We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. GetResponse Animated Website Templates
However, one of the names that gets drifted around when speaking about email marketing software is GetResponse.
It‘s one of those tools that has actually been around since permanently however continues to perform year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its features and discuss its main strengths and weaknesses.
By the end, you must be able to figure out if GetResponse is powerful enough to utilize for your organization.
What is GetResponse? GetResponse Animated Website Templates
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, as well as email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a simple landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with features such as autoresponders, basic segmentation, and more. Their complimentary permanently plan is likewise on the generous side, supplying users with a landing page/website builder, signup forms and popups, and endless email sends.They likewise provide a generous 50% discount to NGOs.
Attempt GetResponse free of charge
GetResponse pricing
There are 6 pricing plans:
- Getresponse Free –this free plan lets you use a cut-down version of Getresponse forever, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 monthly and lets you send an endless number of emails to up to 1,000 subscribers
- Marketing Automation – beginning at $59 per month for approximately 1,000 subscribers.
- Ecommerce Marketing – starting at $119 monthly for up to 1,000 customers.
- Max – customized pricing
- Max2 – custom-made rates.
As you include more subscribers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 monthly to use GetResponse with a list consisting of 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that offer advanced functions (more on these in a moment). With these plans, exact pricing depends on requirements and list size –if you have an interest in using either of them, you‘ll need to get in touch with GetResponse to arrange a demonstration, discuss your needs and work out pricing.
GetResponse ‘Max‘ plans
Good discount rates are readily available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for thirty days free of charge, via a trial that you can access here.
Key differences between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a range of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – perhaps GetResponse’s standout feature, the automation builder (which permits you to build complicated autoresponder series based on user behaviour) is only fully available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you go up the pricing ladder.
- Live webinars – this performance is not readily available at all on the ‘Email Marketing‘ plan and the number of webinar participants is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can just use these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order recovery function (which instantly sends out suggestion emails to your website visitors who don’t complete an order) is only readily available on the ‘Ecommerce Marketing‘ plan or greater.
The exact same goes for order verification emails.
- SMS marketing – the option to send out marketing text is just readily available on the ‘Max‘ plans.
- Support – phone assistance is only readily available on the Max2 plan, on which you likewise get a devoted account manager (or ‘ Client Experience Manager‘, to use the GetResponse term).
I‘ll discuss these features in more depth as I progress through the review– but initially, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually traditionally differed from a few of its key rivals‘ offerings in that unlike some of them especially Mailchimp and AWeber it didn’t provide an totally totally free plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that circumstance has altered – you now have the option of using the platform for free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this complimentary version of GetResponse comes with some lovely good functions – the plan lets you gain access to core email marketing functions, the full series of templates, a website builder and a landing page builder.
To utilize this plan your list must be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Substantially, you will not have the ability to use any autoresponders or automation features on this plan at all.
{ However nevertheless, the totally free plan represents a good way to attempt the product out and to start with email marketing particularly if you have a little list and just want to send out newsletters sometimes to it. | Even so, the free plan represents a great method to try the item out and to get going with email marketing specifically if you have a little list and just desire to send out newsletters occasionally to it.
GetResponse‘s crucial functions:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s essential features:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is simple. Drag material blocks on the canvas and modify them straight. Add special aspects like images, video and items to your e-mails.
- Email templates: GetResponse features 120+ email design templates. You can conserve templates for future usage, style in HTML, or construct your own style from scratch.
- Funnel builder: Create complete register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation features. Develop drip projects, triggered emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The foundation of every successful campaign is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and automatically use the best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t need different hosting.
- Consumer support: GetResponse has a responsive support team. There is a knowledge base, a help center, and 24/7 email and chat support.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made integrations with the GetResponse API or Zapier.
Attempt GetResponse for free here.
GetResponse Evaluation: the details
Now to the part you have actually been waiting for. We‘re going to examine the core GetResponse features and see if they‘re the best suitable for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They‘ve thought of the user experience. I had the ability to set up my first email within 10 minutes and it felt really user-friendly.
Design your very first email with GetResponse.
Once you produce a complimentary account, you can directly begin developing your real email. Click on ‘Design message‘, and you‘re welcomed by over 120+ email templates. Good!
GetResponse has 7 classifications of email templates. For instance, you can ‘educate, promote, invite‘ your customers. Say you like an email design template, press “ conserve“ and it appears in ‘My templates‘ tab to recycle later on.
After you pick a template, you start personalizing your email in the email builder.
The GetResponse email editor is packed with features, yet never ever frustrating. All the modifying alternatives are shown when you require them. It‘s all very intuitive.
Traditional HTML code lovers can begin based upon an HTML design or code it from scratch, however that isn’t needed at all. It is excellent to understand that there is also an option for customized HTML obstructs inside the drag and drop template builder.
Drag & drop email editor choices.
In the layout area, you choose the structure and appearance of your email. Set up how many columns you want, fundamental colors, and so on. The main editing is made with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My favorite part of the email editor is that you can conserve blocks and sections. I constantly use the same elements for headers, footers, and some text/images combos. So in my next email, I conserve a lot of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s complimentary stock images (!) collection.
For videos, you just go into the (Youtube) link and it‘ll show up ingrained in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can add products into your email from your online shop. Offered you relate to your ecommerce platform like Shopify the products are right there. And even add a ‘recommended products‘ area‘ for that extra touch.
Establishing your email for success
On a single page, you create the entire email. Add subject lines, sender email address, and choose the right email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking snippet, however likewise deals with a Google Analytics integration.
With eCommerce tracking you know which projects drive income and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You develop the email just like typical newsletter styles, however then trigger them to be sent out as an autoresponder.
The scheduling gives you control over email shipment. You can choose to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your taste. You can untick the days of the week when you do not desire the autoresponder to go out. For example on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this option on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation design templates to get you started. Since we are evaluating, I am making a ‘welcome‘ automation for you.
Developing a client welcome automation
On to develop automation to invite my new consumers. I begin with pre-made automation design template. And after a couple of clicks I already have this:
I understand, it looks excellent. When you focus on the automation circulation, you realize GetResponse has actually done half the work for you. It‘s simple to alter everything like you want it.
The automation editor has conditions and actions. For instance, when a customer purchases something from you (condition), you activate an email (action). My very first action is sending out a welcome email. You can add as numerous emails and conditions as you want.
For this email campaign, I‘ve produced a flow where my new clients get 2 emails in two days. Then, for my benefit, I separate consumers who clicked on my email. When the project begins, GetResponse keeps track of all of this immediately.
My score for GetResponse automation is 8,5/ 10. It takes a little time to acquaint yourself with all the possibilities. Once you do, you have the power to construct total customer journeys. Develop your own automation, build consumer profiles and individualize emails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notifications
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a little bit of tweaking, you can construct your own automation with accuracy.
Register for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing project. So that includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Develop your email list (or leads)
- Offer items
- Promote a webinar
Start with a new lead magnet or use one from the 17 templates GetResponse deals. Once you‘ve picked your lead magnet, you can develop out your funnel.
The entire funnel building procedure is directed. You get recommendations of what to do at each action and do not forget anything. GetResponse for instance informs you not to forget a thank you page, and directly offers a thank you page template. Smart!
How to create a conversion funnel
As your first step, you‘ll develop a signup landing page. Choose the template, fine-tune your copy and style, and publish the page.
You‘ll develop the thank-you page, followed by a promo email. This is the email to begin promoting your new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
You get all your important stats to monitor your campaign‘s development. Display signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the deserted cart recovery feature, you‘ll need to select greater plans.
I love that I can develop a entire funnel in one dashboard, all with the ability to track important stats. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their latest addition to the platform.
You develop a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you address a couple of questions and GetResponse will automatically produce a tailored website.
Other website structure choices consist of:
Widgets (forms, chat boxes, rate tables, etc)
Website colors and themes
Including logo designs and images
After fiddling with the builder for simply 5 minutes, I had the ability to create a decent homepage with minimal effort.
The builder lets you modify whatever on the page. You can alter fonts, text sizes, add/remove images, reposition components, change cushioning and more.
There‘s a separate menu for adding and modifying pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows additional personalization when you select a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars consisted of.
Establishing a webinar is easy.
After choosing your title, you add time, date, and duration of the webinar. Then you pick which contact list you‘ll include your registrants to. You can add autoresponders for registrants to solve after they sign up.
After whatever is set to go, GetResponse will develop a webinar link to drive people to sign up for your webinars.
Now you can send out invites to your contact list, manage other webinars, and track webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, surveys, Q&A and whiteboard.
If you want to show a feature or product you can live-share your screen. If I‘m wanting to sell a product, I can add a call to action straight in the webinar.
People who are currently using email marketing and webinars in different platforms will love the reality that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your occasion. The event is hosted inside the GetResponse app. They likewise have a mobile app you can use to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included for free in all plans. The landing page builder currently provides 198 templates. To be truthful, I ‘d stick to the newest 100 templates, some of the older ones … look truly old.
After picking a landing page template you can begin modifying. The editing experience is different from the email creator.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, and so on.
In the beginning, I believed I desired the icons to be identified. After playing around a bit you‘ll rapidly know what is what and grab the right aspects.
What I like about the landing page builder is you can develop A/B variants of your landing page from the beginning. The top left corner of the page lets you produce as numerous versions as you want, together with forms and thank-you pages. GetResponse Animated Website Templates
Landing page setup
After you‘re pleased with your page style. You can add SEO, URL, and email list settings.
What comes next is probably my favorite part. Just like your emails, you established analytics and web occasion tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder gets the job done. Naturally, some specialized landing page software application has more elegant functions. If GetResponse can give their builder a little a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse since you can link your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that deserve a reference are:
SMS marketing, Web push notifications, Paid ads, and Livechat.
GetResponse is effective beyond email marketing. It lets you establish complete funnels to convert visitors into consumers. The story does not end here however. To examine an email marketing platform you need to take a look at client assistance and rates plans.
GetResponse: The Excellent and the Bad
There are many elements to evaluate email marketing platforms on. GetResponse is a high-quality solution for a lot of people, but delving into its virtues and flaws will help expose whether it is a excellent fit for your organization in particular.
What GetResponse Is Proficient at
GetResponse is developed to assist you develop and perform impactful email marketing projects in line with your sales technique. The tool is abundant in features while still being easy to use for people with differing skill levels.
Ease of use: GetResponse is particularly kind to newbies to the world of email marketing. Its control panel and user interface are simple to navigate and distraction-free. What‘s more, the platform has an outstanding guided onboarding process, walking you through the procedure of developing your first email campaign with handy videos. Plus, its design templates and drag-and-drop builder make designing emails and landing pages easy.
This is all accentuated by GetResponse‘s 24/7 chat assistance. Its reps are experienced, helpful, and fast to respond to demands. Newbies and advanced users alike can receive assistance in an immediate.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has become much more than an email marketing tool— you can utilize it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with straight away. Automation is key if you want to use personalization at scale.
GetResponse‘s tactical, consecutive method to email marketing has many benefits for users. Support and transform leads with extremely targeted campaigns. Construct engagement and customer commitment through appropriate messaging. And produce landing pages to collect lots of interested subscribers and turn one-time visitors into faithful customers.
Quality autoresponders: With GetResponse, you‘re able to kick back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to utilize that nearly anybody can establish an advanced automation tree in minutes. Adapt pre-built sequences or construct your own from scratch.
The automation functions likewise allow for advanced division. Create lists of subscribers with similar qualities or behaviors, then send out personalized messaging at the recipient‘s preferred time. Naturally, this level of customization implies that recipients are more likely to respond and take action.
Liberty to design: GetResponse allows you to produce professional-looking emails with ease. Users love the large number of email templates readily available, however you can likewise use the incredibly smooth drag-and-drop editor to customize emails to match your branding. It‘s also simple to discover and reuse style aspects from emails that have actually been successful in the past. In either case, it‘s easy to make your e-mails stick out, even with limited or no design skills.
Strong reporting: GetResponse has top-notch analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be extremely comprehensive, all the way down to the actions of specific subscribers. The tool even develops detailed profiles for you to assist you make future campaigns more targeted. Email analytics are upgraded in real-time and let you collect insights on project efficiency, engagement, and audience choices.
What GetResponse Is Lacking
While this is a first-class email marketing tool, GetResponse still has some significant shortcomings. Let‘s examine those so you can judge if any of these are deal breakers for your company.
Integration limitations: When you implement a brand-new tool, you want something that suits your existing tech stack quickly. Regrettably, this is an location where GetResponse fails. While it can get in touch with over 120 different apps and pieces of software application, there are some significant omissions, particularly with task management platforms. And some crucial combinations like PayPal and Eventbrite can just be achieved through Zapier, which may not be as dependable as a native integration.
Non-responsive landing page style: Having a integrated landing page builder is a huge help, however GetResponse‘s tool doesn’t immediately develop mobile-friendly variations. Thus, you need to design the landing page view for mobile visitors separately. This appears like a huge miss, given that numerous of your visitors are most likely to wind up at your landing page on their mobile devices.
User-side mobile problems: Moreover, the drag-and-drop editor is hard to use on mobile. Aside from making small, primary modifications, it‘s not likely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is really capable at revealing you progress and analysis of your campaigns.
Plan restrictions: GetResponse‘s standard plan utilized to include more automation features, however ultimately made those only available on higher-cost plans. took this away, much to the dismay of veteran customers. To open sophisticated automation and division, you‘ll require to pony up for at least the second-highest priced plan, which costs around $41 monthly for approximately 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has exceptional assistance choices and – notably you can get assist at any time of the day or night.
Live chat 24/7
If you have actually only got a quick question, you typically don’t wish to have to phone someone or complete a form and wait for an response. That‘s why live chat is such a beneficial tool for software application assistance. GetResponse supplies 24/7 live chat assistance. And it‘s not just a chatbot, you can talk to a real human who can resolve more complex problems.
Help Center
While live chat is the primary support choice on offer, a fast click of the question mark button on the homepage takes you to the extra assistance options. You can choose to:
- Submit a fast kind to email GetResponse
- Search product in the Assistance Center
There is no apparent way to phone GetResponse, although you do get a dedicated account manager if you choose the Business plan.
Aside from video trips, the Assistance Center, and all the customer assistance options, you can likewise register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training materials don’t just help you get the most out of GetResponse, they also help you enhance your overall marketing skills. Current course titles include:
- Email Marketing 101 for Bloggers
- List Building Course
- Important Landing Page Course
GetResponse Evaluation – Verdict
In general, GetResponse is fantastic.
Its marketing automation feature is advanced than the majority of other choices on the marketplace. Its email marketing, reporting, and landing page/form home builders are also quite effective. It also lets you host webinars internally and develop dynamic conversion funnels.
All that said, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer uses phone assistance. We checked the 24/7 live chat option and while fantastic, many entrepreneur would still like to be able to call.
This program likewise has a standard limitation of 500 attendees for its webinars feature. This puts a huge restraint on numerous services, however especially huge ones. They are more likely to have a big audience that far exceeds 500 individuals.
Finally, although not a big problem, the reality that much of the GetResponse combinations rely on Zapier is hardly perfect.
We suggest giving the totally free trial a spin. The platform has a lot to provide if you choose the ideal plan for you. GetResponse Animated Website Templates