We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. GetResponse API Sample
One of the names that get drifted around when talking about email marketing software application is GetResponse.
It is among those tools that has been around given that forever however continues to deliver the goods year in and out.
In this GetResponse review, we‘ll try to break down the tool into its features and discuss its primary strengths and weak points.
By the end, you ought to be able to figure out if GetResponse is effective enough to utilize for your business.
What is GetResponse? GetResponse API Sample
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, along with email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a basic landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with functions such as autoresponders, standard division, and more. Their free forever plan is also on the generous side, providing users with a landing page/website builder, signup forms and popups, and unlimited email sends.They also provide a generous 50% discount rate to NGOs.
GetResponse pricing
There are 6 rates plans:
- Getresponse Free –this free plan lets you utilize a cut-down variation of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 each month and lets you send an unlimited variety of e-mails to up to 1,000 subscribers
- Marketing Automation – beginning at $59 per month for up to 1,000 customers.
- Ecommerce Marketing – beginning at $119 per month for as much as 1,000 customers.
- Max – custom rates
- Max2 – custom-made pricing.
As you include more customers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 each month to utilize GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide innovative functions (more on these in a moment). With these plans, exact rates depends upon requirements and list size –if you‘re interested in utilizing either of them, you‘ll require to get in touch with GetResponse to arrange a demo, discuss your requirements and work out pricing.
GetResponse ‘Max‘ plans
Decent discounts are offered if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for 1 month totally free, via a trial that you can access here.
Key differences between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a subscriber list
- a series of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – perhaps GetResponse’s standout function, the automation builder (which enables you to build complex autoresponder sequences based upon user behaviour) is just completely available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you increase the rates ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the variety of webinar guests is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can only use these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order healing function (which automatically sends out tip emails to your website visitors who do not finish an order) is just available on the ‘Ecommerce Marketing‘ plan or greater.
The exact same chooses order verification e-mails.
- SMS marketing – the choice to send marketing text messages is only offered on the ‘Max‘ plans.
- Support – phone support is just readily available on the Max2 plan, on which you also get a dedicated account manager (or ‘Customer Experience Manager‘, to use the GetResponse term).
I‘ll talk about these features in more depth as I advance through the review– however initially, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has typically varied from some of its crucial rivals‘ offerings because unlike some of them significantly Mailchimp and AWeber it didn’t offer an totally free plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has actually altered – you now have the option of using the platform for free forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this complimentary version of GetResponse features some beautiful decent features – the plan lets you access core email marketing features, the complete range of design templates, a website builder and a landing page builder.
Nevertheless, to utilize this plan your list should be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you won’t have the ability to utilize any autoresponders or automation functions on this plan at all.
{ However even so, the complimentary plan represents a great way to try the item out and to get going with email marketing particularly if you have a small list and simply want to send out newsletters periodically to it. | Even so, the totally free plan represents a excellent way to attempt the item out and to get going with email marketing particularly if you have a little list and just want to send out newsletters occasionally to it.
GetResponse‘s most important features:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s essential features:.
- Drag and Drop email editor: Creating marketing emails and newsletters is simple. Drag content blocks on the canvas and edit them straight. Add unique elements like images, video and items to your emails.
- Email templates: GetResponse includes 120+ email design templates. You can save design templates for future usage, design in HTML, or develop your own style from scratch.
- Funnel builder: Create total sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Produce drip campaigns, activated emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The foundation of every effective project is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and immediately utilize the best version as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you don’t need separate hosting.
- Client support: GetResponse has a responsive assistance team. There is a knowledge base, a assistance center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized combinations with the GetResponse API or Zapier.
Try GetResponse for free here.
GetResponse Evaluation: the information
Now to the part you have actually been awaiting. We‘re going to examine the core GetResponse functions and see if they‘re the best fit for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They have actually thought about the user experience. I was able to set up my very first email within 10 minutes and it felt truly intuitive.
Design your very first email with GetResponse.
As soon as you create a totally free account, you can straight begin developing your real email. Click on ‘Design message‘, and you‘re welcomed by over 120+ email templates. Great!
GetResponse has 7 classifications of email design templates. For instance, you can ‘ inform, promote, welcome‘ your clients. State you like an email template, press “save“ and it appears in ‘My templates‘ tab to recycle later.
After you choose a design template, you start customizing your email in the email builder.
The GetResponse email editor is loaded with features, yet never ever frustrating. All the modifying options are shown when you need them. So it‘s all very instinctive.
Traditional HTML code fans can start based on an HTML design or code it from scratch, but that isn’t needed at all. It is excellent to understand that there is likewise an alternative for custom-made HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor alternatives.
In the design section, you decide the structure and appearance of your email. Establish the number of columns you desire, standard colors, and so on. The main editing is done with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My favorite part of the email editor is that you can conserve blocks and areas. I constantly use the exact same elements for headers, footers, and some text/images combos. In my next email, I conserve a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s totally free stock images (!) collection.
For videos, you just get in the (Youtube) link and it‘ll appear embedded in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can include products into your email from your online shop. Offered you link with your ecommerce platform like Shopify the items are right there. And even include a ‘recommended products‘ area‘ for that additional touch.
Establishing your email for success
On a single page, you produce the whole email. Add subject lines, sender email address, and choose the best email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking bit, but likewise works with a Google Analytics combination.
With eCommerce tracking you know which projects drive revenue and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You produce the email just like typical newsletter designs, however then activate them to be sent as an autoresponder.
The scheduling gives you control over email delivery. You can choose to send out the email at the moment of signup, after a few hours, or at the exact time and date of your liking. You can untick the days of the week when you do not want the autoresponder to head out. For example on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this option on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation templates to get you began. Due to the fact that we are reviewing, I am making a ‘welcome‘ automation for you.
Creating a customer welcome automation
On to produce automation to invite my brand-new clients. I start with pre-made automation design template. And after a few clicks I currently have this:
I know, it looks impressive. When you focus on the automation flow, you realize GetResponse has actually done half the work for you. It‘s simple to change whatever like you want it.
The automation editor has conditions and actions. For instance, when a customer buys something from you (condition), you activate an email (action). My first action is sending a welcome email. You can include as lots of emails and conditions as you desire.
For this email project, I‘ve produced a flow where my new consumers get 2 emails in two days. Then, for my benefit, I separate customers who clicked on my email. As soon as the campaign begins, GetResponse monitors all of this immediately.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to acquaint yourself with all the possibilities. But once you do, you have the power to develop complete consumer journeys. Produce your own automation, develop consumer profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase alerts
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a bit of tweaking, you can develop your own automation with accuracy.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing project. So that includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Offer items
- Promote a webinar
Start with a new lead magnet or use one from the 17 design templates GetResponse deals. As soon as you have actually chosen your lead magnet, you can build out your funnel.
The entire funnel building process is guided. You get tips of what to do at each step and don’t forget anything. GetResponse for instance tells you not to forget a thank you page, and directly provides a thank you page template. Smart!
How to develop a conversion funnel
As your initial step, you‘ll create a signup landing page. Select the design template, modify your copy and style, and publish the page.
You‘ll produce the thank-you page, followed by a promo email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your essential stats to monitor your campaign‘s progress. Display signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the deserted cart recovery function, you‘ll need to go with higher plans.
I love that I can develop a entire funnel in one control panel, all with the capability to track crucial statistics. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a couple of questions and GetResponse will automatically create a tailored website.
Other website structure options consist of:
Widgets (forms, chat boxes, price tables, etc)
Website colors and themes
Including logos and images
After adjusting the builder for just 5 minutes, I had the ability to develop a decent homepage with very little effort.
The builder lets you modify everything on the page. You can alter fonts, text sizes, add/remove images, reposition components, change cushioning and more.
There‘s a different menu for adding and editing pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor reveals additional customization when you select a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars consisted of.
Setting up a webinar is easy.
After choosing your title, you include time, date, and duration of the webinar. You pick which contact list you‘ll include your registrants to. You can add autoresponders for registrants to get right after they sign up.
After whatever is set to go, GetResponse will create a webinar link to drive people to register for your webinars.
Now you can send out welcomes to your contact list, handle other webinars, and monitor webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, surveys, Q&A and whiteboard.
If you wish to show a feature or item you can live-share your screen. If I‘m looking to sell a item, I can add a call to action directly in the webinar.
People who are already using email marketing and webinars in various platforms will love the reality that GetResponse brings them both together.
You have access to the chatpod and the international settings for your occasion. The event is hosted inside the GetResponse app. They likewise have a mobile app you can use to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of free of charge in all plans. The landing page builder presently provides 198 templates. Although to be honest, I ‘d adhere to the latest 100 templates, a few of the older ones … look actually old.
After selecting a landing page design template you can start editing. The modifying experience is various from the email creator.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, and so on.
In the beginning, I thought I wanted the icons to be identified. However after messing around a bit you‘ll quickly understand what is what and get the ideal components.
What I like about the landing page builder is you can develop A/B variants of your landing page from the beginning. The leading left corner of the page lets you create as lots of versions as you want, in addition to forms and thank-you pages. GetResponse API Sample
Landing page setup
After you‘re pleased with your page design. You can add SEO, URL, and email list settings.
What comes next is probably my favorite part. Similar to your emails, you set up analytics and web occasion tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder gets the job done. Obviously, some specialized landing page software application has more elegant features. If GetResponse can provide their builder a bit of a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse since you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that deserve a mention are:
SMS marketing, Web push alerts, Paid advertisements, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you set up total funnels to convert visitors into customers. The story does not end here though. To evaluate an email marketing platform you have to look at consumer assistance and prices plans.
GetResponse: The Good and the Bad
There are lots of elements to evaluate email marketing platforms on. GetResponse is a top quality option for a great deal of people, but diving into its virtues and defects will assist reveal whether it is a great fit for your business in particular.
What GetResponse Is Proficient at
GetResponse is created to help you produce and perform impactful email marketing campaigns in line with your sales technique. The tool is rich in features while still being easy to use for individuals with varying skill levels.
Reduce of use: GetResponse is especially kind to newbies to the world of email marketing. Its control panel and user interface are easy to navigate and distraction-free. What‘s more, the platform has an outstanding directed onboarding process, strolling you through the process of developing your very first email project with helpful videos. Plus, its templates and drag-and-drop builder make designing emails and landing pages basic.
This is all emphasized by GetResponse‘s 24/7 chat support. Its representatives are experienced, practical, and quick to react to demands. Newbies and advanced users alike can get assistance in an instant.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has become far more than an email marketing tool— you can use it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with quickly. Automation is crucial if you want to use personalization at scale.
GetResponse‘s strategic, consecutive approach to email marketing has various benefits for users. Support and convert leads with highly targeted campaigns. Build engagement and consumer commitment through relevant messaging. And create landing pages to gather lots of interested subscribers and turn one-time visitors into loyal consumers.
Quality autoresponders: With GetResponse, you‘re able to sit back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to use that almost anybody can set up an sophisticated automation tree in minutes. Adjust pre-built series or construct your own from scratch.
The automation functions also permit advanced division. Produce lists of customers with comparable qualities or habits, then send tailored messaging at the recipient‘s chosen time. Naturally, this level of customization indicates that recipients are most likely to respond and do something about it.
Flexibility to develop: GetResponse permits you to develop professional-looking e-mails with ease. Users like the large variety of email design templates offered, but you can likewise utilize the incredibly smooth drag-and-drop editor to personalize emails to match your branding. It‘s also simple to find and reuse style elements from emails that have actually achieved success in the past. Either way, it‘s easy to make your e-mails stick out, even with limited or no design abilities.
Solid reporting: GetResponse has first-rate analytics and reporting functions, assisted by its tools for email recipient and website visitor tracking. Reports can be incredibly detailed, all the way to the actions of specific customers. The tool even develops detailed profiles for you to help you make future projects more targeted. Email analytics are updated in real-time and let you collect insights on campaign performance, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a first-class email marketing tool, GetResponse still has some noteworthy imperfections. Let‘s examine those so you can evaluate if any of these are deal breakers for your organization.
Combination limitations: When you execute a new tool, you want something that suits your existing tech stack quickly. Regrettably, this is an location where GetResponse falls short. While it can get in touch with over 120 various apps and pieces of software, there are some significant omissions, especially with job management platforms. And some essential combinations like PayPal and Eventbrite can only be accomplished through Zapier, which might not be as reliable as a native combination.
Non-responsive landing page style: Having a built-in landing page builder is a big help, but GetResponse‘s tool does not automatically produce mobile-friendly versions. Hence, you have to design the landing page view for mobile visitors separately. This seems like a huge miss out on, considered that a lot of of your visitors are most likely to end up at your landing page on their mobile phones.
User-side mobile concerns: Additionally, the drag-and-drop editor is tough to use on mobile. Aside from making small, basic modifications, it‘s unlikely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is extremely capable at revealing you development and analysis of your projects.
Plan limitations: GetResponse‘s fundamental plan utilized to consist of more automation functions, however ultimately made those only accessible on higher-cost plans. took this away, much to the dismay of long-time customers. To unlock innovative automation and segmentation, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 per month for as much as 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has outstanding support choices and – significantly you can get assist at any time of the day or night.
Live chat 24/7
If you have actually just got a quick question, you generally don’t wish to have to phone someone or complete a kind and wait for an response. That‘s why live chat is such a helpful tool for software assistance. GetResponse provides 24/7 live chat assistance. And it‘s not just a chatbot, you can talk with a real human who can resolve more complicated issues.
Help Center
While live chat is the main support choice available, a fast click of the enigma button on the homepage takes you to the extra help alternatives. You can select to:
- Fill out a fast kind to email GetResponse
- Browse material in the Help Center
There is no apparent way to phone GetResponse, although you do get a dedicated account supervisor if you choose the Enterprise plan.
Aside from video tours, the Aid Center, and all the client assistance options, you can also register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training materials do not just assist you get the most out of GetResponse, they also help you improve your general marketing skills. Existing course titles consist of:
- Email Marketing 101 for Bloggers
- List Building Course
- Essential Landing Page Course
GetResponse Review – Verdict
Overall, GetResponse is great.
Its marketing automation feature is advanced than the majority of other alternatives on the market. Its email marketing, reporting, and landing page/form home builders are likewise quite effective. It also lets you host webinars internally and develop vibrant conversion funnels.
All that stated, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer uses phone assistance. We checked the 24/7 live chat choice and while great, numerous business owners would still like to be able to call.
This program also has a standard limitation of 500 guests for its webinars include. This places a huge constraint on numerous organizations, but particularly huge ones. They are most likely to have a large audience that far surpasses 500 individuals.
Although not a big problem, the reality that many of the GetResponse integrations rely on Zapier is barely perfect.
We suggest giving the totally free trial a spin. The platform has a lot to provide if you select the best plan for you. GetResponse API Sample