We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. How To Create Landing Pages With GetResponse
One of the names that get drifted around when talking about email marketing software is GetResponse.
It‘s one of those tools that has actually been around because forever however continues to deliver the goods year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its features and discuss its primary strengths and weaknesses.
By the end, you should be able to figure out if GetResponse is powerful enough to use for your company.
What is GetResponse? How To Create Landing Pages With GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, in addition to email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a easy landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with functions such as autoresponders, fundamental segmentation, and more. Their totally free forever plan is also on the generous side, providing users with a landing page/website builder, signup forms and popups, and endless email sends.They also provide a generous 50% discount rate to NGOs.
GetResponse prices
There are 6 prices plans:
- Getresponse Free –this complimentary plan lets you use a cut-down variation of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 each month and lets you send an unlimited number of emails to up to 1,000 subscribers
- Marketing Automation –starting at $59 per month for as much as 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 each month for approximately 1,000 subscribers.
- Max – custom pricing
- Max2 – customized rates.
As you add more customers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 monthly to use GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that offer advanced features (more on these in a moment). With these plans, exact rates depends on requirements and list size –if you have an interest in using either of them, you‘ll require to contact GetResponse to arrange a demonstration, discuss your needs and work out rates.
GetResponse ‘Max‘ plans
Decent discounts are readily available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for 30 days for free, by means of a trial that you can access here.
Key distinctions between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a range of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – arguably GetResponse’s standout feature, the automation builder (which enables you to develop complicated autoresponder series based upon user behaviour) is just completely offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you go up the rates ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the variety of webinar participants is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can just provide these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order healing function (which instantly sends suggestion emails to your website visitors who do not complete an order) is only offered on the ‘Ecommerce Marketing‘ plan or higher.
The exact same chooses order verification emails.
- SMS marketing – the choice to send out marketing text messages is only offered on the ‘Max‘ plans.
- Support – phone assistance is only available on the Max2 plan, on which you also get a devoted account manager (or ‘Customer Experience Manager‘, to utilize the GetResponse term).
I‘ll go over these features in more depth as I advance through the review– however initially, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has generally varied from some of its crucial rivals‘ offerings because unlike some of them notably Mailchimp and AWeber it didn’t use an entirely complimentary plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually altered – you now have the alternative of using the platform totally free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse features some lovely decent functions – the plan lets you access core email marketing features, the full series of design templates, a website builder and a landing page builder.
However, to use this plan your list need to be smaller than 500 records in size, and your newsletters will include GetResponse branding. Considerably, you won’t be able to utilize any autoresponders or automation features on this plan at all.
{ However even so, the free plan represents a excellent way to try the item out and to get going with email marketing especially if you have a little list and simply want to send newsletters periodically to it. | Even so, the totally free plan represents a great method to try the product out and to get going with email marketing especially if you have a small list and just want to send out newsletters periodically to it.
GetResponse‘s most important functions:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Developing marketing e-mails and newsletters is easy. Drag material blocks on the canvas and edit them straight. Add unique aspects like images, video and products to your e-mails.
- Email design templates: GetResponse includes 120+ email design templates. You can save design templates for future use, design in HTML, or develop your own style from scratch.
- Funnel builder: Produce total register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has lots of email automation functions. Produce drip campaigns, triggered emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The backbone of every effective project is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and automatically utilize the best variation as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not require separate hosting.
- Client assistance: GetResponse has a responsive support group. There is a knowledge base, a help center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized integrations with the GetResponse API or Zapier.
Try GetResponse free of charge here.
GetResponse Review: the information
Now to the part you have actually been waiting on. We‘re going to evaluate the core GetResponse features and see if they‘re the ideal suitable for you.
Getresponse Email Marketing
Creating your first email is smooth with GetResponse. They‘ve thought of the user experience. I was able to establish my first email within 10 minutes and it felt really intuitive.
Design your first email with GetResponse.
Once you produce a free account, you can directly begin creating your actual email. Click on ‘Design message‘, and you‘re greeted by over 120+ email design templates. Nice!
GetResponse has 7 classifications of email design templates. You can ‘educate, promote, invite‘ your customers. State you like an email design template, press “save“ and it appears in ‘My templates‘ tab to reuse later.
After you select a design template, you begin tailoring your email in the email builder.
The GetResponse email editor is loaded with features, yet never overwhelming. All the editing options are revealed when you require them. It‘s all extremely intuitive.
Old-fashioned HTML code enthusiasts can start based on an HTML style or code it from scratch, but that isn’t needed at all. It is excellent to know that there is likewise an alternative for custom HTML blocks inside the drag and drop design template builder.
Drag & drop email editor choices.
In the design section, you choose the structure and appearance of your email. Set up the number of columns you want, basic colors, etc. The primary modifying is finished with drag and drop content Blocks.
You can include:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My preferred part of the email editor is that you can conserve blocks and sections. I constantly utilize the same components for headers, footers, and some text/images combos. In my next email, I conserve a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s free stock images (!) collection.
For videos, you just enter the (Youtube) link and it‘ll appear embedded in the email.
The fun does not stop here. Under the eCommerce tab, you can include products into your email from your online store. Supplied you relate to your ecommerce platform like Shopify the products are right there. And even add a ‘recommended items‘ section‘ for that extra touch.
Setting up your email for success
On a single page, you create the whole email. Include subject lines, sender email address, and select the ideal email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking snippet, but likewise works with a Google Analytics combination.
With eCommerce tracking you understand which projects drive earnings and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You develop the email just like typical newsletter styles, however then activate them to be sent as an autoresponder.
The scheduling provides you manage over email delivery. You can pick to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your preference. You can untick the days of the week when you do not desire the autoresponder to go out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this alternative on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation templates to get you began. Because we are examining, I am making a ‘welcome‘ automation for you.
Creating a customer welcome automation
On to develop automation to welcome my brand-new customers. I begin with pre-made automation template. And after a couple of clicks I already have this:
I know, it looks impressive. When you focus on the automation circulation, you realize GetResponse has done half the work for you. It‘s easy to alter whatever like you want it.
The automation editor has conditions and actions. When a client buys something from you (condition), you activate an email (action). My first action is sending out a welcome email. You can include as numerous emails and conditions as you desire.
For this email campaign, I have actually developed a circulation where my brand-new clients get two emails in 2 days. Then, for my convenience, I separate customers who clicked my email. When the campaign begins, GetResponse monitors all of this instantly.
My score for GetResponse automation is 8,5/ 10. It takes a bit of time to acquaint yourself with all the possibilities. As soon as you do, you have the power to build total client journeys. Develop your own automation, develop customer profiles and personalize emails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a bit of tweaking, you can build your own automation with accuracy.
Register for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing campaign. That includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Construct your email list (or leads)
- Offer items
- Promote a webinar
Start with a new lead magnet or use one from the 17 design templates GetResponse deals. When you have actually chosen your lead magnet, you can develop out your funnel.
The entire funnel structure procedure is guided. You get recommendations of what to do at each action and don’t forget anything. GetResponse for instance informs you not to forget a thank you page, and directly provides a thank you page design template. Smart! How To Create Landing Pages With GetResponse
How to develop a conversion funnel
As your primary step, you‘ll produce a signup landing page. Choose the template, tweak your copy and design, and release the page.
Then you‘ll create the thank-you page, followed by a promotion email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
Finally, you get all your important statistics to monitor your project‘s development. Monitor signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the abandoned cart healing feature, you‘ll have to go with greater plans.
I adore that I can create a whole funnel in one dashboard, all with the ability to track crucial stats. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their newest addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a few questions and GetResponse will immediately generate a individualized website.
Other website building options include:
Widgets (forms, chat boxes, price tables, and so on)
Website colors and themes
Adding logo designs and images
After fiddling with the builder for simply 5 minutes, I had the ability to develop a good homepage with very little effort.
The builder lets you modify whatever on the page. You can change typefaces, text sizes, add/remove images, reposition components, adjust cushioning and more.
There‘s a different menu for including and modifying pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor reveals more personalization when you pick a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars included.
Setting up a webinar is simple.
After selecting your title, you include time, date, and duration of the webinar. You choose which contact list you‘ll add your registrants to. You can include autoresponders for registrants to get right after they register.
After whatever is set to go, GetResponse will develop a webinar link to drive individuals to sign up for your webinars.
Now you can send invites to your contact list, handle other webinars, and track webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, polls, Q&A and whiteboard.
If you want to reveal a function or item you can live-share your screen. If I‘m wanting to sell a item, I can include a call to action straight in the webinar.
Individuals who are already using email marketing and webinars in different platforms will love the fact that GetResponse brings them both together.
You have access to the chatpod and the global settings for your event. The event is hosted inside the GetResponse app. They also have a mobile app you can utilize to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included free of charge in all plans. The landing page builder currently uses 198 design templates. Although to be sincere, I ‘d adhere to the latest 100 templates, some of the older ones … look truly old.
After selecting a landing page design template you can begin modifying. The modifying experience is various from the email creator.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, etc.
In the beginning, I believed I desired the icons to be labeled. After playing around a bit you‘ll rapidly understand what is what and get the best elements.
What I like about the landing page builder is you can produce A/B variations of your landing page from the beginning. The leading left corner of the page lets you develop as lots of variants as you desire, in addition to forms and thank-you pages.
Landing page setup
After you‘re satisfied with your page design. You can add SEO, URL, and email list settings.
What comes next is most likely my preferred part. Similar to your emails, you set up analytics and web occasion tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Of course, some specialized landing page software has more expensive functions. If GetResponse can give their builder a little bit of a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse since you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that deserve a mention are:
SMS marketing, Web push alerts, Paid ads, and Livechat.
GetResponse is powerful beyond email marketing. It lets you establish complete funnels to convert visitors into consumers. The story does not end here. To examine an email marketing platform you need to take a look at consumer support and rates plans.
GetResponse: The Great and the Bad
There are numerous elements to evaluate email marketing platforms on. GetResponse is a premium option for a lot of people, but delving into its virtues and flaws will help reveal whether it is a excellent fit for your company in particular.
What GetResponse Is Proficient at
GetResponse is designed to help you develop and carry out impactful email marketing projects in line with your sales technique. The tool is abundant in features while still being easy to use for individuals with differing skill levels.
Relieve of use: GetResponse is particularly kind to newcomers to the world of email marketing. Its dashboard and interface are easy to navigate and distraction-free. What‘s more, the platform has actually an outstanding directed onboarding procedure, strolling you through the process of constructing your first email project with useful videos. Plus, its templates and drag-and-drop builder make creating e-mails and landing pages basic.
This is all highlighted by GetResponse‘s 24/7 chat support. Its associates are well-informed, practical, and fast to respond to requests. Newbies and advanced users alike can receive support in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has actually become far more than an email marketing tool— you can utilize it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with straight away. Automation is crucial if you want to use customization at scale.
GetResponse‘s tactical, consecutive technique to email marketing has various benefits for users. Support and convert leads with extremely targeted projects. Build engagement and customer loyalty through appropriate messaging. And develop landing pages to gather tons of interested customers and turn one-time visitors into devoted clients.
Quality autoresponders: With GetResponse, you‘re able to sit back and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to utilize that almost any person can establish an innovative automation tree in minutes. Adapt pre-built series or develop your own from scratch.
The automation features also permit innovative segmentation. Develop lists of customers with similar qualities or habits, then send customized messaging at the recipient‘s chosen time. Naturally, this level of personalization implies that receivers are more likely to respond and take action.
Flexibility to develop: GetResponse enables you to develop professional-looking e-mails with ease. Users love the large variety of email design templates readily available, however you can also utilize the incredibly smooth drag-and-drop editor to tailor emails to match your branding. It‘s likewise easy to find and recycle design aspects from emails that have achieved success in the past. In any case, it‘s simple to make your emails stand out, even with restricted or no design abilities.
Strong reporting: GetResponse has premium analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be extremely in-depth, all the way down to the actions of private subscribers. The tool even builds up detailed profiles for you to assist you make future projects more targeted. Email analytics are updated in real-time and let you collect insights on project performance, engagement, and audience choices.
What GetResponse Is Lacking
While this is a superior email marketing tool, GetResponse still has some notable shortcomings. Let‘s examine those so you can judge if any of these are offer breakers for your company.
Integration constraints: When you execute a brand-new tool, you want something that fits into your existing tech stack easily. This is an location where GetResponse falls brief. While it can get in touch with over 120 different apps and pieces of software application, there are some significant omissions, especially with job management platforms. And some essential combinations like PayPal and Eventbrite can only be achieved through Zapier, which might not be as reliable as a native integration.
Non-responsive landing page style: Having a built-in landing page builder is a substantial help, but GetResponse‘s tool does not automatically produce mobile-friendly versions. Thus, you need to design the landing page view for mobile visitors separately. This appears like a big miss out on, considered that many of your visitors are likely to end up at your landing page on their mobile devices.
User-side mobile issues: Moreover, the drag-and-drop editor is challenging to utilize on mobile. Aside from making small, primary changes, it‘s not likely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is extremely capable at revealing you progress and analysis of your projects.
Plan limitations: GetResponse‘s fundamental plan utilized to include more automation functions, but ultimately made those only available on higher-cost plans. took this away, much to the dismay of long-time clients. To open advanced automation and segmentation, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 monthly for approximately 1,000 contacts.
Working with GetResponse‘s support
GetReponse has exceptional assistance options and – importantly you can get assist at any time of the day or night.
Live chat 24/7
If you have actually just got a fast question, you typically do not want to need to phone somebody or fill out a kind and await an response. That‘s why live chat is such a helpful tool for software assistance. GetResponse offers 24/7 live chat support. And it‘s not just a chatbot, you can talk to a genuine human who can fix more complex problems.
Help
While live chat is the primary assistance alternative available, a quick click of the enigma button on the homepage takes you to the additional help choices. You can select to:
- Fill out a quick type to email GetResponse
- Search material in the Aid Center
There is no obvious method to phone GetResponse, although you do get a dedicated account supervisor if you choose the Business plan.
Aside from video trips, the Aid Center, and all the client assistance choices, you can likewise register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training materials do not simply assist you get the most out of GetResponse, they also help you enhance your total marketing skills. Present course titles consist of:
- Email Marketing 101 for Blog writers
- List Structure Course
- Necessary Landing Page Course
GetResponse Evaluation – Verdict
Overall, GetResponse is fantastic.
Its marketing automation function is advanced than the majority of other alternatives on the marketplace. Its email marketing, reporting, and landing page/form builders are also quite effective. It likewise lets you host webinars internally and develop vibrant conversion funnels.
All that stated, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone support. We evaluated the 24/7 live chat alternative and while fantastic, many entrepreneur would still like to be able to call.
This program also has a standard limit of 500 attendees for its webinars include. This positions a substantial restraint on lots of businesses, however specifically big ones. They are most likely to have a big audience that far exceeds 500 people.
Finally, although not a big concern, the truth that many of the GetResponse integrations rely on Zapier is hardly perfect.
We suggest offering the totally free trial a spin. The platform has a lot to provide if you select the right plan for you.How To Create Landing Pages With GetResponse