We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. Igor Kheifets GetResponse
One of the names that get drifted around when talking about email marketing software application is GetResponse.
It is among those tools that has actually been around since permanently but continues to perform year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its functions and discuss its main strengths and weaknesses.
By the end, you must be able to figure out if GetResponse is powerful enough to utilize for your company.
What is GetResponse? Igor Kheifets GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, as well as email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a simple landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with functions such as autoresponders, standard division, and more. Their totally free forever plan is also on the generous side, supplying users with a landing page/website builder, signup forms and popups, and unlimited email sends.They likewise use a generous 50% discount rate to NGOs.
GetResponse pricing
There are six pricing plans:
- Getresponse Free –this totally free plan lets you utilize a cut-down variation of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 monthly and lets you send out an limitless number of emails to up to 1,000 customers
- Marketing Automation – beginning at $59 each month for as much as 1,000 customers.
- Ecommerce Marketing – starting at $119 each month for up to 1,000 customers.
- Max – customized rates
- Max2 – custom prices.
As you add more subscribers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 monthly to utilize GetResponse with a list including 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply sophisticated functions (more on these in a moment). With these plans, exact pricing depends upon requirements and list size –if you have an interest in using either of them, you‘ll need to contact GetResponse to arrange a demonstration, discuss your needs and negotiate prices.
GetResponse ‘Max‘ plans
Decent discounts are offered if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for one month totally free, via a trial that you can access here.
Secret distinctions between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a range of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – probably GetResponse’s standout function, the automation builder (which enables you to build complex autoresponder series based upon user behaviour) is just fully available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you go up the rates ladder.
- Live webinars – this functionality is not offered at all on the ‘Email Marketing‘ plan and the variety of webinar participants is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order healing function (which automatically sends out reminder emails to your site visitors who do not finish an order) is just offered on the ‘Ecommerce Marketing‘ plan or greater.
The exact same opts for order confirmation e-mails.
- SMS marketing – the choice to send marketing text messages is just readily available on the ‘Max‘ plans.
- Assistance – phone assistance is just offered on the Max2 plan, on which you likewise get a devoted account supervisor (or ‘Customer Experience Manager‘, to utilize the GetResponse term).
I‘ll talk about these functions in more depth as I progress through the evaluation– but first, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually generally varied from a few of its crucial competitors‘ offerings in that unlike a few of them significantly Mailchimp and AWeber it didn’t use an entirely totally free plan.
With the current launch of its new ‘free-forever‘ plan, Getresponse Free, that scenario has actually altered – you now have the alternative of using the platform for free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free variation of GetResponse features some pretty good functions – the plan lets you gain access to core email marketing functions, the full series of templates, a website builder and a landing page builder.
Nevertheless, to use this plan your list need to be smaller than 500 records in size, and your newsletters will include GetResponse branding. Significantly, you will not have the ability to utilize any autoresponders or automation functions on this plan at all.
{ But however, the complimentary plan represents a excellent way to attempt the product out and to start with email marketing especially if you have a little list and just wish to send newsletters periodically to it. | Even so, the totally free plan represents a good way to attempt the product out and to get going with email marketing specifically if you have a little list and simply want to send out newsletters occasionally to it.
GetResponse‘s most important functions:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s essential features:.
- Drag and Drop email editor: Developing marketing emails and newsletters is easy. Drag content blocks on the canvas and edit them straight. Include unique components like images, video and products to your emails.
- Email design templates: GetResponse comes with 120+ email design templates. You can save templates for future usage, style in HTML, or construct your own style from scratch.
- Funnel builder: Develop total register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Develop drip campaigns, triggered emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The backbone of every effective project is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and instantly utilize the very best version as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not require separate hosting.
- Consumer assistance: GetResponse has a responsive support team. There is a knowledge base, a assistance center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom combinations with the GetResponse API or Zapier.
Try GetResponse free of charge here.
GetResponse Review: the information
Now to the part you‘ve been awaiting. We‘re going to examine the core GetResponse features and see if they‘re the ideal suitable for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They have actually thought of the user experience. I had the ability to set up my first email within 10 minutes and it felt actually user-friendly.
Style your very first email with GetResponse.
When you produce a totally free account, you can directly start designing your actual email. Click ‘ Style message‘, and you‘re welcomed by over 120+ email templates. Good!
GetResponse has 7 classifications of email templates. For instance, you can ‘ inform, promote, welcome‘ your clients. Say you like an email template, press “save“ and it shows up in ‘My design templates‘ tab to recycle later on.
After you select a design template, you begin personalizing your email in the email builder.
The GetResponse email editor is packed with features, yet never ever overwhelming. All the modifying options are shown when you need them. So it‘s all extremely user-friendly.
Old-fashioned HTML code enthusiasts can start based on an HTML style or code it from scratch, but that isn’t needed at all. It is good to know that there is likewise an alternative for customized HTML blocks inside the drag and drop template builder.
Drag & drop email editor choices.
In the layout area, you decide the structure and look of your email. Establish the number of columns you want, basic colors, etc. The main editing is done with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My favorite part of the email editor is that you can conserve blocks and sections. I constantly utilize the same aspects for headers, footers, and some text/images combos. In my next email, I conserve a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s free stock images (!) collection.
For videos, you just get in the (Youtube) link and it‘ll show up ingrained in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can include items into your email from your online shop. Offered you relate to your ecommerce platform like Shopify the items are right there. And even include a ‘ advised products‘ area‘ for that additional touch.
Setting up your email for success
On a single page, you produce the whole email. Add subject lines, sender email address, and choose the ideal email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking snippet, however likewise works with a Google Analytics combination.
With eCommerce tracking you understand which campaigns drive earnings and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You create the email much like regular newsletter styles, however then activate them to be sent out as an autoresponder.
The scheduling gives you manage over email shipment. You can choose to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your preference. You can untick the days of the week when you do not want the autoresponder to head out. For example on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this choice on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation design templates to get you started. Since we are evaluating, I am making a ‘welcome‘ automation for you.
Developing a consumer welcome automation
On to create automation to invite my new customers. I start with pre-made automation design template. And after a couple of clicks I already have this:
I understand, it looks remarkable. When you zoom in on the automation circulation, you recognize GetResponse has done half the work for you. It‘s easy to change whatever like you desire it.
The automation editor has conditions and actions. For instance, when a consumer purchases something from you (condition), you activate an email (action). My first action is sending out a welcome email. You can include as many emails and conditions as you want.
For this email campaign, I‘ve created a circulation where my new consumers get 2 emails in 2 days. Then, for my benefit, I separate customers who clicked on my email. When the project starts, GetResponse keeps an eye on all of this immediately.
My score for GetResponse automation is 8,5/ 10. It takes a bit of time to acquaint yourself with all the possibilities. As soon as you do, you have the power to build complete consumer journeys. Produce your own automation, develop customer profiles and customize emails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase alerts
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a little tweaking, you can develop your own automation with precision.
Register for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing campaign. So that consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Sell items
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 templates GetResponse deals. Once you have actually selected your lead magnet, you can construct out your funnel.
The whole funnel building process is directed. You get suggestions of what to do at each step and do not forget anything. GetResponse for instance tells you not to forget a thank you page, and directly uses a thank you page design template. Smart!
How to create a conversion funnel
As your first step, you‘ll create a signup landing page. Choose the design template, modify your copy and style, and release the page.
Then you‘ll develop the thank-you page, followed by a promotion email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your essential stats to monitor your campaign‘s progress. Screen signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the deserted cart recovery feature, you‘ll have to select greater plans.
I adore that I can create a whole funnel in one dashboard, all with the capability to track important statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their latest addition to the platform.
You construct a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a couple of concerns and GetResponse will automatically generate a customized website.
Other website structure choices consist of:
Widgets (forms, chat boxes, price tables, and so on)
Website colors and themes
Including logo designs and images
After fiddling with the builder for just 5 minutes, I was able to create a decent homepage with very little effort.
The builder lets you modify whatever on the page. You can change typefaces, text sizes, add/remove images, rearrange aspects, change cushioning and more.
There‘s a separate menu for including and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor shows further modification when you select a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars consisted of.
Setting up a webinar is simple.
After picking your title, you include time, date, and period of the webinar. You pick which contact list you‘ll add your registrants to. You can add autoresponders for registrants to get right after they register.
After everything is set to go, GetResponse will produce a webinar link to drive people to register for your webinars.
Now you can send invites to your contact list, manage other webinars, and keep an eye on webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, polls, Q&A and white boards.
If you want to reveal a feature or item you can live-share your screen. If I‘m aiming to sell a product, I can include a call to action directly in the webinar.
People who are already using email marketing and webinars in different platforms will love the truth that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included free of charge in all plans. The landing page builder currently uses 198 design templates. Although to be truthful, I ‘d stick to the newest 100 templates, some of the older ones … look truly old.
After picking a landing page design template you can start modifying. The editing experience is various from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, etc.
In the beginning, I believed I wanted the icons to be identified. However after messing around a bit you‘ll quickly know what is what and grab the ideal aspects.
What I like about the landing page builder is you can produce A/B variations of your landing page from the beginning. The leading left corner of the page lets you create as lots of variants as you want, along with forms and thank-you pages. Igor Kheifets GetResponse
Landing page setup
After you‘re satisfied with your page design. You can add SEO, URL, and email list settings.
What comes next is most likely my preferred part. Just like your emails, you established analytics and web occasion tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder gets the job done. Naturally, some specialized landing page software application has more fancy features. If GetResponse can provide their builder a bit of a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse since you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse features that should have a mention are:
SMS marketing, Web push notices, Paid advertisements, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you establish total funnels to convert visitors into clients. The story doesn’t end here though. To review an email marketing platform you have to take a look at consumer assistance and prices plans.
GetResponse: The Excellent and the Bad
There are lots of factors to evaluate email marketing platforms on. GetResponse is a high-quality solution for a great deal of people, however diving into its virtues and flaws will help reveal whether it is a good fit for your business in particular.
What GetResponse Is Good At
GetResponse is created to help you develop and carry out impactful email marketing campaigns in line with your sales strategy. The tool is abundant in features while still being easy to use for individuals with varying skill levels.
Ease of use: GetResponse is particularly kind to beginners to the world of email marketing. Its dashboard and user interface are easy to browse and distraction-free. What‘s more, the platform has an outstanding guided onboarding process, walking you through the procedure of developing your very first email project with valuable videos. Plus, its templates and drag-and-drop builder make designing emails and landing pages easy.
This is all emphasized by GetResponse‘s 24/7 chat assistance. Its representatives are knowledgeable, valuable, and fast to react to requests. Newbies and advanced users alike can receive support in an instant.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has actually ended up being a lot more than an email marketing tool— you can use it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with quickly. Automation is essential if you want to use customization at scale.
GetResponse‘s tactical, consecutive technique to email marketing has various advantages for users. Nurture and transform leads with highly targeted projects. Build engagement and consumer loyalty through relevant messaging. And develop landing pages to gather lots of interested customers and turn one-time visitors into devoted customers.
Quality autoresponders: With GetResponse, you have the ability to relax and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to utilize that almost anybody can establish an advanced automation tree in minutes. Adjust pre-built series or build your own from scratch.
The automation functions likewise permit advanced segmentation. Develop lists of subscribers with similar qualities or habits, then send out individualized messaging at the recipient‘s preferred time. Naturally, this level of personalization suggests that recipients are most likely to respond and take action.
Freedom to develop: GetResponse allows you to produce professional-looking emails with ease. Users enjoy the large number of email design templates offered, but you can likewise use the very smooth drag-and-drop editor to customize emails to match your branding. It‘s also simple to discover and recycle design components from emails that have been successful in the past. In either case, it‘s easy to make your emails stick out, even with limited or no design skills.
Strong reporting: GetResponse has premium analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be incredibly comprehensive, all the way down to the actions of private subscribers. The tool even develops detailed profiles for you to assist you make future projects more targeted. Email analytics are upgraded in real-time and let you collect insights on project efficiency, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a top-notch email marketing tool, GetResponse still has some notable drawbacks. Let‘s take a look at those so you can judge if any of these are deal breakers for your organization.
Integration constraints: When you execute a brand-new tool, you want something that fits into your existing tech stack quickly. This is an area where GetResponse falls short. While it can get in touch with over 120 different apps and pieces of software application, there are some notable omissions, particularly with task management platforms. And some crucial integrations like PayPal and Eventbrite can only be achieved through Zapier, which may not be as dependable as a native combination.
Non-responsive landing page design: Having a integrated landing page builder is a substantial aid, however GetResponse‘s tool does not automatically create mobile-friendly variations. Thus, you need to design the landing page view for mobile visitors separately. This seems like a big miss, considered that so many of your visitors are most likely to wind up at your landing page on their mobile devices.
User-side mobile issues: In addition, the drag-and-drop editor is tough to use on mobile. Aside from making small, basic modifications, it‘s unlikely you‘ll have the ability to edit your landing pages on the go, though the GetResponse mobile app is very capable at revealing you development and analysis of your campaigns.
Plan restrictions: GetResponse‘s fundamental plan used to include more automation features, but ultimately made those only available on higher-cost plans. took this away, much to the discouragement of veteran clients. To open sophisticated automation and division, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 each month for up to 1,000 contacts.
Working with GetResponse‘s support
GetReponse has excellent assistance options and – importantly you can get help at any time of the day or night.
Live chat 24/7
If you have actually only got a quick concern, you normally don’t want to have to phone somebody or complete a kind and wait for an answer. That‘s why live chat is such a beneficial tool for software assistance. GetResponse provides 24/7 live chat support. And it‘s not just a chatbot, you can talk with a genuine human who can resolve more complicated issues.
Help Center
While live chat is the primary support option available, a fast click of the question mark button on the homepage takes you to the extra help options. You can choose to:
- Submit a fast kind to email GetResponse
- Search material in the Aid Center
There is no apparent way to phone GetResponse, although you do get a devoted account manager if you select the Enterprise plan.
Aside from video tours, the Assistance Center, and all the consumer support options, you can also register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training materials don’t simply assist you get the most out of GetResponse, they likewise assist you enhance your general marketing skills. Existing course titles consist of:
- Email Marketing 101 for Bloggers
- List Structure Course
- Vital Landing Page Course
GetResponse Review – Decision
Overall, GetResponse is fantastic.
Its marketing automation feature is more advanced than a lot of other choices on the market. Its email marketing, reporting, and landing page/form builders are likewise quite efficient. It likewise lets you host webinars internally and develop dynamic conversion funnels.
All that said, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer offers phone assistance. We tested the 24/7 live chat alternative and while great, numerous company owner would still like to be able to call.
This program also has a basic limitation of 500 guests for its webinars include. This puts a huge constraint on lots of organizations, however specifically big ones. They are most likely to have a big audience that far goes beyond 500 individuals.
Lastly, although not a big concern, the fact that a number of the GetResponse combinations depend on Zapier is hardly ideal.
We suggest providing the totally free trial a spin. The platform has a lot to use if you pick the ideal plan for you. Igor Kheifets GetResponse