We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. Click GetResponse
However, among the names that gets drifted around when speaking about email marketing software application is GetResponse.
It‘s one of those tools that has actually been around since forever however continues to perform year in and out.
In this GetResponse review, we‘ll try to break down the tool into its features and discuss its main strengths and weaknesses.
By the end, you need to be able to figure out if GetResponse is powerful enough to utilize for your organization.
What is GetResponse? Click GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, along with email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a easy landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with features such as autoresponders, standard segmentation, and more. Their totally free permanently plan is likewise on the generous side, providing users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They also offer a generous 50% discount to NGOs.
Attempt GetResponse free of charge
GetResponse rates
There are 6 rates plans:
- Getresponse Free –this totally free plan lets you use a cut-down variation of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 per month and lets you send out an unlimited number of e-mails to up to 1,000 customers
- Marketing Automation –starting at $59 per month for as much as 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 monthly for approximately 1,000 customers.
- Max – custom prices
- Max2 – customized rates.
As you add more customers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 monthly to utilize GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that supply sophisticated functions (more on these in a moment). With these plans, exact prices depends upon requirements and list size –if you have an interest in utilizing either of them, you‘ll need to call GetResponse to set up a demonstration, discuss your needs and work out prices.
GetResponse ‘Max‘ plans
Good discount rates are offered if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for one month free of charge, via a trial that you can access here.
Key distinctions in between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a range of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – perhaps GetResponse’s standout function, the automation builder (which enables you to develop intricate autoresponder series based on user behaviour) is just completely offered on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you increase the prices ladder.
- Live webinars – this performance is not offered at all on the ‘Email Marketing‘ plan and the variety of webinar guests is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can only use these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order recovery feature (which instantly sends out tip emails to your site visitors who do not finish an order) is only readily available on the ‘Ecommerce Marketing‘ plan or greater.
The exact same chooses order verification e-mails.
- SMS marketing – the choice to send marketing text is just available on the ‘Max‘ plans.
- Assistance – phone assistance is just available on the Max2 plan, on which you also get a devoted account supervisor (or ‘ Consumer Experience Manager‘, to utilize the GetResponse term).
I‘ll talk about these features in more depth as I advance through the evaluation– however initially, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has typically varied from some of its key rivals‘ offerings in that unlike a few of them especially Mailchimp and AWeber it didn’t offer an completely free plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that scenario has actually altered – you now have the option of using the platform for free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse comes with some lovely decent functions – the plan lets you gain access to core email marketing features, the complete series of templates, a website builder and a landing page builder.
To utilize this plan your list should be smaller than 500 records in size, and your newsletters will include GetResponse branding. Substantially, you won’t have the ability to utilize any autoresponders or automation functions on this plan at all.
{ However however, the totally free plan represents a great way to try the product out and to start with email marketing especially if you have a small list and simply wish to send newsletters periodically to it. | Even so, the totally free plan represents a great way to attempt the item out and to get going with email marketing specifically if you have a little list and just want to send newsletters periodically to it.
GetResponse‘s crucial features:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Developing marketing emails and newsletters is easy. Drag content blocks on the canvas and modify them straight. Include unique elements like images, video and products to your emails.
- Email design templates: GetResponse comes with 120+ email templates. You can conserve design templates for future usage, design in HTML, or build your own design from scratch.
- Funnel builder: Produce total register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has plenty of email automation functions. Develop drip projects, triggered emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The foundation of every effective campaign is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and immediately use the very best variation as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not need different hosting.
- Consumer support: GetResponse has a responsive assistance team. There is a knowledge base, a aid center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made integrations with the GetResponse API or Zapier.
Attempt GetResponse for free here.
GetResponse Evaluation: the information
Now to the part you have actually been waiting on. We‘re going to examine the core GetResponse features and see if they‘re the ideal fit for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They have actually considered the user experience. I was able to set up my very first email within 10 minutes and it felt really user-friendly.
Style your first email with GetResponse.
Once you produce a totally free account, you can directly start creating your real email. Click ‘ Style message‘, and you‘re welcomed by over 120+ email design templates. Great!
GetResponse has 7 categories of email design templates. For example, you can ‘ inform, promote, invite‘ your consumers. State you like an email template, press “save“ and it appears in ‘My templates‘ tab to recycle later.
After you choose a template, you start personalizing your email in the email builder.
The GetResponse email editor is loaded with functions, yet never ever overwhelming. All the modifying alternatives are shown when you need them. It‘s all very user-friendly.
Old school HTML code lovers can begin based upon an HTML design or code it from scratch, however that isn’t needed at all. It is great to understand that there is also an choice for custom-made HTML obstructs inside the drag and drop template builder.
Drag & drop email editor options.
In the design area, you decide the structure and appearance of your email. Establish the number of columns you desire, standard colors, etc. The primary editing is made with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My preferred part of the email editor is that you can conserve blocks and areas. I always utilize the same components for headers, footers, and some text/images combos. So in my next email, I conserve a great deal of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s totally free stock images (!) collection.
For videos, you simply get in the (Youtube) link and it‘ll show up ingrained in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can include products into your email from your online store. Offered you relate to your ecommerce platform like Shopify the products are right there. And even include a ‘ suggested products‘ area‘ for that extra touch.
Establishing your email for success
On a single page, you develop the entire email. Include subject lines, sender email address, and pick the best email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking bit, however also works with a Google Analytics integration.
With eCommerce tracking you understand which campaigns drive earnings and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You develop the email much like regular newsletter styles, but then trigger them to be sent as an autoresponder.
The scheduling gives you manage over email shipment. You can select to send out the email at the moment of signup, after a few hours, or at the exact time and date of your taste. You can untick the days of the week when you do not desire the autoresponder to head out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this option on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation templates to get you started. Because we are evaluating, I am making a ‘welcome‘ automation for you.
Developing a client welcome automation
On to produce automation to welcome my new customers. I begin with pre-made automation design template. And after a few clicks I already have this:
I understand, it looks impressive. When you zoom in on the automation circulation, you realize GetResponse has actually done half the work for you. It‘s easy to change everything like you want it.
The automation editor has conditions and actions. For example, when a consumer purchases something from you (condition), you set off an email (action). My very first action is sending out a welcome email. You can add as lots of e-mails and conditions as you want.
For this email project, I‘ve created a circulation where my brand-new customers get two e-mails in two days. Then, for my benefit, I separate customers who clicked on my email. As soon as the campaign starts, GetResponse monitors all of this automatically.
My rating for GetResponse automation is 8,5/ 10. It takes a little bit of time to familiarize yourself with all the possibilities. But once you do, you have the power to construct complete client journeys. Create your own automation, build consumer profiles and customize emails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notices
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a little bit of tweaking, you can develop your own automation with precision.
Register for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing campaign. That consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Build your email list (or leads)
- Sell products
- Promote a webinar
Begin with a new lead magnet or use one from the 17 design templates GetResponse offers. When you‘ve selected your lead magnet, you can develop out your funnel.
The entire funnel structure process is directed. You get tips of what to do at each action and do not forget anything. GetResponse for example informs you not to forget a thank you page, and straight offers a thank you page design template. Smart!
How to create a conversion funnel
As your first step, you‘ll produce a signup landing page. Choose the design template, fine-tune your copy and style, and publish the page.
Then you‘ll produce the thank-you page, followed by a promotion email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your important stats to monitor your campaign‘s development. Display signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart recovery feature, you‘ll have to opt for higher plans.
I love that I can design a whole funnel in one dashboard, all with the ability to track crucial statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You develop a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a couple of concerns and GetResponse will automatically generate a individualized website.
Other website structure options consist of:
Widgets (forms, chat boxes, rate tables, etc)
Website colors and themes
Adding logo designs and images
After fiddling with the builder for simply 5 minutes, I was able to develop a decent homepage with minimal effort.
The builder lets you edit whatever on the page. You can alter fonts, text sizes, add/remove images, rearrange components, change padding and more.
There‘s a separate menu for adding and modifying pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor reveals additional modification when you choose a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars included.
Setting up a webinar is easy.
After picking your title, you include time, date, and duration of the webinar. Then you select which contact list you‘ll add your registrants to. You can include autoresponders for registrants to get right after they register.
After whatever is set to go, GetResponse will create a webinar link to drive people to sign up for your webinars.
Now you can send invites to your contact list, manage other webinars, and keep track of webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, surveys, Q&A and white boards.
If you wish to reveal a feature or product you can live-share your screen. If I‘m looking to offer a item, I can include a call to action straight in the webinar.
Individuals who are currently using email marketing and webinars in different platforms will love the truth that GetResponse brings them both together.
You have access to the chatpod and the global settings for your event. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder presently provides 198 templates. To be sincere, I ‘d stick to the latest 100 design templates, some of the older ones … look actually old.
After selecting a landing page design template you can start modifying. The editing experience is different from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I thought I wanted the icons to be labeled. However after playing around a bit you‘ll rapidly understand what is what and get the best aspects.
What I like about the landing page builder is you can produce A/B variations of your landing page from the beginning. The top left corner of the page lets you produce as numerous variations as you desire, along with forms and thank-you pages. Click GetResponse
Landing page setup
After you‘re satisfied with your page design. You can add SEO, URL, and email list settings.
What follows is probably my preferred part. Just like your emails, you established analytics and web occasion tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Naturally, some specialized landing page software application has more elegant features. If GetResponse can give their builder a bit of a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse since you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that should have a mention are:
SMS marketing, Web push alerts, Paid advertisements, and Livechat.
GetResponse is effective beyond email marketing. It lets you set up complete funnels to transform visitors into clients. The story does not end here. To evaluate an email marketing platform you have to take a look at consumer support and rates plans.
GetResponse: The Good and the Bad
There are lots of aspects to judge email marketing platforms on. GetResponse is a top quality service for a lot of people, but diving into its virtues and defects will help expose whether it is a great fit for your company in particular.
What GetResponse Is Proficient at
GetResponse is developed to assist you create and perform impactful email marketing campaigns in line with your sales strategy. The tool is rich in features while still being easy to use for people with differing ability levels.
Ease of use: GetResponse is particularly kind to newcomers to the world of email marketing. Its control panel and interface are easy to navigate and distraction-free. What‘s more, the platform has an outstanding assisted onboarding process, strolling you through the procedure of constructing your very first email campaign with valuable videos. Plus, its templates and drag-and-drop builder make designing e-mails and landing pages basic.
This is all emphasized by GetResponse‘s 24/7 chat support. Its associates are knowledgeable, handy, and fast to respond to demands. Newbies and advanced users alike can get support in an immediate.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has actually become a lot more than an email marketing tool— you can utilize it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with straight away. Automation is essential if you wish to use customization at scale.
GetResponse‘s tactical, consecutive approach to email marketing has various advantages for users. Nurture and transform leads with highly targeted campaigns. Develop engagement and consumer loyalty through relevant messaging. And create landing pages to collect lots of interested subscribers and turn one-time visitors into faithful customers.
Quality autoresponders: With GetResponse, you have the ability to sit back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to utilize that practically any person can set up an sophisticated automation tree in minutes. Adjust pre-built sequences or develop your own from scratch.
The automation functions also enable innovative division. Produce lists of customers with similar qualities or habits, then send out individualized messaging at the recipient‘s chosen time. Naturally, this level of personalization suggests that receivers are more likely to respond and do something about it.
Freedom to develop: GetResponse permits you to produce professional-looking e-mails with ease. Users love the huge number of email templates offered, but you can also use the very smooth drag-and-drop editor to personalize emails to match your branding. It‘s likewise simple to find and recycle design components from emails that have achieved success in the past. In any case, it‘s easy to make your emails stand out, even with limited or no style skills.
Solid reporting: GetResponse has first-rate analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be incredibly in-depth, all the way down to the actions of private subscribers. The tool even develops in-depth profiles for you to help you make future projects more targeted. Email analytics are upgraded in real-time and let you gather insights on campaign efficiency, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a top-notch email marketing tool, GetResponse still has some notable drawbacks. Let‘s analyze those so you can evaluate if any of these are offer breakers for your organization.
Integration restrictions: When you carry out a new tool, you desire something that fits into your existing tech stack easily. Regrettably, this is an area where GetResponse fails. While it can get in touch with over 120 different apps and pieces of software, there are some significant omissions, especially with job management platforms. And some essential combinations like PayPal and Eventbrite can only be achieved through Zapier, which may not be as reliable as a native combination.
Non-responsive landing page style: Having a built-in landing page builder is a big help, but GetResponse‘s tool does not immediately develop mobile-friendly versions. Thus, you need to develop the landing page view for mobile visitors independently. This seems like a huge miss out on, considered that numerous of your visitors are likely to end up at your landing page on their mobile phones.
User-side mobile issues: In addition, the drag-and-drop editor is tough to utilize on mobile. Aside from making small, rudimentary changes, it‘s unlikely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is extremely capable at showing you progress and analysis of your projects.
Plan constraints: GetResponse‘s standard plan utilized to consist of more automation functions, but eventually made those only available on higher-cost plans. took this away, much to the discouragement of veteran clients. To open innovative automation and division, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 each month for as much as 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has excellent assistance options and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve only got a fast concern, you generally don’t wish to have to phone someone or complete a type and await an answer. That‘s why live chat is such a beneficial tool for software application support. GetResponse offers 24/7 live chat assistance. And it‘s not simply a chatbot, you can speak to a real human who can fix more complicated problems.
Help
While live chat is the primary support alternative on offer, a quick click of the enigma button on the homepage takes you to the additional help choices. You can pick to:
- Fill out a quick form to email GetResponse
- Search product in the Help Center
There is no obvious way to phone GetResponse, although you do get a devoted account supervisor if you pick the Business plan.
Aside from video trips, the Assistance Center, and all the client assistance alternatives, you can also register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training materials do not just help you get the most out of GetResponse, they likewise assist you enhance your overall marketing skills. Existing course titles include:
- Email Marketing 101 for Bloggers
- List Structure Course
- Important Landing Page Course
GetResponse Review – Decision
Overall, GetResponse is fantastic.
Its marketing automation function is advanced than the majority of other choices on the marketplace. Its email marketing, reporting, and landing page/form home builders are also quite effective. It also lets you host webinars internally and create vibrant conversion funnels.
All that stated, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer offers phone support. We tested the 24/7 live chat choice and while excellent, numerous company owner would still like to be able to call.
This program also has a standard limitation of 500 guests for its webinars include. This puts a substantial restriction on many services, however particularly huge ones. They are most likely to have a large audience that far surpasses 500 people.
Finally, although not a big issue, the fact that a number of the GetResponse integrations rely on Zapier is barely ideal.
We recommend giving the complimentary trial a spin. The platform has a lot to offer if you pick the ideal plan for you. Click GetResponse