We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. GetResponse Pixel
However, among the names that gets drifted around when talking about email marketing software is GetResponse.
It is among those tools that has actually been around considering that forever but continues to perform year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its features and discuss its primary strengths and weak points.
By the end, you need to be able to identify if GetResponse is powerful enough to use for your business.
What is GetResponse? GetResponse Pixel
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, as well as email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a basic landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with features such as autoresponders, basic division, and more. Their complimentary forever plan is likewise on the generous side, providing users with a landing page/website builder, signup forms and popups, and unlimited email sends.They likewise use a generous 50% discount to NGOs.
GetResponse prices
There are 6 prices plans:
- Getresponse Free –this totally free plan lets you utilize a cut-down variation of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 per month and lets you send an endless number of emails to approximately 1,000 subscribers
- Marketing Automation – beginning at $59 each month for approximately 1,000 customers.
- Ecommerce Marketing – beginning at $119 each month for up to 1,000 customers.
- Max – custom-made pricing
- Max2 – custom-made rates.
As you include more customers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 per month to utilize GetResponse with a list containing 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that offer innovative functions (more on these in a moment). With these plans, precise pricing depends on requirements and list size –if you‘re interested in utilizing either of them, you‘ll need to contact GetResponse to set up a demonstration, discuss your requirements and negotiate rates.
GetResponse ‘Max‘ plans
Decent discounts are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for one month free of charge, by means of a trial that you can access here.
Secret differences in between plans
The core features common to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a range of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – probably GetResponse’s standout feature, the automation builder (which permits you to develop intricate autoresponder sequences based on user behaviour) is only fully offered on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you go up the prices ladder.
- Live webinars – this functionality is not readily available at all on the ‘Email Marketing‘ plan and the number of webinar guests is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can only provide these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order recovery function (which immediately sends out suggestion emails to your website visitors who don’t complete an order) is just offered on the ‘Ecommerce Marketing‘ plan or higher.
The same chooses order confirmation emails.
- SMS marketing – the choice to send out marketing text messages is just offered on the ‘Max‘ plans.
- Assistance – phone support is just available on the Max2 plan, on which you also get a dedicated account manager (or ‘ Consumer Experience Manager‘, to utilize the GetResponse term).
I‘ll discuss these features in more depth as I advance through the review– but first, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually typically varied from a few of its essential competitors‘ offerings in that unlike some of them significantly Mailchimp and AWeber it didn’t use an completely totally free plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually changed – you now have the choice of using the platform for free forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this totally free variation of GetResponse comes with some lovely good functions – the plan lets you access core email marketing functions, the complete series of design templates, a website builder and a landing page builder.
To use this plan your list must be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Considerably, you will not be able to utilize any autoresponders or automation functions on this plan at all.
{ But even so, the totally free plan represents a excellent way to try the item out and to get going with email marketing particularly if you have a little list and just want to send out newsletters occasionally to it. | Even so, the free plan represents a good method to attempt the item out and to get going with email marketing particularly if you have a little list and simply want to send newsletters sometimes to it.
GetResponse‘s essential features:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s most important features:.
- Drag and Drop email editor: Developing marketing emails and newsletters is easy. Drag content blocks on the canvas and edit them straight. Include special components like images, video and products to your e-mails.
- Email design templates: GetResponse comes with 120+ email design templates. You can save design templates for future usage, design in HTML, or develop your own design from scratch.
- Funnel builder: Create complete register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Create drip campaigns, set off emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The backbone of every successful project is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and immediately utilize the best version as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t require different hosting.
- Consumer support: GetResponse has a responsive support group. There is a knowledge base, a help center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom integrations with the GetResponse API or Zapier.
Try GetResponse totally free here.
GetResponse Evaluation: the information
Now to the part you‘ve been waiting on. We‘re going to review the core GetResponse features and see if they‘re the best fit for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They have actually thought of the user experience. I was able to set up my very first email within 10 minutes and it felt truly intuitive.
Design your first email with GetResponse.
As soon as you create a free account, you can directly begin designing your real email. Click ‘Design message‘, and you‘re greeted by over 120+ email design templates. Good!
GetResponse has 7 classifications of email design templates. You can ‘educate, promote, welcome‘ your customers. Say you like an email design template, press “save“ and it appears in ‘My templates‘ tab to reuse later.
After you choose a design template, you begin customizing your email in the email builder.
The GetResponse email editor is loaded with features, yet never frustrating. All the editing choices are revealed when you require them. It‘s all extremely instinctive.
Old-fashioned HTML code lovers can start based on an HTML design or code it from scratch, but that isn’t required at all. It is excellent to understand that there is also an choice for custom HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor choices.
In the design section, you choose the structure and look of your email. Set up how many columns you desire, basic colors, and so on. The primary modifying is made with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My favorite part of the email editor is that you can save blocks and sections. I constantly utilize the same components for headers, footers, and some text/images combinations. So in my next email, I save a great deal of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s complimentary stock images (!) collection.
For videos, you just get in the (Youtube) link and it‘ll appear ingrained in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can include items into your email from your online shop. Offered you link with your ecommerce platform like Shopify the products are right there. And even include a ‘recommended items‘ area‘ for that extra touch.
Setting up your email for success
On a single page, you produce the whole email. Add subject lines, sender email address, and choose the best email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking snippet, however likewise works with a Google Analytics combination.
With eCommerce tracking you understand which projects drive revenue and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You produce the email just like typical newsletter styles, however then trigger them to be sent as an autoresponder.
The scheduling provides you manage over email delivery. You can select to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your taste. You can untick the days of the week when you do not want the autoresponder to go out. For example on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this option on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation templates to get you started. Because we are evaluating, I am making a ‘welcome‘ automation for you.
Producing a client welcome automation
On to develop automation to welcome my brand-new clients. I begin with pre-made automation template. And after a couple of clicks I currently have this:
I know, it looks remarkable. When you focus on the automation circulation, you understand GetResponse has done half the work for you. It‘s simple to alter whatever like you want it.
The automation editor has conditions and actions. For instance, when a consumer purchases something from you (condition), you trigger an email (action). My very first action is sending out a welcome email. You can include as many e-mails and conditions as you desire.
For this email campaign, I‘ve created a flow where my brand-new clients get 2 emails in 2 days. Then, for my convenience, I separate clients who clicked on my email. As soon as the project starts, GetResponse monitors all of this instantly.
My rating for GetResponse automation is 8,5/ 10. It takes a little bit of time to familiarize yourself with all the possibilities. When you do, you have the power to construct total customer journeys. Create your own automation, develop customer profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notices
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a bit of tweaking, you can build your own automation with accuracy.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing campaign. So that includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Develop your email list (or leads)
- Sell products
- Promote a webinar
Begin with a new lead magnet or use one from the 17 templates GetResponse deals. As soon as you‘ve selected your lead magnet, you can build out your funnel.
The whole funnel building process is assisted. You get tips of what to do at each action and don’t forget anything. GetResponse for instance informs you not to forget a thank you page, and directly offers a thank you page design template. Smart!
How to produce a conversion funnel
As your primary step, you‘ll develop a signup landing page. Choose the design template, tweak your copy and style, and release the page.
You‘ll produce the thank-you page, followed by a promo email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your vital stats to monitor your project‘s progress. Monitor signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the deserted cart healing feature, you‘ll have to opt for greater plans.
I love that I can create a whole funnel in one dashboard, all with the capability to track crucial stats. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a few concerns and GetResponse will instantly generate a individualized website.
Other website building options consist of:
Widgets (forms, chat boxes, rate tables, and so on)
Website colors and styles
Including logo designs and images
After fiddling with the builder for just 5 minutes, I was able to produce a decent homepage with minimal effort.
The builder lets you edit whatever on the page. You can alter fonts, text sizes, add/remove images, rearrange aspects, adjust padding and more.
There‘s a separate menu for including and editing pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor reveals further personalization when you select a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars included.
Setting up a webinar is simple.
After selecting your title, you include time, date, and period of the webinar. You select which contact list you‘ll include your registrants to. You can include autoresponders for registrants to get right after they register.
After whatever is set to go, GetResponse will develop a webinar link to drive individuals to sign up for your webinars.
Now you can send out welcomes to your contact list, manage other webinars, and keep an eye on webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, surveys, Q&A and white boards.
If you wish to show a feature or item you can live-share your screen. If I‘m seeking to offer a item, I can include a call to action directly in the webinar.
Individuals who are already utilizing email marketing and webinars in different platforms will love the fact that GetResponse brings them both together.
You have access to the chatpod and the international settings for your event. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can use to provide your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is consisted of for free in all plans. The landing page builder presently uses 198 design templates. To be honest, I ‘d stick to the most recent 100 templates, some of the older ones … look actually old.
After picking a landing page template you can start modifying. The editing experience is various from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, and so on.
In the beginning, I believed I wanted the icons to be labeled. After playing around a bit you‘ll quickly know what is what and grab the right components.
What I like about the landing page builder is you can develop A/B variants of your landing page from the beginning. The leading left corner of the page lets you create as lots of versions as you want, along with forms and thank-you pages. GetResponse Pixel
Landing page setup
After you‘re satisfied with your page design. You can add SEO, URL, and email list settings.
What comes next is probably my favorite part. As with your emails, you established analytics and web occasion tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder finishes the job. Obviously, some specialized landing page software has more elegant functions. If GetResponse can offer their builder a little bit of a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse since you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that are worthy of a mention are:
SMS marketing, Web push notifications, Paid advertisements, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you establish complete funnels to transform visitors into clients. The story doesn’t end here though. To evaluate an email marketing platform you need to take a look at consumer assistance and pricing plans.
GetResponse: The Good and the Bad
There are lots of factors to evaluate email marketing platforms on. GetResponse is a high-quality solution for a great deal of individuals, however diving into its virtues and defects will help reveal whether it is a great suitable for your organization in particular.
What GetResponse Is Good At
GetResponse is created to help you develop and carry out impactful email marketing projects in line with your sales technique. The tool is rich in features while still being easy to use for individuals with varying skill levels.
Reduce of use: GetResponse is especially kind to newbies to the world of email marketing. Its dashboard and interface are simple to navigate and distraction-free. What‘s more, the platform has actually an excellent assisted onboarding procedure, strolling you through the process of building your very first email campaign with handy videos. Plus, its design templates and drag-and-drop builder make designing e-mails and landing pages easy.
This is all emphasized by GetResponse‘s 24/7 chat support. Its representatives are well-informed, helpful, and fast to respond to requests. Newbies and advanced users alike can get assistance in an immediate.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has become a lot more than an email marketing tool— you can use it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is essential if you want to utilize personalization at scale.
GetResponse‘s tactical, consecutive technique to email marketing has many advantages for users. Nurture and convert leads with highly targeted campaigns. Construct engagement and customer loyalty through pertinent messaging. And create landing pages to collect tons of interested customers and turn one-time visitors into loyal consumers.
Quality autoresponders: With GetResponse, you have the ability to sit back and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to utilize that practically any person can establish an sophisticated automation tree in minutes. Adjust pre-built sequences or construct your own from scratch.
The automation functions likewise allow for advanced segmentation. Produce lists of customers with similar qualities or habits, then send individualized messaging at the recipient‘s chosen time. Naturally, this level of personalization means that recipients are most likely to react and take action.
Flexibility to design: GetResponse allows you to create professional-looking e-mails with ease. Users enjoy the vast number of email templates available, but you can likewise use the very smooth drag-and-drop editor to tailor emails to match your branding. It‘s likewise simple to discover and recycle style elements from emails that have been successful in the past. Either way, it‘s simple to make your emails stand out, even with minimal or no style skills.
Solid reporting: GetResponse has premium analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be extremely comprehensive, all the way to the actions of specific customers. The tool even builds up comprehensive profiles for you to help you make future projects more targeted. Email analytics are upgraded in real-time and let you gather insights on project performance, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a first-class email marketing tool, GetResponse still has some noteworthy drawbacks. Let‘s take a look at those so you can judge if any of these are offer breakers for your company.
Integration constraints: When you execute a brand-new tool, you desire something that suits your existing tech stack quickly. This is an area where GetResponse falls short. While it can connect with over 120 various apps and pieces of software, there are some noteworthy omissions, especially with project management platforms. And some crucial combinations like PayPal and Eventbrite can only be accomplished through Zapier, which may not be as trusted as a native integration.
Non-responsive landing page design: Having a built-in landing page builder is a substantial assistance, however GetResponse‘s tool does not immediately produce mobile-friendly variations. Hence, you have to create the landing page view for mobile visitors individually. This seems like a huge miss out on, given that numerous of your visitors are most likely to wind up at your landing page on their mobile devices.
User-side mobile problems: In addition, the drag-and-drop editor is tough to utilize on mobile. Aside from making small, primary modifications, it‘s not likely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is really capable at showing you development and analysis of your projects.
Plan limitations: GetResponse‘s basic plan utilized to include more automation functions, but eventually made those only available on higher-cost plans. took this away, much to the dismay of veteran clients. To unlock advanced automation and segmentation, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 each month for up to 1,000 contacts.
Working with GetResponse‘s support
GetReponse has excellent support options and – significantly you can get assist at any time of the day or night.
Live chat 24/7
If you have actually just got a quick concern, you normally do not wish to have to phone somebody or fill out a kind and wait for an answer. That‘s why live chat is such a beneficial tool for software application support. GetResponse provides 24/7 live chat support. And it‘s not just a chatbot, you can talk to a real human who can solve more complex issues.
Help
While live chat is the primary assistance alternative on offer, a fast click of the enigma button on the homepage takes you to the additional aid alternatives. You can select to:
- Fill out a fast form to email GetResponse
- Search product in the Help
There is no obvious way to phone GetResponse, although you do get a devoted account supervisor if you pick the Business plan.
Aside from video trips, the Help Center, and all the client support alternatives, you can also sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training products don’t just help you get the most out of GetResponse, they also help you improve your general marketing skills. Present course titles include:
- Email Marketing 101 for Blog writers
- List Structure Course
- Vital Landing Page Course
GetResponse Review – Verdict
In general, GetResponse is fantastic.
Its marketing automation function is advanced than the majority of other options on the marketplace. Its email marketing, reporting, and landing page/form builders are also rather effective. It also lets you host webinars internally and develop dynamic conversion funnels.
All that said, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer offers phone assistance. We tested the 24/7 live chat alternative and while excellent, numerous entrepreneur would still like to be able to call.
This program likewise has a standard limitation of 500 attendees for its webinars include. This places a big restraint on numerous companies, but particularly big ones. They are more likely to have a big audience that far surpasses 500 people.
Finally, although not a huge concern, the truth that much of the GetResponse combinations depend on Zapier is hardly perfect.
We suggest offering the complimentary trial a spin. The platform has a lot to provide if you pick the best plan for you. GetResponse Pixel