We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. GetResponse Analyze List
However, one of the names that gets floated around when talking about email marketing software application is GetResponse.
It‘s one of those tools that has actually been around because permanently however continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its features and discuss its primary strengths and weak points.
By the end, you ought to be able to figure out if GetResponse is powerful enough to utilize for your organization.
What is GetResponse? GetResponse Analyze List
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, in addition to email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a simple landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with features such as autoresponders, basic segmentation, and more. Their free permanently plan is likewise on the generous side, offering users with a landing page/website builder, signup forms and popups, and endless email sends.They also provide a generous 50% discount rate to NGOs.
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GetResponse pricing
There are 6 pricing plans:
- Getresponse Free –this free plan lets you utilize a cut-down variation of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 per month and lets you send out an unlimited variety of emails to approximately 1,000 customers
- Marketing Automation –starting at $59 per month for up to 1,000 subscribers.
- Ecommerce Marketing – starting at $119 each month for approximately 1,000 subscribers.
- Max – custom pricing
- Max2 – customized prices.
As you add more customers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 each month to utilize GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that supply advanced functions (more on these in a moment). With these plans, precise prices depends upon requirements and list size –if you‘re interested in utilizing either of them, you‘ll require to contact GetResponse to arrange a demonstration, discuss your requirements and negotiate prices.
GetResponse ‘Max‘ plans
Decent discount rates are offered if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for one month for free, through a trial that you can access here.
Key distinctions in between plans
The core features common to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a series of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – perhaps GetResponse’s standout feature, the automation builder (which permits you to develop complicated autoresponder sequences based on user behaviour) is only totally available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you go up the rates ladder.
- Live webinars – this performance is not offered at all on the ‘Email Marketing‘ plan and the number of webinar attendees is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order healing function (which automatically sends out suggestion emails to your site visitors who do not complete an order) is just offered on the ‘Ecommerce Marketing‘ plan or higher.
The same goes for order confirmation e-mails.
- SMS marketing – the option to send out marketing text messages is just available on the ‘Max‘ plans.
- Support – phone support is only available on the Max2 plan, on which you likewise get a dedicated account manager (or ‘Customer Experience Supervisor‘, to utilize the GetResponse term).
I‘ll go over these features in more depth as I progress through the evaluation– however first, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually generally differed from some of its essential rivals‘ offerings in that unlike some of them significantly Mailchimp and AWeber it didn’t provide an completely totally free plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that situation has actually changed – you now have the choice of using the platform totally free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free variation of GetResponse features some beautiful good features – the plan lets you access core email marketing features, the full variety of design templates, a website builder and a landing page builder.
Nevertheless, to utilize this plan your list must be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Considerably, you will not have the ability to utilize any autoresponders or automation features on this plan at all.
{ But even so, the complimentary plan represents a great way to attempt the product out and to get going with email marketing specifically if you have a little list and simply wish to send out newsletters sometimes to it. | Even so, the totally free plan represents a good method to try the product out and to get going with email marketing particularly if you have a small list and simply want to send newsletters periodically to it.
GetResponse‘s most important functions:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s most important functions:.
- Drag and Drop email editor: Developing marketing emails and newsletters is easy. Drag content blocks on the canvas and modify them directly. Include special elements like images, video and items to your e-mails.
- Email design templates: GetResponse features 120+ email templates. You can save design templates for future use, style in HTML, or build your own design from scratch.
- Funnel builder: Create complete sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation functions. Develop drip projects, activated emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The backbone of every successful project is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and automatically use the best version as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t require different hosting.
- Client support: GetResponse has a responsive support group. There is a knowledge base, a aid center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made integrations with the GetResponse API or Zapier.
Attempt GetResponse totally free here.
GetResponse Evaluation: the details
Now to the part you‘ve been awaiting. We‘re going to evaluate the core GetResponse features and see if they‘re the right fit for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They have actually thought of the user experience. I was able to establish my first email within 10 minutes and it felt really user-friendly.
Design your first email with GetResponse.
When you produce a totally free account, you can straight start creating your real email. Click on ‘Design message‘, and you‘re welcomed by over 120+ email templates. Great!
GetResponse has 7 classifications of email templates. For instance, you can ‘ inform, promote, welcome‘ your clients. State you like an email template, press “save“ and it appears in ‘My templates‘ tab to reuse later.
After you pick a template, you begin customizing your email in the email builder.
The GetResponse email editor is loaded with functions, yet never ever frustrating. All the editing options are shown when you require them. So it‘s all extremely intuitive.
Old school HTML code enthusiasts can start based on an HTML style or code it from scratch, but that isn’t required at all. It is great to know that there is likewise an alternative for custom-made HTML obstructs inside the drag and drop template builder.
Drag & drop email editor choices.
In the layout area, you choose the structure and appearance of your email. Set up how many columns you want, standard colors, and so on. The main editing is done with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My preferred part of the email editor is that you can save blocks and sections. I constantly use the same elements for headers, footers, and some text/images combos. So in my next email, I conserve a great deal of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s complimentary stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll show up ingrained in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can include products into your email from your online store. Supplied you link with your ecommerce platform like Shopify the products are right there. And even include a ‘ advised items‘ section‘ for that extra touch.
Setting up your email for success
On a single page, you create the whole email. Include subject lines, sender email address, and choose the best email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking bit, however likewise works with a Google Analytics combination.
With eCommerce tracking you understand which projects drive income and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You produce the email just like typical newsletter styles, but then activate them to be sent as an autoresponder.
The scheduling gives you manage over email delivery. You can select to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your preference. You can untick the days of the week when you do not desire the autoresponder to go out. For example on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this alternative on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation templates to get you began. Since we are examining, I am making a ‘welcome‘ automation for you.
Creating a consumer welcome automation
On to develop automation to invite my brand-new clients. I begin with pre-made automation design template. And after a few clicks I already have this:
I know, it looks outstanding. When you focus on the automation flow, you recognize GetResponse has done half the work for you. It‘s easy to change whatever like you desire it.
The automation editor has conditions and actions. When a consumer purchases something from you (condition), you trigger an email (action). My first action is sending out a welcome email. You can add as numerous emails and conditions as you want.
For this email campaign, I‘ve produced a circulation where my new consumers get two emails in 2 days. Then, for my benefit, I separate clients who clicked on my email. When the project begins, GetResponse keeps an eye on all of this instantly.
My score for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. As soon as you do, you have the power to develop complete customer journeys. Produce your own automation, develop consumer profiles and individualize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a little tweaking, you can build your own automation with accuracy.
Sign up for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing campaign. So that includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Offer items
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 templates GetResponse offers. Once you have actually chosen your lead magnet, you can build out your funnel.
The entire funnel building process is assisted. You get recommendations of what to do at each step and do not forget anything. GetResponse for example informs you not to forget a thank you page, and directly offers a thank you page template. Smart! GetResponse Analyze List
How to produce a conversion funnel
As your first step, you‘ll produce a signup landing page. Choose the template, tweak your copy and design, and publish the page.
Then you‘ll create the thank-you page, followed by a promotion email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your vital statistics to monitor your campaign‘s development. Monitor signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the deserted cart recovery function, you‘ll need to choose greater plans.
I love that I can create a entire funnel in one dashboard, all with the capability to track crucial stats. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their latest addition to the platform.
You develop a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a few concerns and GetResponse will instantly generate a tailored website.
Other website building options include:
Widgets (forms, chat boxes, price tables, and so on)
Website colors and styles
Including logos and images
After fiddling with the builder for just 5 minutes, I was able to develop a good homepage with minimal effort.
The builder lets you modify whatever on the page. You can alter typefaces, text sizes, add/remove images, reposition aspects, adjust cushioning and more.
There‘s a different menu for adding and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor shows further modification when you choose a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars consisted of.
Establishing a webinar is easy.
After choosing your title, you add time, date, and period of the webinar. Then you pick which contact list you‘ll include your registrants to. You can include autoresponders for registrants to solve after they register.
After whatever is set to go, GetResponse will create a webinar link to drive individuals to register for your webinars.
Now you can send out welcomes to your contact list, manage other webinars, and keep track of webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, polls, Q&A and whiteboard.
If you wish to show a feature or product you can live-share your screen. If I‘m aiming to offer a item, I can add a call to action directly in the webinar.
Individuals who are currently utilizing email marketing and webinars in different platforms will like the reality that GetResponse brings them both together.
You have access to the chatpod and the international settings for your event. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of for free in all plans. The landing page builder currently uses 198 design templates. To be truthful, I ‘d stick to the newest 100 design templates, some of the older ones … look truly old.
After selecting a landing page design template you can begin modifying. The editing experience is different from the email creator.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, etc.
In the beginning, I believed I desired the icons to be labeled. After playing around a bit you‘ll quickly understand what is what and get the best components.
What I like about the landing page builder is you can develop A/B variations of your landing page from the beginning. The top left corner of the page lets you produce as many variants as you want, in addition to forms and thank-you pages.
Landing page setup
After you‘re satisfied with your page design. You can include SEO, URL, and email list settings.
What comes next is most likely my preferred part. As with your emails, you set up analytics and web occasion tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Of course, some specialized landing page software has more expensive features. If GetResponse can provide their builder a bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse because you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that are worthy of a mention are:
SMS marketing, Web push alerts, Paid advertisements, and Livechat.
So GetResponse is effective beyond email marketing. It lets you establish complete funnels to transform visitors into customers. The story doesn’t end here. To review an email marketing platform you need to take a look at customer support and prices plans.
GetResponse: The Good and the Bad
There are many factors to judge email marketing platforms on. GetResponse is a high-quality option for a great deal of individuals, but diving into its virtues and defects will assist reveal whether it is a good fit for your service in particular.
What GetResponse Is Good At
GetResponse is developed to assist you produce and perform impactful email marketing projects in line with your sales strategy. The tool is abundant in functions while still being easy to use for people with varying ability levels.
Reduce of use: GetResponse is especially kind to beginners to the world of email marketing. Its control panel and user interface are easy to browse and distraction-free. What‘s more, the platform has actually an exceptional assisted onboarding process, walking you through the process of building your first email campaign with practical videos. Plus, its templates and drag-and-drop builder make creating emails and landing pages simple.
This is all accentuated by GetResponse‘s 24/7 chat support. Its representatives are knowledgeable, practical, and fast to respond to requests. Newbies and advanced users alike can receive help in an immediate.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has actually ended up being far more than an email marketing tool— you can utilize it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with straight away. Automation is key if you wish to use customization at scale.
GetResponse‘s strategic, sequential method to email marketing has various advantages for users. Support and transform leads with extremely targeted campaigns. Develop engagement and consumer commitment through pertinent messaging. And develop landing pages to collect lots of interested subscribers and turn one-time visitors into devoted clients.
Quality autoresponders: With GetResponse, you‘re able to sit back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to utilize that practically anyone can establish an advanced automation tree in minutes. Adapt pre-built sequences or develop your own from scratch.
The automation functions also permit sophisticated segmentation. Produce lists of subscribers with comparable qualities or behaviors, then send out individualized messaging at the recipient‘s chosen time. Naturally, this level of customization implies that receivers are more likely to respond and take action.
Flexibility to create: GetResponse permits you to develop professional-looking e-mails with ease. Users enjoy the huge number of email templates offered, however you can also utilize the very smooth drag-and-drop editor to tailor emails to match your branding. It‘s also easy to find and reuse style components from emails that have actually achieved success in the past. In either case, it‘s simple to make your emails stand out, even with minimal or no style abilities.
Strong reporting: GetResponse has premium analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be extremely in-depth, all the way to the actions of individual subscribers. The tool even develops in-depth profiles for you to help you make future projects more targeted. Email analytics are updated in real-time and let you collect insights on campaign efficiency, engagement, and audience choices.
What GetResponse Is Lacking
While this is a first-class email marketing tool, GetResponse still has some significant shortcomings. Let‘s examine those so you can evaluate if any of these are deal breakers for your organization.
Combination constraints: When you carry out a brand-new tool, you want something that suits your existing tech stack easily. Regrettably, this is an area where GetResponse falls short. While it can get in touch with over 120 different apps and pieces of software application, there are some significant omissions, particularly with job management platforms. And some key combinations like PayPal and Eventbrite can only be accomplished through Zapier, which might not be as reliable as a native integration.
Non-responsive landing page design: Having a built-in landing page builder is a big help, however GetResponse‘s tool does not automatically create mobile-friendly versions. Therefore, you have to design the landing page view for mobile visitors independently. This seems like a huge miss, given that a lot of of your visitors are likely to wind up at your landing page on their mobile phones.
User-side mobile issues: Furthermore, the drag-and-drop editor is difficult to utilize on mobile. Aside from making small, fundamental modifications, it‘s not likely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is really capable at showing you development and analysis of your campaigns.
Plan restrictions: GetResponse‘s fundamental plan used to consist of more automation features, however ultimately made those only accessible on higher-cost plans. took this away, much to the discouragement of long-time clients. To unlock advanced automation and segmentation, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 each month for as much as 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has excellent assistance options and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you have actually just got a fast question, you usually do not wish to have to phone someone or complete a type and wait on an response. That‘s why live chat is such a useful tool for software application assistance. GetResponse offers 24/7 live chat support. And it‘s not just a chatbot, you can speak to a real human who can resolve more complex problems.
Assist
While live chat is the primary support option available, a fast click of the enigma button on the homepage takes you to the extra help options. You can choose to:
- Complete a fast type to email GetResponse
- Browse product in the Assistance
There is no obvious method to phone GetResponse, although you do get a dedicated account supervisor if you choose the Business plan.
Aside from video tours, the Aid Center, and all the customer assistance alternatives, you can likewise sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training materials don’t simply help you get the most out of GetResponse, they likewise help you improve your total marketing skills. Existing course titles include:
- Email Marketing 101 for Blog writers
- List Structure Course
- Important Landing Page Course
GetResponse Evaluation – Verdict
Overall, GetResponse is great.
Its marketing automation function is advanced than many other alternatives on the marketplace. Its email marketing, reporting, and landing page/form builders are likewise rather effective. It likewise lets you host webinars internally and produce vibrant conversion funnels.
All that said, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone support. We tested the 24/7 live chat choice and while terrific, many entrepreneur would still like to be able to call.
This program likewise has a basic limitation of 500 attendees for its webinars include. This places a big constraint on many services, however particularly huge ones. They are most likely to have a large audience that far exceeds 500 people.
Although not a huge problem, the reality that many of the GetResponse combinations rely on Zapier is barely perfect.
We suggest providing the complimentary trial a spin. The platform has a lot to provide if you pick the ideal plan for you.GetResponse Analyze List