We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. GetResponse Shopify
One of the names that get drifted around when talking about email marketing software application is GetResponse.
It‘s one of those tools that has been around because forever however continues to perform year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its functions and discuss its main strengths and weaknesses.
By the end, you need to have the ability to determine if GetResponse is effective enough to utilize for your company.
What is GetResponse? GetResponse Shopify
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, in addition to email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a basic landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with features such as autoresponders, fundamental segmentation, and more. Their complimentary forever plan is likewise on the generous side, offering users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They likewise use a generous 50% discount to NGOs.
GetResponse pricing
There are 6 pricing plans:
- Getresponse Free –this complimentary plan lets you use a cut-down variation of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 per month and lets you send an limitless variety of e-mails to approximately 1,000 subscribers
- Marketing Automation – beginning at $59 per month for up to 1,000 customers.
- Ecommerce Marketing – beginning at $119 per month for up to 1,000 subscribers.
- Max – customized rates
- Max2 – custom prices.
As you add more subscribers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 each month to utilize GetResponse with a list including 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that supply advanced functions (more on these in a moment). With these plans, specific prices depends upon requirements and list size –if you‘re interested in utilizing either of them, you‘ll require to contact GetResponse to schedule a demo, discuss your needs and negotiate prices.
GetResponse ‘Max‘ plans
Decent discount rates are available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for 30 days totally free, through a trial that you can access here.
Key distinctions between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a range of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – perhaps GetResponse’s standout feature, the automation builder (which permits you to construct complicated autoresponder series based on user behaviour) is only completely offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you increase the prices ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the number of webinar attendees is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can just use these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order healing feature (which immediately sends reminder emails to your site visitors who don’t finish an order) is just available on the ‘Ecommerce Marketing‘ plan or higher.
The exact same opts for order verification emails.
- SMS marketing – the choice to send out marketing text is just readily available on the ‘Max‘ plans.
- Assistance – phone assistance is only offered on the Max2 plan, on which you likewise get a dedicated account manager (or ‘Customer Experience Manager‘, to utilize the GetResponse term).
I‘ll discuss these functions in more depth as I advance through the evaluation– however initially, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually generally varied from some of its essential rivals‘ offerings because unlike some of them especially Mailchimp and AWeber it didn’t use an entirely complimentary plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has actually altered – you now have the choice of using the platform free of charge indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this free version of GetResponse includes some lovely good features – the plan lets you access core email marketing functions, the full range of templates, a website builder and a landing page builder.
To use this plan your list need to be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Substantially, you will not be able to utilize any autoresponders or automation functions on this plan at all.
{ However however, the totally free plan represents a good way to attempt the product out and to start with email marketing particularly if you have a small list and just wish to send out newsletters occasionally to it. | Even so, the free plan represents a good method to attempt the product out and to get going with email marketing specifically if you have a small list and simply want to send newsletters periodically to it.
GetResponse‘s crucial functions:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s crucial functions:.
- Drag and Drop email editor: Developing marketing emails and newsletters is easy. Drag content blocks on the canvas and edit them directly. Add unique elements like images, video and products to your e-mails.
- Email templates: GetResponse features 120+ email templates. You can save design templates for future usage, style in HTML, or develop your own style from scratch.
- Funnel builder: Produce total register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation functions. Create drip projects, triggered emails, and autoresponders. GetResponse automation have lead scoring to single out your most popular leads.
- A/B testing: The foundation of every successful campaign is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and automatically utilize the best variation as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not need separate hosting.
- Consumer support: GetResponse has a responsive assistance team. There is a knowledge base, a aid center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom combinations with the GetResponse API or Zapier.
Try GetResponse totally free here.
GetResponse Review: the information
Now to the part you have actually been waiting on. We‘re going to review the core GetResponse features and see if they‘re the right fit for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They have actually thought about the user experience. I had the ability to establish my very first email within 10 minutes and it felt really intuitive.
Design your first email with GetResponse.
When you create a totally free account, you can directly start creating your actual email. Click on ‘Design message‘, and you‘re welcomed by over 120+ email design templates. Great!
GetResponse has 7 classifications of email templates. You can ‘ inform, promote, invite‘ your customers. State you like an email template, press “save“ and it shows up in ‘My design templates‘ tab to reuse later.
After you choose a template, you start personalizing your email in the email builder.
The GetResponse email editor is loaded with functions, yet never frustrating. All the modifying options are revealed when you require them. So it‘s all really user-friendly.
Old-fashioned HTML code enthusiasts can begin based on an HTML design or code it from scratch, but that isn’t required at all. It is great to understand that there is also an choice for custom-made HTML obstructs inside the drag and drop template builder.
Drag & drop email editor options.
In the layout section, you decide the structure and look of your email. Establish the number of columns you want, standard colors, and so on. The main modifying is done with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My preferred part of the email editor is that you can save blocks and sections. I always utilize the exact same elements for headers, footers, and some text/images combinations. So in my next email, I conserve a lot of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s complimentary stock images (!) collection.
For videos, you just get in the (Youtube) link and it‘ll show up ingrained in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can add products into your email from your online shop. Offered you link with your ecommerce platform like Shopify the products are right there. And even include a ‘ advised items‘ area‘ for that extra touch.
Establishing your email for success
On a single page, you produce the whole email. Add subject lines, sender email address, and select the best email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking snippet, but likewise works with a Google Analytics combination.
With eCommerce tracking you understand which projects drive profits and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You create the email much like regular newsletter designs, however then activate them to be sent as an autoresponder.
The scheduling offers you control over email delivery. You can choose to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your liking. You can untick the days of the week when you do not desire the autoresponder to go out. On weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this alternative on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation templates to get you began. Because we are examining, I am making a ‘welcome‘ automation for you.
Creating a customer welcome automation
On to produce automation to invite my brand-new clients. I start with pre-made automation design template. And after a couple of clicks I already have this:
I know, it looks excellent. When you zoom in on the automation circulation, you realize GetResponse has done half the work for you. It‘s simple to change everything like you desire it.
The automation editor has conditions and actions. For instance, when a customer purchases something from you (condition), you set off an email (action). My very first action is sending out a welcome email. You can add as many e-mails and conditions as you desire.
For this email project, I have actually produced a flow where my brand-new consumers get 2 emails in 2 days. Then, for my convenience, I separate clients who clicked my email. Once the campaign begins, GetResponse keeps track of all of this immediately.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to acquaint yourself with all the possibilities. But once you do, you have the power to build complete customer journeys. Develop your own automation, develop client profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notices
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a little bit of tweaking, you can construct your own automation with accuracy.
Register for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing campaign. So that consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Construct your email list (or leads)
- Sell items
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 templates GetResponse deals. Once you‘ve picked your lead magnet, you can develop out your funnel.
The entire funnel structure process is assisted. You get suggestions of what to do at each step and don’t forget anything. GetResponse for instance informs you not to forget a thank you page, and straight offers a thank you page design template. Smart!
How to produce a conversion funnel
As your first step, you‘ll develop a signup landing page. Pick the design template, tweak your copy and style, and release the page.
Then you‘ll produce the thank-you page, followed by a promotion email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your essential stats to monitor your campaign‘s progress. Screen signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the abandoned cart healing feature, you‘ll need to select higher plans.
I adore that I can create a entire funnel in one control panel, all with the ability to track essential stats. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their newest addition to the platform.
You develop a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a couple of questions and GetResponse will immediately generate a customized website.
Other website building choices consist of:
Widgets (forms, chat boxes, cost tables, etc)
Website colors and themes
Including logos and images
After fiddling with the builder for simply 5 minutes, I was able to create a good homepage with very little effort.
The builder lets you modify everything on the page. You can alter typefaces, text sizes, add/remove images, reposition elements, adjust padding and more.
There‘s a separate menu for adding and editing pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor shows more modification when you pick a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Establishing a webinar is easy.
After choosing your title, you add time, date, and period of the webinar. Then you choose which contact list you‘ll add your registrants to. You can add autoresponders for registrants to get right after they sign up.
After whatever is set to go, GetResponse will create a webinar link to drive people to sign up for your webinars.
Now you can send welcomes to your contact list, manage other webinars, and monitor webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, surveys, Q&A and white boards.
If you want to show a function or item you can live-share your screen. If I‘m looking to offer a product, I can include a call to action directly in the webinar.
People who are already using email marketing and webinars in various platforms will enjoy the reality that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your event. The occasion is hosted inside the GetResponse app. They also have a mobile app you can use to offer your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is included for free in all plans. The landing page builder currently provides 198 design templates. To be sincere, I ‘d stick to the most recent 100 templates, some of the older ones … look really old.
After choosing a landing page design template you can start editing. The editing experience is different from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, etc.
In the beginning, I thought I wanted the icons to be labeled. However after playing around a bit you‘ll quickly know what is what and get the right aspects.
What I like about the landing page builder is you can develop A/B variants of your landing page from the beginning. The leading left corner of the page lets you develop as numerous versions as you desire, in addition to forms and thank-you pages. GetResponse Shopify
Landing page setup
After you‘re satisfied with your page style. You can add SEO, URL, and email list settings.
What comes next is probably my preferred part. Just like your emails, you established analytics and web occasion tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder finishes the job. Naturally, some specialized landing page software has more fancy features. If GetResponse can give their builder a bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse since you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that are worthy of a reference are:
SMS marketing, Web push notices, Paid ads, and Livechat.
So GetResponse is effective beyond email marketing. It lets you set up total funnels to transform visitors into clients. The story doesn’t end here though. To evaluate an email marketing platform you have to look at consumer assistance and prices plans.
GetResponse: The Excellent and the Bad
There are lots of elements to judge email marketing platforms on. GetResponse is a premium solution for a lot of people, but delving into its virtues and defects will help expose whether it is a good suitable for your organization in particular.
What GetResponse Is Good At
GetResponse is designed to assist you create and perform impactful email marketing campaigns in line with your sales method. The tool is abundant in functions while still being easy to use for individuals with varying skill levels.
Reduce of use: GetResponse is particularly kind to newcomers to the world of email marketing. Its control panel and user interface are easy to browse and distraction-free. What‘s more, the platform has actually an outstanding assisted onboarding procedure, walking you through the procedure of building your first email project with practical videos. Plus, its templates and drag-and-drop builder make creating e-mails and landing pages simple.
This is all emphasized by GetResponse‘s 24/7 chat support. Its representatives are well-informed, handy, and quick to respond to demands. Newbies and advanced users alike can get support in an immediate.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has actually ended up being far more than an email marketing tool— you can utilize it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with immediately. Automation is essential if you wish to use personalization at scale.
GetResponse‘s tactical, consecutive technique to email marketing has numerous advantages for users. Nurture and transform leads with extremely targeted projects. Build engagement and customer loyalty through pertinent messaging. And develop landing pages to gather lots of interested subscribers and turn one-time visitors into loyal clients.
Quality autoresponders: With GetResponse, you‘re able to kick back and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to use that almost anybody can set up an sophisticated automation tree in minutes. Adjust pre-built series or develop your own from scratch.
The automation features likewise permit innovative division. Create lists of subscribers with comparable qualities or behaviors, then send out tailored messaging at the recipient‘s chosen time. Naturally, this level of personalization means that recipients are more likely to react and do something about it.
Flexibility to design: GetResponse allows you to create professional-looking e-mails with ease. Users love the vast number of email templates available, however you can likewise use the very smooth drag-and-drop editor to personalize emails to match your branding. It‘s likewise simple to discover and recycle design components from emails that have been successful in the past. In any case, it‘s easy to make your emails stand apart, even with limited or no style abilities.
Strong reporting: GetResponse has first-rate analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be super in-depth, all the way to the actions of private customers. The tool even develops in-depth profiles for you to help you make future campaigns more targeted. Email analytics are updated in real-time and let you gather insights on campaign performance, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a top-notch email marketing tool, GetResponse still has some notable drawbacks. Let‘s examine those so you can judge if any of these are offer breakers for your organization.
Combination constraints: When you implement a new tool, you desire something that fits into your existing tech stack quickly. Regrettably, this is an area where GetResponse fails. While it can connect with over 120 different apps and pieces of software application, there are some notable omissions, especially with project management platforms. And some crucial integrations like PayPal and Eventbrite can only be achieved through Zapier, which might not be as trusted as a native integration.
Non-responsive landing page design: Having a integrated landing page builder is a big help, but GetResponse‘s tool doesn’t immediately produce mobile-friendly versions. Hence, you need to develop the landing page view for mobile visitors separately. This appears like a huge miss out on, considered that so many of your visitors are likely to wind up at your landing page on their mobile phones.
User-side mobile concerns: Additionally, the drag-and-drop editor is difficult to utilize on mobile. Aside from making small, basic changes, it‘s unlikely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is really capable at revealing you development and analysis of your projects.
Plan restrictions: GetResponse‘s basic plan used to consist of more automation functions, but eventually made those only accessible on higher-cost plans. took this away, much to the dismay of long-time consumers. To open advanced automation and segmentation, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 monthly for approximately 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has outstanding assistance options and – importantly you can get help at any time of the day or night.
Live chat 24/7
If you have actually just got a quick concern, you typically do not wish to have to phone someone or fill out a kind and wait for an answer. That‘s why live chat is such a useful tool for software assistance. GetResponse provides 24/7 live chat support. And it‘s not just a chatbot, you can talk with a genuine human who can fix more complicated issues.
Help
While live chat is the primary assistance alternative on offer, a quick click of the enigma button on the homepage takes you to the additional aid choices. You can choose to:
- Fill out a fast type to email GetResponse
- Search material in the Aid Center
There is no apparent method to phone GetResponse, although you do get a dedicated account supervisor if you pick the Business plan.
Aside from video tours, the Assistance Center, and all the customer assistance options, you can likewise sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training products do not simply help you get the most out of GetResponse, they also assist you improve your overall marketing abilities. Existing course titles consist of:
- Email Marketing 101 for Blog writers
- List Structure Course
- Vital Landing Page Course
GetResponse Evaluation – Decision
In general, GetResponse is great.
Its marketing automation function is advanced than the majority of other alternatives on the marketplace. Its email marketing, reporting, and landing page/form home builders are also quite effective. It likewise lets you host webinars internally and produce vibrant conversion funnels.
All that stated, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer provides phone support. We evaluated the 24/7 live chat alternative and while excellent, many business owners would still like to be able to call.
This program also has a basic limit of 500 participants for its webinars feature. This puts a huge restriction on lots of businesses, however specifically big ones. They are more likely to have a large audience that far surpasses 500 people.
Although not a big issue, the truth that numerous of the GetResponse combinations rely on Zapier is hardly perfect.
We recommend offering the free trial a spin. The platform has a lot to use if you select the right plan for you. GetResponse Shopify