We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. Assigning Tags To Contacts GetResponse
However, one of the names that gets drifted around when speaking about email marketing software application is GetResponse.
It‘s one of those tools that has been around given that forever but continues to perform year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its functions and discuss its main strengths and weak points.
By the end, you should be able to figure out if GetResponse is powerful enough to utilize for your organization.
What is GetResponse? Assigning Tags To Contacts GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, as well as email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a simple landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with functions such as autoresponders, fundamental segmentation, and more. Their totally free permanently plan is also on the generous side, supplying users with a landing page/website builder, signup forms and popups, and unlimited email sends.They likewise use a generous 50% discount to NGOs.
Try GetResponse free of charge
GetResponse prices
There are six pricing plans:
- Getresponse Free –this free plan lets you utilize a cut-down variation of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 per month and lets you send out an unrestricted variety of e-mails to up to 1,000 subscribers
- Marketing Automation – beginning at $59 per month for approximately 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 each month for approximately 1,000 customers.
- Max – custom-made rates
- Max2 – customized rates.
As you add more customers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 each month to use GetResponse with a list including 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide innovative functions (more on these in a moment). With these plans, precise prices depends on requirements and list size –if you‘re interested in using either of them, you‘ll need to contact GetResponse to schedule a demo, discuss your needs and work out pricing.
GetResponse ‘Max‘ plans
Good discount rates are offered if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for 30 days free of charge, by means of a trial that you can access here.
Secret distinctions in between plans
The core includes common to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a variety of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – perhaps GetResponse’s standout function, the automation builder (which enables you to build intricate autoresponder sequences based upon user behaviour) is just fully available on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automated sales funnels as you go up the pricing ladder.
- Live webinars – this performance is not readily available at all on the ‘Email Marketing‘ plan and the number of webinar participants is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can only offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order healing feature (which instantly sends out suggestion emails to your website visitors who do not finish an order) is only offered on the ‘Ecommerce Marketing‘ plan or greater.
The same chooses order confirmation e-mails.
- SMS marketing – the option to send marketing text is just readily available on the ‘Max‘ plans.
- Assistance – phone assistance is only readily available on the Max2 plan, on which you likewise get a devoted account supervisor (or ‘Customer Experience Supervisor‘, to utilize the GetResponse term).
I‘ll talk about these features in more depth as I progress through the evaluation– but first, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has traditionally differed from some of its crucial rivals‘ offerings because unlike a few of them significantly Mailchimp and AWeber it didn’t offer an completely totally free plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that circumstance has actually altered – you now have the choice of using the platform free of charge forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this complimentary variation of GetResponse includes some lovely good features – the plan lets you gain access to core email marketing features, the full series of templates, a website builder and a landing page builder.
However, to use this plan your list must be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you won’t have the ability to utilize any autoresponders or automation features on this plan at all.
{ But however, the complimentary plan represents a excellent way to try the item out and to get going with email marketing particularly if you have a small list and simply wish to send out newsletters periodically to it. | Even so, the complimentary plan represents a good method to attempt the item out and to get going with email marketing especially if you have a little list and simply want to send out newsletters sometimes to it.
GetResponse‘s most important features:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s crucial functions:.
- Drag and Drop email editor: Creating marketing emails and newsletters is easy. Drag material blocks on the canvas and modify them directly. Include unique elements like images, video and items to your e-mails.
- Email design templates: GetResponse features 120+ email templates. You can save design templates for future use, style in HTML, or develop your own style from scratch.
- Funnel builder: Develop total sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has plenty of email automation functions. Produce drip projects, triggered emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The backbone of every successful campaign is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and immediately use the best version as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t require separate hosting.
- Consumer support: GetResponse has a responsive assistance group. There is a knowledge base, a aid center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized integrations with the GetResponse API or Zapier.
Try GetResponse for free here.
GetResponse Evaluation: the details
Now to the part you‘ve been waiting for. We‘re going to review the core GetResponse functions and see if they‘re the right suitable for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They have actually thought about the user experience. I was able to establish my first email within 10 minutes and it felt really instinctive.
Style your very first email with GetResponse.
As soon as you produce a free account, you can directly begin developing your real email. Click on ‘ Style message‘, and you‘re welcomed by over 120+ email templates. Nice!
GetResponse has 7 classifications of email templates. For example, you can ‘educate, promote, invite‘ your clients. State you like an email template, press “ conserve“ and it appears in ‘My design templates‘ tab to recycle later on.
After you pick a design template, you begin customizing your email in the email builder.
The GetResponse email editor is packed with functions, yet never frustrating. All the modifying choices are revealed when you require them. So it‘s all really instinctive.
Old school HTML code enthusiasts can start based on an HTML design or code it from scratch, but that isn’t needed at all. It is good to know that there is also an alternative for customized HTML obstructs inside the drag and drop template builder.
Drag & drop email editor alternatives.
In the design section, you choose the structure and look of your email. Set up how many columns you desire, standard colors, and so on. The primary modifying is finished with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My favorite part of the email editor is that you can save blocks and sections. I constantly utilize the same components for headers, footers, and some text/images combos. In my next email, I conserve a lot of time by re-using them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s free stock images (!) collection.
For videos, you simply get in the (Youtube) link and it‘ll appear embedded in the email.
The fun does not stop here. Under the eCommerce tab, you can add products into your email from your online store. Supplied you link with your ecommerce platform like Shopify the products are right there. And even add a ‘recommended products‘ area‘ for that extra touch.
Establishing your email for success
On a single page, you produce the entire email. Include subject lines, sender email address, and choose the right email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking deal with a GetResponse tracking snippet, but also deals with a Google Analytics integration.
With eCommerce tracking you know which campaigns drive income and sales. And can justify your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You produce the email just like typical newsletter designs, but then activate them to be sent as an autoresponder.
The scheduling gives you manage over email shipment. You can select to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your taste. You can untick the days of the week when you don’t desire the autoresponder to go out. For example on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this option on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation design templates to get you began. Due to the fact that we are evaluating, I am making a ‘welcome‘ automation for you.
Creating a consumer welcome automation
On to produce automation to invite my brand-new customers. I start with pre-made automation design template. And after a few clicks I already have this:
I know, it looks remarkable. When you focus on the automation circulation, you recognize GetResponse has actually done half the work for you. It‘s easy to change whatever like you desire it.
The automation editor has conditions and actions. When a client purchases something from you (condition), you set off an email (action). My first action is sending out a welcome email. You can add as numerous emails and conditions as you want.
For this email project, I‘ve produced a circulation where my brand-new customers get two e-mails in two days. Then, for my convenience, I separate customers who clicked on my email. Once the project starts, GetResponse monitors all of this instantly.
My rating for GetResponse automation is 8,5/ 10. It takes a little time to familiarize yourself with all the possibilities. But once you do, you have the power to construct total consumer journeys. Create your own automation, construct consumer profiles and customize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notifications
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a little bit of tweaking, you can develop your own automation with precision.
Sign up for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing campaign. That includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Construct your email list (or leads)
- Offer items
- Promote a webinar
Begin with a new lead magnet or use one from the 17 design templates GetResponse deals. As soon as you have actually picked your lead magnet, you can construct out your funnel.
The entire funnel structure procedure is guided. You get recommendations of what to do at each step and don’t forget anything. GetResponse for example informs you not to forget a thank you page, and directly offers a thank you page design template. Smart!
How to develop a conversion funnel
As your first step, you‘ll produce a signup landing page. Select the design template, modify your copy and design, and release the page.
You‘ll produce the thank-you page, followed by a promotion email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
Lastly, you get all your vital statistics to monitor your campaign‘s development. Display signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart recovery feature, you‘ll have to opt for higher plans.
I adore that I can design a entire funnel in one control panel, all with the capability to track vital statistics. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their newest addition to the platform.
You build a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a few concerns and GetResponse will immediately produce a individualized website.
Other website building alternatives consist of:
Widgets (forms, chat boxes, price tables, and so on)
Website colors and styles
Adding logo designs and images
After adjusting the builder for just 5 minutes, I had the ability to produce a good homepage with minimal effort.
The builder lets you edit whatever on the page. You can alter typefaces, text sizes, add/remove images, rearrange elements, change cushioning and more.
There‘s a separate menu for adding and editing pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor shows additional modification when you choose a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars included.
Setting up a webinar is simple.
After selecting your title, you include time, date, and period of the webinar. You select which contact list you‘ll add your registrants to. You can include autoresponders for registrants to solve after they register.
After everything is set to go, GetResponse will produce a webinar link to drive individuals to register for your webinars.
Now you can send out invites to your contact list, handle other webinars, and keep track of webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, polls, Q&A and whiteboard.
If you wish to show a function or product you can live-share your screen. If I‘m aiming to offer a product, I can add a call to action straight in the webinar.
Individuals who are already utilizing email marketing and webinars in different platforms will love the truth that GetResponse brings them both together.
You have access to the chatpod and the international settings for your occasion. The occasion is hosted inside the GetResponse app. They also have a mobile app you can utilize to offer your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is included free of charge in all plans. The landing page builder presently offers 198 design templates. Although to be sincere, I ‘d adhere to the newest 100 design templates, some of the older ones … look really old.
After selecting a landing page template you can start modifying. The modifying experience is various from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, and so on.
In the beginning, I thought I wanted the icons to be identified. However after playing around a bit you‘ll rapidly understand what is what and grab the best elements.
What I like about the landing page builder is you can create A/B variants of your landing page from the beginning. The top left corner of the page lets you produce as many versions as you want, together with forms and thank-you pages. Assigning Tags To Contacts GetResponse
Landing page setup
After you‘re satisfied with your page style. You can add SEO, URL, and email list settings.
What follows is most likely my preferred part. As with your emails, you established analytics and web occasion tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder gets the job done. Obviously, some specialized landing page software has more expensive features. If GetResponse can provide their builder a little bit of a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse since you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that should have a mention are:
SMS marketing, Web push notifications, Paid ads, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you set up total funnels to transform visitors into consumers. The story does not end here. To review an email marketing platform you have to take a look at client support and pricing plans.
GetResponse: The Great and the Bad
There are lots of factors to judge email marketing platforms on. GetResponse is a premium option for a lot of people, however diving into its virtues and defects will help expose whether it is a good fit for your company in particular.
What GetResponse Is Good At
GetResponse is developed to help you create and perform impactful email marketing campaigns in line with your sales strategy. The tool is abundant in functions while still being easy to use for people with varying skill levels.
Ease of use: GetResponse is especially kind to newbies to the world of email marketing. Its control panel and interface are simple to browse and distraction-free. What‘s more, the platform has actually an excellent guided onboarding process, strolling you through the process of constructing your very first email campaign with helpful videos. Plus, its design templates and drag-and-drop builder make designing e-mails and landing pages easy.
This is all emphasized by GetResponse‘s 24/7 chat support. Its representatives are experienced, valuable, and quick to respond to requests. Newbies and advanced users alike can receive help in an instant.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has actually become far more than an email marketing tool— you can utilize it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with immediately. Automation is essential if you want to utilize customization at scale.
GetResponse‘s strategic, sequential method to email marketing has many advantages for users. Nurture and transform leads with extremely targeted projects. Construct engagement and consumer commitment through appropriate messaging. And develop landing pages to gather lots of interested subscribers and turn one-time visitors into devoted clients.
Quality autoresponders: With GetResponse, you have the ability to sit back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to utilize that practically any person can set up an advanced automation tree in minutes. Adjust pre-built series or build your own from scratch.
The automation features likewise allow for advanced segmentation. Create lists of subscribers with comparable qualities or habits, then send individualized messaging at the recipient‘s chosen time. Naturally, this level of personalization means that receivers are most likely to respond and take action.
Liberty to create: GetResponse allows you to produce professional-looking emails with ease. Users love the vast number of email design templates readily available, however you can also use the incredibly smooth drag-and-drop editor to tailor emails to match your branding. It‘s likewise simple to discover and recycle style elements from emails that have actually been successful in the past. In any case, it‘s easy to make your e-mails stick out, even with minimal or no style skills.
Strong reporting: GetResponse has premium analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be super comprehensive, all the way down to the actions of private subscribers. The tool even develops in-depth profiles for you to assist you make future projects more targeted. Email analytics are upgraded in real-time and let you collect insights on campaign performance, engagement, and audience choices.
What GetResponse Is Lacking
While this is a first-class email marketing tool, GetResponse still has some significant drawbacks. Let‘s analyze those so you can judge if any of these are offer breakers for your company.
Integration limitations: When you implement a brand-new tool, you want something that fits into your existing tech stack easily. This is an area where GetResponse falls brief. While it can connect with over 120 various apps and pieces of software application, there are some notable omissions, especially with project management platforms. And some key integrations like PayPal and Eventbrite can only be achieved through Zapier, which might not be as dependable as a native integration.
Non-responsive landing page style: Having a integrated landing page builder is a huge help, however GetResponse‘s tool doesn’t immediately develop mobile-friendly versions. Therefore, you need to create the landing page view for mobile visitors individually. This looks like a huge miss out on, given that a lot of of your visitors are most likely to end up at your landing page on their mobile phones.
User-side mobile concerns: Furthermore, the drag-and-drop editor is challenging to utilize on mobile. Aside from making small, primary changes, it‘s unlikely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is extremely capable at showing you development and analysis of your campaigns.
Plan restrictions: GetResponse‘s standard plan used to include more automation features, but ultimately made those only accessible on higher-cost plans. took this away, much to the dismay of long-time customers. To open advanced automation and division, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 each month for approximately 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has exceptional assistance alternatives and – notably you can get help at any time of the day or night.
Live chat 24/7
If you have actually only got a fast concern, you usually do not want to have to phone somebody or fill out a form and await an response. That‘s why live chat is such a helpful tool for software assistance. GetResponse supplies 24/7 live chat support. And it‘s not just a chatbot, you can speak with a real human who can resolve more complex issues.
Assist
While live chat is the main support choice available, a quick click of the question mark button on the homepage takes you to the extra help choices. You can choose to:
- Submit a quick type to email GetResponse
- Search material in the Assistance Center
There is no obvious way to phone GetResponse, although you do get a devoted account supervisor if you choose the Enterprise plan.
Aside from video trips, the Assistance Center, and all the client support alternatives, you can also register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training materials don’t just assist you get the most out of GetResponse, they also assist you enhance your general marketing skills. Current course titles include:
- Email Marketing 101 for Blog writers
- List Building Course
- Vital Landing Page Course
GetResponse Review – Decision
Overall, GetResponse is terrific.
Its marketing automation feature is advanced than the majority of other alternatives on the marketplace. Its email marketing, reporting, and landing page/form builders are likewise rather efficient. It likewise lets you host webinars internally and produce dynamic conversion funnels.
All that stated, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer offers phone assistance. We checked the 24/7 live chat alternative and while terrific, lots of business owners would still like to be able to call.
This program likewise has a basic limitation of 500 attendees for its webinars include. This positions a huge constraint on numerous companies, but particularly huge ones. They are more likely to have a large audience that far exceeds 500 individuals.
Although not a huge concern, the truth that many of the GetResponse combinations rely on Zapier is hardly perfect.
We suggest providing the free trial a spin. The platform has a lot to use if you pick the right plan for you. Assigning Tags To Contacts GetResponse