We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. Create Follow Up GetResponse
Nevertheless, among the names that gets floated around when discussing email marketing software application is GetResponse.
It is among those tools that has actually been around since forever but continues to deliver the goods year in and out.
In this GetResponse review, we‘ll try to break down the tool into its features and discuss its primary strengths and weaknesses.
By the end, you must be able to figure out if GetResponse is effective enough to utilize for your organization.
What is GetResponse? Create Follow Up GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, in addition to email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a basic landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with features such as autoresponders, standard division, and more. Their free forever plan is also on the generous side, offering users with a landing page/website builder, signup forms and popups, and endless email sends.They likewise use a generous 50% discount to NGOs.
Attempt GetResponse totally free
GetResponse prices
There are 6 pricing plans:
- Getresponse Free –this free plan lets you utilize a cut-down version of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 monthly and lets you send an unlimited number of e-mails to as much as 1,000 customers
- Marketing Automation – beginning at $59 monthly for up to 1,000 customers.
- Ecommerce Marketing – beginning at $119 per month for as much as 1,000 subscribers.
- Max – customized pricing
- Max2 – custom prices.
As you include more customers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 monthly to utilize GetResponse with a list including 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that offer advanced functions (more on these in a moment). With these plans, exact prices depends upon requirements and list size –if you‘re interested in using either of them, you‘ll require to call GetResponse to schedule a demonstration, discuss your requirements and work out pricing.
GetResponse ‘Max‘ plans
Decent discount rates are readily available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for 30 days for free, through a trial that you can access here.
Secret distinctions between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a variety of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – perhaps GetResponse’s standout feature, the automation builder (which permits you to build complex autoresponder series based on user behaviour) is only completely readily available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you go up the prices ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the number of webinar participants is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can just use these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order recovery function (which automatically sends out pointer emails to your website visitors who do not finish an order) is only available on the ‘Ecommerce Marketing‘ plan or higher.
The exact same chooses order verification e-mails.
- SMS marketing – the option to send out marketing text messages is just readily available on the ‘Max‘ plans.
- Support – phone support is only available on the Max2 plan, on which you likewise get a dedicated account manager (or ‘ Consumer Experience Supervisor‘, to use the GetResponse term).
I‘ll go over these features in more depth as I progress through the evaluation– but initially, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually traditionally varied from a few of its key competitors‘ offerings because unlike a few of them especially Mailchimp and AWeber it didn’t use an entirely free plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has changed – you now have the choice of using the platform totally free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse comes with some beautiful decent features – the plan lets you gain access to core email marketing features, the full range of templates, a website builder and a landing page builder.
To use this plan your list must be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Substantially, you won’t have the ability to utilize any autoresponders or automation features on this plan at all.
{ However nevertheless, the free plan represents a good way to attempt the item out and to get going with email marketing especially if you have a small list and simply want to send out newsletters periodically to it. | Even so, the totally free plan represents a great way to attempt the item out and to get going with email marketing specifically if you have a little list and simply desire to send newsletters periodically to it.
GetResponse‘s most important features:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is simple. Drag content blocks on the canvas and edit them directly. Include unique aspects like images, video and items to your e-mails.
- Email templates: GetResponse includes 120+ email design templates. You can conserve design templates for future usage, style in HTML, or develop your own style from scratch.
- Funnel builder: Develop total sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation functions. Create drip campaigns, activated emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The foundation of every effective campaign is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and automatically use the best variation as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not need different hosting.
- Consumer support: GetResponse has a responsive support team. There is a knowledge base, a help center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made combinations with the GetResponse API or Zapier.
Try GetResponse free of charge here.
GetResponse Evaluation: the information
Now to the part you‘ve been awaiting. We‘re going to review the core GetResponse features and see if they‘re the best fit for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They‘ve thought of the user experience. I was able to set up my very first email within 10 minutes and it felt really intuitive.
Style your first email with GetResponse.
When you produce a free account, you can directly start developing your real email. Click on ‘ Style message‘, and you‘re welcomed by over 120+ email templates. Good!
GetResponse has 7 categories of email templates. You can ‘ inform, promote, welcome‘ your consumers. State you like an email template, press “save“ and it appears in ‘My design templates‘ tab to recycle later on.
After you choose a template, you start personalizing your email in the email builder.
The GetResponse email editor is loaded with features, yet never ever frustrating. All the modifying choices are revealed when you need them. It‘s all very user-friendly.
Old-fashioned HTML code fans can begin based upon an HTML style or code it from scratch, however that isn’t needed at all. It is great to understand that there is also an option for customized HTML obstructs inside the drag and drop template builder.
Drag & drop email editor choices.
In the design area, you decide the structure and look of your email. Establish how many columns you want, fundamental colors, and so on. The primary modifying is finished with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My favorite part of the email editor is that you can save blocks and areas. I constantly use the exact same components for headers, footers, and some text/images combinations. So in my next email, I conserve a great deal of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s free stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll appear ingrained in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can add items into your email from your online shop. Offered you relate to your ecommerce platform like Shopify the items are right there. And even add a ‘ advised items‘ section‘ for that extra touch.
Establishing your email for success
On a single page, you create the entire email. Add subject lines, sender email address, and select the best email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking snippet, however also deals with a Google Analytics combination.
With eCommerce tracking you know which campaigns drive earnings and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You create the email similar to normal newsletter styles, however then trigger them to be sent out as an autoresponder.
The scheduling gives you control over email delivery. You can pick to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your preference. You can untick the days of the week when you do not want the autoresponder to head out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation templates to get you began. Due to the fact that we are examining, I am making a ‘welcome‘ automation for you.
Developing a consumer welcome automation
On to create automation to invite my brand-new clients. I start with pre-made automation template. And after a couple of clicks I already have this:
I know, it looks excellent. When you focus on the automation flow, you understand GetResponse has done half the work for you. It‘s simple to alter everything like you desire it.
The automation editor has conditions and actions. For example, when a customer purchases something from you (condition), you activate an email (action). My very first action is sending out a welcome email. You can add as numerous e-mails and conditions as you desire.
For this email project, I‘ve developed a circulation where my brand-new customers get 2 e-mails in 2 days. For my convenience, I separate customers who clicked on my email. As soon as the campaign begins, GetResponse monitors all of this immediately.
My score for GetResponse automation is 8,5/ 10. It takes a little time to acquaint yourself with all the possibilities. As soon as you do, you have the power to develop total consumer journeys. Develop your own automation, develop consumer profiles and customize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a little tweaking, you can build your own automation with accuracy.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing campaign. That includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Offer items
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 design templates GetResponse offers. As soon as you have actually selected your lead magnet, you can develop out your funnel.
The entire funnel structure process is guided. You get suggestions of what to do at each step and don’t forget anything. GetResponse for example informs you not to forget a thank you page, and straight offers a thank you page template. Smart!
How to develop a conversion funnel
As your first step, you‘ll produce a signup landing page. Pick the design template, tweak your copy and style, and publish the page.
You‘ll develop the thank-you page, followed by a promo email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your essential statistics to monitor your campaign‘s development. Display signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the deserted cart healing feature, you‘ll have to go with greater plans.
I adore that I can create a entire funnel in one dashboard, all with the capability to track crucial statistics. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a few questions and GetResponse will automatically produce a tailored website.
Other website building alternatives include:
Widgets (forms, chat boxes, cost tables, etc)
Website colors and styles
Including logo designs and images
After fiddling with the builder for simply 5 minutes, I had the ability to develop a good homepage with minimal effort.
The builder lets you modify everything on the page. You can change font styles, text sizes, add/remove images, reposition components, change padding and more.
There‘s a separate menu for adding and modifying pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows additional customization when you pick a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars included.
Setting up a webinar is easy.
After picking your title, you add time, date, and duration of the webinar. You pick which contact list you‘ll include your registrants to. You can add autoresponders for registrants to get right after they register.
After whatever is set to go, GetResponse will produce a webinar link to drive people to sign up for your webinars.
Now you can send welcomes to your contact list, manage other webinars, and keep track of webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, polls, Q&A and white boards.
If you want to show a function or item you can live-share your screen. If I‘m looking to offer a product, I can add a call to action straight in the webinar.
People who are already utilizing email marketing and webinars in various platforms will love the reality that GetResponse brings them both together.
You have access to the chatpod and the international settings for your event. The event is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included free of charge in all plans. The landing page builder presently provides 198 design templates. Although to be sincere, I ‘d stick to the latest 100 templates, a few of the older ones … look really old.
After picking a landing page design template you can start editing. The modifying experience is different from the email creator.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, and so on.
In the beginning, I thought I desired the icons to be identified. However after messing around a bit you‘ll rapidly know what is what and get the right elements.
What I like about the landing page builder is you can produce A/B variants of your landing page from the beginning. The leading left corner of the page lets you create as lots of variants as you desire, in addition to forms and thank-you pages. Create Follow Up GetResponse
Landing page setup
After you‘re pleased with your page design. You can include SEO, URL, and email list settings.
What comes next is most likely my favorite part. Similar to your emails, you set up analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Of course, some specialized landing page software application has more expensive functions. If GetResponse can give their builder a little bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse due to the fact that you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that should have a reference are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
So GetResponse is effective beyond email marketing. It lets you set up complete funnels to convert visitors into clients. The story doesn’t end here however. To review an email marketing platform you need to take a look at client assistance and pricing plans.
GetResponse: The Good and the Bad
There are lots of aspects to evaluate email marketing platforms on. GetResponse is a high-quality service for a lot of people, however delving into its virtues and defects will help expose whether it is a good fit for your company in particular.
What GetResponse Is Proficient at
GetResponse is designed to assist you produce and carry out impactful email marketing campaigns in line with your sales method. The tool is abundant in features while still being easy to use for individuals with differing ability levels.
Alleviate of use: GetResponse is especially kind to beginners to the world of email marketing. Its dashboard and user interface are simple to browse and distraction-free. What‘s more, the platform has an exceptional assisted onboarding procedure, walking you through the process of developing your very first email campaign with handy videos. Plus, its templates and drag-and-drop builder make creating emails and landing pages basic.
This is all highlighted by GetResponse‘s 24/7 chat assistance. Its associates are well-informed, useful, and fast to react to requests. Newbies and advanced users alike can receive assistance in an immediate.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has ended up being much more than an email marketing tool— you can use it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with immediately. Automation is crucial if you wish to use personalization at scale.
GetResponse‘s strategic, consecutive technique to email marketing has numerous benefits for users. Support and convert leads with highly targeted projects. Develop engagement and customer loyalty through relevant messaging. And create landing pages to collect tons of interested subscribers and turn one-time visitors into devoted clients.
Quality autoresponders: With GetResponse, you have the ability to sit back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to utilize that practically anybody can establish an sophisticated automation tree in minutes. Adjust pre-built sequences or construct your own from scratch.
The automation functions also permit sophisticated division. Produce lists of subscribers with similar qualities or habits, then send out customized messaging at the recipient‘s preferred time. Naturally, this level of personalization suggests that receivers are more likely to react and act.
Flexibility to design: GetResponse allows you to develop professional-looking e-mails with ease. Users like the huge variety of email templates offered, but you can also utilize the super smooth drag-and-drop editor to tailor emails to match your branding. It‘s also easy to find and recycle style elements from emails that have actually succeeded in the past. In either case, it‘s easy to make your emails stand apart, even with limited or no style skills.
Solid reporting: GetResponse has premium analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be very detailed, all the way down to the actions of individual customers. The tool even develops comprehensive profiles for you to help you make future projects more targeted. Email analytics are updated in real-time and let you gather insights on project performance, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a top-notch email marketing tool, GetResponse still has some notable shortcomings. Let‘s take a look at those so you can evaluate if any of these are offer breakers for your company.
Integration constraints: When you carry out a brand-new tool, you want something that fits into your existing tech stack quickly. Sadly, this is an area where GetResponse fails. While it can get in touch with over 120 various apps and pieces of software, there are some significant omissions, especially with job management platforms. And some crucial integrations like PayPal and Eventbrite can only be accomplished through Zapier, which might not be as trusted as a native integration.
Non-responsive landing page design: Having a integrated landing page builder is a huge assistance, but GetResponse‘s tool doesn’t immediately create mobile-friendly variations. Therefore, you have to develop the landing page view for mobile visitors independently. This seems like a huge miss out on, considered that so many of your visitors are most likely to end up at your landing page on their mobile devices.
User-side mobile issues: In addition, the drag-and-drop editor is difficult to utilize on mobile. Aside from making small, rudimentary changes, it‘s not likely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is really capable at showing you progress and analysis of your campaigns.
Plan restrictions: GetResponse‘s standard plan utilized to consist of more automation features, however ultimately made those only accessible on higher-cost plans. took this away, much to the discouragement of long-time clients. To unlock sophisticated automation and division, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 monthly for as much as 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has excellent assistance choices and – importantly you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve only got a quick question, you generally don’t want to have to phone someone or complete a kind and wait for an response. That‘s why live chat is such a beneficial tool for software application assistance. GetResponse supplies 24/7 live chat support. And it‘s not just a chatbot, you can speak to a genuine human who can resolve more complex problems.
Help
While live chat is the main assistance alternative available, a quick click of the enigma button on the homepage takes you to the extra assistance choices. You can choose to:
- Fill out a fast form to email GetResponse
- Search product in the Aid Center
There is no obvious way to phone GetResponse, although you do get a dedicated account manager if you choose the Business plan.
Aside from video trips, the Help Center, and all the client assistance options, you can also sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training products don’t just help you get the most out of GetResponse, they likewise help you enhance your general marketing abilities. Present course titles consist of:
- Email Marketing 101 for Blog writers
- List Building Course
- Necessary Landing Page Course
GetResponse Review – Verdict
In general, GetResponse is great.
Its marketing automation function is advanced than the majority of other options on the market. Its email marketing, reporting, and landing page/form builders are likewise rather efficient. It also lets you host webinars internally and produce vibrant conversion funnels.
All that stated, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer uses phone assistance. We tested the 24/7 live chat choice and while terrific, many company owner would still like to be able to call.
This program also has a standard limitation of 500 attendees for its webinars include. This positions a substantial restraint on many companies, however specifically huge ones. They are most likely to have a big audience that far exceeds 500 people.
Lastly, although not a huge problem, the reality that much of the GetResponse combinations depend on Zapier is hardly perfect.
We suggest giving the complimentary trial a spin. The platform has a lot to provide if you choose the best plan for you. Create Follow Up GetResponse