We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. Video Email GetResponse
One of the names that get drifted around when talking about email marketing software is GetResponse.
It‘s one of those tools that has been around given that forever however continues to deliver the goods year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its features and discuss its main strengths and weak points.
By the end, you ought to have the ability to determine if GetResponse is effective enough to utilize for your company.
What is GetResponse? Video Email GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, along with email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a basic landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with features such as autoresponders, basic division, and more. Their complimentary permanently plan is also on the generous side, offering users with a landing page/website builder, signup forms and popups, and limitless email sends.They likewise provide a generous 50% discount to NGOs.
GetResponse pricing
There are six prices plans:
- Getresponse Free –this complimentary plan lets you use a cut-down variation of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 per month and lets you send out an unrestricted number of emails to as much as 1,000 customers
- Marketing Automation – beginning at $59 monthly for as much as 1,000 customers.
- Ecommerce Marketing – beginning at $119 per month for as much as 1,000 customers.
- Max – customized rates
- Max2 – custom rates.
As you add more subscribers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 monthly to utilize GetResponse with a list including 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide sophisticated features (more on these in a moment). With these plans, exact pricing depends upon requirements and list size –if you have an interest in utilizing either of them, you‘ll need to contact GetResponse to schedule a demonstration, discuss your needs and work out rates.
GetResponse ‘Max‘ plans
Good discounts are offered if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for thirty days totally free, via a trial that you can access here.
Key differences between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a variety of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – arguably GetResponse’s standout function, the automation builder (which allows you to develop complex autoresponder sequences based upon user behaviour) is only totally readily available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you increase the prices ladder.
- Live webinars – this performance is not offered at all on the ‘Email Marketing‘ plan and the number of webinar guests is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order recovery feature (which immediately sends out suggestion emails to your website visitors who don’t finish an order) is just offered on the ‘Ecommerce Marketing‘ plan or higher.
The same goes for order confirmation e-mails.
- SMS marketing – the option to send marketing text messages is only readily available on the ‘Max‘ plans.
- Support – phone support is only readily available on the Max2 plan, on which you also get a devoted account manager (or ‘ Consumer Experience Manager‘, to utilize the GetResponse term).
I‘ll go over these features in more depth as I advance through the evaluation– however first, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has traditionally varied from a few of its essential competitors‘ offerings because unlike a few of them notably Mailchimp and AWeber it didn’t offer an entirely totally free plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that situation has altered – you now have the option of using the platform free of charge indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this complimentary version of GetResponse features some beautiful decent features – the plan lets you access core email marketing functions, the full range of templates, a website builder and a landing page builder.
However, to utilize this plan your list must be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Substantially, you won’t be able to use any autoresponders or automation functions on this plan at all.
{ But even so, the free plan represents a excellent way to try the item out and to start with email marketing particularly if you have a little list and simply want to send newsletters sometimes to it. | Even so, the complimentary plan represents a great method to attempt the product out and to get going with email marketing particularly if you have a little list and just desire to send out newsletters sometimes to it.
GetResponse‘s essential features:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s most important functions:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is simple. Drag content blocks on the canvas and edit them directly. Include unique elements like images, video and items to your emails.
- Email design templates: GetResponse includes 120+ email templates. You can save design templates for future usage, design in HTML, or build your own style from scratch.
- Funnel builder: Develop complete sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has plenty of email automation features. Develop drip projects, activated emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The foundation of every effective campaign is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and automatically use the very best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not need different hosting.
- Consumer assistance: GetResponse has a responsive support team. There is a knowledge base, a aid center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized combinations with the GetResponse API or Zapier.
Try GetResponse for free here.
GetResponse Evaluation: the information
Now to the part you have actually been waiting for. We‘re going to review the core GetResponse features and see if they‘re the right fit for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They have actually considered the user experience. I was able to establish my very first email within 10 minutes and it felt really user-friendly.
Design your first email with GetResponse.
Once you develop a totally free account, you can straight start creating your actual email. Click ‘ Style message‘, and you‘re welcomed by over 120+ email design templates. Great!
GetResponse has 7 classifications of email design templates. You can ‘educate, promote, invite‘ your clients. State you like an email template, press “ conserve“ and it shows up in ‘My design templates‘ tab to recycle later.
After you pick a design template, you start tailoring your email in the email builder.
The GetResponse email editor is packed with functions, yet never ever overwhelming. All the editing options are shown when you need them. It‘s all extremely user-friendly.
Old school HTML code fans can start based on an HTML design or code it from scratch, however that isn’t needed at all. It is good to know that there is also an alternative for custom HTML blocks inside the drag and drop design template builder.
Drag & drop email editor alternatives.
In the design section, you choose the structure and appearance of your email. Establish the number of columns you want, fundamental colors, etc. The main editing is made with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My preferred part of the email editor is that you can conserve blocks and sections. I constantly use the exact same components for headers, footers, and some text/images combos. So in my next email, I save a lot of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s complimentary stock images (!) collection.
For videos, you simply get in the (Youtube) link and it‘ll show up embedded in the email.
The fun does not stop here. Under the eCommerce tab, you can include products into your email from your online shop. Supplied you relate to your ecommerce platform like Shopify the items are right there. And even add a ‘recommended products‘ section‘ for that additional touch.
Establishing your email for success
On a single page, you create the whole email. Add subject lines, sender email address, and choose the right email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking bit, however also works with a Google Analytics integration.
With eCommerce tracking you know which campaigns drive earnings and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You produce the email just like regular newsletter styles, but then activate them to be sent as an autoresponder.
The scheduling gives you control over email shipment. You can choose to send out the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you do not desire the autoresponder to head out. For example on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this option on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation templates to get you started. Due to the fact that we are examining, I am making a ‘welcome‘ automation for you.
Producing a consumer welcome automation
On to produce automation to invite my brand-new clients. I begin with pre-made automation design template. And after a couple of clicks I already have this:
I understand, it looks impressive. When you focus on the automation circulation, you understand GetResponse has done half the work for you. It‘s easy to alter whatever like you want it.
The automation editor has conditions and actions. For instance, when a consumer buys something from you (condition), you trigger an email (action). My first action is sending a welcome email. You can include as lots of emails and conditions as you want.
For this email project, I‘ve developed a circulation where my new consumers get 2 e-mails in two days. For my convenience, I separate consumers who clicked on my email. When the project begins, GetResponse keeps track of all of this instantly.
My score for GetResponse automation is 8,5/ 10. It takes a little time to familiarize yourself with all the possibilities. When you do, you have the power to develop total consumer journeys. Produce your own automation, construct client profiles and individualize emails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notices
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a little bit of tweaking, you can build your own automation with accuracy.
Register for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing project. So that consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Develop your email list (or leads)
- Sell products
- Promote a webinar
Start with a new lead magnet or use one from the 17 templates GetResponse deals. Once you have actually selected your lead magnet, you can develop out your funnel.
The entire funnel building procedure is guided. You get recommendations of what to do at each action and don’t forget anything. GetResponse for instance tells you not to forget a thank you page, and straight uses a thank you page design template. Smart!
How to develop a conversion funnel
As your first step, you‘ll create a signup landing page. Pick the template, modify your copy and style, and release the page.
Then you‘ll produce the thank-you page, followed by a promotion email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your vital stats to monitor your project‘s development. Monitor signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart healing feature, you‘ll have to go with higher plans.
I love that I can develop a whole funnel in one dashboard, all with the ability to track crucial statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You construct a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a few questions and GetResponse will immediately generate a personalized website.
Other website building choices include:
Widgets (forms, chat boxes, cost tables, and so on)
Website colors and styles
Including logos and images
After fiddling with the builder for simply 5 minutes, I was able to develop a good homepage with minimal effort.
The builder lets you edit whatever on the page. You can alter typefaces, text sizes, add/remove images, rearrange components, change padding and more.
There‘s a different menu for adding and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor shows more customization when you choose a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars included.
Establishing a webinar is simple.
After picking your title, you add time, date, and duration of the webinar. You select which contact list you‘ll add your registrants to. You can add autoresponders for registrants to get right after they sign up.
After whatever is set to go, GetResponse will develop a webinar link to drive individuals to register for your webinars.
Now you can send out invites to your contact list, manage other webinars, and keep track of webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, surveys, Q&A and white boards.
If you want to reveal a feature or item you can live-share your screen. If I‘m looking to sell a product, I can add a call to action straight in the webinar.
Individuals who are currently utilizing email marketing and webinars in different platforms will enjoy the reality that GetResponse brings them both together.
You have access to the chatpod and the global settings for your event. The event is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of free of charge in all plans. The landing page builder presently provides 198 templates. Although to be truthful, I ‘d adhere to the most recent 100 templates, a few of the older ones … look truly old.
After choosing a landing page design template you can start modifying. The editing experience is different from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, etc.
In the beginning, I thought I desired the icons to be identified. But after playing around a bit you‘ll rapidly understand what is what and grab the best elements.
What I like about the landing page builder is you can develop A/B versions of your landing page from the beginning. The leading left corner of the page lets you create as lots of variants as you want, together with forms and thank-you pages. Video Email GetResponse
Landing page setup
After you‘re satisfied with your page design. You can add SEO, URL, and email list settings.
What comes next is most likely my preferred part. Just like your emails, you set up analytics and web occasion tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Naturally, some specialized landing page software application has more expensive functions. If GetResponse can give their builder a little a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse since you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that deserve a mention are:
SMS marketing, Web push notifications, Paid ads, and Livechat.
GetResponse is powerful beyond email marketing. It lets you set up complete funnels to convert visitors into consumers. The story does not end here. To examine an email marketing platform you need to look at client assistance and prices plans.
GetResponse: The Good and the Bad
There are numerous elements to evaluate email marketing platforms on. GetResponse is a top quality service for a lot of people, however delving into its virtues and defects will assist expose whether it is a good fit for your organization in particular.
What GetResponse Is Good At
GetResponse is designed to help you create and perform impactful email marketing projects in line with your sales strategy. The tool is rich in features while still being easy to use for people with varying ability levels.
Reduce of use: GetResponse is especially kind to beginners to the world of email marketing. Its control panel and interface are simple to browse and distraction-free. What‘s more, the platform has an outstanding guided onboarding process, strolling you through the process of developing your first email project with handy videos. Plus, its design templates and drag-and-drop builder make creating e-mails and landing pages easy.
This is all highlighted by GetResponse‘s 24/7 chat support. Its representatives are experienced, practical, and quick to respond to demands. Newbies and advanced users alike can receive support in an instant.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has actually ended up being much more than an email marketing tool— you can utilize it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is key if you want to utilize customization at scale.
GetResponse‘s strategic, consecutive technique to email marketing has numerous benefits for users. Nurture and transform leads with highly targeted projects. Build engagement and consumer loyalty through pertinent messaging. And develop landing pages to gather lots of interested subscribers and turn one-time visitors into faithful clients.
Quality autoresponders: With GetResponse, you‘re able to kick back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to use that almost any person can establish an sophisticated automation tree in minutes. Adjust pre-built series or develop your own from scratch.
The automation functions also permit sophisticated division. Create lists of customers with comparable qualities or behaviors, then send out customized messaging at the recipient‘s preferred time. Naturally, this level of personalization suggests that recipients are more likely to react and do something about it.
Liberty to develop: GetResponse allows you to produce professional-looking emails with ease. Users enjoy the large number of email templates available, however you can likewise utilize the very smooth drag-and-drop editor to personalize emails to match your branding. It‘s also simple to discover and recycle design aspects from emails that have actually succeeded in the past. In any case, it‘s easy to make your e-mails stand apart, even with limited or no style abilities.
Solid reporting: GetResponse has first-rate analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be super detailed, all the way to the actions of specific customers. The tool even develops in-depth profiles for you to assist you make future projects more targeted. Email analytics are upgraded in real-time and let you collect insights on campaign efficiency, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a top-notch email marketing tool, GetResponse still has some noteworthy shortcomings. Let‘s take a look at those so you can evaluate if any of these are offer breakers for your organization.
Integration limitations: When you carry out a brand-new tool, you desire something that suits your existing tech stack easily. Sadly, this is an area where GetResponse fails. While it can connect with over 120 various apps and pieces of software, there are some significant omissions, particularly with task management platforms. And some key integrations like PayPal and Eventbrite can only be accomplished through Zapier, which may not be as dependable as a native combination.
Non-responsive landing page style: Having a integrated landing page builder is a substantial aid, however GetResponse‘s tool doesn’t instantly create mobile-friendly variations. Therefore, you need to develop the landing page view for mobile visitors separately. This appears like a big miss, given that so many of your visitors are likely to end up at your landing page on their mobile phones.
User-side mobile concerns: In addition, the drag-and-drop editor is difficult to use on mobile. Aside from making small, basic changes, it‘s not likely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is really capable at revealing you progress and analysis of your projects.
Plan restrictions: GetResponse‘s basic plan used to consist of more automation features, but eventually made those only accessible on higher-cost plans. took this away, much to the discouragement of veteran customers. To unlock innovative automation and segmentation, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 each month for approximately 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has outstanding support choices and – significantly you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve just got a fast concern, you usually do not wish to need to phone somebody or submit a kind and wait on an answer. That‘s why live chat is such a useful tool for software support. GetResponse offers 24/7 live chat support. And it‘s not simply a chatbot, you can speak with a real human who can resolve more complicated problems.
Help Center
While live chat is the primary support option on offer, a quick click of the question mark button on the homepage takes you to the additional assistance options. You can choose to:
- Submit a fast kind to email GetResponse
- Browse material in the Assistance Center
There is no apparent way to phone GetResponse, although you do get a devoted account supervisor if you select the Enterprise plan.
Aside from video tours, the Assistance Center, and all the consumer assistance choices, you can likewise sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training materials don’t just assist you get the most out of GetResponse, they likewise assist you improve your general marketing abilities. Current course titles include:
- Email Marketing 101 for Bloggers
- List Building Course
- Vital Landing Page Course
GetResponse Review – Decision
In general, GetResponse is fantastic.
Its marketing automation feature is more advanced than most other alternatives on the marketplace. Its email marketing, reporting, and landing page/form contractors are also rather efficient. It likewise lets you host webinars internally and create vibrant conversion funnels.
All that stated, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer uses phone assistance. We evaluated the 24/7 live chat alternative and while fantastic, many entrepreneur would still like to be able to call.
This program likewise has a basic limitation of 500 attendees for its webinars feature. This puts a substantial constraint on many services, however particularly huge ones. They are most likely to have a large audience that far exceeds 500 individuals.
Although not a huge issue, the truth that many of the GetResponse combinations rely on Zapier is hardly perfect.
We suggest giving the free trial a spin. The platform has a lot to use if you pick the right plan for you. Video Email GetResponse