We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. GetResponse Is Sending Out my Address
However, one of the names that gets floated around when talking about email marketing software is GetResponse.
It‘s one of those tools that has been around considering that forever but continues to perform year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its functions and discuss its primary strengths and weak points.
By the end, you ought to be able to identify if GetResponse is powerful enough to use for your service.
What is GetResponse? GetResponse Is Sending Out my Address
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, as well as email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a simple landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with features such as autoresponders, standard segmentation, and more. Their totally free forever plan is likewise on the generous side, providing users with a landing page/website builder, signup forms and popups, and limitless email sends.They also provide a generous 50% discount rate to NGOs.
GetResponse rates
There are six prices plans:
- Getresponse Free –this complimentary plan lets you utilize a cut-down variation of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 per month and lets you send out an unlimited number of e-mails to up to 1,000 customers
- Marketing Automation – beginning at $59 each month for as much as 1,000 customers.
- Ecommerce Marketing – starting at $119 per month for as much as 1,000 customers.
- Max – customized rates
- Max2 – customized rates.
As you include more subscribers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 per month to utilize GetResponse with a list containing 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that offer advanced features (more on these in a moment). With these plans, exact prices depends on requirements and list size –if you have an interest in utilizing either of them, you‘ll require to contact GetResponse to set up a demonstration, discuss your needs and work out pricing.
GetResponse ‘Max‘ plans
Decent discounts are readily available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for 30 days free of charge, via a trial that you can access here.
Key differences between plans
The core features common to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a variety of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – arguably GetResponse’s standout feature, the automation builder (which enables you to construct complicated autoresponder sequences based upon user behaviour) is only completely available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you increase the pricing ladder.
- Live webinars – this functionality is not readily available at all on the ‘Email Marketing‘ plan and the number of webinar guests is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can only use these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order recovery function (which immediately sends pointer emails to your website visitors who don’t finish an order) is just readily available on the ‘Ecommerce Marketing‘ plan or higher.
The same goes for order confirmation emails.
- SMS marketing – the alternative to send out marketing text messages is only available on the ‘Max‘ plans.
- Support – phone assistance is just readily available on the Max2 plan, on which you likewise get a devoted account manager (or ‘Customer Experience Supervisor‘, to utilize the GetResponse term).
I‘ll discuss these features in more depth as I progress through the review– but first, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has traditionally differed from a few of its essential rivals‘ offerings in that unlike some of them significantly Mailchimp and AWeber it didn’t use an totally free plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has changed – you now have the alternative of using the platform free of charge indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free version of GetResponse features some beautiful decent features – the plan lets you gain access to core email marketing features, the full range of templates, a website builder and a landing page builder.
Nevertheless, to use this plan your list should be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you will not be able to use any autoresponders or automation functions on this plan at all.
{ But however, the totally free plan represents a great way to try the product out and to start with email marketing specifically if you have a little list and just want to send newsletters periodically to it. | Even so, the complimentary plan represents a great way to try the product out and to get going with email marketing especially if you have a little list and simply want to send out newsletters sometimes to it.
GetResponse‘s crucial functions:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s most important features:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is simple. Drag material blocks on the canvas and edit them directly. Add special components like images, video and products to your e-mails.
- Email design templates: GetResponse includes 120+ email design templates. You can conserve templates for future usage, design in HTML, or construct your own design from scratch.
- Funnel builder: Create complete register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse is full of email automation functions. Develop drip campaigns, triggered emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The foundation of every successful campaign is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and instantly utilize the very best variation as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t require different hosting.
- Customer support: GetResponse has a responsive assistance group. There is a knowledge base, a help center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom integrations with the GetResponse API or Zapier.
Try GetResponse for free here.
GetResponse Evaluation: the information
Now to the part you‘ve been waiting on. We‘re going to review the core GetResponse functions and see if they‘re the ideal fit for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They have actually considered the user experience. I had the ability to set up my first email within 10 minutes and it felt really intuitive.
Style your first email with GetResponse.
As soon as you produce a complimentary account, you can directly begin designing your actual email. Click on ‘Design message‘, and you‘re greeted by over 120+ email templates. Great!
GetResponse has 7 classifications of email design templates. For instance, you can ‘ inform, promote, invite‘ your consumers. State you like an email design template, press “ conserve“ and it appears in ‘My templates‘ tab to recycle later.
After you pick a template, you start customizing your email in the email builder.
The GetResponse email editor is packed with functions, yet never ever frustrating. All the editing choices are revealed when you require them. It‘s all really user-friendly.
Traditional HTML code lovers can start based on an HTML style or code it from scratch, however that isn’t needed at all. It is great to know that there is also an option for custom HTML blocks inside the drag and drop design template builder.
Drag & drop email editor options.
In the layout section, you choose the structure and appearance of your email. Set up the number of columns you desire, basic colors, etc. The main editing is made with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My favorite part of the email editor is that you can conserve blocks and sections. I always utilize the very same elements for headers, footers, and some text/images combinations. In my next email, I save a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s totally free stock images (!) collection.
For videos, you just get in the (Youtube) link and it‘ll appear embedded in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can add products into your email from your online store. Offered you relate to your ecommerce platform like Shopify the items are right there. And even include a ‘ advised items‘ area‘ for that extra touch.
Setting up your email for success
On a single page, you develop the whole email. Add subject lines, sender email address, and select the right email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking snippet, however also deals with a Google Analytics integration.
With eCommerce tracking you understand which campaigns drive profits and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You create the email much like typical newsletter designs, however then trigger them to be sent out as an autoresponder.
The scheduling offers you control over email shipment. You can pick to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your preference. You can untick the days of the week when you do not desire the autoresponder to head out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation templates to get you began. Because we are examining, I am making a ‘welcome‘ automation for you.
Developing a client welcome automation
On to develop automation to invite my new clients. I start with pre-made automation design template. And after a couple of clicks I already have this:
I understand, it looks outstanding. When you zoom in on the automation flow, you understand GetResponse has actually done half the work for you. It‘s easy to alter whatever like you want it.
The automation editor has conditions and actions. When a customer buys something from you (condition), you trigger an email (action). My first action is sending a welcome email. You can include as numerous e-mails and conditions as you desire.
For this email project, I‘ve produced a flow where my new customers get 2 e-mails in 2 days. For my convenience, I separate customers who clicked on my email. When the project starts, GetResponse monitors all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a little time to acquaint yourself with all the possibilities. Once you do, you have the power to construct total consumer journeys. Produce your own automation, build consumer profiles and customize emails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a bit of tweaking, you can construct your own automation with precision.
Sign up for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing project. So that consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Sell products
- Promote a webinar
Start with a new lead magnet or use one from the 17 design templates GetResponse deals. When you‘ve picked your lead magnet, you can build out your funnel.
The whole funnel structure process is assisted. You get suggestions of what to do at each action and do not forget anything. GetResponse for example tells you not to forget a thank you page, and straight provides a thank you page design template. Smart!
How to develop a conversion funnel
As your primary step, you‘ll develop a signup landing page. Select the design template, modify your copy and design, and publish the page.
You‘ll develop the thank-you page, followed by a promo email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your vital statistics to monitor your campaign‘s development. Screen signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the deserted cart healing feature, you‘ll need to opt for higher plans.
I love that I can develop a entire funnel in one control panel, all with the ability to track essential stats. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You develop a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a couple of questions and GetResponse will instantly create a individualized website.
Other website building alternatives include:
Widgets (forms, chat boxes, rate tables, etc)
Website colors and themes
Adding logos and images
After adjusting the builder for simply 5 minutes, I had the ability to create a good homepage with very little effort.
The builder lets you edit whatever on the page. You can change fonts, text sizes, add/remove images, reposition elements, change cushioning and more.
There‘s a different menu for including and editing pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows additional personalization when you select a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars included.
Establishing a webinar is easy.
After selecting your title, you include time, date, and duration of the webinar. You select which contact list you‘ll add your registrants to. You can include autoresponders for registrants to solve after they register.
After whatever is set to go, GetResponse will produce a webinar link to drive people to sign up for your webinars.
Now you can send out invites to your contact list, manage other webinars, and keep an eye on webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, polls, Q&A and white boards.
If you wish to show a function or product you can live-share your screen. If I‘m looking to sell a product, I can add a call to action straight in the webinar.
Individuals who are currently using email marketing and webinars in various platforms will enjoy the fact that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The occasion is hosted inside the GetResponse app. They also have a mobile app you can use to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of for free in all plans. The landing page builder presently offers 198 design templates. Although to be honest, I ‘d stay with the latest 100 templates, some of the older ones … look truly old.
After picking a landing page design template you can start modifying. The editing experience is different from the email creator.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I thought I desired the icons to be identified. But after playing around a bit you‘ll rapidly know what is what and get the ideal aspects.
What I like about the landing page builder is you can develop A/B versions of your landing page from the beginning. The top left corner of the page lets you create as numerous variations as you want, together with forms and thank-you pages. GetResponse Is Sending Out my Address
Landing page setup
After you‘re satisfied with your page style. You can add SEO, URL, and email list settings.
What follows is most likely my favorite part. Just like your emails, you established analytics and web occasion tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Of course, some specialized landing page software has more elegant features. If GetResponse can give their builder a bit of a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse since you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that are worthy of a mention are:
SMS marketing, Web push notifications, Paid advertisements, and Livechat.
GetResponse is powerful beyond email marketing. It lets you establish complete funnels to transform visitors into clients. The story does not end here however. To review an email marketing platform you need to look at consumer assistance and prices plans.
GetResponse: The Great and the Bad
There are lots of aspects to evaluate email marketing platforms on. GetResponse is a premium solution for a great deal of people, however diving into its virtues and flaws will help expose whether it is a excellent fit for your company in particular.
What GetResponse Is Proficient at
GetResponse is designed to assist you create and perform impactful email marketing campaigns in line with your sales technique. The tool is abundant in features while still being easy to use for individuals with varying ability levels.
Ease of use: GetResponse is particularly kind to newbies to the world of email marketing. Its dashboard and user interface are simple to browse and distraction-free. What‘s more, the platform has an excellent assisted onboarding procedure, walking you through the process of constructing your first email campaign with useful videos. Plus, its design templates and drag-and-drop builder make creating e-mails and landing pages basic.
This is all accentuated by GetResponse‘s 24/7 chat support. Its associates are knowledgeable, valuable, and fast to respond to demands. Newbies and advanced users alike can receive assistance in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has become far more than an email marketing tool— you can use it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with immediately. Automation is crucial if you wish to use personalization at scale.
GetResponse‘s tactical, sequential technique to email marketing has numerous advantages for users. Nurture and transform leads with highly targeted projects. Develop engagement and customer loyalty through appropriate messaging. And create landing pages to collect tons of interested subscribers and turn one-time visitors into devoted customers.
Quality autoresponders: With GetResponse, you‘re able to sit back and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to utilize that almost any person can establish an sophisticated automation tree in minutes. Adapt pre-built series or develop your own from scratch.
The automation features likewise allow for innovative segmentation. Produce lists of subscribers with comparable qualities or habits, then send out customized messaging at the recipient‘s preferred time. Naturally, this level of personalization means that recipients are more likely to respond and act.
Flexibility to create: GetResponse permits you to produce professional-looking emails with ease. Users enjoy the large number of email templates available, but you can likewise use the very smooth drag-and-drop editor to tailor emails to match your branding. It‘s also easy to discover and recycle design elements from emails that have achieved success in the past. In either case, it‘s easy to make your emails stick out, even with minimal or no design abilities.
Strong reporting: GetResponse has premium analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be super detailed, all the way down to the actions of specific customers. The tool even develops comprehensive profiles for you to help you make future projects more targeted. Email analytics are upgraded in real-time and let you gather insights on project performance, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a superior email marketing tool, GetResponse still has some noteworthy drawbacks. Let‘s analyze those so you can evaluate if any of these are deal breakers for your organization.
Integration limitations: When you implement a new tool, you want something that fits into your existing tech stack easily. This is an area where GetResponse falls short. While it can connect with over 120 various apps and pieces of software, there are some noteworthy omissions, particularly with project management platforms. And some essential combinations like PayPal and Eventbrite can only be achieved through Zapier, which may not be as trustworthy as a native combination.
Non-responsive landing page design: Having a built-in landing page builder is a huge help, however GetResponse‘s tool doesn’t immediately produce mobile-friendly versions. Thus, you have to design the landing page view for mobile visitors individually. This seems like a big miss, considered that so many of your visitors are likely to end up at your landing page on their mobile phones.
User-side mobile issues: Moreover, the drag-and-drop editor is difficult to use on mobile. Aside from making small, fundamental modifications, it‘s unlikely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is really capable at showing you progress and analysis of your projects.
Plan restrictions: GetResponse‘s standard plan used to include more automation functions, but ultimately made those only accessible on higher-cost plans. took this away, much to the dismay of veteran consumers. To unlock sophisticated automation and segmentation, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 monthly for approximately 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has excellent assistance choices and – notably you can get help at any time of the day or night.
Live chat 24/7
If you‘ve only got a fast question, you generally do not want to have to phone somebody or fill out a form and wait on an response. That‘s why live chat is such a beneficial tool for software application assistance. GetResponse provides 24/7 live chat assistance. And it‘s not simply a chatbot, you can talk to a genuine human who can resolve more complicated problems.
Assist Center
While live chat is the main support alternative available, a quick click of the enigma button on the homepage takes you to the additional assistance choices. You can select to:
- Fill out a quick form to email GetResponse
- Browse material in the Aid
There is no obvious method to phone GetResponse, although you do get a dedicated account manager if you pick the Enterprise plan.
Aside from video trips, the Assistance Center, and all the client assistance options, you can also register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training materials don’t just help you get the most out of GetResponse, they also help you improve your total marketing abilities. Present course titles consist of:
- Email Marketing 101 for Blog writers
- List Building Course
- Important Landing Page Course
GetResponse Review – Verdict
In general, GetResponse is great.
Its marketing automation function is advanced than the majority of other alternatives on the market. Its email marketing, reporting, and landing page/form home builders are also rather efficient. It also lets you host webinars internally and develop dynamic conversion funnels.
All that said, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer provides phone assistance. We checked the 24/7 live chat alternative and while great, many business owners would still like to be able to call.
This program likewise has a standard limit of 500 guests for its webinars feature. This positions a huge restriction on numerous services, however especially big ones. They are most likely to have a big audience that far surpasses 500 individuals.
Although not a huge concern, the fact that numerous of the GetResponse combinations rely on Zapier is hardly perfect.
We suggest offering the free trial a spin. The platform has a lot to provide if you pick the ideal plan for you. GetResponse Is Sending Out my Address