the products are right there. And even add a ‘ advised items‘ section‘ for that additional touch.
Setting up your email for success
On a single page, you produce the whole email. Add subject lines, sender email address, and choose the ideal email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking bit, but likewise deals with a Google Analytics integration.
With eCommerce tracking you know which campaigns drive revenue and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You create the email just like normal newsletter designs, however then activate them to be sent as an autoresponder.
The scheduling provides you control over email delivery. You can select to send out the email at the moment of signup, after a few hours, or at the exact time and date of your taste. You can untick the days of the week when you don’t desire the autoresponder to head out. For example on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this option on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation design templates to get you began. Because we are evaluating, I am making a ‘welcome‘ automation for you.
Developing a customer welcome automation
On to produce automation to welcome my brand-new clients. I begin with pre-made automation design template. And after a few clicks I already have this:
I know, it looks impressive. When you zoom in on the automation flow, you realize GetResponse has done half the work for you. It‘s simple to change whatever like you want it.
The automation editor has conditions and actions. For instance, when a client buys something from you (condition), you activate an email (action). My first action is sending out a welcome email. You can include as numerous e-mails and conditions as you want.
For this email project, I‘ve produced a flow where my new customers get 2 emails in two days. Then, for my convenience, I separate consumers who clicked on my email. Once the campaign begins, GetResponse keeps track of all of this immediately.
My score for GetResponse automation is 8,5/ 10. It takes a little time to familiarize yourself with all the possibilities. When you do, you have the power to construct total client journeys. Develop your own automation, develop consumer profiles and individualize emails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notices
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a little bit of tweaking, you can build your own automation with precision.
Register for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing campaign. That consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Offer items
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 design templates GetResponse deals. Once you‘ve selected your lead magnet, you can build out your funnel.
The whole funnel building procedure is guided. You get ideas of what to do at each action and do not forget anything. GetResponse for instance informs you not to forget a thank you page, and straight offers a thank you page template. Smart!
How to develop a conversion funnel
As your first step, you‘ll develop a signup landing page. Choose the template, modify your copy and style, and release the page.
Then you‘ll produce the thank-you page, followed by a promotion email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your essential stats to monitor your campaign‘s development. Screen signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the deserted cart healing function, you‘ll have to choose higher plans.
I adore that I can develop a entire funnel in one control panel, all with the capability to track vital stats. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their latest addition to the platform.
You develop a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a few concerns and GetResponse will instantly create a customized website.
Other website structure choices include:
Widgets (forms, chat boxes, cost tables, etc)
Website colors and themes
Adding logo designs and images
After adjusting the builder for simply 5 minutes, I was able to create a decent homepage with minimal effort.
The builder lets you modify whatever on the page. You can alter fonts, text sizes, add/remove images, reposition components, change padding and more.
There‘s a separate menu for adding and modifying pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor shows more personalization when you select a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars included.
Setting up a webinar is easy.
After picking your title, you add time, date, and period of the webinar. Then you choose which contact list you‘ll include your registrants to. You can add autoresponders for registrants to get right after they sign up.
After everything is set to go, GetResponse will develop a webinar link to drive individuals to register for your webinars.
Now you can send out welcomes to your contact list, manage other webinars, and keep an eye on webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, polls, Q&A and white boards.
If you want to reveal a function or item you can live-share your screen. If I‘m seeking to sell a product, I can include a call to action straight in the webinar.
People who are currently using email marketing and webinars in various platforms will love the truth that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The occasion is hosted inside the GetResponse app. They also have a mobile app you can utilize to provide your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is included free of charge in all plans. The landing page builder currently provides 198 design templates. To be sincere, I ‘d stick to the latest 100 design templates, some of the older ones … look actually old.
After picking a landing page template you can start editing. The editing experience is different from the email creator.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, etc.
In the beginning, I thought I wanted the icons to be identified. However after playing around a bit you‘ll quickly understand what is what and get the best aspects.
What I like about the landing page builder is you can create A/B versions of your landing page from the beginning. The top left corner of the page lets you create as numerous variants as you desire, along with forms and thank-you pages. Examples Of How To Use GetResponse Campaigns
Landing page setup
After you‘re pleased with your page design. You can include SEO, URL, and email list settings.
What comes next is probably my preferred part. As with your emails, you set up analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder gets the job done. Naturally, some specialized landing page software has more fancy functions. If GetResponse can provide their builder a little a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse due to the fact that you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that are worthy of a reference are:
SMS marketing, Web push notices, Paid ads, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you set up complete funnels to convert visitors into customers. The story does not end here. To examine an email marketing platform you need to take a look at customer support and prices plans.
GetResponse: The Great and the Bad
There are many factors to evaluate email marketing platforms on. GetResponse is a premium solution for a lot of people, but diving into its virtues and flaws will assist reveal whether it is a excellent fit for your company in particular.
What GetResponse Is Proficient at
GetResponse is created to assist you create and carry out impactful email marketing projects in line with your sales strategy. The tool is rich in features while still being easy to use for people with varying ability levels.
Relieve of use: GetResponse is especially kind to beginners to the world of email marketing. Its control panel and interface are easy to browse and distraction-free. What‘s more, the platform has actually an exceptional assisted onboarding process, walking you through the procedure of developing your very first email project with helpful videos. Plus, its templates and drag-and-drop builder make creating e-mails and landing pages basic.
This is all emphasized by GetResponse‘s 24/7 chat assistance. Its associates are knowledgeable, useful, and fast to respond to requests. Newbies and advanced users alike can get support in an immediate.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has actually ended up being far more than an email marketing tool— you can use it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with immediately. Automation is crucial if you wish to utilize customization at scale.
GetResponse‘s tactical, consecutive method to email marketing has numerous benefits for users. Support and convert leads with highly targeted projects. Develop engagement and consumer commitment through pertinent messaging. And develop landing pages to gather lots of interested customers and turn one-time visitors into faithful clients.
Quality autoresponders: With GetResponse, you‘re able to sit back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to utilize that nearly anyone can set up an sophisticated automation tree in minutes. Adjust pre-built series or develop your own from scratch.
The automation functions also allow for sophisticated division. Produce lists of customers with comparable qualities or behaviors, then send individualized messaging at the recipient‘s preferred time. Naturally, this level of customization implies that receivers are most likely to react and do something about it.
Liberty to create: GetResponse allows you to develop professional-looking emails with ease. Users enjoy the large variety of email templates available, but you can likewise use the very smooth drag-and-drop editor to tailor emails to match your branding. It‘s also easy to discover and reuse design components from emails that have been successful in the past. In either case, it‘s simple to make your e-mails stand apart, even with minimal or no style skills.
Strong reporting: GetResponse has premium analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be incredibly detailed, all the way down to the actions of individual customers. The tool even builds up in-depth profiles for you to assist you make future projects more targeted. Email analytics are upgraded in real-time and let you gather insights on project performance, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a first-class email marketing tool, GetResponse still has some notable shortcomings. Let‘s analyze those so you can evaluate if any of these are deal breakers for your company.
Combination constraints: When you implement a brand-new tool, you desire something that fits into your existing tech stack quickly. Unfortunately, this is an area where GetResponse fails. While it can get in touch with over 120 different apps and pieces of software application, there are some notable omissions, particularly with job management platforms. And some crucial combinations like PayPal and Eventbrite can only be accomplished through Zapier, which might not be as reputable as a native integration.
Non-responsive landing page style: Having a integrated landing page builder is a big help, but GetResponse‘s tool doesn’t automatically develop mobile-friendly versions. Thus, you have to develop the landing page view for mobile visitors separately. This appears like a huge miss out on, given that a lot of of your visitors are likely to wind up at your landing page on their mobile phones.
User-side mobile problems: Furthermore, the drag-and-drop editor is hard to utilize on mobile. Aside from making small, basic modifications, it‘s unlikely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is really capable at revealing you progress and analysis of your campaigns.
Plan constraints: GetResponse‘s fundamental plan used to consist of more automation functions, however ultimately made those only available on higher-cost plans. took this away, much to the dismay of long-time consumers. To unlock innovative automation and division, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 per month for up to 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has outstanding assistance choices and – importantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve only got a fast question, you normally do not wish to need to phone someone or fill out a kind and wait on an answer. That‘s why live chat is such a helpful tool for software assistance. GetResponse provides 24/7 live chat assistance. And it‘s not just a chatbot, you can speak to a real human who can fix more complex issues.
Help
While live chat is the primary assistance option on offer, a fast click of the enigma button on the homepage takes you to the extra help choices. You can pick to:
- Fill out a fast kind to email GetResponse
- Search product in the Help
There is no apparent way to phone GetResponse, although you do get a devoted account supervisor if you select the Enterprise plan.
Aside from video trips, the Help Center, and all the client support alternatives, you can also sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training products don’t just help you get the most out of GetResponse, they likewise assist you improve your general marketing abilities. Present course titles include:
- Email Marketing 101 for Blog writers
- List Building Course
- Necessary Landing Page Course
GetResponse Review – Decision
In general, GetResponse is great.
Its marketing automation feature is more advanced than the majority of other choices on the marketplace. Its email marketing, reporting, and landing page/form builders are likewise rather effective. It also lets you host webinars internally and develop vibrant conversion funnels.
All that stated, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer offers phone support. We evaluated the 24/7 live chat alternative and while fantastic, numerous entrepreneur would still like to be able to call.
This program also has a standard limitation of 500 participants for its webinars feature. This places a huge restraint on numerous organizations, however specifically big ones. They are most likely to have a large audience that far goes beyond 500 people.
Although not a huge issue, the reality that many of the GetResponse integrations rely on Zapier is barely ideal.
We recommend giving the complimentary trial a spin. The platform has a lot to use if you choose the right plan for you. Examples Of How To Use GetResponse Campaigns