We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. Support GetResponse
However, among the names that gets floated around when speaking about email marketing software application is GetResponse.
It is among those tools that has actually been around considering that permanently but continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its functions and discuss its main strengths and weak points.
By the end, you should have the ability to identify if GetResponse is effective enough to utilize for your organization.
What is GetResponse? Support GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, in addition to email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a basic landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with functions such as autoresponders, fundamental segmentation, and more. Their free forever plan is likewise on the generous side, supplying users with a landing page/website builder, signup forms and popups, and limitless email sends.They likewise use a generous 50% discount to NGOs.
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GetResponse pricing
There are six prices plans:
- Getresponse Free –this complimentary plan lets you utilize a cut-down variation of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 monthly and lets you send out an unrestricted number of emails to up to 1,000 subscribers
- Marketing Automation – beginning at $59 monthly for approximately 1,000 subscribers.
- Ecommerce Marketing – starting at $119 monthly for approximately 1,000 subscribers.
- Max – customized rates
- Max2 – custom prices.
As you add more customers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 monthly to utilize GetResponse with a list including 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that supply innovative features (more on these in a moment). With these plans, exact pricing depends on requirements and list size –if you have an interest in utilizing either of them, you‘ll require to get in touch with GetResponse to schedule a demonstration, discuss your requirements and work out rates.
GetResponse ‘Max‘ plans
Good discounts are readily available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for 1 month free of charge, through a trial that you can access here.
Key differences between plans
The core features common to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a range of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – arguably GetResponse’s standout feature, the automation builder (which enables you to develop complex autoresponder sequences based on user behaviour) is only fully available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you go up the rates ladder.
- Live webinars – this functionality is not readily available at all on the ‘Email Marketing‘ plan and the variety of webinar guests is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can just provide these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order healing function (which instantly sends out suggestion emails to your site visitors who do not complete an order) is just readily available on the ‘Ecommerce Marketing‘ plan or higher.
The exact same goes for order confirmation e-mails.
- SMS marketing – the option to send marketing text is just readily available on the ‘Max‘ plans.
- Assistance – phone assistance is only available on the Max2 plan, on which you likewise get a dedicated account manager (or ‘ Client Experience Manager‘, to utilize the GetResponse term).
I‘ll discuss these functions in more depth as I advance through the evaluation– however initially, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has typically varied from some of its essential rivals‘ offerings in that unlike a few of them especially Mailchimp and AWeber it didn’t provide an totally free plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that circumstance has changed – you now have the choice of using the platform totally free indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this totally free version of GetResponse features some pretty decent functions – the plan lets you gain access to core email marketing features, the complete range of design templates, a website builder and a landing page builder.
To use this plan your list should be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Considerably, you will not be able to utilize any autoresponders or automation functions on this plan at all.
{ But even so, the complimentary plan represents a excellent way to try the item out and to get going with email marketing particularly if you have a little list and just wish to send out newsletters occasionally to it. | Even so, the complimentary plan represents a great method to try the product out and to get going with email marketing specifically if you have a small list and just desire to send out newsletters periodically to it.
GetResponse‘s essential features:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial functions:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is easy. Drag content blocks on the canvas and edit them straight. Add special components like images, video and items to your e-mails.
- Email templates: GetResponse features 120+ email design templates. You can conserve templates for future usage, style in HTML, or construct your own design from scratch.
- Funnel builder: Develop total sign up and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation features. Produce drip campaigns, set off emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The backbone of every effective campaign is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and instantly utilize the best variation as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not require separate hosting.
- Customer assistance: GetResponse has a responsive support group. There is a knowledge base, a aid center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made integrations with the GetResponse API or Zapier.
Attempt GetResponse totally free here.
GetResponse Evaluation: the details
Now to the part you have actually been waiting on. We‘re going to evaluate the core GetResponse features and see if they‘re the best suitable for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They‘ve thought of the user experience. I had the ability to set up my very first email within 10 minutes and it felt really intuitive.
Design your first email with GetResponse.
As soon as you produce a free account, you can directly start developing your actual email. Click on ‘ Style message‘, and you‘re welcomed by over 120+ email design templates. Good!
GetResponse has 7 classifications of email templates. For instance, you can ‘ inform, promote, welcome‘ your clients. State you like an email design template, press “ conserve“ and it shows up in ‘My templates‘ tab to reuse later on.
After you pick a design template, you start tailoring your email in the email builder.
The GetResponse email editor is packed with functions, yet never ever overwhelming. All the editing alternatives are revealed when you require them. It‘s all extremely instinctive.
Old-fashioned HTML code enthusiasts can begin based on an HTML design or code it from scratch, however that isn’t required at all. It is great to know that there is also an choice for custom HTML blocks inside the drag and drop template builder.
Drag & drop email editor choices.
In the design section, you choose the structure and look of your email. Set up the number of columns you want, fundamental colors, and so on. The primary modifying is made with drag and drop material Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My favorite part of the email editor is that you can save blocks and sections. I always use the very same components for headers, footers, and some text/images combos. So in my next email, I save a lot of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s complimentary stock images (!) collection.
For videos, you simply go into the (Youtube) link and it‘ll appear ingrained in the email.
The fun does not stop here. Under the eCommerce tab, you can include items into your email from your online shop. Offered you link with your ecommerce platform like Shopify the products are right there. And even add a ‘ advised items‘ section‘ for that extra touch.
Setting up your email for success
On a single page, you create the entire email. Add subject lines, sender email address, and select the best email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking snippet, but likewise works with a Google Analytics combination.
With eCommerce tracking you know which projects drive income and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You produce the email much like normal newsletter styles, but then activate them to be sent out as an autoresponder.
The scheduling offers you control over email delivery. You can select to send the email at the moment of signup, after a few hours, or at the exact time and date of your liking. You can untick the days of the week when you do not desire the autoresponder to go out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this choice on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation templates to get you started. Because we are evaluating, I am making a ‘welcome‘ automation for you.
Creating a consumer welcome automation
On to produce automation to welcome my brand-new consumers. I begin with pre-made automation template. And after a couple of clicks I already have this:
I understand, it looks outstanding. When you zoom in on the automation flow, you realize GetResponse has actually done half the work for you. It‘s easy to change whatever like you desire it.
The automation editor has conditions and actions. For example, when a client buys something from you (condition), you activate an email (action). My very first action is sending a welcome email. You can include as lots of e-mails and conditions as you desire.
For this email project, I have actually developed a flow where my new consumers get two e-mails in two days. Then, for my convenience, I separate consumers who clicked my email. As soon as the project begins, GetResponse keeps an eye on all of this automatically.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. As soon as you do, you have the power to build complete consumer journeys. Develop your own automation, construct client profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notifications
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a little bit of tweaking, you can develop your own automation with precision.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing project. So that consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Construct your email list (or leads)
- Sell items
- Promote a webinar
Begin with a new lead magnet or use one from the 17 templates GetResponse deals. As soon as you‘ve chosen your lead magnet, you can build out your funnel.
The whole funnel structure process is guided. You get ideas of what to do at each step and do not forget anything. GetResponse for instance informs you not to forget a thank you page, and directly provides a thank you page template. Smart! Support GetResponse
How to develop a conversion funnel
As your first step, you‘ll produce a signup landing page. Pick the template, modify your copy and design, and release the page.
Then you‘ll develop the thank-you page, followed by a promo email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Link your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your crucial statistics to monitor your project‘s progress. Monitor signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the deserted cart recovery function, you‘ll have to go with greater plans.
I adore that I can develop a whole funnel in one control panel, all with the ability to track essential statistics. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You develop a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a few questions and GetResponse will automatically create a personalized website.
Other website structure alternatives consist of:
Widgets (forms, chat boxes, price tables, and so on)
Website colors and themes
Including logo designs and images
After fiddling with the builder for just 5 minutes, I had the ability to develop a decent homepage with minimal effort.
The builder lets you modify everything on the page. You can alter fonts, text sizes, add/remove images, rearrange components, adjust padding and more.
There‘s a separate menu for adding and modifying pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor shows further customization when you pick a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Setting up a webinar is easy.
After selecting your title, you add time, date, and duration of the webinar. Then you pick which contact list you‘ll include your registrants to. You can include autoresponders for registrants to get right after they register.
After whatever is set to go, GetResponse will create a webinar link to drive people to sign up for your webinars.
Now you can send out invites to your contact list, handle other webinars, and keep track of webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, polls, Q&A and whiteboard.
If you wish to reveal a function or item you can live-share your screen. If I‘m looking to sell a product, I can include a call to action directly in the webinar.
People who are currently using email marketing and webinars in various platforms will enjoy the fact that GetResponse brings them both together.
You have access to the chatpod and the global settings for your event. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of for free in all plans. The landing page builder currently offers 198 templates. Although to be honest, I ‘d adhere to the most recent 100 templates, a few of the older ones … look really old.
After selecting a landing page design template you can begin modifying. The modifying experience is different from the email creator.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, etc.
In the beginning, I thought I desired the icons to be identified. After playing around a bit you‘ll quickly understand what is what and grab the right components.
What I like about the landing page builder is you can develop A/B versions of your landing page from the beginning. The top left corner of the page lets you produce as many variations as you want, together with forms and thank-you pages.
Landing page setup
After you‘re pleased with your page design. You can include SEO, URL, and email list settings.
What comes next is most likely my favorite part. Similar to your emails, you set up analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Obviously, some specialized landing page software application has more expensive features. If GetResponse can provide their builder a little a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse since you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that should have a mention are:
SMS marketing, Web push alerts, Paid advertisements, and Livechat.
GetResponse is powerful beyond email marketing. It lets you establish complete funnels to transform visitors into consumers. The story doesn’t end here however. To review an email marketing platform you have to look at consumer assistance and rates plans.
GetResponse: The Good and the Bad
There are lots of elements to evaluate email marketing platforms on. GetResponse is a high-quality solution for a lot of people, but delving into its virtues and defects will assist reveal whether it is a great fit for your business in particular.
What GetResponse Is Good At
GetResponse is developed to help you develop and carry out impactful email marketing campaigns in line with your sales technique. The tool is rich in features while still being easy to use for individuals with differing ability levels.
Relieve of use: GetResponse is particularly kind to newbies to the world of email marketing. Its dashboard and user interface are simple to navigate and distraction-free. What‘s more, the platform has an outstanding assisted onboarding process, walking you through the process of building your very first email campaign with practical videos. Plus, its design templates and drag-and-drop builder make developing emails and landing pages easy.
This is all accentuated by GetResponse‘s 24/7 chat assistance. Its representatives are educated, valuable, and quick to react to demands. Newbies and advanced users alike can get help in an immediate.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has actually ended up being a lot more than an email marketing tool— you can use it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with straight away. Automation is essential if you wish to utilize customization at scale.
GetResponse‘s strategic, consecutive technique to email marketing has numerous advantages for users. Nurture and convert leads with extremely targeted projects. Develop engagement and consumer commitment through relevant messaging. And produce landing pages to collect tons of interested customers and turn one-time visitors into faithful customers.
Quality autoresponders: With GetResponse, you‘re able to kick back and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to use that practically anyone can set up an innovative automation tree in minutes. Adjust pre-built sequences or build your own from scratch.
The automation features likewise allow for sophisticated segmentation. Produce lists of subscribers with similar qualities or behaviors, then send personalized messaging at the recipient‘s chosen time. Naturally, this level of personalization implies that recipients are most likely to react and do something about it.
Liberty to develop: GetResponse permits you to produce professional-looking e-mails with ease. Users like the large number of email templates readily available, however you can likewise utilize the incredibly smooth drag-and-drop editor to personalize emails to match your branding. It‘s likewise simple to discover and reuse style elements from emails that have actually succeeded in the past. In either case, it‘s easy to make your emails stand apart, even with restricted or no design abilities.
Solid reporting: GetResponse has top-notch analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be extremely comprehensive, all the way down to the actions of specific subscribers. The tool even develops comprehensive profiles for you to help you make future projects more targeted. Email analytics are upgraded in real-time and let you collect insights on campaign performance, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a first-class email marketing tool, GetResponse still has some significant imperfections. Let‘s analyze those so you can judge if any of these are offer breakers for your organization.
Integration limitations: When you implement a new tool, you want something that suits your existing tech stack quickly. This is an area where GetResponse falls brief. While it can connect with over 120 different apps and pieces of software application, there are some noteworthy omissions, particularly with task management platforms. And some crucial combinations like PayPal and Eventbrite can only be accomplished through Zapier, which might not be as trustworthy as a native combination.
Non-responsive landing page design: Having a built-in landing page builder is a big aid, however GetResponse‘s tool does not immediately develop mobile-friendly versions. Hence, you need to develop the landing page view for mobile visitors independently. This appears like a big miss, given that numerous of your visitors are most likely to end up at your landing page on their mobile phones.
User-side mobile concerns: Additionally, the drag-and-drop editor is difficult to use on mobile. Aside from making small, primary modifications, it‘s unlikely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is very capable at showing you progress and analysis of your projects.
Plan restrictions: GetResponse‘s standard plan used to include more automation features, however eventually made those only accessible on higher-cost plans. took this away, much to the dismay of long-time clients. To unlock sophisticated automation and segmentation, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 per month for approximately 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has outstanding assistance options and – importantly you can get assist at any time of the day or night.
Live chat 24/7
If you have actually just got a fast concern, you typically don’t want to have to phone someone or complete a form and wait on an answer. That‘s why live chat is such a useful tool for software assistance. GetResponse provides 24/7 live chat assistance. And it‘s not simply a chatbot, you can speak with a real human who can fix more complicated issues.
Assist
While live chat is the primary support alternative on offer, a quick click of the enigma button on the homepage takes you to the additional help choices. You can choose to:
- Fill out a quick type to email GetResponse
- Search product in the Help
There is no obvious method to phone GetResponse, although you do get a dedicated account supervisor if you pick the Enterprise plan.
Aside from video tours, the Assistance Center, and all the client assistance options, you can also register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training materials do not simply assist you get the most out of GetResponse, they likewise assist you enhance your total marketing abilities. Present course titles include:
- Email Marketing 101 for Bloggers
- List Structure Course
- Necessary Landing Page Course
GetResponse Evaluation – Decision
In general, GetResponse is terrific.
Its marketing automation function is more advanced than most other choices on the marketplace. Its email marketing, reporting, and landing page/form builders are also rather efficient. It likewise lets you host webinars internally and develop dynamic conversion funnels.
All that stated, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer offers phone assistance. We checked the 24/7 live chat choice and while great, numerous business owners would still like to be able to call.
This program also has a standard limitation of 500 attendees for its webinars include. This puts a substantial restriction on lots of businesses, however particularly huge ones. They are most likely to have a large audience that far surpasses 500 people.
Although not a huge problem, the fact that many of the GetResponse integrations rely on Zapier is hardly perfect.
We recommend offering the free trial a spin. The platform has a lot to provide if you select the right plan for you.Support GetResponse