We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. GetResponse Pro Package
Nevertheless, one of the names that gets drifted around when talking about email marketing software is GetResponse.
It is among those tools that has actually been around considering that permanently but continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its features and discuss its main strengths and weak points.
By the end, you need to have the ability to figure out if GetResponse is effective enough to use for your business.
What is GetResponse? GetResponse Pro Package
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, along with email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a easy landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with functions such as autoresponders, basic division, and more. Their free permanently plan is likewise on the generous side, offering users with a landing page/website builder, signup forms and popups, and unlimited email sends.They likewise offer a generous 50% discount rate to NGOs.
GetResponse prices
There are six pricing plans:
- Getresponse Free –this free plan lets you use a cut-down version of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 monthly and lets you send out an unlimited number of e-mails to up to 1,000 subscribers
- Marketing Automation – beginning at $59 monthly for approximately 1,000 customers.
- Ecommerce Marketing – beginning at $119 each month for approximately 1,000 customers.
- Max – customized rates
- Max2 – custom-made pricing.
As you include more subscribers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 each month to use GetResponse with a list consisting of 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide innovative functions (more on these in a moment). With these plans, precise prices depends on requirements and list size –if you‘re interested in using either of them, you‘ll need to contact GetResponse to set up a demo, discuss your needs and work out rates.
GetResponse ‘Max‘ plans
Good discounts are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for one month totally free, via a trial that you can access here.
Key differences in between plans
The core features common to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a range of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – probably GetResponse’s standout feature, the automation builder (which allows you to build complicated autoresponder series based on user behaviour) is just totally offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you increase the prices ladder.
- Live webinars – this performance is not readily available at all on the ‘Email Marketing‘ plan and the variety of webinar attendees is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can just provide these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order healing function (which instantly sends out pointer emails to your site visitors who don’t finish an order) is only offered on the ‘Ecommerce Marketing‘ plan or higher.
The same chooses order confirmation e-mails.
- SMS marketing – the choice to send out marketing text is just offered on the ‘Max‘ plans.
- Support – phone support is only readily available on the Max2 plan, on which you also get a devoted account manager (or ‘Customer Experience Supervisor‘, to use the GetResponse term).
I‘ll talk about these features in more depth as I progress through the evaluation– but first, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has generally varied from some of its key rivals‘ offerings in that unlike a few of them significantly Mailchimp and AWeber it didn’t offer an completely complimentary plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has actually altered – you now have the choice of using the platform free of charge indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this totally free variation of GetResponse includes some pretty good features – the plan lets you gain access to core email marketing functions, the full series of templates, a website builder and a landing page builder.
To utilize this plan your list need to be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Considerably, you won’t be able to utilize any autoresponders or automation features on this plan at all.
{ But nevertheless, the free plan represents a great way to try the product out and to start with email marketing especially if you have a little list and simply want to send newsletters periodically to it. | Even so, the free plan represents a good way to attempt the item out and to get going with email marketing especially if you have a small list and simply desire to send newsletters sometimes to it.
GetResponse‘s most important functions:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is simple. Drag content blocks on the canvas and edit them directly. Include unique elements like images, video and items to your emails.
- Email templates: GetResponse comes with 120+ email design templates. You can conserve templates for future usage, style in HTML, or construct your own style from scratch.
- Funnel builder: Produce total register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse is full of email automation features. Produce drip projects, triggered emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The backbone of every effective campaign is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and automatically utilize the best variation as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not require separate hosting.
- Customer assistance: GetResponse has a responsive assistance group. There is a knowledge base, a assistance center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized combinations with the GetResponse API or Zapier.
Try GetResponse free of charge here.
GetResponse Review: the details
Now to the part you have actually been waiting for. We‘re going to examine the core GetResponse features and see if they‘re the best suitable for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They‘ve thought about the user experience. I was able to establish my first email within 10 minutes and it felt truly instinctive.
Design your very first email with GetResponse.
As soon as you develop a free account, you can directly start creating your real email. Click on ‘Design message‘, and you‘re greeted by over 120+ email templates. Good!
GetResponse has 7 categories of email templates. You can ‘educate, promote, welcome‘ your consumers. State you like an email template, press “ conserve“ and it shows up in ‘My templates‘ tab to recycle later on.
After you pick a template, you begin personalizing your email in the email builder.
The GetResponse email editor is loaded with features, yet never ever overwhelming. All the editing choices are shown when you require them. So it‘s all really intuitive.
Old school HTML code lovers can start based upon an HTML design or code it from scratch, however that isn’t required at all. It is great to know that there is likewise an option for custom-made HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor options.
In the design area, you decide the structure and appearance of your email. Establish the number of columns you want, standard colors, etc. The primary editing is made with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My preferred part of the email editor is that you can conserve blocks and areas. I constantly utilize the exact same aspects for headers, footers, and some text/images combos. So in my next email, I conserve a great deal of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s complimentary stock images (!) collection.
For videos, you just go into the (Youtube) link and it‘ll show up ingrained in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can add items into your email from your online store. Supplied you relate to your ecommerce platform like Shopify the items are right there. And even add a ‘ advised items‘ area‘ for that additional touch.
Setting up your email for success
On a single page, you produce the entire email. Add subject lines, sender email address, and select the best email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking snippet, but also works with a Google Analytics combination.
With eCommerce tracking you know which projects drive income and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You develop the email much like normal newsletter styles, however then activate them to be sent as an autoresponder.
The scheduling offers you manage over email delivery. You can choose to send the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you do not want the autoresponder to head out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this option on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation templates to get you started. Since we are reviewing, I am making a ‘welcome‘ automation for you.
Developing a client welcome automation
On to develop automation to invite my new consumers. I begin with pre-made automation design template. And after a couple of clicks I already have this:
I understand, it looks remarkable. When you zoom in on the automation flow, you realize GetResponse has done half the work for you. It‘s easy to alter whatever like you want it.
The automation editor has conditions and actions. When a consumer buys something from you (condition), you trigger an email (action). My first action is sending out a welcome email. You can include as lots of emails and conditions as you desire.
For this email project, I have actually developed a flow where my brand-new customers get two emails in 2 days. Then, for my benefit, I separate customers who clicked my email. As soon as the campaign begins, GetResponse monitors all of this automatically.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to acquaint yourself with all the possibilities. But once you do, you have the power to build complete client journeys. Create your own automation, construct client profiles and personalize emails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notices
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a bit of tweaking, you can build your own automation with accuracy.
Register for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing campaign. So that includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Construct your email list (or leads)
- Offer products
- Promote a webinar
Begin with a new lead magnet or use one from the 17 design templates GetResponse deals. Once you have actually picked your lead magnet, you can develop out your funnel.
The whole funnel structure process is directed. You get suggestions of what to do at each action and don’t forget anything. GetResponse for instance tells you not to forget a thank you page, and directly uses a thank you page template. Smart!
How to create a conversion funnel
As your primary step, you‘ll create a signup landing page. Pick the template, fine-tune your copy and style, and release the page.
You‘ll create the thank-you page, followed by a promo email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your vital statistics to monitor your campaign‘s development. Display signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart recovery feature, you‘ll need to choose greater plans.
I adore that I can develop a entire funnel in one control panel, all with the capability to track important statistics. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You develop a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a couple of concerns and GetResponse will immediately generate a individualized website.
Other website structure choices consist of:
Widgets (forms, chat boxes, rate tables, and so on)
Website colors and themes
Adding logo designs and images
After fiddling with the builder for just 5 minutes, I had the ability to create a good homepage with very little effort.
The builder lets you modify everything on the page. You can change typefaces, text sizes, add/remove images, reposition aspects, adjust padding and more.
There‘s a different menu for including and editing pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows further personalization when you select a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars included.
Establishing a webinar is easy.
After choosing your title, you include time, date, and duration of the webinar. Then you pick which contact list you‘ll add your registrants to. You can add autoresponders for registrants to solve after they sign up.
After whatever is set to go, GetResponse will develop a webinar link to drive individuals to sign up for your webinars.
Now you can send out welcomes to your contact list, handle other webinars, and track webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, surveys, Q&A and white boards.
If you want to show a feature or item you can live-share your screen. If I‘m aiming to sell a product, I can include a call to action directly in the webinar.
Individuals who are currently utilizing email marketing and webinars in various platforms will enjoy the truth that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your event. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can use to provide your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder presently provides 198 templates. Although to be honest, I ‘d adhere to the latest 100 templates, some of the older ones … look really old.
After picking a landing page template you can start editing. The editing experience is different from the email creator.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, and so on.
In the beginning, I believed I desired the icons to be labeled. After playing around a bit you‘ll quickly understand what is what and get the ideal components.
What I like about the landing page builder is you can develop A/B variants of your landing page from the beginning. The top left corner of the page lets you produce as many variations as you desire, in addition to forms and thank-you pages. GetResponse Pro Package
Landing page setup
After you‘re pleased with your page style. You can include SEO, URL, and email list settings.
What comes next is most likely my favorite part. As with your emails, you established analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Of course, some specialized landing page software has more fancy functions. If GetResponse can give their builder a little bit of a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse because you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that should have a mention are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
So GetResponse is effective beyond email marketing. It lets you establish total funnels to transform visitors into consumers. The story doesn’t end here. To review an email marketing platform you need to take a look at client assistance and rates plans.
GetResponse: The Excellent and the Bad
There are many aspects to judge email marketing platforms on. GetResponse is a premium solution for a great deal of people, but diving into its virtues and defects will help expose whether it is a good fit for your company in particular.
What GetResponse Is Good At
GetResponse is developed to help you develop and perform impactful email marketing projects in line with your sales method. The tool is rich in features while still being easy to use for people with varying ability levels.
Relieve of use: GetResponse is especially kind to beginners to the world of email marketing. Its dashboard and user interface are easy to browse and distraction-free. What‘s more, the platform has actually an outstanding assisted onboarding procedure, walking you through the process of developing your first email campaign with useful videos. Plus, its templates and drag-and-drop builder make designing emails and landing pages basic.
This is all highlighted by GetResponse‘s 24/7 chat assistance. Its reps are knowledgeable, handy, and quick to respond to requests. Newbies and advanced users alike can receive assistance in an immediate.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has actually ended up being much more than an email marketing tool— you can utilize it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with straight away. Automation is key if you wish to utilize customization at scale.
GetResponse‘s tactical, sequential method to email marketing has numerous benefits for users. Support and transform leads with extremely targeted projects. Build engagement and customer loyalty through pertinent messaging. And develop landing pages to collect tons of interested customers and turn one-time visitors into faithful clients.
Quality autoresponders: With GetResponse, you have the ability to sit back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to utilize that practically anybody can establish an sophisticated automation tree in minutes. Adjust pre-built series or develop your own from scratch.
The automation features also allow for advanced segmentation. Produce lists of customers with comparable qualities or behaviors, then send customized messaging at the recipient‘s preferred time. Naturally, this level of personalization means that recipients are more likely to react and do something about it.
Freedom to develop: GetResponse permits you to create professional-looking emails with ease. Users like the large number of email templates readily available, however you can likewise utilize the very smooth drag-and-drop editor to personalize emails to match your branding. It‘s also easy to find and reuse style components from emails that have actually achieved success in the past. In either case, it‘s easy to make your e-mails stand apart, even with minimal or no style skills.
Strong reporting: GetResponse has premium analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be extremely in-depth, all the way to the actions of specific customers. The tool even develops comprehensive profiles for you to assist you make future projects more targeted. Email analytics are upgraded in real-time and let you collect insights on project performance, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a first-class email marketing tool, GetResponse still has some significant drawbacks. Let‘s examine those so you can judge if any of these are deal breakers for your company.
Integration constraints: When you execute a new tool, you want something that fits into your existing tech stack easily. Regrettably, this is an area where GetResponse fails. While it can get in touch with over 120 various apps and pieces of software, there are some significant omissions, particularly with job management platforms. And some key integrations like PayPal and Eventbrite can just be accomplished through Zapier, which might not be as reliable as a native integration.
Non-responsive landing page design: Having a integrated landing page builder is a huge assistance, however GetResponse‘s tool doesn’t immediately produce mobile-friendly variations. Thus, you have to create the landing page view for mobile visitors separately. This appears like a big miss out on, considered that many of your visitors are likely to wind up at your landing page on their mobile phones.
User-side mobile problems: In addition, the drag-and-drop editor is tough to use on mobile. Aside from making small, fundamental modifications, it‘s unlikely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is very capable at showing you progress and analysis of your projects.
Plan limitations: GetResponse‘s basic plan utilized to include more automation functions, but ultimately made those only accessible on higher-cost plans. took this away, much to the dismay of long-time customers. To open sophisticated automation and segmentation, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 each month for as much as 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has excellent support choices and – importantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve just got a quick question, you generally don’t wish to have to phone somebody or submit a form and wait for an response. That‘s why live chat is such a useful tool for software application support. GetResponse provides 24/7 live chat support. And it‘s not just a chatbot, you can speak with a real human who can resolve more complicated problems.
Help Center
While live chat is the primary support choice on offer, a fast click of the enigma button on the homepage takes you to the extra assistance alternatives. You can select to:
- Fill out a quick type to email GetResponse
- Browse material in the Assistance
There is no obvious method to phone GetResponse, although you do get a devoted account manager if you choose the Business plan.
Aside from video tours, the Assistance Center, and all the consumer support alternatives, you can likewise register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training materials don’t simply assist you get the most out of GetResponse, they likewise help you enhance your general marketing abilities. Present course titles consist of:
- Email Marketing 101 for Bloggers
- List Building Course
- Important Landing Page Course
GetResponse Review – Decision
Overall, GetResponse is terrific.
Its marketing automation function is more advanced than most other options on the market. Its email marketing, reporting, and landing page/form builders are likewise quite efficient. It likewise lets you host webinars internally and create vibrant conversion funnels.
All that stated, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer provides phone support. We tested the 24/7 live chat option and while great, lots of entrepreneur would still like to be able to call.
This program also has a basic limit of 500 attendees for its webinars feature. This positions a huge restraint on many organizations, however especially big ones. They are more likely to have a big audience that far surpasses 500 individuals.
Lastly, although not a big problem, the truth that a lot of the GetResponse combinations depend on Zapier is hardly ideal.
We recommend providing the complimentary trial a spin. The platform has a lot to use if you pick the best plan for you. GetResponse Pro Package