We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. Aweber GetResponse
One of the names that get drifted around when talking about email marketing software application is GetResponse.
It‘s one of those tools that has actually been around because permanently however continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its functions and discuss its primary strengths and weaknesses.
By the end, you should be able to figure out if GetResponse is effective enough to use for your organization.
What is GetResponse? Aweber GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, as well as email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a simple landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with functions such as autoresponders, basic division, and more. Their free permanently plan is likewise on the generous side, supplying users with a landing page/website builder, signup forms and popups, and limitless email sends.They also offer a generous 50% discount to NGOs.
GetResponse rates
There are six pricing plans:
- Getresponse Free –this free plan lets you use a cut-down version of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 monthly and lets you send an unrestricted number of emails to up to 1,000 customers
- Marketing Automation –starting at $59 per month for up to 1,000 customers.
- Ecommerce Marketing – beginning at $119 per month for approximately 1,000 subscribers.
- Max – custom-made rates
- Max2 – customized pricing.
As you include more customers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 per month to utilize GetResponse with a list consisting of 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide innovative functions (more on these in a moment). With these plans, precise rates depends upon requirements and list size –if you have an interest in utilizing either of them, you‘ll need to call GetResponse to set up a demonstration, discuss your needs and work out rates.
GetResponse ‘Max‘ plans
Decent discounts are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for 1 month free of charge, through a trial that you can access here.
Secret differences between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a range of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – probably GetResponse’s standout feature, the automation builder (which allows you to construct complicated autoresponder series based on user behaviour) is only fully offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you go up the prices ladder.
- Live webinars – this performance is not readily available at all on the ‘Email Marketing‘ plan and the variety of webinar participants is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can just offer these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order recovery function (which immediately sends suggestion emails to your website visitors who do not complete an order) is only available on the ‘Ecommerce Marketing‘ plan or greater.
The very same chooses order verification emails.
- SMS marketing – the alternative to send marketing text is only readily available on the ‘Max‘ plans.
- Assistance – phone assistance is just offered on the Max2 plan, on which you also get a dedicated account manager (or ‘ Client Experience Supervisor‘, to utilize the GetResponse term).
I‘ll talk about these features in more depth as I advance through the review– but initially, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has traditionally varied from some of its essential competitors‘ offerings in that unlike a few of them significantly Mailchimp and AWeber it didn’t use an totally complimentary plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has actually changed – you now have the option of using the platform for free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this complimentary version of GetResponse features some pretty decent features – the plan lets you gain access to core email marketing features, the complete range of design templates, a website builder and a landing page builder.
However, to use this plan your list need to be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Substantially, you won’t have the ability to use any autoresponders or automation features on this plan at all.
{ But even so, the complimentary plan represents a good way to try the item out and to start with email marketing particularly if you have a little list and just wish to send newsletters sometimes to it. | Even so, the free plan represents a great method to attempt the product out and to get going with email marketing especially if you have a little list and just want to send out newsletters sometimes to it.
GetResponse‘s crucial functions:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s essential functions:.
- Drag and Drop email editor: Developing marketing e-mails and newsletters is simple. Drag material blocks on the canvas and edit them directly. Add unique elements like images, video and products to your emails.
- Email templates: GetResponse includes 120+ email templates. You can save templates for future use, design in HTML, or build your own design from scratch.
- Funnel builder: Produce total register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has plenty of email automation functions. Develop drip projects, activated emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The backbone of every effective campaign is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and immediately use the very best version as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not require separate hosting.
- Client assistance: GetResponse has a responsive support team. There is a knowledge base, a assistance center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom integrations with the GetResponse API or Zapier.
Attempt GetResponse free of charge here.
GetResponse Review: the information
Now to the part you‘ve been waiting on. We‘re going to evaluate the core GetResponse functions and see if they‘re the right fit for you.
Getresponse Email Marketing
Creating your first email is smooth with GetResponse. They‘ve thought of the user experience. I had the ability to establish my first email within 10 minutes and it felt really user-friendly.
Design your first email with GetResponse.
Once you create a complimentary account, you can directly begin creating your real email. Click ‘Design message‘, and you‘re welcomed by over 120+ email design templates. Nice!
GetResponse has 7 classifications of email design templates. You can ‘ inform, promote, welcome‘ your consumers. Say you like an email design template, press “save“ and it shows up in ‘My design templates‘ tab to recycle later.
After you select a design template, you begin customizing your email in the email builder.
The GetResponse email editor is loaded with functions, yet never overwhelming. All the editing options are shown when you require them. So it‘s all extremely user-friendly.
Old school HTML code lovers can begin based on an HTML style or code it from scratch, however that isn’t needed at all. It is great to know that there is also an choice for custom HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor options.
In the layout section, you decide the structure and look of your email. Establish the number of columns you desire, basic colors, etc. The primary editing is made with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My favorite part of the email editor is that you can save blocks and sections. I always use the very same aspects for headers, footers, and some text/images combos. So in my next email, I conserve a great deal of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s complimentary stock images (!) collection.
For videos, you simply enter the (Youtube) link and it‘ll show up embedded in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can include items into your email from your online shop. Provided you relate to your ecommerce platform like Shopify the items are right there. And even add a ‘ suggested items‘ area‘ for that extra touch.
Establishing your email for success
On a single page, you produce the entire email. Add subject lines, sender email address, and choose the right email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking snippet, but also deals with a Google Analytics combination.
With eCommerce tracking you know which projects drive income and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You develop the email similar to normal newsletter designs, however then activate them to be sent as an autoresponder.
The scheduling provides you manage over email delivery. You can choose to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your preference. You can untick the days of the week when you do not desire the autoresponder to head out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this option on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation templates to get you began. Since we are reviewing, I am making a ‘welcome‘ automation for you.
Developing a consumer welcome automation
On to produce automation to invite my new clients. I begin with pre-made automation design template. And after a couple of clicks I currently have this:
I know, it looks excellent. When you zoom in on the automation flow, you recognize GetResponse has actually done half the work for you. It‘s simple to change everything like you desire it.
The automation editor has conditions and actions. For instance, when a customer purchases something from you (condition), you trigger an email (action). My very first action is sending out a welcome email. You can include as numerous e-mails and conditions as you want.
For this email project, I have actually developed a flow where my brand-new consumers get two emails in two days. For my convenience, I separate customers who clicked on my email. When the campaign starts, GetResponse keeps track of all of this immediately.
My score for GetResponse automation is 8,5/ 10. It takes a little time to familiarize yourself with all the possibilities. As soon as you do, you have the power to develop total client journeys. Create your own automation, develop customer profiles and individualize emails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notices
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little tweaking, you can build your own automation with accuracy.
Register for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing project. That includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Develop your email list (or leads)
- Sell items
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 templates GetResponse deals. When you have actually selected your lead magnet, you can develop out your funnel.
The entire funnel building process is guided. You get suggestions of what to do at each step and do not forget anything. GetResponse for example informs you not to forget a thank you page, and directly uses a thank you page design template. Smart!
How to create a conversion funnel
As your primary step, you‘ll develop a signup landing page. Pick the design template, tweak your copy and style, and publish the page.
You‘ll produce the thank-you page, followed by a promo email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your important stats to monitor your campaign‘s development. Display signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the deserted cart healing feature, you‘ll have to choose greater plans.
I adore that I can develop a whole funnel in one control panel, all with the ability to track crucial stats. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their newest addition to the platform.
You build a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a few concerns and GetResponse will automatically produce a individualized website.
Other website structure options include:
Widgets (forms, chat boxes, rate tables, etc)
Website colors and styles
Adding logos and images
After fiddling with the builder for simply 5 minutes, I had the ability to create a decent homepage with very little effort.
The builder lets you modify everything on the page. You can change fonts, text sizes, add/remove images, rearrange components, change cushioning and more.
There‘s a separate menu for adding and modifying pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor reveals further customization when you choose a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars consisted of.
Establishing a webinar is easy.
After choosing your title, you add time, date, and duration of the webinar. You choose which contact list you‘ll include your registrants to. You can add autoresponders for registrants to get right after they register.
After whatever is set to go, GetResponse will create a webinar link to drive people to sign up for your webinars.
Now you can send out welcomes to your contact list, handle other webinars, and monitor webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, polls, Q&A and whiteboard.
If you wish to show a feature or item you can live-share your screen. If I‘m wanting to offer a item, I can include a call to action directly in the webinar.
Individuals who are already utilizing email marketing and webinars in various platforms will like the truth that GetResponse brings them both together.
You have access to the chatpod and the international settings for your occasion. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of totally free in all plans. The landing page builder presently provides 198 design templates. Although to be sincere, I ‘d adhere to the latest 100 templates, some of the older ones … look truly old.
After selecting a landing page template you can begin editing. The modifying experience is different from the email creator.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, etc.
In the beginning, I thought I desired the icons to be identified. After playing around a bit you‘ll quickly understand what is what and get the best aspects.
What I like about the landing page builder is you can develop A/B variants of your landing page from the beginning. The leading left corner of the page lets you develop as lots of versions as you desire, in addition to forms and thank-you pages. Aweber GetResponse
Landing page setup
After you‘re satisfied with your page design. You can add SEO, URL, and email list settings.
What follows is probably my preferred part. Just like your emails, you established analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Obviously, some specialized landing page software application has more fancy functions. If GetResponse can offer their builder a little bit of a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse because you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that deserve a mention are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
GetResponse is powerful beyond email marketing. It lets you establish total funnels to transform visitors into customers. The story doesn’t end here. To examine an email marketing platform you have to take a look at consumer support and pricing plans.
GetResponse: The Excellent and the Bad
There are many aspects to evaluate email marketing platforms on. GetResponse is a premium solution for a lot of individuals, but delving into its virtues and flaws will assist expose whether it is a good suitable for your business in particular.
What GetResponse Is Proficient at
GetResponse is developed to help you create and carry out impactful email marketing campaigns in line with your sales strategy. The tool is rich in features while still being easy to use for individuals with varying ability levels.
Reduce of use: GetResponse is particularly kind to beginners to the world of email marketing. Its control panel and interface are easy to browse and distraction-free. What‘s more, the platform has actually an excellent guided onboarding procedure, strolling you through the process of constructing your first email campaign with handy videos. Plus, its design templates and drag-and-drop builder make creating e-mails and landing pages basic.
This is all accentuated by GetResponse‘s 24/7 chat support. Its associates are experienced, valuable, and quick to respond to demands. Newbies and advanced users alike can get help in an immediate.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has actually become a lot more than an email marketing tool— you can utilize it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with straight away. Automation is key if you wish to utilize customization at scale.
GetResponse‘s tactical, sequential approach to email marketing has many advantages for users. Support and transform leads with highly targeted projects. Construct engagement and customer loyalty through relevant messaging. And develop landing pages to collect lots of interested customers and turn one-time visitors into devoted customers.
Quality autoresponders: With GetResponse, you have the ability to sit back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to utilize that practically anyone can set up an advanced automation tree in minutes. Adjust pre-built series or construct your own from scratch.
The automation functions likewise enable sophisticated segmentation. Produce lists of subscribers with comparable qualities or habits, then send personalized messaging at the recipient‘s preferred time. Naturally, this level of personalization implies that recipients are most likely to react and do something about it.
Liberty to develop: GetResponse permits you to develop professional-looking emails with ease. Users enjoy the vast number of email design templates offered, but you can likewise use the extremely smooth drag-and-drop editor to personalize emails to match your branding. It‘s also simple to find and recycle style elements from emails that have achieved success in the past. Either way, it‘s easy to make your emails stand out, even with minimal or no style skills.
Solid reporting: GetResponse has premium analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be extremely detailed, all the way down to the actions of private subscribers. The tool even develops detailed profiles for you to help you make future campaigns more targeted. Email analytics are updated in real-time and let you gather insights on campaign performance, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a top-notch email marketing tool, GetResponse still has some significant imperfections. Let‘s take a look at those so you can judge if any of these are deal breakers for your company.
Integration constraints: When you implement a brand-new tool, you desire something that suits your existing tech stack quickly. Regrettably, this is an area where GetResponse falls short. While it can get in touch with over 120 different apps and pieces of software application, there are some noteworthy omissions, especially with task management platforms. And some essential combinations like PayPal and Eventbrite can only be accomplished through Zapier, which may not be as reputable as a native combination.
Non-responsive landing page design: Having a built-in landing page builder is a big aid, but GetResponse‘s tool does not automatically produce mobile-friendly versions. Therefore, you have to develop the landing page view for mobile visitors individually. This appears like a huge miss out on, considered that many of your visitors are most likely to end up at your landing page on their mobile phones.
User-side mobile problems: Additionally, the drag-and-drop editor is challenging to utilize on mobile. Aside from making small, basic modifications, it‘s not likely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is very capable at showing you development and analysis of your campaigns.
Plan limitations: GetResponse‘s basic plan utilized to consist of more automation functions, but eventually made those only available on higher-cost plans. took this away, much to the dismay of veteran customers. To open innovative automation and division, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 monthly for up to 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has outstanding support options and – notably you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve only got a quick concern, you generally don’t wish to have to phone somebody or fill out a form and wait on an response. That‘s why live chat is such a helpful tool for software application assistance. GetResponse offers 24/7 live chat assistance. And it‘s not just a chatbot, you can talk with a real human who can solve more complex issues.
Help
While live chat is the main support choice on offer, a fast click of the question mark button on the homepage takes you to the additional assistance options. You can pick to:
- Fill out a quick kind to email GetResponse
- Browse material in the Aid Center
There is no obvious method to phone GetResponse, although you do get a devoted account manager if you choose the Enterprise plan.
Aside from video trips, the Assistance Center, and all the customer support choices, you can likewise sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training materials don’t simply assist you get the most out of GetResponse, they likewise assist you enhance your overall marketing abilities. Existing course titles include:
- Email Marketing 101 for Bloggers
- List Building Course
- Important Landing Page Course
GetResponse Evaluation – Decision
In general, GetResponse is terrific.
Its marketing automation feature is more advanced than most other choices on the marketplace. Its email marketing, reporting, and landing page/form builders are likewise quite efficient. It likewise lets you host webinars internally and produce vibrant conversion funnels.
All that stated, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer offers phone support. We checked the 24/7 live chat option and while excellent, lots of business owners would still like to be able to call.
This program likewise has a basic limit of 500 attendees for its webinars feature. This puts a substantial restraint on many organizations, but particularly big ones. They are most likely to have a big audience that far goes beyond 500 individuals.
Although not a big problem, the truth that numerous of the GetResponse integrations rely on Zapier is hardly perfect.
We suggest giving the complimentary trial a spin. The platform has a lot to provide if you select the right plan for you. Aweber GetResponse