We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. GetResponse Vs Constantcontact
However, among the names that gets floated around when speaking about email marketing software is GetResponse.
It is among those tools that has actually been around given that permanently however continues to deliver the goods year in and out.
In this GetResponse review, we‘ll try to break down the tool into its functions and discuss its main strengths and weak points.
By the end, you should be able to figure out if GetResponse is effective enough to use for your company.
What is GetResponse? GetResponse Vs Constantcontact
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, in addition to email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a easy landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with functions such as autoresponders, basic segmentation, and more. Their complimentary forever plan is likewise on the generous side, supplying users with a landing page/website builder, signup forms and popups, and limitless email sends.They likewise provide a generous 50% discount rate to NGOs.
GetResponse prices
There are 6 prices plans:
- Getresponse Free –this totally free plan lets you utilize a cut-down version of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 monthly and lets you send an unlimited variety of emails to approximately 1,000 customers
- Marketing Automation – beginning at $59 each month for up to 1,000 subscribers.
- Ecommerce Marketing – starting at $119 each month for up to 1,000 subscribers.
- Max – custom-made pricing
- Max2 – custom rates.
As you include more subscribers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 per month to use GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply innovative functions (more on these in a moment). With these plans, precise rates depends upon requirements and list size –if you‘re interested in using either of them, you‘ll need to get in touch with GetResponse to schedule a demonstration, discuss your needs and negotiate pricing.
GetResponse ‘Max‘ plans
Decent discounts are offered if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for thirty days for free, through a trial that you can access here.
Key differences between plans
The core features common to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a range of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – probably GetResponse’s standout function, the automation builder (which enables you to construct intricate autoresponder sequences based on user behaviour) is only fully readily available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you increase the pricing ladder.
- Live webinars – this performance is not readily available at all on the ‘Email Marketing‘ plan and the number of webinar participants is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can just provide these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order recovery function (which automatically sends out tip emails to your website visitors who don’t complete an order) is just offered on the ‘Ecommerce Marketing‘ plan or greater.
The exact same opts for order confirmation emails.
- SMS marketing – the option to send out marketing text messages is just readily available on the ‘Max‘ plans.
- Support – phone support is only available on the Max2 plan, on which you likewise get a devoted account manager (or ‘ Consumer Experience Manager‘, to utilize the GetResponse term).
I‘ll discuss these features in more depth as I advance through the evaluation– however first, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has generally varied from some of its crucial rivals‘ offerings in that unlike some of them significantly Mailchimp and AWeber it didn’t offer an completely free plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually changed – you now have the alternative of using the platform totally free forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this complimentary version of GetResponse includes some pretty decent features – the plan lets you access core email marketing features, the complete variety of templates, a website builder and a landing page builder.
Nevertheless, to use this plan your list need to be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Substantially, you will not be able to utilize any autoresponders or automation functions on this plan at all.
{ However nevertheless, the complimentary plan represents a excellent way to try the product out and to get going with email marketing especially if you have a little list and just wish to send out newsletters occasionally to it. | Even so, the totally free plan represents a great way to attempt the product out and to get going with email marketing specifically if you have a small list and just want to send newsletters occasionally to it.
GetResponse‘s essential features:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s essential functions:.
- Drag and Drop email editor: Developing marketing emails and newsletters is easy. Drag content blocks on the canvas and edit them straight. Include unique aspects like images, video and products to your e-mails.
- Email templates: GetResponse includes 120+ email design templates. You can conserve design templates for future use, style in HTML, or construct your own design from scratch.
- Funnel builder: Produce total sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse is full of email automation features. Develop drip projects, triggered emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The foundation of every effective project is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and instantly use the very best variation as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not need separate hosting.
- Client assistance: GetResponse has a responsive assistance group. There is a knowledge base, a assistance center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made combinations with the GetResponse API or Zapier.
Attempt GetResponse free of charge here.
GetResponse Evaluation: the information
Now to the part you have actually been awaiting. We‘re going to review the core GetResponse features and see if they‘re the right suitable for you.
Getresponse Email Marketing
Creating your first email is smooth with GetResponse. They have actually thought of the user experience. I was able to establish my very first email within 10 minutes and it felt truly user-friendly.
Design your first email with GetResponse.
When you create a free account, you can directly begin designing your real email. Click on ‘Design message‘, and you‘re greeted by over 120+ email design templates. Great!
GetResponse has 7 categories of email design templates. For example, you can ‘educate, promote, welcome‘ your clients. State you like an email template, press “save“ and it shows up in ‘My design templates‘ tab to reuse later.
After you select a template, you start personalizing your email in the email builder.
The GetResponse email editor is packed with functions, yet never ever frustrating. All the editing choices are shown when you require them. So it‘s all extremely instinctive.
Traditional HTML code enthusiasts can start based on an HTML design or code it from scratch, but that isn’t required at all. It is great to understand that there is likewise an alternative for custom-made HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor options.
In the layout section, you choose the structure and look of your email. Set up how many columns you desire, standard colors, and so on. The main modifying is finished with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My favorite part of the email editor is that you can conserve blocks and areas. I always use the very same aspects for headers, footers, and some text/images combinations. So in my next email, I conserve a lot of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s totally free stock images (!) collection.
For videos, you simply get in the (Youtube) link and it‘ll appear ingrained in the email.
The fun does not stop here. Under the eCommerce tab, you can include products into your email from your online shop. Offered you relate to your ecommerce platform like Shopify the items are right there. And even add a ‘ advised products‘ area‘ for that extra touch.
Setting up your email for success
On a single page, you create the whole email. Add subject lines, sender email address, and choose the right email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking snippet, but likewise works with a Google Analytics combination.
With eCommerce tracking you understand which campaigns drive profits and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You create the email similar to normal newsletter styles, but then activate them to be sent out as an autoresponder.
The scheduling gives you control over email shipment. You can select to send the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you do not want the autoresponder to head out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this alternative on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation templates to get you started. Because we are reviewing, I am making a ‘welcome‘ automation for you.
Producing a client welcome automation
On to create automation to invite my brand-new customers. I start with pre-made automation template. And after a couple of clicks I currently have this:
I know, it looks impressive. When you zoom in on the automation circulation, you realize GetResponse has actually done half the work for you. It‘s simple to change everything like you desire it.
The automation editor has conditions and actions. For example, when a consumer buys something from you (condition), you activate an email (action). My very first action is sending a welcome email. You can include as numerous e-mails and conditions as you want.
For this email campaign, I‘ve developed a flow where my brand-new consumers get 2 e-mails in 2 days. For my convenience, I separate consumers who clicked on my email. As soon as the project starts, GetResponse keeps an eye on all of this instantly.
My score for GetResponse automation is 8,5/ 10. It takes a bit of time to familiarize yourself with all the possibilities. As soon as you do, you have the power to build complete customer journeys. Develop your own automation, build client profiles and individualize e-mails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase alerts
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a little bit of tweaking, you can develop your own automation with accuracy.
Sign up for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing project. So that includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Construct your email list (or leads)
- Sell items
- Promote a webinar
Start with a new lead magnet or use one from the 17 design templates GetResponse offers. As soon as you have actually chosen your lead magnet, you can construct out your funnel.
The whole funnel building process is directed. You get recommendations of what to do at each step and don’t forget anything. GetResponse for example informs you not to forget a thank you page, and straight uses a thank you page template. Smart!
How to produce a conversion funnel
As your primary step, you‘ll develop a signup landing page. Select the design template, modify your copy and design, and publish the page.
You‘ll create the thank-you page, followed by a promotion email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your crucial statistics to monitor your campaign‘s progress. Screen signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the deserted cart recovery function, you‘ll have to choose higher plans.
I love that I can design a whole funnel in one dashboard, all with the ability to track vital statistics. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their latest addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a few concerns and GetResponse will immediately generate a customized website.
Other website structure choices consist of:
Widgets (forms, chat boxes, price tables, and so on)
Website colors and themes
Including logo designs and images
After adjusting the builder for just 5 minutes, I was able to produce a good homepage with very little effort.
The builder lets you edit whatever on the page. You can change fonts, text sizes, add/remove images, rearrange aspects, adjust cushioning and more.
There‘s a separate menu for adding and editing pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows more personalization when you select a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars included.
Setting up a webinar is simple.
After choosing your title, you include time, date, and period of the webinar. Then you pick which contact list you‘ll include your registrants to. You can include autoresponders for registrants to solve after they register.
After whatever is set to go, GetResponse will develop a webinar link to drive individuals to register for your webinars.
Now you can send out invites to your contact list, handle other webinars, and monitor webinar performance.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, polls, Q&A and white boards.
If you wish to show a function or product you can live-share your screen. If I‘m looking to sell a item, I can add a call to action directly in the webinar.
People who are already utilizing email marketing and webinars in various platforms will like the truth that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your occasion. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of free of charge in all plans. The landing page builder currently offers 198 templates. To be sincere, I ‘d stick to the most recent 100 design templates, some of the older ones … look actually old.
After picking a landing page template you can start editing. The modifying experience is different from the email creator.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, and so on.
In the beginning, I thought I wanted the icons to be identified. But after playing around a bit you‘ll rapidly understand what is what and get the ideal elements.
What I like about the landing page builder is you can produce A/B variants of your landing page from the beginning. The top left corner of the page lets you develop as many variations as you want, along with forms and thank-you pages. GetResponse Vs Constantcontact
Landing page setup
After you‘re pleased with your page style. You can include SEO, URL, and email list settings.
What comes next is most likely my favorite part. Similar to your emails, you set up analytics and web occasion tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder finishes the job. Of course, some specialized landing page software application has more elegant features. If GetResponse can give their builder a little a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse due to the fact that you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that are worthy of a reference are:
SMS marketing, Web push alerts, Paid ads, and Livechat.
So GetResponse is effective beyond email marketing. It lets you establish total funnels to convert visitors into consumers. The story doesn’t end here. To review an email marketing platform you have to take a look at customer assistance and rates plans.
GetResponse: The Great and the Bad
There are many elements to judge email marketing platforms on. GetResponse is a high-quality service for a lot of individuals, but diving into its virtues and flaws will help reveal whether it is a excellent suitable for your service in particular.
What GetResponse Is Good At
GetResponse is designed to assist you create and carry out impactful email marketing campaigns in line with your sales strategy. The tool is abundant in functions while still being easy to use for people with differing ability levels.
Alleviate of use: GetResponse is particularly kind to newcomers to the world of email marketing. Its control panel and user interface are simple to browse and distraction-free. What‘s more, the platform has actually an outstanding guided onboarding process, strolling you through the process of building your very first email campaign with practical videos. Plus, its design templates and drag-and-drop builder make developing e-mails and landing pages simple.
This is all accentuated by GetResponse‘s 24/7 chat assistance. Its representatives are educated, helpful, and quick to react to demands. Newbies and advanced users alike can get help in an immediate.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has become much more than an email marketing tool— you can use it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with immediately. Automation is essential if you want to utilize personalization at scale.
GetResponse‘s tactical, consecutive method to email marketing has numerous advantages for users. Nurture and transform leads with extremely targeted campaigns. Develop engagement and customer loyalty through relevant messaging. And create landing pages to gather tons of interested customers and turn one-time visitors into faithful consumers.
Quality autoresponders: With GetResponse, you have the ability to sit back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to utilize that practically any person can set up an innovative automation tree in minutes. Adjust pre-built sequences or build your own from scratch.
The automation features likewise enable innovative segmentation. Produce lists of subscribers with comparable qualities or habits, then send individualized messaging at the recipient‘s chosen time. Naturally, this level of personalization suggests that recipients are most likely to react and take action.
Liberty to create: GetResponse permits you to create professional-looking e-mails with ease. Users love the huge number of email templates available, but you can likewise utilize the super smooth drag-and-drop editor to personalize emails to match your branding. It‘s likewise simple to find and reuse design elements from emails that have succeeded in the past. Either way, it‘s simple to make your e-mails stand out, even with limited or no design skills.
Strong reporting: GetResponse has top-notch analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be extremely comprehensive, all the way down to the actions of individual subscribers. The tool even builds up detailed profiles for you to assist you make future projects more targeted. Email analytics are upgraded in real-time and let you collect insights on campaign efficiency, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a superior email marketing tool, GetResponse still has some significant shortcomings. Let‘s analyze those so you can evaluate if any of these are deal breakers for your company.
Integration constraints: When you execute a new tool, you desire something that fits into your existing tech stack quickly. This is an location where GetResponse falls brief. While it can connect with over 120 different apps and pieces of software application, there are some notable omissions, especially with project management platforms. And some key combinations like PayPal and Eventbrite can only be achieved through Zapier, which might not be as trustworthy as a native integration.
Non-responsive landing page design: Having a built-in landing page builder is a huge help, however GetResponse‘s tool does not immediately develop mobile-friendly versions. Therefore, you need to design the landing page view for mobile visitors independently. This looks like a big miss, given that many of your visitors are most likely to wind up at your landing page on their mobile devices.
User-side mobile concerns: Moreover, the drag-and-drop editor is difficult to utilize on mobile. Aside from making small, rudimentary modifications, it‘s not likely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is extremely capable at showing you development and analysis of your projects.
Plan constraints: GetResponse‘s fundamental plan utilized to consist of more automation functions, but eventually made those only available on higher-cost plans. took this away, much to the discouragement of long-time consumers. To unlock innovative automation and segmentation, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 per month for as much as 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has outstanding assistance choices and – significantly you can get assist at any time of the day or night.
Live chat 24/7
If you have actually just got a fast concern, you normally don’t wish to need to phone someone or complete a type and await an response. That‘s why live chat is such a helpful tool for software assistance. GetResponse offers 24/7 live chat support. And it‘s not simply a chatbot, you can talk with a genuine human who can fix more complicated issues.
Assist
While live chat is the main assistance option on offer, a fast click of the enigma button on the homepage takes you to the additional aid options. You can choose to:
- Complete a fast kind to email GetResponse
- Browse material in the Assistance Center
There is no apparent method to phone GetResponse, although you do get a devoted account supervisor if you pick the Enterprise plan.
Aside from video tours, the Help Center, and all the customer support options, you can also register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training materials do not just help you get the most out of GetResponse, they also help you improve your total marketing abilities. Present course titles include:
- Email Marketing 101 for Bloggers
- List Building Course
- Important Landing Page Course
GetResponse Evaluation – Decision
Overall, GetResponse is great.
Its marketing automation feature is more advanced than most other options on the marketplace. Its email marketing, reporting, and landing page/form builders are also quite efficient. It also lets you host webinars internally and produce vibrant conversion funnels.
All that stated, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer offers phone assistance. We tested the 24/7 live chat option and while terrific, numerous business owners would still like to be able to call.
This program likewise has a standard limit of 500 guests for its webinars include. This puts a big constraint on many services, however particularly huge ones. They are more likely to have a large audience that far goes beyond 500 people.
Although not a huge concern, the reality that numerous of the GetResponse integrations rely on Zapier is barely ideal.
We suggest giving the free trial a spin. The platform has a lot to use if you pick the right plan for you. GetResponse Vs Constantcontact