We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. Cognito Forms GetResponse
Nevertheless, one of the names that gets drifted around when discussing email marketing software application is GetResponse.
It‘s one of those tools that has been around because forever but continues to perform year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its features and discuss its main strengths and weaknesses.
By the end, you should be able to identify if GetResponse is effective enough to utilize for your organization.
What is GetResponse? Cognito Forms GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, as well as email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a simple landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with features such as autoresponders, basic division, and more. Their free permanently plan is also on the generous side, offering users with a landing page/website builder, signup forms and popups, and unlimited email sends.They likewise use a generous 50% discount to NGOs.
GetResponse pricing
There are 6 prices plans:
- Getresponse Free –this totally free plan lets you use a cut-down version of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 monthly and lets you send out an endless number of e-mails to up to 1,000 subscribers
- Marketing Automation –starting at $59 per month for up to 1,000 subscribers.
- Ecommerce Marketing – starting at $119 monthly for as much as 1,000 subscribers.
- Max – customized pricing
- Max2 – customized prices.
As you add more subscribers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 monthly to utilize GetResponse with a list including 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that supply advanced functions (more on these in a moment). With these plans, precise rates depends upon requirements and list size –if you have an interest in utilizing either of them, you‘ll need to get in touch with GetResponse to schedule a demo, discuss your requirements and negotiate rates.
GetResponse ‘Max‘ plans
Good discount rates are offered if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for one month for free, through a trial that you can access here.
Key distinctions between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a variety of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – perhaps GetResponse’s standout function, the automation builder (which allows you to develop complicated autoresponder series based on user behaviour) is only fully offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you increase the pricing ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the number of webinar guests is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can only use these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order recovery function (which immediately sends out tip emails to your site visitors who do not finish an order) is only available on the ‘Ecommerce Marketing‘ plan or higher.
The exact same opts for order confirmation e-mails.
- SMS marketing – the alternative to send out marketing text messages is only readily available on the ‘Max‘ plans.
- Assistance – phone support is only readily available on the Max2 plan, on which you likewise get a dedicated account supervisor (or ‘ Client Experience Supervisor‘, to utilize the GetResponse term).
I‘ll talk about these features in more depth as I progress through the review– but first, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has generally varied from a few of its essential rivals‘ offerings because unlike some of them notably Mailchimp and AWeber it didn’t provide an totally totally free plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has changed – you now have the choice of using the platform for free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this complimentary version of GetResponse includes some lovely decent functions – the plan lets you gain access to core email marketing features, the full series of templates, a website builder and a landing page builder.
To use this plan your list must be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you will not be able to use any autoresponders or automation features on this plan at all.
{ But even so, the free plan represents a good way to try the product out and to start with email marketing specifically if you have a little list and simply wish to send newsletters occasionally to it. | Even so, the complimentary plan represents a great way to attempt the product out and to get going with email marketing particularly if you have a small list and simply want to send newsletters occasionally to it.
GetResponse‘s essential functions:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s crucial functions:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is easy. Drag material blocks on the canvas and modify them directly. Include unique elements like images, video and items to your emails.
- Email templates: GetResponse features 120+ email design templates. You can save design templates for future usage, design in HTML, or construct your own style from scratch.
- Funnel builder: Develop total register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has plenty of email automation features. Produce drip campaigns, activated emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The backbone of every effective project is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and immediately use the best variation as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not need different hosting.
- Client assistance: GetResponse has a responsive assistance group. There is a knowledge base, a aid center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made combinations with the GetResponse API or Zapier.
Attempt GetResponse free of charge here.
GetResponse Evaluation: the information
Now to the part you‘ve been waiting for. We‘re going to examine the core GetResponse features and see if they‘re the ideal suitable for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They have actually thought of the user experience. I was able to establish my first email within 10 minutes and it felt truly instinctive.
Design your very first email with GetResponse.
As soon as you produce a free account, you can directly begin developing your actual email. Click on ‘ Style message‘, and you‘re greeted by over 120+ email design templates. Nice!
GetResponse has 7 classifications of email design templates. You can ‘ inform, promote, welcome‘ your consumers. State you like an email template, press “ conserve“ and it appears in ‘My design templates‘ tab to reuse later.
After you select a design template, you begin tailoring your email in the email builder.
The GetResponse email editor is loaded with features, yet never ever frustrating. All the modifying alternatives are shown when you require them. So it‘s all really instinctive.
Traditional HTML code enthusiasts can begin based upon an HTML design or code it from scratch, but that isn’t needed at all. It is great to understand that there is also an option for custom HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor choices.
In the layout section, you decide the structure and appearance of your email. Set up the number of columns you want, basic colors, etc. The main modifying is finished with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My preferred part of the email editor is that you can save blocks and areas. I always utilize the very same elements for headers, footers, and some text/images combinations. So in my next email, I conserve a great deal of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s complimentary stock images (!) collection.
For videos, you just go into the (Youtube) link and it‘ll appear ingrained in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can include products into your email from your online store. Offered you link with your ecommerce platform like Shopify the products are right there. And even add a ‘recommended items‘ area‘ for that extra touch.
Establishing your email for success
On a single page, you produce the entire email. Add subject lines, sender email address, and select the best email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking bit, however likewise works with a Google Analytics combination.
With eCommerce tracking you know which campaigns drive revenue and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You create the email much like normal newsletter designs, however then activate them to be sent as an autoresponder.
The scheduling gives you control over email delivery. You can pick to send out the email at the moment of signup, after a few hours, or at the exact time and date of your taste. You can untick the days of the week when you don’t desire the autoresponder to go out. For instance on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this alternative on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation templates to get you started. Due to the fact that we are evaluating, I am making a ‘welcome‘ automation for you.
Developing a customer welcome automation
On to develop automation to welcome my new customers. I start with pre-made automation template. And after a few clicks I currently have this:
I know, it looks impressive. When you focus on the automation flow, you recognize GetResponse has done half the work for you. It‘s easy to alter everything like you want it.
The automation editor has conditions and actions. For instance, when a customer purchases something from you (condition), you activate an email (action). My first action is sending a welcome email. You can add as lots of emails and conditions as you desire.
For this email campaign, I have actually created a flow where my new consumers get 2 e-mails in 2 days. Then, for my benefit, I separate customers who clicked on my email. When the campaign begins, GetResponse tracks all of this automatically.
My rating for GetResponse automation is 8,5/ 10. It takes a little time to familiarize yourself with all the possibilities. As soon as you do, you have the power to build total customer journeys. Create your own automation, construct consumer profiles and individualize emails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notices
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation design templates, and a little bit of tweaking, you can construct your own automation with accuracy.
Sign up for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing campaign. That consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Develop your email list (or leads)
- Offer items
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 design templates GetResponse deals. As soon as you‘ve chosen your lead magnet, you can develop out your funnel.
The whole funnel structure process is guided. You get suggestions of what to do at each action and do not forget anything. GetResponse for example tells you not to forget a thank you page, and straight provides a thank you page design template. Smart!
How to develop a conversion funnel
As your first step, you‘ll develop a signup landing page. Choose the template, modify your copy and design, and release the page.
Then you‘ll create the thank-you page, followed by a promo email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your vital stats to monitor your project‘s development. Display signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the deserted cart recovery feature, you‘ll need to choose higher plans.
I adore that I can develop a whole funnel in one control panel, all with the capability to track essential stats. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their newest addition to the platform.
You construct a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a couple of questions and GetResponse will immediately generate a customized website.
Other website building choices include:
Widgets (forms, chat boxes, rate tables, etc)
Website colors and themes
Adding logo designs and images
After adjusting the builder for just 5 minutes, I had the ability to create a decent homepage with minimal effort.
The builder lets you edit whatever on the page. You can alter typefaces, text sizes, add/remove images, rearrange aspects, change cushioning and more.
There‘s a separate menu for adding and editing pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor reveals further modification when you select a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars included.
Setting up a webinar is simple.
After choosing your title, you include time, date, and period of the webinar. Then you select which contact list you‘ll include your registrants to. You can include autoresponders for registrants to get right after they sign up.
After whatever is set to go, GetResponse will produce a webinar link to drive people to sign up for your webinars.
Now you can send invites to your contact list, manage other webinars, and keep an eye on webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, polls, Q&A and whiteboard.
If you wish to show a feature or item you can live-share your screen. If I‘m looking to sell a product, I can add a call to action directly in the webinar.
Individuals who are already using email marketing and webinars in various platforms will love the reality that GetResponse brings them both together.
You have access to the chatpod and the global settings for your event. The event is hosted inside the GetResponse app. They also have a mobile app you can utilize to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included for free in all plans. The landing page builder presently uses 198 design templates. Although to be truthful, I ‘d adhere to the latest 100 templates, some of the older ones … look truly old.
After selecting a landing page template you can begin editing. The modifying experience is different from the email developer.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, etc.
In the beginning, I believed I desired the icons to be labeled. After playing around a bit you‘ll quickly understand what is what and get the ideal components.
What I like about the landing page builder is you can produce A/B versions of your landing page from the beginning. The top left corner of the page lets you produce as many versions as you desire, in addition to forms and thank-you pages. Cognito Forms GetResponse
Landing page setup
After you‘re pleased with your page design. You can include SEO, URL, and email list settings.
What follows is most likely my preferred part. Just like your emails, you established analytics and web occasion tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder does the job. Of course, some specialized landing page software has more expensive features. If GetResponse can offer their builder a little bit of a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse due to the fact that you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that deserve a reference are:
SMS marketing, Web push alerts, Paid advertisements, and Livechat.
GetResponse is powerful beyond email marketing. It lets you establish total funnels to transform visitors into consumers. The story does not end here however. To review an email marketing platform you need to look at customer assistance and rates plans.
GetResponse: The Great and the Bad
There are numerous factors to evaluate email marketing platforms on. GetResponse is a high-quality option for a lot of people, however diving into its virtues and defects will help reveal whether it is a great fit for your organization in particular.
What GetResponse Is Proficient at
GetResponse is developed to help you produce and perform impactful email marketing campaigns in line with your sales method. The tool is abundant in features while still being easy to use for individuals with differing ability levels.
Relieve of use: GetResponse is particularly kind to beginners to the world of email marketing. Its dashboard and user interface are easy to navigate and distraction-free. What‘s more, the platform has actually an exceptional directed onboarding process, strolling you through the process of developing your first email project with practical videos. Plus, its templates and drag-and-drop builder make developing e-mails and landing pages easy.
This is all accentuated by GetResponse‘s 24/7 chat support. Its reps are experienced, useful, and fast to respond to demands. Newbies and advanced users alike can get help in an instant.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has ended up being much more than an email marketing tool— you can use it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with straight away. Automation is key if you want to use customization at scale.
GetResponse‘s strategic, sequential approach to email marketing has numerous advantages for users. Support and transform leads with highly targeted campaigns. Develop engagement and consumer loyalty through relevant messaging. And produce landing pages to collect lots of interested customers and turn one-time visitors into loyal consumers.
Quality autoresponders: With GetResponse, you‘re able to kick back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to use that practically anyone can establish an innovative automation tree in minutes. Adjust pre-built sequences or develop your own from scratch.
The automation features also allow for innovative division. Produce lists of customers with similar qualities or habits, then send out tailored messaging at the recipient‘s preferred time. Naturally, this level of personalization indicates that recipients are most likely to respond and take action.
Flexibility to develop: GetResponse permits you to create professional-looking emails with ease. Users enjoy the huge number of email templates readily available, however you can likewise utilize the extremely smooth drag-and-drop editor to personalize emails to match your branding. It‘s likewise simple to discover and recycle design components from emails that have actually been successful in the past. In either case, it‘s simple to make your e-mails stand out, even with limited or no style abilities.
Solid reporting: GetResponse has first-rate analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be extremely comprehensive, all the way to the actions of specific customers. The tool even builds up comprehensive profiles for you to assist you make future campaigns more targeted. Email analytics are upgraded in real-time and let you gather insights on campaign performance, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a first-class email marketing tool, GetResponse still has some significant shortcomings. Let‘s take a look at those so you can judge if any of these are deal breakers for your company.
Combination restrictions: When you execute a brand-new tool, you want something that fits into your existing tech stack quickly. Unfortunately, this is an location where GetResponse fails. While it can get in touch with over 120 different apps and pieces of software application, there are some significant omissions, particularly with project management platforms. And some key integrations like PayPal and Eventbrite can just be accomplished through Zapier, which may not be as dependable as a native integration.
Non-responsive landing page design: Having a integrated landing page builder is a huge aid, but GetResponse‘s tool doesn’t automatically develop mobile-friendly versions. Therefore, you have to develop the landing page view for mobile visitors independently. This appears like a big miss, given that many of your visitors are likely to end up at your landing page on their mobile devices.
User-side mobile problems: Furthermore, the drag-and-drop editor is tough to utilize on mobile. Aside from making small, basic modifications, it‘s unlikely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is extremely capable at revealing you development and analysis of your projects.
Plan constraints: GetResponse‘s standard plan used to include more automation functions, however eventually made those only available on higher-cost plans. took this away, much to the dismay of long-time customers. To unlock sophisticated automation and division, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 each month for approximately 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has outstanding support choices and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you have actually only got a fast concern, you generally do not want to have to phone somebody or fill out a kind and wait for an response. That‘s why live chat is such a beneficial tool for software assistance. GetResponse supplies 24/7 live chat assistance. And it‘s not simply a chatbot, you can speak with a genuine human who can fix more complicated issues.
Help
While live chat is the main support option on offer, a quick click of the enigma button on the homepage takes you to the extra aid alternatives. You can choose to:
- Submit a quick type to email GetResponse
- Browse product in the Help
There is no obvious method to phone GetResponse, although you do get a devoted account supervisor if you select the Business plan.
Aside from video trips, the Aid Center, and all the consumer support choices, you can likewise register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training materials don’t just help you get the most out of GetResponse, they likewise assist you enhance your general marketing abilities. Existing course titles consist of:
- Email Marketing 101 for Bloggers
- List Building Course
- Vital Landing Page Course
GetResponse Evaluation – Decision
In general, GetResponse is fantastic.
Its marketing automation feature is advanced than many other options on the marketplace. Its email marketing, reporting, and landing page/form contractors are also quite efficient. It also lets you host webinars internally and create dynamic conversion funnels.
All that said, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer uses phone support. We evaluated the 24/7 live chat alternative and while fantastic, numerous company owner would still like to be able to call.
This program likewise has a standard limitation of 500 attendees for its webinars feature. This positions a substantial constraint on lots of businesses, however specifically huge ones. They are more likely to have a large audience that far exceeds 500 individuals.
Finally, although not a big problem, the fact that a number of the GetResponse integrations count on Zapier is barely ideal.
We suggest giving the totally free trial a spin. The platform has a lot to provide if you choose the ideal plan for you. Cognito Forms GetResponse