GetResponse Email Marketing

We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. GetResponse Email Marketing

One of the names that get floated around when talking about email marketing software application is GetResponse.

It‘s one of those tools that has been around considering that forever however continues to perform year in and out.

In this GetResponse evaluation, we‘ll attempt to break down the tool into its functions and discuss its main strengths and weaknesses.

By the end, you should be able to determine if GetResponse is powerful enough to use for your service.

What is GetResponse? GetResponse Email Marketing

GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, along with email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a easy landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with features such as autoresponders, basic segmentation, and more. Their totally free forever plan is likewise on the generous side, offering users with a landing page/website builder, signup forms and popups, and unlimited email sends.They likewise use a generous 50% discount rate to NGOs.

Try GetResponse for free

GetResponse pricing

There are 6 rates plans:

Getresponse Free –this complimentary plan lets you use a cut-down variation of Getresponse forever, so long as your list remains under 500 records in size.
Email Marketing –this starts at $19 per month and lets you send out an endless variety of e-mails to up to 1,000 subscribers
Marketing Automation –starting at $59 per month for approximately 1,000 customers.
Ecommerce Marketing – beginning at $119 monthly for approximately 1,000 customers.
Max – custom pricing
Max2 – custom rates.

As you add more customers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 monthly to utilize GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.

GetResponse pricing (2023)

With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that supply advanced functions (more on these in a moment). With these plans, precise prices depends upon requirements and list size –if you‘re interested in using either of them, you‘ll require to call GetResponse to schedule a demonstration, discuss your needs and work out rates.

GetResponse ‘Max‘ plans

Decent discounts are readily available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.

You can try the paid -for plans out for 30 days for free, through a trial that you can access here.

Secret distinctions in between plans

The core includes typical to all paid-for GetResponse plans are as follows:

the capability to import and host a subscriber list
a series of e-newsletter design templates
autoresponder functionality
a landing page builder
leads funnels
Facebook and Google Ad management tools
a website builder tool

Now, there are a variety of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:

The automation builder – perhaps GetResponse’s standout function, the automation builder (which allows you to construct complicated autoresponder sequences based on user behaviour) is just completely offered on the ‘Marketing Automation‘ plan or higher
Conversion funnels – you get access to more automated sales funnels as you go up the rates ladder.
Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the variety of webinar guests is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
On-demand webinars (access to pre-recorded material) – you can just offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
Transactional emails – the deserted order healing feature (which immediately sends reminder emails to your site visitors who do not complete an order) is only readily available on the ‘Ecommerce Marketing‘ plan or higher.
The exact same goes for order verification e-mails.
SMS marketing – the alternative to send out marketing text messages is only offered on the ‘Max‘ plans.
Support – phone assistance is just readily available on the Max2 plan, on which you likewise get a devoted account manager (or ‘ Client Experience Supervisor‘, to use the GetResponse term).

I‘ll discuss these features in more depth as I progress through the review– however initially, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.

The new ‘GetResponse Free‘ plan

GetResponse has typically varied from some of its essential rivals‘ offerings because unlike some of them especially Mailchimp and AWeber it didn’t offer an totally totally free plan.

With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that situation has altered – you now have the alternative of using the platform for free indefinitely.

The new ‘Getresponse Free‘ plan.

On the plus side, this free version of GetResponse includes some beautiful decent features – the plan lets you access core email marketing functions, the complete variety of design templates, a website builder and a landing page builder.

However, to use this plan your list should be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you won’t have the ability to use any autoresponders or automation functions on this plan at all.

{ But even so, the totally free plan represents a excellent way to try the item out and to start with email marketing especially if you have a small list and just want to send out newsletters periodically to it. | Even so, the complimentary plan represents a good method to try the product out and to get going with email marketing especially if you have a little list and simply want to send newsletters occasionally to it.

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GetResponse‘s essential features:

GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.

Here are GetResponse‘s crucial functions:.

Drag and Drop email editor: Creating marketing e-mails and newsletters is easy. Drag content blocks on the canvas and edit them straight. Add unique components like images, video and items to your emails.
Email design templates: GetResponse includes 120+ email templates. You can save design templates for future usage, design in HTML, or construct your own style from scratch.
Funnel builder: Develop complete sign up and sales funnels. Funnels let you offer more and grow your email list.
Email automation: GetResponse is full of email automation features. Develop drip campaigns, set off emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
A/B testing: The backbone of every effective campaign is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and immediately utilize the best version as the winner.
Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t need separate hosting.
Customer support: GetResponse has a responsive support team. There is a knowledge base, a aid center, and 24/7 email and chat support.
Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized integrations with the GetResponse API or Zapier.

Try GetResponse for free here.

GetResponse Review: the information

Now to the part you have actually been awaiting. We‘re going to evaluate the core GetResponse functions and see if they‘re the ideal fit for you.

Creating your very first email is smooth with GetResponse. They have actually thought about the user experience. I was able to establish my very first email within 10 minutes and it felt really intuitive.

Design your very first email with GetResponse.

As soon as you produce a complimentary account, you can directly start designing your real email. Click ‘Design message‘, and you‘re welcomed by over 120+ email design templates. Great!

GetResponse has 7 classifications of email design templates. For example, you can ‘educate, promote, invite‘ your customers. State you like an email template, press “save“ and it appears in ‘My templates‘ tab to reuse later.

After you pick a design template, you begin personalizing your email in the email builder.

The GetResponse email editor is loaded with functions, yet never ever overwhelming. All the modifying options are revealed when you need them. So it‘s all really user-friendly.

Old-fashioned HTML code enthusiasts can begin based upon an HTML style or code it from scratch, but that isn’t needed at all. It is excellent to understand that there is likewise an choice for custom HTML obstructs inside the drag and drop template builder.

Drag & drop email editor choices.

In the design area, you decide the structure and look of your email. Establish the number of columns you want, basic colors, etc. The primary modifying is finished with drag and drop content Blocks.

You can add:

Images, Text, and Buttons.
Video (youtube-ish!).
Whitespace and margins.
Social sharing links and.
Custom-made HTML.

My preferred part of the email editor is that you can save blocks and areas. I always utilize the same aspects for headers, footers, and some text/images combinations. So in my next email, I save a lot of time by reusing them.

Including videos and images is straightforward. You can either drag and drop your image or  search from GetResponse‘s  complimentary stock images (!) collection.
For videos, you  simply  get in the (Youtube) link and it‘ll show up embedded in the email.
The fun  does not stop here. Under the eCommerce tab, you can  include  items into your email from your online  shop. Provided you link with your ecommerce platform like Shopify the  items are right there. And even  include a ‘ suggested products‘  area‘ for that extra touch.

Setting up your email for success

On a single page, you  develop  the entire email. Add subject lines, sender email address, and  pick the right email list to send it to.

The cool  aspect of GetResponse email tracking is it lets you track eCommerce interactions:

You can track what your readers do after they  click your email links. Click tracking works with a GetResponse tracking snippet,  however  likewise works with a Google Analytics  combination.

With eCommerce tracking you understand which projects drive income and sales. And can validate your marketing costs.

GetResponse Email Automation

GetResponse Autoresponders are the foundation of automation. You produce the email similar to typical newsletter styles, however then trigger them to be sent out as an autoresponder.

The scheduling offers you control over email shipment. You can pick to send out the email at the moment of signup, after a few hours, or at the exact time and date of your taste. You can untick the days of the week when you do not desire the autoresponder to go out. For instance on weekends.

The function I like most here is the ‘time travel‘ toggle. You turn this option on to deliver the email at the recipient‘s local time.

Let‘s dive into marketing automation includes a bit more.

Marketing Automation Tools

GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.

I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.

This menu looks like a online marketer‘s dream. Each of these submenus has automation templates to get you began. Due to the fact that we are reviewing, I am making a ‘welcome‘ automation for you.

Producing a client welcome automation

On to create automation to invite my brand-new consumers. I start with pre-made automation template. And after a couple of clicks I currently have this:

I know, it looks outstanding. When you focus on the automation flow, you realize GetResponse has actually done half the work for you. It‘s easy to alter whatever like you want it.

The automation editor has conditions and actions. For instance, when a client buys something from you (condition), you activate an email (action). My very first action is sending a welcome email. You can add as numerous emails and conditions as you desire.
For this email campaign, I‘ve created a flow where my brand-new customers get 2 e-mails in two days. For my benefit, I separate customers who clicked on my email. Once the project starts, GetResponse keeps an eye on all of this instantly.

My score for GetResponse automation is 8,5/ 10. It takes a little bit of time to acquaint yourself with all the possibilities. Once you do, you have the power to construct complete consumer journeys. Create your own automation, construct consumer profiles and customize e-mails.

Getresponse automation workflows

With GetResponse you can develop automation workflows for:

Lead qualification
Engagement and retention
Post-purchase notices
Abandoned cart triggers
Webinars and online courses
Sales promo, and
Affiliate marketing

These are just some examples. With the prebuilt automation templates, and a little tweaking, you can build your own automation with accuracy.

Sign up for GetResponse for free here

Funnel builder

Onto the funnel builder. A funnel is another method to explain all the steps in a marketing campaign. That consists of forms, emails, SMS, landing pages etc.

GetResponse‘s conversion funnel builder starts by asking if you want to:.

Construct your email list (or leads)
Sell items
Promote a webinar

Begin with a new lead magnet or utilize one from the 17 design templates GetResponse deals. Once you have actually selected your lead magnet, you can construct out your funnel.

The whole funnel structure procedure is directed. You get ideas of what to do at each step and don’t forget anything. GetResponse for example tells you not to forget a thank you page, and directly uses a thank you page template. Smart! GetResponse Email Marketing

How to produce a conversion funnel

As your primary step, you‘ll develop a signup landing page. Choose the design template, fine-tune your copy and design, and publish the page.

You‘ll produce the thank-you page, followed by a promo email. This is the email to start promoting your brand-new made funnel.

Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.

Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.

Lastly, you get all your vital stats to monitor your campaign‘s progress. Display signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too easy!).

With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart recovery feature, you‘ll need to choose greater plans.

I adore that I can create a whole funnel in one control panel, all with the ability to track crucial statistics. It makes the GetResponse funnel builder feel uncomplicated.

Website Builder

GetResponse website builder is their latest addition to the platform.

You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a few questions and GetResponse will instantly produce a personalized website.

Other website  structure  choices  consist of:
Widgets (forms, chat boxes,  rate tables, etc)
Website colors and  styles
Adding logos and images

After adjusting the builder for just 5 minutes, I was able to create a good homepage with very little effort.

The builder lets you edit everything on the page. You can alter typefaces, text sizes, add/remove images, reposition elements, adjust padding and more.

There‘s a separate menu for adding and modifying pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows further modification when you select a section.

The menus look precisely like the email and landing page editor.

Webinars

Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars included.

Setting up a webinar is easy.

After choosing your title, you add time, date, and period of the webinar. Then you select which contact list you‘ll add your registrants to. You can add autoresponders for registrants to solve after they register.

After whatever is set to go, GetResponse will produce a webinar link to drive people to sign up for your webinars.

Now you can send out welcomes to your contact list, handle other webinars, and keep an eye on webinar efficiency.

I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, surveys, Q&A and white boards.

If you want to show a feature or product you can live-share your screen. If I‘m seeking to offer a item, I can add a call to action directly in the webinar.

People who are currently using email marketing and webinars in various platforms will like the truth that GetResponse brings them both together.

You have access to the chatpod and the worldwide settings for your occasion. The event is hosted inside the GetResponse app. They likewise have a mobile app you can use to offer your webinar on the go.

Check out GetResponse today.

Landing Page Builder

The Getresponse landing page builder is consisted of free of charge in all plans. The landing page builder presently offers 198 templates. Although to be honest, I ‘d stick to the most recent 100 templates, some of the older ones … look really old.

After choosing a landing page design template you can begin modifying. The modifying experience is various from the email developer.

The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, etc.

In the beginning, I believed I wanted the icons to be identified. After playing around a bit you‘ll rapidly understand what is what and grab the best elements.

What I like about the landing page builder is you can produce A/B variations of your landing page from the beginning. The top left corner of the page lets you develop as many versions as you want, together with forms and thank-you pages.

Landing page setup

After you‘re pleased with your page design. You can add SEO, URL, and email list settings.
What comes next is most likely my preferred part. As with your emails, you established analytics and web occasion tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.

The landing page builder does the job. Of course, some specialized landing page software application has more expensive functions. If GetResponse can provide their builder a bit of a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse due to the fact that you can connect your landing pages to other projects like webinars, funnels, and automation.

Other GetResponse features that should have a reference are:
SMS marketing, Web push notices, Paid ads, and Livechat.

So GetResponse is effective beyond email marketing. It lets you establish total funnels to transform visitors into customers. The story doesn’t end here though. To examine an email marketing platform you have to look at customer assistance and pricing plans.

GetResponse: The Good and the Bad

There are numerous elements to evaluate email marketing platforms on. GetResponse is a high-quality solution for a great deal of individuals, however diving into its virtues and defects will assist reveal whether it is a good fit for your organization in particular.

What GetResponse Is Good At

GetResponse is developed to help you produce and carry out impactful email marketing projects in line with your sales method. The tool is rich in functions while still being easy to use for people with varying skill levels.

Alleviate of use: GetResponse is especially kind to newbies to the world of email marketing. Its control panel and user interface are easy to navigate and distraction-free. What‘s more, the platform has actually an excellent guided onboarding process, walking you through the process of developing your first email campaign with valuable videos. Plus, its templates and drag-and-drop builder make creating e-mails and landing pages simple.

This is all accentuated by GetResponse‘s 24/7 chat assistance. Its associates are experienced, valuable, and fast to react to demands. Newbies and advanced users alike can receive support in an immediate.

Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has ended up being a lot more than an email marketing tool— you can use it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with quickly. Automation is crucial if you wish to utilize personalization at scale.

GetResponse‘s strategic, consecutive method to email marketing has many advantages for users. Support and convert leads with extremely targeted campaigns. Build engagement and customer commitment through pertinent messaging. And create landing pages to gather lots of interested subscribers and turn one-time visitors into loyal customers.

Quality autoresponders: With GetResponse, you have the ability to kick back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to utilize that almost any person can establish an innovative automation tree in minutes. Adjust pre-built series or develop your own from scratch.

The automation features likewise allow for advanced division. Develop lists of customers with similar qualities or habits, then send personalized messaging at the recipient‘s preferred time. Naturally, this level of customization suggests that recipients are most likely to respond and take action.

Flexibility to create: GetResponse permits you to develop professional-looking e-mails with ease. Users love the large number of email templates available, but you can likewise utilize the incredibly smooth drag-and-drop editor to tailor emails to match your branding. It‘s likewise simple to discover and recycle style components from emails that have actually achieved success in the past. Either way, it‘s simple to make your e-mails stand out, even with restricted or no design skills.

Strong reporting: GetResponse has top-notch analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be incredibly in-depth, all the way down to the actions of private subscribers. The tool even develops in-depth profiles for you to help you make future projects more targeted. Email analytics are upgraded in real-time and let you collect insights on project performance, engagement, and audience preferences.

What GetResponse Is Doing not have

While this is a first-class email marketing tool, GetResponse still has some noteworthy drawbacks. Let‘s take a look at those so you can evaluate if any of these are offer breakers for your organization.

Integration limitations: When you implement a brand-new tool, you desire something that fits into your existing tech stack quickly. Sadly, this is an location where GetResponse fails. While it can get in touch with over 120 different apps and pieces of software, there are some notable omissions, particularly with task management platforms. And some essential integrations like PayPal and Eventbrite can only be accomplished through Zapier, which might not be as reputable as a native integration.

Non-responsive landing page design: Having a integrated landing page builder is a big assistance, however GetResponse‘s tool does not instantly produce mobile-friendly versions. Therefore, you have to design the landing page view for mobile visitors individually. This looks like a big miss, considered that so many of your visitors are likely to wind up at your landing page on their mobile phones.

User-side mobile problems: Additionally, the drag-and-drop editor is challenging to use on mobile. Aside from making small, primary modifications, it‘s not likely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is really capable at showing you progress and analysis of your campaigns.

Plan constraints: GetResponse‘s fundamental plan utilized to consist of more automation functions, but eventually made those only accessible on higher-cost plans. took this away, much to the discouragement of long-time consumers. To open sophisticated automation and division, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 monthly for approximately 1,000 contacts.

Working with GetResponse‘s assistance

GetReponse has exceptional support options and – importantly you can get assist at any time of the day or night.

Live chat 24/7

If you have actually only got a quick question, you generally do not want to need to phone somebody or complete a type and await an answer. That‘s why live chat is such a useful tool for software support. GetResponse supplies 24/7 live chat support. And it‘s not simply a chatbot, you can speak with a genuine human who can solve more complex issues.

Help

While live chat is the primary assistance alternative on offer, a quick click of the question mark button on the homepage takes you to the extra aid options. You can select to:

Complete a quick kind to email GetResponse
Search material in the Assistance Center

There is no  apparent  method to phone GetResponse, although you do get a  devoted account manager if you  select the  Business plan.
Aside from video tours, the  Assistance Center, and all the  consumer  assistance  alternatives, you can  likewise register for live webinars with members of the GetResponse  groups where you can ask all your burning questions.
Then there are the courses.  These online training materials don’t  simply  assist you get the most out of GetResponse, they  likewise help you improve your  general marketing skills.  Existing course titles include:

Email Marketing 101 for Blog writers
List Structure Course
Important Landing Page Course

GetResponse Evaluation – Verdict

In general, GetResponse is excellent.

Its marketing automation feature is advanced than a lot of other alternatives on the marketplace. Its email marketing, reporting, and landing page/form builders are also quite effective. It likewise lets you host webinars internally and develop vibrant conversion funnels.

All that said, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer uses phone assistance. We evaluated the 24/7 live chat choice and while great, lots of company owner would still like to be able to call.

This program also has a basic limitation of 500 attendees for its webinars include. This positions a big constraint on many services, but especially huge ones. They are more likely to have a large audience that far surpasses 500 people.

Finally, although not a big concern, the truth that many of the GetResponse combinations depend on Zapier is hardly perfect.

We suggest giving the totally free trial a spin. The platform has a lot to provide if you pick the best plan for you.GetResponse Email Marketing