We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. Godaddy & GetResponse
One of the names that get floated around when talking about email marketing software application is GetResponse.
It‘s one of those tools that has been around given that permanently but continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its features and discuss its main strengths and weak points.
By the end, you must have the ability to determine if GetResponse is effective enough to use for your service.
What is GetResponse? Godaddy & GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, in addition to email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a easy landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with features such as autoresponders, basic segmentation, and more. Their complimentary forever plan is likewise on the generous side, providing users with a landing page/website builder, signup forms and popups, and endless email sends.They likewise use a generous 50% discount rate to NGOs.
Try GetResponse free of charge
GetResponse pricing
There are six pricing plans:
- Getresponse Free –this complimentary plan lets you utilize a cut-down version of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 per month and lets you send an limitless number of e-mails to up to 1,000 subscribers
- Marketing Automation –starting at $59 per month for approximately 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 monthly for approximately 1,000 subscribers.
- Max – custom-made rates
- Max2 – custom-made rates.
As you include more subscribers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 per month to utilize GetResponse with a list consisting of 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that supply sophisticated functions (more on these in a moment). With these plans, precise prices depends upon requirements and list size –if you have an interest in using either of them, you‘ll need to call GetResponse to schedule a demonstration, discuss your needs and work out rates.
GetResponse ‘Max‘ plans
Good discounts are offered if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for thirty days totally free, through a trial that you can access here.
Key distinctions in between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a variety of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – probably GetResponse’s standout function, the automation builder (which enables you to develop complicated autoresponder series based on user behaviour) is just totally available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you go up the pricing ladder.
- Live webinars – this performance is not offered at all on the ‘Email Marketing‘ plan and the number of webinar attendees is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order recovery feature (which automatically sends tip emails to your website visitors who don’t finish an order) is only available on the ‘Ecommerce Marketing‘ plan or greater.
The very same chooses order confirmation e-mails.
- SMS marketing – the option to send marketing text messages is only readily available on the ‘Max‘ plans.
- Assistance – phone assistance is just available on the Max2 plan, on which you also get a devoted account manager (or ‘ Consumer Experience Supervisor‘, to use the GetResponse term).
I‘ll go over these features in more depth as I progress through the review– but first, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has typically differed from a few of its crucial rivals‘ offerings in that unlike a few of them notably Mailchimp and AWeber it didn’t provide an entirely complimentary plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that scenario has altered – you now have the alternative of using the platform totally free indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this totally free version of GetResponse includes some beautiful decent functions – the plan lets you access core email marketing features, the complete variety of templates, a website builder and a landing page builder.
However, to utilize this plan your list should be smaller than 500 records in size, and your newsletters will include GetResponse branding. Considerably, you will not be able to use any autoresponders or automation functions on this plan at all.
{ However nevertheless, the totally free plan represents a good way to attempt the item out and to start with email marketing especially if you have a little list and simply want to send out newsletters periodically to it. | Even so, the totally free plan represents a good method to attempt the item out and to get going with email marketing specifically if you have a little list and just desire to send out newsletters occasionally to it.
GetResponse‘s crucial features:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is simple. Drag content blocks on the canvas and modify them straight. Include special components like images, video and products to your emails.
- Email templates: GetResponse features 120+ email design templates. You can save templates for future usage, style in HTML, or build your own design from scratch.
- Funnel builder: Create complete sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Develop drip campaigns, triggered emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The foundation of every successful project is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and automatically use the best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t need separate hosting.
- Client assistance: GetResponse has a responsive support team. There is a knowledge base, a help center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made combinations with the GetResponse API or Zapier.
Attempt GetResponse free of charge here.
GetResponse Evaluation: the details
Now to the part you‘ve been awaiting. We‘re going to evaluate the core GetResponse features and see if they‘re the ideal fit for you.
Getresponse Email Marketing
Creating your first email is smooth with GetResponse. They have actually thought of the user experience. I was able to establish my first email within 10 minutes and it felt really user-friendly.
Style your very first email with GetResponse.
Once you produce a totally free account, you can directly start designing your actual email. Click on ‘Design message‘, and you‘re greeted by over 120+ email templates. Good!
GetResponse has 7 classifications of email design templates. You can ‘ inform, promote, welcome‘ your customers. State you like an email design template, press “ conserve“ and it appears in ‘My templates‘ tab to recycle later on.
After you choose a template, you begin personalizing your email in the email builder.
The GetResponse email editor is loaded with functions, yet never frustrating. All the modifying alternatives are shown when you need them. So it‘s all extremely intuitive.
Old school HTML code lovers can start based upon an HTML style or code it from scratch, but that isn’t needed at all. It is good to understand that there is likewise an alternative for custom-made HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor choices.
In the layout section, you decide the structure and appearance of your email. Set up the number of columns you desire, basic colors, etc. The primary editing is made with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My favorite part of the email editor is that you can conserve blocks and sections. I always utilize the same aspects for headers, footers, and some text/images combos. So in my next email, I conserve a lot of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s complimentary stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll appear ingrained in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can include items into your email from your online store. Supplied you relate to your ecommerce platform like Shopify the products are right there. And even add a ‘ suggested items‘ area‘ for that extra touch.
Establishing your email for success
On a single page, you produce the entire email. Add subject lines, sender email address, and choose the best email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking bit, however likewise works with a Google Analytics combination.
With eCommerce tracking you know which projects drive income and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You produce the email similar to typical newsletter designs, but then activate them to be sent as an autoresponder.
The scheduling offers you manage over email delivery. You can pick to send out the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you do not want the autoresponder to go out. For instance on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation design templates to get you began. Since we are examining, I am making a ‘welcome‘ automation for you.
Producing a consumer welcome automation
On to create automation to invite my new customers. I begin with pre-made automation design template. And after a few clicks I currently have this:
I know, it looks impressive. When you focus on the automation circulation, you realize GetResponse has actually done half the work for you. It‘s easy to change whatever like you want it.
The automation editor has conditions and actions. For instance, when a customer purchases something from you (condition), you set off an email (action). My very first action is sending out a welcome email. You can add as lots of e-mails and conditions as you desire.
For this email project, I‘ve produced a circulation where my brand-new consumers get 2 emails in two days. For my benefit, I separate consumers who clicked on my email. As soon as the campaign starts, GetResponse keeps an eye on all of this immediately.
My score for GetResponse automation is 8,5/ 10. It takes a bit of time to acquaint yourself with all the possibilities. As soon as you do, you have the power to build total consumer journeys. Develop your own automation, build customer profiles and customize e-mails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a little bit of tweaking, you can construct your own automation with accuracy.
Sign up for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing campaign. So that consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Offer products
- Promote a webinar
Start with a new lead magnet or use one from the 17 templates GetResponse deals. When you have actually picked your lead magnet, you can develop out your funnel.
The whole funnel building process is assisted. You get recommendations of what to do at each step and don’t forget anything. GetResponse for example tells you not to forget a thank you page, and directly provides a thank you page design template. Smart!
How to develop a conversion funnel
As your first step, you‘ll produce a signup landing page. Select the design template, modify your copy and style, and release the page.
Then you‘ll develop the thank-you page, followed by a promo email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your crucial statistics to monitor your campaign‘s progress. Monitor signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart recovery feature, you‘ll have to select greater plans.
I adore that I can develop a entire funnel in one control panel, all with the ability to track vital statistics. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their newest addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a few concerns and GetResponse will instantly generate a personalized website.
Other website building choices consist of:
Widgets (forms, chat boxes, rate tables, and so on)
Website colors and themes
Adding logo designs and images
After fiddling with the builder for simply 5 minutes, I had the ability to produce a decent homepage with very little effort.
The builder lets you modify whatever on the page. You can change font styles, text sizes, add/remove images, rearrange elements, adjust cushioning and more.
There‘s a different menu for including and editing pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor reveals further modification when you select a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars consisted of.
Setting up a webinar is simple.
After selecting your title, you add time, date, and period of the webinar. Then you pick which contact list you‘ll add your registrants to. You can add autoresponders for registrants to get right after they sign up.
After whatever is set to go, GetResponse will produce a webinar link to drive individuals to sign up for your webinars.
Now you can send welcomes to your contact list, handle other webinars, and keep track of webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, polls, Q&A and whiteboard.
If you want to reveal a feature or product you can live-share your screen. If I‘m looking to sell a item, I can include a call to action directly in the webinar.
Individuals who are currently utilizing email marketing and webinars in different platforms will enjoy the fact that GetResponse brings them both together.
You have access to the chatpod and the international settings for your occasion. The occasion is hosted inside the GetResponse app. They also have a mobile app you can utilize to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included free of charge in all plans. The landing page builder currently offers 198 templates. Although to be honest, I ‘d stay with the most recent 100 templates, some of the older ones … look truly old.
After picking a landing page template you can begin modifying. The editing experience is different from the email creator.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, and so on.
In the beginning, I believed I wanted the icons to be labeled. After playing around a bit you‘ll quickly understand what is what and grab the ideal components.
What I like about the landing page builder is you can create A/B variants of your landing page from the beginning. The top left corner of the page lets you create as lots of variations as you want, together with forms and thank-you pages. Godaddy & GetResponse
Landing page setup
After you‘re pleased with your page design. You can include SEO, URL, and email list settings.
What follows is most likely my preferred part. As with your emails, you established analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder does the job. Naturally, some specialized landing page software application has more expensive functions. If GetResponse can give their builder a little a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse since you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that should have a mention are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
GetResponse is powerful beyond email marketing. It lets you set up total funnels to convert visitors into clients. The story does not end here though. To evaluate an email marketing platform you need to take a look at consumer assistance and pricing plans.
GetResponse: The Excellent and the Bad
There are numerous aspects to judge email marketing platforms on. GetResponse is a top quality service for a lot of people, however diving into its virtues and flaws will help expose whether it is a excellent fit for your organization in particular.
What GetResponse Is Proficient at
GetResponse is developed to assist you develop and carry out impactful email marketing campaigns in line with your sales technique. The tool is rich in features while still being easy to use for individuals with varying skill levels.
Reduce of use: GetResponse is especially kind to beginners to the world of email marketing. Its control panel and user interface are easy to navigate and distraction-free. What‘s more, the platform has an exceptional assisted onboarding process, walking you through the process of building your very first email project with helpful videos. Plus, its design templates and drag-and-drop builder make creating e-mails and landing pages easy.
This is all emphasized by GetResponse‘s 24/7 chat support. Its associates are educated, useful, and quick to respond to demands. Newbies and advanced users alike can get assistance in an immediate.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has become far more than an email marketing tool— you can utilize it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is key if you want to use customization at scale.
GetResponse‘s tactical, sequential method to email marketing has many advantages for users. Nurture and convert leads with extremely targeted campaigns. Develop engagement and customer loyalty through appropriate messaging. And create landing pages to collect lots of interested customers and turn one-time visitors into devoted customers.
Quality autoresponders: With GetResponse, you have the ability to kick back and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to utilize that practically anyone can establish an innovative automation tree in minutes. Adjust pre-built sequences or build your own from scratch.
The automation features likewise allow for advanced division. Develop lists of customers with comparable qualities or behaviors, then send customized messaging at the recipient‘s preferred time. Naturally, this level of customization suggests that receivers are most likely to respond and do something about it.
Flexibility to create: GetResponse permits you to develop professional-looking e-mails with ease. Users enjoy the huge variety of email templates available, but you can likewise use the very smooth drag-and-drop editor to personalize emails to match your branding. It‘s also easy to find and recycle style elements from emails that have been successful in the past. Either way, it‘s easy to make your e-mails stand out, even with limited or no design skills.
Strong reporting: GetResponse has top-notch analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be super detailed, all the way to the actions of specific customers. The tool even develops detailed profiles for you to help you make future campaigns more targeted. Email analytics are upgraded in real-time and let you gather insights on campaign performance, engagement, and audience choices.
What GetResponse Is Lacking
While this is a first-class email marketing tool, GetResponse still has some notable shortcomings. Let‘s analyze those so you can evaluate if any of these are offer breakers for your company.
Combination constraints: When you carry out a new tool, you want something that suits your existing tech stack easily. Regrettably, this is an area where GetResponse fails. While it can get in touch with over 120 different apps and pieces of software, there are some significant omissions, especially with project management platforms. And some essential integrations like PayPal and Eventbrite can only be accomplished through Zapier, which may not be as trustworthy as a native combination.
Non-responsive landing page design: Having a integrated landing page builder is a substantial help, however GetResponse‘s tool doesn’t automatically create mobile-friendly versions. Hence, you need to create the landing page view for mobile visitors individually. This appears like a huge miss, given that so many of your visitors are most likely to wind up at your landing page on their mobile devices.
User-side mobile problems: Moreover, the drag-and-drop editor is tough to utilize on mobile. Aside from making small, simple modifications, it‘s unlikely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is very capable at showing you progress and analysis of your projects.
Plan restrictions: GetResponse‘s basic plan utilized to include more automation features, however ultimately made those only accessible on higher-cost plans. took this away, much to the discouragement of veteran consumers. To unlock advanced automation and segmentation, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 monthly for as much as 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has outstanding support alternatives and – notably you can get help at any time of the day or night.
Live chat 24/7
If you have actually just got a fast concern, you typically don’t want to need to phone someone or complete a kind and wait for an response. That‘s why live chat is such a helpful tool for software application support. GetResponse provides 24/7 live chat support. And it‘s not just a chatbot, you can speak with a genuine human who can fix more complex problems.
Help
While live chat is the main support choice on offer, a quick click of the enigma button on the homepage takes you to the additional assistance options. You can pick to:
- Submit a fast type to email GetResponse
- Search product in the Help Center
There is no obvious way to phone GetResponse, although you do get a dedicated account supervisor if you choose the Enterprise plan.
Aside from video trips, the Aid Center, and all the client support options, you can likewise register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training materials do not simply help you get the most out of GetResponse, they also assist you improve your total marketing skills. Present course titles include:
- Email Marketing 101 for Bloggers
- List Building Course
- Important Landing Page Course
GetResponse Evaluation – Verdict
In general, GetResponse is terrific.
Its marketing automation feature is more advanced than many other options on the marketplace. Its email marketing, reporting, and landing page/form home builders are likewise quite efficient. It also lets you host webinars internally and produce dynamic conversion funnels.
All that stated, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer offers phone support. We checked the 24/7 live chat choice and while great, many company owner would still like to be able to call.
This program likewise has a basic limitation of 500 attendees for its webinars feature. This positions a substantial restriction on many businesses, but especially big ones. They are more likely to have a big audience that far goes beyond 500 individuals.
Finally, although not a huge problem, the fact that a lot of the GetResponse combinations depend on Zapier is barely ideal.
We suggest offering the free trial a spin. The platform has a lot to offer if you pick the right plan for you. Godaddy & GetResponse