We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. GetResponse()->Setheader
Nevertheless, among the names that gets floated around when discussing email marketing software application is GetResponse.
It is among those tools that has been around because permanently but continues to deliver the goods year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its features and discuss its primary strengths and weak points.
By the end, you must have the ability to figure out if GetResponse is powerful enough to utilize for your organization.
What is GetResponse? GetResponse()->Setheader
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, in addition to email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a basic landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with functions such as autoresponders, basic segmentation, and more. Their totally free permanently plan is also on the generous side, supplying users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They also offer a generous 50% discount rate to NGOs.
GetResponse pricing
There are 6 pricing plans:
- Getresponse Free –this free plan lets you use a cut-down variation of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 each month and lets you send out an endless number of emails to up to 1,000 customers
- Marketing Automation – beginning at $59 each month for as much as 1,000 subscribers.
- Ecommerce Marketing – starting at $119 per month for up to 1,000 customers.
- Max – customized pricing
- Max2 – custom prices.
As you include more customers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 per month to utilize GetResponse with a list including 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that supply innovative functions (more on these in a moment). With these plans, specific rates depends on requirements and list size –if you‘re interested in using either of them, you‘ll require to get in touch with GetResponse to schedule a demo, discuss your needs and negotiate rates.
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GetResponse ‘Max‘ plans
Good discounts are available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for thirty days free of charge, through a trial that you can access here.
Key distinctions in between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a variety of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – arguably GetResponse’s standout feature, the automation builder (which allows you to develop intricate autoresponder series based upon user behaviour) is only totally available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you increase the pricing ladder.
- Live webinars – this performance is not readily available at all on the ‘Email Marketing‘ plan and the number of webinar guests is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order healing feature (which instantly sends suggestion emails to your website visitors who do not finish an order) is just offered on the ‘Ecommerce Marketing‘ plan or higher.
The very same goes for order verification e-mails.
- SMS marketing – the option to send marketing text is just offered on the ‘Max‘ plans.
- Support – phone assistance is only available on the Max2 plan, on which you also get a dedicated account manager (or ‘Customer Experience Manager‘, to use the GetResponse term).
I‘ll go over these features in more depth as I advance through the evaluation– but first, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually typically varied from a few of its essential competitors‘ offerings in that unlike some of them notably Mailchimp and AWeber it didn’t provide an totally free plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that situation has actually altered – you now have the choice of using the platform for free forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this totally free version of GetResponse includes some beautiful decent features – the plan lets you access core email marketing functions, the complete variety of design templates, a website builder and a landing page builder.
To use this plan your list should be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Substantially, you won’t have the ability to utilize any autoresponders or automation features on this plan at all.
{ However however, the complimentary plan represents a excellent way to attempt the product out and to get going with email marketing particularly if you have a small list and just want to send newsletters sometimes to it. | Even so, the free plan represents a great way to attempt the product out and to get going with email marketing particularly if you have a little list and simply want to send newsletters occasionally to it.
GetResponse‘s essential features:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s essential features:.
- Drag and Drop email editor: Developing marketing emails and newsletters is easy. Drag content blocks on the canvas and edit them directly. Add unique components like images, video and products to your emails.
- Email templates: GetResponse includes 120+ email templates. You can save design templates for future usage, style in HTML, or develop your own design from scratch.
- Funnel builder: Create total register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation functions. Create drip projects, activated emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The foundation of every successful project is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and immediately utilize the best variation as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not require separate hosting.
- Client assistance: GetResponse has a responsive assistance team. There is a knowledge base, a help center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made integrations with the GetResponse API or Zapier.
Attempt GetResponse free of charge here.
GetResponse Evaluation: the information
Now to the part you‘ve been waiting for. We‘re going to evaluate the core GetResponse features and see if they‘re the ideal suitable for you.
Getresponse Email Marketing
Creating your first email is smooth with GetResponse. They have actually thought of the user experience. I had the ability to establish my very first email within 10 minutes and it felt really intuitive.
Style your first email with GetResponse.
When you develop a free account, you can straight begin creating your actual email. Click on ‘Design message‘, and you‘re welcomed by over 120+ email templates. Great!
GetResponse has 7 categories of email templates. For instance, you can ‘educate, promote, welcome‘ your clients. State you like an email template, press “save“ and it shows up in ‘My design templates‘ tab to reuse later.
After you pick a design template, you begin tailoring your email in the email builder.
The GetResponse email editor is loaded with functions, yet never frustrating. All the editing options are shown when you require them. It‘s all extremely user-friendly.
Traditional HTML code lovers can start based on an HTML style or code it from scratch, however that isn’t required at all. It is great to understand that there is likewise an option for custom HTML obstructs inside the drag and drop template builder.
Drag & drop email editor choices.
In the layout section, you choose the structure and appearance of your email. Establish how many columns you want, fundamental colors, etc. The main modifying is made with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My favorite part of the email editor is that you can save blocks and sections. I constantly use the very same aspects for headers, footers, and some text/images combinations. In my next email, I conserve a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s free stock images (!) collection.
For videos, you simply enter the (Youtube) link and it‘ll show up embedded in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can add items into your email from your online store. Provided you link with your ecommerce platform like Shopify the products are right there. And even include a ‘ advised products‘ area‘ for that additional touch.
Setting up your email for success
On a single page, you develop the entire email. Include subject lines, sender email address, and select the best email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking bit, but also works with a Google Analytics combination.
With eCommerce tracking you understand which projects drive profits and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You create the email just like typical newsletter styles, but then activate them to be sent out as an autoresponder.
The scheduling gives you control over email delivery. You can select to send the email at the moment of signup, after a few hours, or at the exact time and date of your liking. You can untick the days of the week when you do not want the autoresponder to go out. For instance on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this option on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation design templates to get you started. Due to the fact that we are evaluating, I am making a ‘welcome‘ automation for you.
Producing a consumer welcome automation
On to create automation to invite my new customers. I begin with pre-made automation template. And after a few clicks I currently have this:
I understand, it looks impressive. When you focus on the automation flow, you recognize GetResponse has actually done half the work for you. It‘s simple to change whatever like you desire it.
The automation editor has conditions and actions. For instance, when a customer buys something from you (condition), you activate an email (action). My first action is sending a welcome email. You can include as lots of e-mails and conditions as you desire.
For this email project, I‘ve created a circulation where my new customers get two emails in two days. Then, for my benefit, I separate customers who clicked on my email. Once the project starts, GetResponse tracks all of this immediately.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to acquaint yourself with all the possibilities. Once you do, you have the power to build total consumer journeys. Produce your own automation, build consumer profiles and customize e-mails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notices
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a little tweaking, you can construct your own automation with precision.
Register for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing campaign. So that consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Construct your email list (or leads)
- Offer products
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 design templates GetResponse offers. As soon as you have actually selected your lead magnet, you can construct out your funnel.
The whole funnel structure process is guided. You get suggestions of what to do at each step and don’t forget anything. GetResponse for instance tells you not to forget a thank you page, and straight provides a thank you page design template. Smart!
How to produce a conversion funnel
As your initial step, you‘ll produce a signup landing page. Pick the design template, tweak your copy and design, and publish the page.
Then you‘ll create the thank-you page, followed by a promotion email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your vital stats to monitor your project‘s development. Display signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart recovery function, you‘ll have to choose greater plans.
I love that I can design a entire funnel in one control panel, all with the ability to track vital stats. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their newest addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a couple of concerns and GetResponse will instantly generate a individualized website.
Other website structure choices include:
Widgets (forms, chat boxes, price tables, and so on)
Website colors and themes
Including logos and images
After fiddling with the builder for simply 5 minutes, I was able to produce a good homepage with very little effort.
The builder lets you modify whatever on the page. You can alter fonts, text sizes, add/remove images, reposition elements, change padding and more.
There‘s a different menu for adding and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor reveals further customization when you pick a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars included.
Establishing a webinar is simple.
After choosing your title, you include time, date, and duration of the webinar. You choose which contact list you‘ll include your registrants to. You can add autoresponders for registrants to get right after they register.
After everything is set to go, GetResponse will produce a webinar link to drive individuals to register for your webinars.
Now you can send invites to your contact list, manage other webinars, and keep track of webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, surveys, Q&A and white boards.
If you wish to reveal a function or item you can live-share your screen. If I‘m looking to offer a product, I can include a call to action directly in the webinar.
People who are currently using email marketing and webinars in various platforms will enjoy the truth that GetResponse brings them both together.
You have access to the chatpod and the international settings for your occasion. The occasion is hosted inside the GetResponse app. They also have a mobile app you can utilize to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of for free in all plans. The landing page builder presently offers 198 templates. To be sincere, I ‘d stick to the latest 100 templates, some of the older ones … look actually old.
After picking a landing page design template you can start modifying. The modifying experience is various from the email developer.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, and so on.
In the beginning, I thought I wanted the icons to be identified. After playing around a bit you‘ll quickly know what is what and grab the ideal elements.
What I like about the landing page builder is you can create A/B variants of your landing page from the beginning. The top left corner of the page lets you create as numerous versions as you want, together with forms and thank-you pages. GetResponse()->Setheader
Landing page setup
After you‘re satisfied with your page design. You can include SEO, URL, and email list settings.
What comes next is probably my preferred part. Just like your emails, you established analytics and web occasion tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder does the job. Of course, some specialized landing page software application has more elegant functions. If GetResponse can give their builder a bit of a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse due to the fact that you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that should have a reference are:
SMS marketing, Web push notifications, Paid ads, and Livechat.
So GetResponse is effective beyond email marketing. It lets you set up complete funnels to convert visitors into consumers. The story doesn’t end here though. To evaluate an email marketing platform you need to look at client assistance and pricing plans.
GetResponse: The Excellent and the Bad
There are numerous aspects to evaluate email marketing platforms on. GetResponse is a high-quality service for a lot of people, but diving into its virtues and flaws will assist expose whether it is a excellent suitable for your service in particular.
What GetResponse Is Proficient at
GetResponse is developed to help you create and perform impactful email marketing projects in line with your sales strategy. The tool is abundant in functions while still being easy to use for people with varying skill levels.
Alleviate of use: GetResponse is particularly kind to beginners to the world of email marketing. Its dashboard and user interface are easy to browse and distraction-free. What‘s more, the platform has actually an outstanding assisted onboarding process, walking you through the procedure of building your very first email campaign with helpful videos. Plus, its templates and drag-and-drop builder make designing e-mails and landing pages simple.
This is all emphasized by GetResponse‘s 24/7 chat assistance. Its reps are experienced, useful, and fast to respond to requests. Newbies and advanced users alike can get support in an instant.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has actually become a lot more than an email marketing tool— you can use it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with straight away. Automation is crucial if you wish to use personalization at scale.
GetResponse‘s tactical, consecutive technique to email marketing has many benefits for users. Support and convert leads with highly targeted campaigns. Build engagement and consumer commitment through pertinent messaging. And produce landing pages to collect tons of interested subscribers and turn one-time visitors into faithful clients.
Quality autoresponders: With GetResponse, you have the ability to kick back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to use that practically anybody can establish an advanced automation tree in minutes. Adapt pre-built sequences or develop your own from scratch.
The automation functions also permit sophisticated segmentation. Produce lists of customers with comparable qualities or behaviors, then send out personalized messaging at the recipient‘s chosen time. Naturally, this level of customization implies that recipients are most likely to react and do something about it.
Liberty to design: GetResponse enables you to create professional-looking e-mails with ease. Users enjoy the vast number of email templates offered, but you can also utilize the very smooth drag-and-drop editor to personalize emails to match your branding. It‘s likewise simple to discover and recycle design elements from emails that have actually been successful in the past. Either way, it‘s simple to make your emails stand out, even with restricted or no style abilities.
Strong reporting: GetResponse has top-notch analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be incredibly in-depth, all the way to the actions of private customers. The tool even develops comprehensive profiles for you to assist you make future projects more targeted. Email analytics are updated in real-time and let you gather insights on campaign performance, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a superior email marketing tool, GetResponse still has some notable drawbacks. Let‘s examine those so you can evaluate if any of these are deal breakers for your company.
Integration limitations: When you carry out a brand-new tool, you desire something that suits your existing tech stack easily. This is an location where GetResponse falls brief. While it can get in touch with over 120 various apps and pieces of software application, there are some notable omissions, especially with job management platforms. And some crucial combinations like PayPal and Eventbrite can just be achieved through Zapier, which may not be as trusted as a native combination.
Non-responsive landing page style: Having a integrated landing page builder is a substantial aid, but GetResponse‘s tool does not automatically produce mobile-friendly versions. Hence, you need to develop the landing page view for mobile visitors separately. This looks like a big miss, considered that so many of your visitors are likely to wind up at your landing page on their mobile devices.
User-side mobile issues: Furthermore, the drag-and-drop editor is tough to use on mobile. Aside from making small, simple changes, it‘s unlikely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is extremely capable at revealing you development and analysis of your campaigns.
Plan restrictions: GetResponse‘s basic plan utilized to consist of more automation features, however eventually made those only accessible on higher-cost plans. took this away, much to the discouragement of veteran consumers. To unlock innovative automation and segmentation, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 monthly for approximately 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has exceptional assistance choices and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you have actually only got a fast question, you usually do not wish to have to phone someone or submit a kind and wait for an response. That‘s why live chat is such a beneficial tool for software support. GetResponse supplies 24/7 live chat support. And it‘s not simply a chatbot, you can speak to a real human who can resolve more complex issues.
Help
While live chat is the main assistance option on offer, a quick click of the enigma button on the homepage takes you to the extra aid alternatives. You can select to:
- Complete a quick kind to email GetResponse
- Search material in the Help Center
There is no apparent method to phone GetResponse, although you do get a devoted account supervisor if you pick the Enterprise plan.
Aside from video trips, the Assistance Center, and all the consumer assistance options, you can likewise sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training products don’t just assist you get the most out of GetResponse, they likewise help you improve your overall marketing skills. Present course titles consist of:
- Email Marketing 101 for Bloggers
- List Structure Course
- Essential Landing Page Course
GetResponse Evaluation – Verdict
Overall, GetResponse is fantastic.
Its marketing automation function is more advanced than most other choices on the market. Its email marketing, reporting, and landing page/form contractors are also rather effective. It also lets you host webinars internally and create vibrant conversion funnels.
All that said, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone assistance. We tested the 24/7 live chat choice and while terrific, lots of entrepreneur would still like to be able to call.
This program likewise has a basic limitation of 500 participants for its webinars feature. This places a huge constraint on lots of organizations, however specifically big ones. They are more likely to have a big audience that far goes beyond 500 people.
Lastly, although not a huge problem, the reality that a number of the GetResponse combinations depend on Zapier is barely ideal.
We recommend providing the complimentary trial a spin. The platform has a lot to offer if you pick the ideal plan for you. GetResponse()->Setheader