We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. Leadpages And GetResponse
Nevertheless, among the names that gets floated around when talking about email marketing software application is GetResponse.
It‘s one of those tools that has actually been around since permanently however continues to perform year in and out.
In this GetResponse evaluation, we‘ll try to break down the tool into its features and discuss its primary strengths and weak points.
By the end, you ought to have the ability to determine if GetResponse is powerful enough to utilize for your company.
What is GetResponse? Leadpages And GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, along with email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a basic landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with features such as autoresponders, standard segmentation, and more. Their totally free forever plan is likewise on the generous side, supplying users with a landing page/website builder, signup forms and popups, and limitless email sends.They likewise use a generous 50% discount to NGOs.
Attempt GetResponse totally free
GetResponse prices
There are 6 prices plans:
- Getresponse Free –this totally free plan lets you use a cut-down version of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 each month and lets you send an endless variety of emails to up to 1,000 subscribers
- Marketing Automation –starting at $59 monthly for approximately 1,000 subscribers.
- Ecommerce Marketing – beginning at $119 monthly for approximately 1,000 customers.
- Max – customized pricing
- Max2 – custom-made prices.
As you add more customers to your list, your costs increase. At the top end of the scale, you can anticipate to pay $539, $599, or $699 each month to utilize GetResponse with a list including 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide innovative functions (more on these in a moment). With these plans, specific rates depends on requirements and list size –if you‘re interested in using either of them, you‘ll require to contact GetResponse to set up a demo, discuss your requirements and negotiate rates.
GetResponse ‘Max‘ plans
Decent discount rates are offered if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for 1 month for free, by means of a trial that you can access here.
Secret differences in between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a range of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the crucial ones are as follows:
- The automation builder – arguably GetResponse’s standout feature, the automation builder (which allows you to develop complicated autoresponder sequences based on user behaviour) is just fully offered on the ‘Marketing Automation‘ plan or higher
- Conversion funnels – you get access to more automatic sales funnels as you increase the rates ladder.
- Live webinars – this performance is not available at all on the ‘Email Marketing‘ plan and the variety of webinar participants is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can just offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order healing function (which automatically sends suggestion emails to your website visitors who don’t complete an order) is just offered on the ‘Ecommerce Marketing‘ plan or higher.
The exact same goes for order confirmation e-mails.
- SMS marketing – the alternative to send out marketing text messages is only readily available on the ‘Max‘ plans.
- Assistance – phone assistance is only available on the Max2 plan, on which you likewise get a devoted account manager (or ‘ Consumer Experience Supervisor‘, to utilize the GetResponse term).
I‘ll talk about these features in more depth as I advance through the evaluation– but initially, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually typically differed from some of its key rivals‘ offerings in that unlike some of them significantly Mailchimp and AWeber it didn’t offer an completely complimentary plan.
With the recent launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has changed – you now have the alternative of using the platform totally free forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free variation of GetResponse comes with some pretty good features – the plan lets you access core email marketing functions, the complete variety of templates, a website builder and a landing page builder.
To utilize this plan your list should be smaller than 500 records in size, and your newsletters will include GetResponse branding. Considerably, you won’t be able to utilize any autoresponders or automation features on this plan at all.
{ However even so, the free plan represents a excellent way to attempt the product out and to start with email marketing especially if you have a small list and just wish to send newsletters periodically to it. | Even so, the complimentary plan represents a good way to try the item out and to get going with email marketing particularly if you have a little list and simply desire to send newsletters periodically to it.
GetResponse‘s crucial features:
GetResponse is a complete highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s most important features:.
- Drag and Drop email editor: Creating marketing emails and newsletters is simple. Drag content blocks on the canvas and edit them straight. Include special aspects like images, video and items to your e-mails.
- Email templates: GetResponse comes with 120+ email design templates. You can conserve templates for future usage, design in HTML, or construct your own design from scratch.
- Funnel builder: Produce complete register and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has lots of email automation features. Create drip projects, set off emails, and autoresponders. GetResponse automation have actually lead scoring to single out your most popular leads.
- A/B testing: The backbone of every effective project is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and automatically use the best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not require separate hosting.
- Consumer support: GetResponse has a responsive support team. There is a knowledge base, a assistance center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make customized combinations with the GetResponse API or Zapier.
Try GetResponse free of charge here.
GetResponse Review: the details
Now to the part you have actually been awaiting. We‘re going to examine the core GetResponse features and see if they‘re the ideal fit for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They‘ve thought of the user experience. I had the ability to set up my first email within 10 minutes and it felt truly user-friendly.
Style your first email with GetResponse.
Once you create a free account, you can straight start creating your real email. Click ‘Design message‘, and you‘re welcomed by over 120+ email templates. Great!
GetResponse has 7 classifications of email templates. You can ‘ inform, promote, welcome‘ your consumers. State you like an email design template, press “ conserve“ and it shows up in ‘My design templates‘ tab to recycle later on.
After you pick a design template, you start customizing your email in the email builder.
The GetResponse email editor is packed with functions, yet never ever frustrating. All the modifying choices are shown when you need them. It‘s all really instinctive.
Old school HTML code enthusiasts can start based on an HTML design or code it from scratch, but that isn’t required at all. It is good to know that there is likewise an alternative for custom-made HTML blocks inside the drag and drop design template builder.
Drag & drop email editor options.
In the layout section, you decide the structure and look of your email. Establish the number of columns you want, fundamental colors, etc. The primary modifying is finished with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My preferred part of the email editor is that you can conserve blocks and sections. I always utilize the same aspects for headers, footers, and some text/images combinations. In my next email, I conserve a lot of time by re-using them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s complimentary stock images (!) collection.
For videos, you simply enter the (Youtube) link and it‘ll show up embedded in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can add items into your email from your online shop. Offered you link with your ecommerce platform like Shopify the products are right there. And even add a ‘ suggested items‘ section‘ for that additional touch.
Setting up your email for success
On a single page, you produce the entire email. Add subject lines, sender email address, and pick the best email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking snippet, but also deals with a Google Analytics combination.
With eCommerce tracking you understand which campaigns drive earnings and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You produce the email just like typical newsletter styles, but then activate them to be sent as an autoresponder.
The scheduling provides you control over email shipment. You can select to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your preference. You can untick the days of the week when you don’t desire the autoresponder to go out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this option on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation templates to get you started. Due to the fact that we are reviewing, I am making a ‘welcome‘ automation for you.
Creating a consumer welcome automation
On to produce automation to invite my new clients. I start with pre-made automation design template. And after a few clicks I already have this:
I understand, it looks outstanding. When you focus on the automation flow, you recognize GetResponse has actually done half the work for you. It‘s simple to change everything like you desire it.
The automation editor has conditions and actions. When a client buys something from you (condition), you trigger an email (action). My first action is sending out a welcome email. You can include as lots of e-mails and conditions as you desire.
For this email project, I have actually created a flow where my brand-new consumers get two e-mails in two days. For my benefit, I separate customers who clicked on my email. When the campaign begins, GetResponse monitors all of this automatically.
My score for GetResponse automation is 8,5/ 10. It takes a little time to acquaint yourself with all the possibilities. When you do, you have the power to build complete consumer journeys. Create your own automation, construct client profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notices
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are simply some examples. With the prebuilt automation templates, and a little bit of tweaking, you can build your own automation with precision.
Register for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing campaign. That includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Develop your email list (or leads)
- Offer products
- Promote a webinar
Begin with a new lead magnet or use one from the 17 design templates GetResponse offers. When you have actually picked your lead magnet, you can build out your funnel.
The entire funnel structure procedure is guided. You get suggestions of what to do at each action and do not forget anything. GetResponse for instance informs you not to forget a thank you page, and straight uses a thank you page template. Smart!
How to produce a conversion funnel
As your first step, you‘ll develop a signup landing page. Select the template, modify your copy and design, and release the page.
Then you‘ll create the thank-you page, followed by a promo email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
You get all your important stats to monitor your project‘s progress. Display signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the deserted cart recovery function, you‘ll need to go with greater plans.
I love that I can develop a entire funnel in one dashboard, all with the ability to track crucial statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a few concerns and GetResponse will automatically generate a personalized website.
Other website building choices consist of:
Widgets (forms, chat boxes, cost tables, etc)
Website colors and themes
Including logo designs and images
After adjusting the builder for simply 5 minutes, I had the ability to produce a good homepage with minimal effort.
The builder lets you modify everything on the page. You can change typefaces, text sizes, add/remove images, reposition elements, adjust padding and more.
There‘s a different menu for adding and editing pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows further personalization when you select a section.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Establishing a webinar is easy.
After picking your title, you include time, date, and duration of the webinar. You choose which contact list you‘ll add your registrants to. You can add autoresponders for registrants to get right after they sign up.
After whatever is set to go, GetResponse will develop a webinar link to drive people to sign up for your webinars.
Now you can send welcomes to your contact list, manage other webinars, and keep track of webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, surveys, Q&A and whiteboard.
If you wish to show a function or product you can live-share your screen. If I‘m seeking to offer a item, I can include a call to action directly in the webinar.
People who are currently using email marketing and webinars in different platforms will love the reality that GetResponse brings them both together.
You have access to the chatpod and the international settings for your event. The event is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included for free in all plans. The landing page builder presently offers 198 templates. Although to be truthful, I ‘d stay with the latest 100 design templates, a few of the older ones … look truly old.
After picking a landing page design template you can start modifying. The editing experience is various from the email creator.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, and so on.
In the beginning, I thought I desired the icons to be labeled. After playing around a bit you‘ll rapidly understand what is what and grab the ideal elements.
What I like about the landing page builder is you can develop A/B versions of your landing page from the beginning. The leading left corner of the page lets you develop as numerous variations as you want, along with forms and thank-you pages. Leadpages And GetResponse
Landing page setup
After you‘re satisfied with your page style. You can add SEO, URL, and email list settings.
What comes next is probably my favorite part. As with your emails, you established analytics and web occasion tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder gets the job done. Of course, some specialized landing page software has more elegant features. If GetResponse can offer their builder a bit of a refresh and include more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse because you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that deserve a mention are:
SMS marketing, Web push notifications, Paid advertisements, and Livechat.
So GetResponse is effective beyond email marketing. It lets you establish total funnels to transform visitors into customers. The story does not end here. To review an email marketing platform you need to take a look at client assistance and rates plans.
GetResponse: The Good and the Bad
There are many aspects to judge email marketing platforms on. GetResponse is a premium solution for a lot of individuals, but delving into its virtues and flaws will assist reveal whether it is a great fit for your service in particular.
What GetResponse Is Proficient at
GetResponse is developed to help you produce and carry out impactful email marketing campaigns in line with your sales strategy. The tool is rich in functions while still being easy to use for people with varying skill levels.
Reduce of use: GetResponse is especially kind to newcomers to the world of email marketing. Its dashboard and interface are simple to navigate and distraction-free. What‘s more, the platform has actually an excellent assisted onboarding process, strolling you through the process of building your very first email project with valuable videos. Plus, its templates and drag-and-drop builder make designing emails and landing pages easy.
This is all accentuated by GetResponse‘s 24/7 chat support. Its reps are experienced, handy, and fast to react to requests. Newbies and advanced users alike can get assistance in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has actually ended up being far more than an email marketing tool— you can use it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with straight away. Automation is crucial if you want to use customization at scale.
GetResponse‘s strategic, consecutive technique to email marketing has various advantages for users. Support and transform leads with extremely targeted campaigns. Develop engagement and client loyalty through relevant messaging. And develop landing pages to gather lots of interested customers and turn one-time visitors into devoted consumers.
Quality autoresponders: With GetResponse, you‘re able to sit back and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is simple enough to utilize that practically anyone can set up an innovative automation tree in minutes. Adapt pre-built series or build your own from scratch.
The automation features also allow for advanced segmentation. Create lists of subscribers with similar qualities or behaviors, then send out tailored messaging at the recipient‘s chosen time. Naturally, this level of personalization indicates that recipients are most likely to react and act.
Flexibility to design: GetResponse enables you to create professional-looking e-mails with ease. Users enjoy the huge variety of email templates available, however you can likewise utilize the super smooth drag-and-drop editor to tailor emails to match your branding. It‘s likewise easy to discover and reuse design components from emails that have been successful in the past. Either way, it‘s easy to make your emails stick out, even with limited or no style abilities.
Solid reporting: GetResponse has premium analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be extremely detailed, all the way down to the actions of private subscribers. The tool even develops detailed profiles for you to assist you make future campaigns more targeted. Email analytics are updated in real-time and let you collect insights on campaign performance, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a first-class email marketing tool, GetResponse still has some significant drawbacks. Let‘s analyze those so you can judge if any of these are offer breakers for your organization.
Integration constraints: When you carry out a new tool, you want something that suits your existing tech stack quickly. This is an area where GetResponse falls brief. While it can connect with over 120 different apps and pieces of software application, there are some noteworthy omissions, especially with task management platforms. And some essential integrations like PayPal and Eventbrite can just be achieved through Zapier, which may not be as reputable as a native integration.
Non-responsive landing page style: Having a integrated landing page builder is a substantial help, however GetResponse‘s tool does not automatically create mobile-friendly versions. Thus, you need to create the landing page view for mobile visitors separately. This seems like a big miss, given that a lot of of your visitors are likely to end up at your landing page on their mobile phones.
User-side mobile concerns: In addition, the drag-and-drop editor is hard to use on mobile. Aside from making small, fundamental changes, it‘s not likely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is very capable at revealing you development and analysis of your projects.
Plan restrictions: GetResponse‘s basic plan used to include more automation functions, however ultimately made those only available on higher-cost plans. took this away, much to the discouragement of long-time clients. To open innovative automation and segmentation, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 each month for up to 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has exceptional assistance alternatives and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve only got a quick question, you usually do not want to have to phone somebody or complete a type and await an answer. That‘s why live chat is such a beneficial tool for software support. GetResponse provides 24/7 live chat assistance. And it‘s not just a chatbot, you can talk to a real human who can fix more complicated problems.
Assist Center
While live chat is the primary support option available, a fast click of the question mark button on the homepage takes you to the extra assistance alternatives. You can choose to:
- Fill out a quick kind to email GetResponse
- Search product in the Aid
There is no obvious method to phone GetResponse, although you do get a devoted account manager if you choose the Business plan.
Aside from video tours, the Aid Center, and all the client assistance alternatives, you can likewise register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training products don’t simply help you get the most out of GetResponse, they likewise help you enhance your general marketing abilities. Current course titles consist of:
- Email Marketing 101 for Bloggers
- List Structure Course
- Important Landing Page Course
GetResponse Evaluation – Verdict
Overall, GetResponse is great.
Its marketing automation feature is advanced than the majority of other alternatives on the market. Its email marketing, reporting, and landing page/form builders are likewise quite efficient. It also lets you host webinars internally and produce dynamic conversion funnels.
All that stated, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer offers phone support. We checked the 24/7 live chat choice and while great, many business owners would still like to be able to call.
This program likewise has a basic limitation of 500 guests for its webinars feature. This positions a substantial restriction on lots of businesses, however specifically big ones. They are most likely to have a big audience that far surpasses 500 people.
Lastly, although not a huge problem, the reality that many of the GetResponse integrations depend on Zapier is barely perfect.
We suggest giving the free trial a spin. The platform has a lot to provide if you select the best plan for you. Leadpages And GetResponse