We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. GetResponse Video
However, among the names that gets floated around when speaking about email marketing software application is GetResponse.
It is among those tools that has been around since permanently but continues to perform year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its features and discuss its primary strengths and weak points.
By the end, you must be able to determine if GetResponse is powerful enough to use for your business.
What is GetResponse? GetResponse Video
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, in addition to email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a simple landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with features such as autoresponders, basic segmentation, and more. Their complimentary permanently plan is also on the generous side, offering users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They likewise use a generous 50% discount to NGOs.
GetResponse prices
There are 6 rates plans:
- Getresponse Free –this complimentary plan lets you use a cut-down version of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 per month and lets you send out an unlimited number of emails to as much as 1,000 customers
- Marketing Automation –starting at $59 monthly for up to 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 monthly for as much as 1,000 subscribers.
- Max – customized prices
- Max2 – custom pricing.
As you add more subscribers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 monthly to use GetResponse with a list including 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply sophisticated features (more on these in a moment). With these plans, exact pricing depends upon requirements and list size –if you have an interest in using either of them, you‘ll need to call GetResponse to arrange a demo, discuss your needs and negotiate prices.
GetResponse ‘Max‘ plans
Good discount rates are offered if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for one month free of charge, through a trial that you can access here.
Key distinctions in between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a range of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – arguably GetResponse’s standout feature, the automation builder (which allows you to build intricate autoresponder series based upon user behaviour) is just completely offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you go up the rates ladder.
- Live webinars – this functionality is not readily available at all on the ‘Email Marketing‘ plan and the variety of webinar guests is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order recovery function (which immediately sends out tip emails to your website visitors who do not finish an order) is only available on the ‘Ecommerce Marketing‘ plan or greater.
The exact same chooses order verification e-mails.
- SMS marketing – the option to send out marketing text is only available on the ‘Max‘ plans.
- Assistance – phone assistance is only readily available on the Max2 plan, on which you also get a dedicated account manager (or ‘Customer Experience Supervisor‘, to use the GetResponse term).
I‘ll discuss these features in more depth as I advance through the review– but first, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually traditionally varied from a few of its crucial competitors‘ offerings in that unlike a few of them notably Mailchimp and AWeber it didn’t provide an completely complimentary plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that situation has actually changed – you now have the option of using the platform totally free indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this totally free version of GetResponse comes with some beautiful decent features – the plan lets you access core email marketing functions, the complete range of design templates, a website builder and a landing page builder.
To utilize this plan your list must be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Substantially, you won’t be able to utilize any autoresponders or automation features on this plan at all.
{ However nevertheless, the free plan represents a good way to attempt the product out and to start with email marketing specifically if you have a small list and just wish to send out newsletters sometimes to it. | Even so, the complimentary plan represents a excellent method to attempt the item out and to get going with email marketing specifically if you have a small list and simply want to send newsletters periodically to it.
GetResponse‘s most important functions:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s essential features:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is easy. Drag material blocks on the canvas and modify them directly. Add unique components like images, video and items to your emails.
- Email design templates: GetResponse comes with 120+ email design templates. You can conserve templates for future usage, style in HTML, or construct your own design from scratch.
- Funnel builder: Produce total register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation functions. Develop drip projects, activated emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The backbone of every effective campaign is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and instantly utilize the very best variation as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not require separate hosting.
- Consumer assistance: GetResponse has a responsive assistance group. There is a knowledge base, a help center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized integrations with the GetResponse API or Zapier.
Try GetResponse totally free here.
GetResponse Review: the details
Now to the part you‘ve been waiting for. We‘re going to examine the core GetResponse features and see if they‘re the best suitable for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They‘ve thought of the user experience. I had the ability to establish my very first email within 10 minutes and it felt truly instinctive.
Style your first email with GetResponse.
When you produce a free account, you can directly start designing your real email. Click ‘ Style message‘, and you‘re greeted by over 120+ email templates. Good!
GetResponse has 7 categories of email design templates. You can ‘educate, promote, invite‘ your customers. Say you like an email design template, press “save“ and it appears in ‘My design templates‘ tab to recycle later.
After you pick a design template, you start customizing your email in the email builder.
The GetResponse email editor is packed with functions, yet never ever frustrating. All the editing choices are shown when you need them. It‘s all very user-friendly.
Old school HTML code enthusiasts can begin based upon an HTML style or code it from scratch, but that isn’t required at all. It is great to know that there is also an option for customized HTML obstructs inside the drag and drop template builder.
Drag & drop email editor alternatives.
In the layout section, you decide the structure and look of your email. Set up the number of columns you want, fundamental colors, etc. The primary modifying is made with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My favorite part of the email editor is that you can save blocks and sections. I constantly utilize the exact same components for headers, footers, and some text/images combinations. So in my next email, I save a great deal of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s free stock images (!) collection.
For videos, you just go into the (Youtube) link and it‘ll show up ingrained in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can include items into your email from your online store. Offered you link with your ecommerce platform like Shopify the items are right there. And even include a ‘ advised products‘ section‘ for that extra touch.
Setting up your email for success
On a single page, you create the entire email. Include subject lines, sender email address, and choose the ideal email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking snippet, but likewise deals with a Google Analytics combination.
With eCommerce tracking you understand which projects drive earnings and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You develop the email similar to normal newsletter designs, but then activate them to be sent as an autoresponder.
The scheduling gives you manage over email delivery. You can pick to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your liking. You can untick the days of the week when you do not desire the autoresponder to head out. For instance on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this alternative on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation design templates to get you started. Due to the fact that we are evaluating, I am making a ‘welcome‘ automation for you.
Producing a customer welcome automation
On to produce automation to invite my brand-new clients. I begin with pre-made automation design template. And after a few clicks I currently have this:
I understand, it looks outstanding. When you zoom in on the automation circulation, you recognize GetResponse has done half the work for you. It‘s simple to alter everything like you want it.
The automation editor has conditions and actions. When a customer purchases something from you (condition), you trigger an email (action). My first action is sending a welcome email. You can include as numerous e-mails and conditions as you want.
For this email project, I‘ve developed a circulation where my new consumers get two emails in two days. For my benefit, I separate consumers who clicked on my email. As soon as the project begins, GetResponse keeps track of all of this automatically.
My rating for GetResponse automation is 8,5/ 10. It takes a little bit of time to acquaint yourself with all the possibilities. But once you do, you have the power to build total client journeys. Produce your own automation, build customer profiles and personalize emails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notifications
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little tweaking, you can develop your own automation with precision.
Sign up for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing project. That includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Sell products
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 design templates GetResponse offers. Once you‘ve chosen your lead magnet, you can construct out your funnel.
The entire funnel building process is guided. You get ideas of what to do at each action and don’t forget anything. GetResponse for example tells you not to forget a thank you page, and directly provides a thank you page template. Smart!
How to produce a conversion funnel
As your primary step, you‘ll create a signup landing page. Select the design template, tweak your copy and design, and release the page.
Then you‘ll develop the thank-you page, followed by a promo email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your essential stats to monitor your project‘s development. Screen signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart healing feature, you‘ll need to select greater plans.
I love that I can develop a entire funnel in one dashboard, all with the ability to track vital stats. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their latest addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a few questions and GetResponse will automatically generate a tailored website.
Other website building alternatives consist of:
Widgets (forms, chat boxes, cost tables, etc)
Website colors and styles
Including logo designs and images
After adjusting the builder for simply 5 minutes, I was able to develop a decent homepage with minimal effort.
The builder lets you edit everything on the page. You can change typefaces, text sizes, add/remove images, reposition components, change cushioning and more.
There‘s a separate menu for including and editing pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows further modification when you choose a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars included.
Setting up a webinar is easy.
After selecting your title, you add time, date, and duration of the webinar. Then you select which contact list you‘ll add your registrants to. You can add autoresponders for registrants to get right after they register.
After everything is set to go, GetResponse will produce a webinar link to drive individuals to register for your webinars.
Now you can send out welcomes to your contact list, handle other webinars, and track webinar performance.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, surveys, Q&A and whiteboard.
If you want to reveal a function or product you can live-share your screen. If I‘m looking to offer a item, I can include a call to action straight in the webinar.
People who are already utilizing email marketing and webinars in different platforms will enjoy the reality that GetResponse brings them both together.
You have access to the chatpod and the global settings for your event. The event is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of free of charge in all plans. The landing page builder presently provides 198 templates. To be truthful, I ‘d stick to the most recent 100 templates, some of the older ones … look truly old.
After choosing a landing page design template you can begin editing. The modifying experience is different from the email creator.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, and so on.
In the beginning, I thought I desired the icons to be identified. After playing around a bit you‘ll quickly understand what is what and get the right components.
What I like about the landing page builder is you can produce A/B versions of your landing page from the beginning. The top left corner of the page lets you develop as many variations as you want, together with forms and thank-you pages. GetResponse Video
Landing page setup
After you‘re satisfied with your page style. You can add SEO, URL, and email list settings.
What follows is probably my favorite part. Just like your emails, you set up analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Obviously, some specialized landing page software has more expensive functions. If GetResponse can give their builder a little bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse because you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that are worthy of a mention are:
SMS marketing, Web push alerts, Paid ads, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you set up complete funnels to convert visitors into customers. The story doesn’t end here. To evaluate an email marketing platform you need to take a look at client assistance and pricing plans.
GetResponse: The Excellent and the Bad
There are numerous elements to evaluate email marketing platforms on. GetResponse is a top quality solution for a lot of people, but diving into its virtues and defects will assist expose whether it is a excellent suitable for your company in particular.
What GetResponse Is Proficient at
GetResponse is designed to assist you produce and carry out impactful email marketing projects in line with your sales strategy. The tool is abundant in features while still being easy to use for people with differing skill levels.
Relieve of use: GetResponse is especially kind to newcomers to the world of email marketing. Its dashboard and user interface are easy to navigate and distraction-free. What‘s more, the platform has an outstanding guided onboarding process, strolling you through the procedure of constructing your very first email campaign with helpful videos. Plus, its design templates and drag-and-drop builder make creating emails and landing pages basic.
This is all highlighted by GetResponse‘s 24/7 chat support. Its associates are experienced, useful, and quick to react to demands. Newbies and advanced users alike can receive assistance in an immediate.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has actually ended up being much more than an email marketing tool— you can utilize it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with quickly. Automation is crucial if you want to use customization at scale.
GetResponse‘s tactical, sequential technique to email marketing has numerous advantages for users. Support and convert leads with highly targeted projects. Build engagement and client commitment through pertinent messaging. And create landing pages to gather lots of interested customers and turn one-time visitors into loyal consumers.
Quality autoresponders: With GetResponse, you‘re able to kick back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to utilize that practically any person can establish an innovative automation tree in minutes. Adapt pre-built series or construct your own from scratch.
The automation functions also permit sophisticated segmentation. Develop lists of subscribers with comparable qualities or behaviors, then send personalized messaging at the recipient‘s preferred time. Naturally, this level of personalization indicates that recipients are more likely to react and do something about it.
Flexibility to develop: GetResponse allows you to create professional-looking emails with ease. Users enjoy the large variety of email design templates offered, but you can also use the extremely smooth drag-and-drop editor to tailor emails to match your branding. It‘s likewise simple to find and reuse style elements from emails that have achieved success in the past. Either way, it‘s simple to make your e-mails stand out, even with restricted or no style skills.
Strong reporting: GetResponse has premium analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be extremely comprehensive, all the way to the actions of specific customers. The tool even builds up in-depth profiles for you to assist you make future campaigns more targeted. Email analytics are updated in real-time and let you gather insights on campaign performance, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a superior email marketing tool, GetResponse still has some significant imperfections. Let‘s examine those so you can evaluate if any of these are offer breakers for your organization.
Integration restrictions: When you execute a new tool, you want something that suits your existing tech stack easily. This is an location where GetResponse falls brief. While it can get in touch with over 120 different apps and pieces of software, there are some significant omissions, particularly with project management platforms. And some key integrations like PayPal and Eventbrite can just be achieved through Zapier, which may not be as trusted as a native combination.
Non-responsive landing page design: Having a integrated landing page builder is a substantial aid, however GetResponse‘s tool does not instantly develop mobile-friendly versions. Thus, you have to develop the landing page view for mobile visitors independently. This seems like a big miss, given that a lot of of your visitors are likely to end up at your landing page on their mobile phones.
User-side mobile issues: In addition, the drag-and-drop editor is difficult to use on mobile. Aside from making small, rudimentary changes, it‘s not likely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is very capable at revealing you progress and analysis of your projects.
Plan limitations: GetResponse‘s basic plan used to include more automation features, but eventually made those only available on higher-cost plans. took this away, much to the discouragement of long-time clients. To open advanced automation and segmentation, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 per month for approximately 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has outstanding assistance alternatives and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you have actually only got a quick question, you generally do not want to have to phone somebody or submit a form and wait for an answer. That‘s why live chat is such a beneficial tool for software assistance. GetResponse offers 24/7 live chat assistance. And it‘s not just a chatbot, you can talk to a real human who can solve more complex problems.
Help
While live chat is the main assistance option on offer, a quick click of the enigma button on the homepage takes you to the extra help options. You can pick to:
- Submit a quick form to email GetResponse
- Browse product in the Help
There is no apparent way to phone GetResponse, although you do get a devoted account supervisor if you select the Enterprise plan.
Aside from video trips, the Aid Center, and all the customer assistance alternatives, you can likewise sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training products don’t just assist you get the most out of GetResponse, they also assist you improve your general marketing skills. Current course titles consist of:
- Email Marketing 101 for Bloggers
- List Building Course
- Essential Landing Page Course
GetResponse Evaluation – Verdict
Overall, GetResponse is great.
Its marketing automation function is advanced than the majority of other alternatives on the marketplace. Its email marketing, reporting, and landing page/form home builders are also quite effective. It likewise lets you host webinars internally and produce vibrant conversion funnels.
All that said, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer offers phone assistance. We checked the 24/7 live chat choice and while terrific, many company owner would still like to be able to call.
This program likewise has a standard limit of 500 attendees for its webinars include. This places a substantial restraint on numerous companies, however particularly huge ones. They are most likely to have a big audience that far exceeds 500 people.
Finally, although not a huge problem, the fact that a lot of the GetResponse integrations depend on Zapier is hardly ideal.
We recommend giving the complimentary trial a spin. The platform has a lot to provide if you choose the ideal plan for you. GetResponse Video