We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. GetResponse, Template, Undo
One of the names that get floated around when talking about email marketing software is GetResponse.
It is among those tools that has actually been around since permanently but continues to perform year in and out.
In this GetResponse review, we‘ll try to break down the tool into its features and discuss its primary strengths and weak points.
By the end, you need to have the ability to figure out if GetResponse is effective enough to use for your service.
What is GetResponse? GetResponse, Template, Undo
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, in addition to email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a basic landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with functions such as autoresponders, basic division, and more. Their free forever plan is also on the generous side, offering users with a landing page/website builder, signup forms and popups, and limitless email sends.They likewise use a generous 50% discount to NGOs.
GetResponse prices
There are six rates plans:
- Getresponse Free –this complimentary plan lets you utilize a cut-down variation of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 monthly and lets you send out an endless variety of e-mails to up to 1,000 customers
- Marketing Automation –starting at $59 each month for as much as 1,000 customers.
- Ecommerce Marketing – starting at $119 each month for up to 1,000 customers.
- Max – custom-made rates
- Max2 – custom-made prices.
As you include more customers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 monthly to utilize GetResponse with a list containing 100,000 customers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide innovative features (more on these in a moment). With these plans, specific pricing depends on requirements and list size –if you‘re interested in using either of them, you‘ll require to call GetResponse to arrange a demo, discuss your needs and work out pricing.
GetResponse ‘Max‘ plans
Decent discounts are available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for one month free of charge, by means of a trial that you can access here.
Key distinctions in between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a range of e-newsletter templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of differences in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – arguably GetResponse’s standout function, the automation builder (which allows you to build intricate autoresponder series based on user behaviour) is just completely readily available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you increase the rates ladder.
- Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the variety of webinar participants is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can just offer these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order recovery feature (which instantly sends tip emails to your site visitors who do not complete an order) is just available on the ‘Ecommerce Marketing‘ plan or greater.
The exact same goes for order confirmation emails.
- SMS marketing – the option to send marketing text messages is just readily available on the ‘Max‘ plans.
- Support – phone support is just readily available on the Max2 plan, on which you likewise get a dedicated account manager (or ‘ Client Experience Supervisor‘, to utilize the GetResponse term).
I‘ll discuss these functions in more depth as I progress through the evaluation– but first, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has traditionally varied from a few of its essential rivals‘ offerings in that unlike some of them notably Mailchimp and AWeber it didn’t provide an totally complimentary plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has altered – you now have the option of using the platform totally free indefinitely.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse comes with some pretty decent functions – the plan lets you access core email marketing functions, the complete variety of templates, a website builder and a landing page builder.
However, to utilize this plan your list need to be smaller than 500 records in size, and your newsletters will include GetResponse branding. Considerably, you will not be able to utilize any autoresponders or automation functions on this plan at all.
{ However however, the totally free plan represents a good way to attempt the product out and to get going with email marketing specifically if you have a little list and just wish to send out newsletters sometimes to it. | Even so, the free plan represents a great method to attempt the product out and to get going with email marketing particularly if you have a small list and just want to send out newsletters sometimes to it.
GetResponse‘s crucial functions:
GetResponse is a full featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s crucial functions:.
- Drag and Drop email editor: Creating marketing emails and newsletters is easy. Drag content blocks on the canvas and modify them straight. Include unique aspects like images, video and items to your emails.
- Email design templates: GetResponse comes with 120+ email design templates. You can save templates for future usage, style in HTML, or construct your own style from scratch.
- Funnel builder: Produce complete register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse is full of email automation functions. Produce drip campaigns, set off emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The backbone of every successful campaign is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and instantly utilize the very best variation as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t need separate hosting.
- Customer support: GetResponse has a responsive support team. There is a knowledge base, a aid center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom combinations with the GetResponse API or Zapier.
Try GetResponse totally free here.
GetResponse Evaluation: the information
Now to the part you‘ve been waiting on. We‘re going to examine the core GetResponse features and see if they‘re the ideal suitable for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They have actually thought about the user experience. I had the ability to establish my first email within 10 minutes and it felt truly intuitive.
Style your first email with GetResponse.
When you create a complimentary account, you can straight start developing your real email. Click ‘ Style message‘, and you‘re welcomed by over 120+ email templates. Nice!
GetResponse has 7 classifications of email templates. You can ‘educate, promote, welcome‘ your clients. Say you like an email template, press “ conserve“ and it appears in ‘My templates‘ tab to recycle later on.
After you select a design template, you start tailoring your email in the email builder.
The GetResponse email editor is loaded with functions, yet never ever frustrating. All the modifying alternatives are shown when you need them. So it‘s all extremely intuitive.
Old school HTML code enthusiasts can start based upon an HTML style or code it from scratch, however that isn’t needed at all. It is excellent to know that there is also an option for custom-made HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor options.
In the layout section, you decide the structure and appearance of your email. Set up the number of columns you want, standard colors, etc. The primary modifying is made with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My favorite part of the email editor is that you can save blocks and areas. I constantly use the same elements for headers, footers, and some text/images combinations. So in my next email, I save a lot of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s totally free stock images (!) collection.
For videos, you just get in the (Youtube) link and it‘ll show up embedded in the email.
The fun does not stop here. Under the eCommerce tab, you can include items into your email from your online shop. Offered you relate to your ecommerce platform like Shopify the products are right there. And even include a ‘ advised items‘ area‘ for that extra touch.
Establishing your email for success
On a single page, you produce the whole email. Add subject lines, sender email address, and pick the best email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking snippet, however likewise works with a Google Analytics combination.
With eCommerce tracking you understand which campaigns drive earnings and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You develop the email much like regular newsletter designs, however then trigger them to be sent out as an autoresponder.
The scheduling gives you control over email shipment. You can pick to send the email at the moment of signup, after a few hours, or at the exact time and date of your liking. You can untick the days of the week when you do not desire the autoresponder to head out. For instance on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this choice on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation templates to get you started. Due to the fact that we are reviewing, I am making a ‘welcome‘ automation for you.
Creating a customer welcome automation
On to develop automation to invite my brand-new consumers. I begin with pre-made automation template. And after a couple of clicks I currently have this:
I know, it looks remarkable. When you focus on the automation circulation, you realize GetResponse has actually done half the work for you. It‘s easy to alter everything like you want it.
The automation editor has conditions and actions. For instance, when a client buys something from you (condition), you set off an email (action). My first action is sending a welcome email. You can include as numerous e-mails and conditions as you desire.
For this email campaign, I have actually developed a flow where my new clients get two e-mails in 2 days. For my convenience, I separate consumers who clicked on my email. Once the campaign starts, GetResponse monitors all of this automatically.
My rating for GetResponse automation is 8,5/ 10. It takes a little time to acquaint yourself with all the possibilities. As soon as you do, you have the power to develop total customer journeys. Develop your own automation, build client profiles and personalize e-mails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase alerts
- Deserted cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a little bit of tweaking, you can build your own automation with accuracy.
Register for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another method to explain all the steps in a marketing campaign. So that includes forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Develop your email list (or leads)
- Offer products
- Promote a webinar
Start with a new lead magnet or use one from the 17 templates GetResponse deals. When you have actually picked your lead magnet, you can construct out your funnel.
The entire funnel structure process is assisted. You get suggestions of what to do at each step and do not forget anything. GetResponse for example informs you not to forget a thank you page, and directly uses a thank you page design template. Smart!
How to develop a conversion funnel
As your primary step, you‘ll create a signup landing page. Choose the template, modify your copy and style, and publish the page.
You‘ll create the thank-you page, followed by a promo email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Link your Facebook account to GetResponse and it works.
Certainly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your crucial stats to monitor your project‘s progress. Monitor signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the deserted cart healing function, you‘ll need to choose greater plans.
I adore that I can develop a whole funnel in one control panel, all with the ability to track vital statistics. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You develop a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a couple of questions and GetResponse will instantly generate a personalized website.
Other website building alternatives include:
Widgets (forms, chat boxes, rate tables, and so on)
Website colors and themes
Adding logo designs and images
After fiddling with the builder for simply 5 minutes, I was able to create a good homepage with very little effort.
The builder lets you modify whatever on the page. You can alter font styles, text sizes, add/remove images, reposition components, change cushioning and more.
There‘s a separate menu for adding and editing pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor reveals further modification when you select a area.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Establishing a webinar is easy.
After selecting your title, you include time, date, and duration of the webinar. Then you pick which contact list you‘ll include your registrants to. You can include autoresponders for registrants to solve after they register.
After everything is set to go, GetResponse will create a webinar link to drive people to register for your webinars.
Now you can send out invites to your contact list, manage other webinars, and track webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, polls, Q&A and whiteboard.
If you wish to reveal a function or product you can live-share your screen. If I‘m aiming to offer a item, I can include a call to action straight in the webinar.
Individuals who are already utilizing email marketing and webinars in various platforms will like the fact that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The event is hosted inside the GetResponse app. They also have a mobile app you can use to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of free of charge in all plans. The landing page builder currently offers 198 design templates. To be sincere, I ‘d stick to the latest 100 design templates, some of the older ones … look truly old.
After selecting a landing page design template you can begin modifying. The modifying experience is different from the email developer.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, and so on.
In the beginning, I thought I desired the icons to be identified. However after messing around a bit you‘ll quickly understand what is what and grab the right aspects.
What I like about the landing page builder is you can develop A/B versions of your landing page from the beginning. The top left corner of the page lets you produce as numerous variants as you desire, together with forms and thank-you pages. GetResponse, Template, Undo
Landing page setup
After you‘re satisfied with your page style. You can include SEO, URL, and email list settings.
What follows is probably my preferred part. Just like your emails, you established analytics and web occasion tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder finishes the job. Naturally, some specialized landing page software has more expensive functions. If GetResponse can offer their builder a little bit of a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse since you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that deserve a reference are:
SMS marketing, Web push notifications, Paid advertisements, and Livechat.
So GetResponse is effective beyond email marketing. It lets you establish complete funnels to transform visitors into consumers. The story doesn’t end here. To review an email marketing platform you need to look at customer support and prices plans.
GetResponse: The Excellent and the Bad
There are lots of elements to judge email marketing platforms on. GetResponse is a premium option for a great deal of individuals, however delving into its virtues and flaws will assist expose whether it is a excellent suitable for your company in particular.
What GetResponse Is Proficient at
GetResponse is developed to help you produce and carry out impactful email marketing campaigns in line with your sales method. The tool is rich in features while still being easy to use for people with differing ability levels.
Ease of use: GetResponse is particularly kind to newcomers to the world of email marketing. Its control panel and interface are easy to browse and distraction-free. What‘s more, the platform has actually an outstanding guided onboarding procedure, walking you through the procedure of developing your first email campaign with useful videos. Plus, its design templates and drag-and-drop builder make designing e-mails and landing pages simple.
This is all highlighted by GetResponse‘s 24/7 chat support. Its reps are knowledgeable, helpful, and quick to respond to demands. Newbies and advanced users alike can get help in an immediate.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has become far more than an email marketing tool— you can use it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with immediately. Automation is crucial if you want to utilize personalization at scale.
GetResponse‘s strategic, consecutive technique to email marketing has many advantages for users. Support and convert leads with highly targeted campaigns. Develop engagement and customer loyalty through appropriate messaging. And develop landing pages to gather tons of interested customers and turn one-time visitors into devoted clients.
Quality autoresponders: With GetResponse, you‘re able to relax and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to use that nearly anyone can establish an sophisticated automation tree in minutes. Adapt pre-built sequences or develop your own from scratch.
The automation functions also allow for advanced segmentation. Produce lists of customers with similar qualities or behaviors, then send customized messaging at the recipient‘s preferred time. Naturally, this level of personalization indicates that receivers are most likely to react and act.
Freedom to create: GetResponse permits you to produce professional-looking emails with ease. Users enjoy the large variety of email templates available, but you can also utilize the incredibly smooth drag-and-drop editor to personalize emails to match your branding. It‘s also easy to discover and reuse style components from emails that have succeeded in the past. In any case, it‘s simple to make your e-mails stand out, even with minimal or no design skills.
Strong reporting: GetResponse has top-notch analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be very in-depth, all the way to the actions of specific customers. The tool even builds up comprehensive profiles for you to help you make future campaigns more targeted. Email analytics are upgraded in real-time and let you gather insights on project performance, engagement, and audience preferences.
What GetResponse Is Lacking
While this is a first-class email marketing tool, GetResponse still has some noteworthy drawbacks. Let‘s take a look at those so you can judge if any of these are deal breakers for your organization.
Combination restrictions: When you implement a brand-new tool, you want something that suits your existing tech stack quickly. This is an area where GetResponse falls short. While it can connect with over 120 different apps and pieces of software, there are some notable omissions, especially with task management platforms. And some crucial combinations like PayPal and Eventbrite can only be accomplished through Zapier, which might not be as trusted as a native combination.
Non-responsive landing page design: Having a integrated landing page builder is a huge help, but GetResponse‘s tool doesn’t immediately create mobile-friendly variations. Thus, you need to design the landing page view for mobile visitors individually. This looks like a huge miss out on, given that so many of your visitors are likely to wind up at your landing page on their mobile phones.
User-side mobile problems: In addition, the drag-and-drop editor is difficult to utilize on mobile. Aside from making small, fundamental changes, it‘s unlikely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is extremely capable at revealing you progress and analysis of your projects.
Plan constraints: GetResponse‘s fundamental plan used to include more automation features, but eventually made those only accessible on higher-cost plans. took this away, much to the discouragement of veteran consumers. To unlock advanced automation and segmentation, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 each month for as much as 1,000 contacts.
Working with GetResponse‘s support
GetReponse has exceptional assistance alternatives and – importantly you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve just got a quick question, you usually do not want to have to phone someone or fill out a kind and wait for an response. That‘s why live chat is such a useful tool for software support. GetResponse provides 24/7 live chat assistance. And it‘s not just a chatbot, you can talk with a genuine human who can fix more complex issues.
Help
While live chat is the main support choice available, a fast click of the enigma button on the homepage takes you to the additional help options. You can choose to:
- Submit a quick type to email GetResponse
- Browse product in the Aid Center
There is no apparent method to phone GetResponse, although you do get a dedicated account supervisor if you pick the Enterprise plan.
Aside from video trips, the Help Center, and all the client assistance alternatives, you can likewise sign up for live webinars with members of the GetResponse teams where you can ask all your burning questions.
Then there are the courses. These online training materials don’t just help you get the most out of GetResponse, they also assist you enhance your overall marketing skills. Existing course titles consist of:
- Email Marketing 101 for Bloggers
- List Building Course
- Necessary Landing Page Course
GetResponse Review – Decision
Overall, GetResponse is great.
Its marketing automation feature is advanced than the majority of other options on the marketplace. Its email marketing, reporting, and landing page/form contractors are likewise rather effective. It likewise lets you host webinars internally and produce dynamic conversion funnels.
All that stated, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer offers phone support. We checked the 24/7 live chat option and while terrific, lots of company owner would still like to be able to call.
This program likewise has a basic limit of 500 attendees for its webinars include. This puts a substantial constraint on numerous businesses, but especially big ones. They are most likely to have a large audience that far surpasses 500 people.
Lastly, although not a big concern, the reality that a lot of the GetResponse combinations rely on Zapier is hardly perfect.
We suggest giving the totally free trial a spin. The platform has a lot to offer if you pick the best plan for you. GetResponse, Template, Undo