We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. Get Better Open Rates With GetResponse
One of the names that get drifted around when talking about email marketing software is GetResponse.
It‘s one of those tools that has been around given that forever but continues to perform year in and out.
In this GetResponse review, we‘ll try to break down the tool into its functions and discuss its primary strengths and weaknesses.
By the end, you ought to have the ability to identify if GetResponse is powerful enough to use for your service.
What is GetResponse? Get Better Open Rates With GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, along with email marketing, offers landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they use their users a easy landing page builder, a built-in CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is fairly priced, with functions such as autoresponders, standard segmentation, and more. Their complimentary forever plan is likewise on the generous side, supplying users with a landing page/website builder, signup forms and popups, and unlimited email sends.They likewise offer a generous 50% discount rate to NGOs.
Attempt GetResponse totally free
GetResponse rates
There are 6 prices plans:
- Getresponse Free –this complimentary plan lets you use a cut-down variation of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this begins at $19 monthly and lets you send an unlimited variety of e-mails to as much as 1,000 customers
- Marketing Automation – beginning at $59 each month for up to 1,000 customers.
- Ecommerce Marketing – starting at $119 per month for approximately 1,000 subscribers.
- Max – custom prices
- Max2 – custom-made prices.
As you include more subscribers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 per month to utilize GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse rates (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply advanced functions (more on these in a moment). With these plans, precise pricing depends upon requirements and list size –if you‘re interested in utilizing either of them, you‘ll require to contact GetResponse to arrange a demonstration, discuss your requirements and work out pricing.
GetResponse ‘Max‘ plans
Decent discount rates are available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for 30 days for free, through a trial that you can access here.
Key distinctions in between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a series of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a variety of distinctions in between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – perhaps GetResponse’s standout function, the automation builder (which allows you to construct complicated autoresponder series based on user behaviour) is only completely available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you increase the rates ladder.
- Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the variety of webinar participants is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar access on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded content) – you can just use these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Team management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order recovery feature (which immediately sends out tip emails to your website visitors who don’t complete an order) is only offered on the ‘Ecommerce Marketing‘ plan or greater.
The same goes for order confirmation e-mails.
- SMS marketing – the alternative to send marketing text messages is only available on the ‘Max‘ plans.
- Assistance – phone assistance is only available on the Max2 plan, on which you also get a dedicated account supervisor (or ‘Customer Experience Supervisor‘, to utilize the GetResponse term).
I‘ll discuss these functions in more depth as I advance through the review– however initially, a fast word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has typically varied from some of its key rivals‘ offerings in that unlike some of them especially Mailchimp and AWeber it didn’t provide an completely complimentary plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that circumstance has changed – you now have the choice of using the platform totally free indefinitely.
The new ‘Getresponse Free‘ plan.
On the plus side, this totally free variation of GetResponse includes some lovely good features – the plan lets you access core email marketing features, the full range of templates, a website builder and a landing page builder.
To use this plan your list need to be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Significantly, you will not have the ability to utilize any autoresponders or automation functions on this plan at all.
{ But nevertheless, the complimentary plan represents a good way to attempt the product out and to start with email marketing particularly if you have a little list and just want to send newsletters periodically to it. | Even so, the totally free plan represents a good way to attempt the product out and to get going with email marketing especially if you have a little list and simply desire to send out newsletters occasionally to it.
GetResponse‘s essential features:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d anticipate.
Here are GetResponse‘s essential features:.
- Drag and Drop email editor: Creating marketing emails and newsletters is easy. Drag content blocks on the canvas and edit them straight. Add unique elements like images, video and products to your e-mails.
- Email templates: GetResponse comes with 120+ email design templates. You can conserve design templates for future use, style in HTML, or develop your own style from scratch.
- Funnel builder: Develop total sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has plenty of email automation functions. Develop drip campaigns, triggered emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The backbone of every successful project is testing. In GetResponse you use an A/B testing wizard for e-mails and landing pages, and instantly utilize the very best version as the winner.
- Landing pages: Build landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not require separate hosting.
- Client assistance: GetResponse has a responsive assistance group. There is a knowledge base, a aid center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom combinations with the GetResponse API or Zapier.
Attempt GetResponse for free here.
GetResponse Evaluation: the details
Now to the part you have actually been waiting on. We‘re going to evaluate the core GetResponse features and see if they‘re the best suitable for you.
Getresponse Email Marketing
Designing your very first email is smooth with GetResponse. They‘ve thought about the user experience. I was able to set up my first email within 10 minutes and it felt actually instinctive.
Design your first email with GetResponse.
Once you create a free account, you can directly start developing your real email. Click ‘ Style message‘, and you‘re greeted by over 120+ email design templates. Good!
GetResponse has 7 categories of email templates. For instance, you can ‘educate, promote, invite‘ your consumers. State you like an email design template, press “save“ and it shows up in ‘My design templates‘ tab to reuse later on.
After you select a template, you start personalizing your email in the email builder.
The GetResponse email editor is loaded with functions, yet never ever overwhelming. All the editing options are revealed when you require them. It‘s all extremely intuitive.
Old-fashioned HTML code enthusiasts can start based upon an HTML design or code it from scratch, but that isn’t needed at all. It is excellent to know that there is likewise an alternative for customized HTML obstructs inside the drag and drop template builder.
Drag & drop email editor choices.
In the layout area, you decide the structure and appearance of your email. Establish how many columns you desire, standard colors, and so on. The main editing is made with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My preferred part of the email editor is that you can save blocks and areas. I constantly use the same aspects for headers, footers, and some text/images combinations. So in my next email, I save a lot of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s complimentary stock images (!) collection.
For videos, you just get in the (Youtube) link and it‘ll show up embedded in the email.
The enjoyable does not stop here. Under the eCommerce tab, you can include items into your email from your online shop. Offered you relate to your ecommerce platform like Shopify the products are right there. And even add a ‘recommended items‘ section‘ for that additional touch.
Setting up your email for success
On a single page, you create the entire email. Include subject lines, sender email address, and choose the right email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking bit, however also deals with a Google Analytics combination.
With eCommerce tracking you understand which campaigns drive earnings and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You produce the email just like normal newsletter styles, however then activate them to be sent out as an autoresponder.
The scheduling gives you control over email shipment. You can select to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your liking. You can untick the days of the week when you do not want the autoresponder to head out. For example on weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this alternative on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation includes a bit more.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a marketer‘s dream. Each of these submenus has automation templates to get you began. Since we are evaluating, I am making a ‘welcome‘ automation for you.
Developing a customer welcome automation
On to produce automation to invite my new customers. I start with pre-made automation design template. And after a couple of clicks I already have this:
I understand, it looks excellent. When you zoom in on the automation flow, you understand GetResponse has actually done half the work for you. It‘s simple to change whatever like you desire it.
The automation editor has conditions and actions. For example, when a client purchases something from you (condition), you set off an email (action). My first action is sending a welcome email. You can include as lots of emails and conditions as you want.
For this email campaign, I‘ve produced a flow where my new clients get two e-mails in two days. For my convenience, I separate customers who clicked on my email. As soon as the project begins, GetResponse keeps track of all of this instantly.
My rating for GetResponse automation is 8,5/ 10. It takes a bit of time to acquaint yourself with all the possibilities. Once you do, you have the power to develop total customer journeys. Produce your own automation, develop client profiles and individualize e-mails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notices
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a little bit of tweaking, you can develop your own automation with precision.
Sign up for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing project. That consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Build your email list (or leads)
- Offer items
- Promote a webinar
Start with a new lead magnet or utilize one from the 17 templates GetResponse offers. When you have actually selected your lead magnet, you can develop out your funnel.
The entire funnel building process is guided. You get tips of what to do at each action and don’t forget anything. GetResponse for instance informs you not to forget a thank you page, and straight provides a thank you page design template. Smart!
How to produce a conversion funnel
As your first step, you‘ll create a signup landing page. Choose the template, fine-tune your copy and design, and publish the page.
You‘ll create the thank-you page, followed by a promo email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Obviously more emails, forms, and pages can crank up your funnel to max conversion.
You get all your vital statistics to monitor your project‘s development. Screen signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the abandoned cart recovery function, you‘ll have to choose greater plans.
I love that I can develop a whole funnel in one dashboard, all with the ability to track crucial statistics. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their latest addition to the platform.
You construct a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a few questions and GetResponse will automatically create a customized website.
Other website building choices consist of:
Widgets (forms, chat boxes, cost tables, and so on)
Website colors and themes
Including logos and images
After fiddling with the builder for just 5 minutes, I was able to create a good homepage with very little effort.
The builder lets you edit whatever on the page. You can change font styles, text sizes, add/remove images, reposition aspects, change cushioning and more.
There‘s a different menu for adding and editing pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor reveals more modification when you select a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars consisted of.
Setting up a webinar is easy.
After picking your title, you add time, date, and duration of the webinar. You choose which contact list you‘ll include your registrants to. You can add autoresponders for registrants to solve after they register.
After whatever is set to go, GetResponse will create a webinar link to drive individuals to register for your webinars.
Now you can send out invites to your contact list, handle other webinars, and keep an eye on webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These consist of chat, polls, Q&A and white boards.
If you want to reveal a function or item you can live-share your screen. If I‘m aiming to offer a item, I can include a call to action straight in the webinar.
People who are already utilizing email marketing and webinars in different platforms will like the truth that GetResponse brings them both together.
You have access to the chatpod and the international settings for your occasion. The occasion is hosted inside the GetResponse app. They also have a mobile app you can utilize to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included for free in all plans. The landing page builder currently uses 198 templates. To be honest, I ‘d stick to the newest 100 templates, some of the older ones … look actually old.
After choosing a landing page design template you can start modifying. The modifying experience is various from the email creator.
The single-column menu on the right has all the drag and drop aspects like text, images, video, buttons, and so on.
In the beginning, I believed I wanted the icons to be identified. After playing around a bit you‘ll quickly know what is what and grab the ideal components.
What I like about the landing page builder is you can develop A/B variants of your landing page from the beginning. The leading left corner of the page lets you develop as numerous variations as you desire, along with forms and thank-you pages. Get Better Open Rates With GetResponse
Landing page setup
After you‘re satisfied with your page design. You can add SEO, URL, and email list settings.
What comes next is probably my favorite part. Just like your emails, you set up analytics and web event tracking for your landing pages. You can select your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder does the job. Of course, some specialized landing page software application has more expensive features. If GetResponse can provide their builder a little bit of a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse because you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that are worthy of a reference are:
SMS marketing, Web push notifications, Paid advertisements, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you set up total funnels to transform visitors into clients. The story does not end here. To review an email marketing platform you need to take a look at client assistance and rates plans.
GetResponse: The Good and the Bad
There are lots of aspects to judge email marketing platforms on. GetResponse is a premium option for a lot of individuals, however diving into its virtues and defects will assist expose whether it is a excellent suitable for your company in particular.
What GetResponse Is Good At
GetResponse is created to help you produce and perform impactful email marketing campaigns in line with your sales technique. The tool is rich in features while still being easy to use for people with differing ability levels.
Ease of use: GetResponse is especially kind to newbies to the world of email marketing. Its dashboard and user interface are easy to navigate and distraction-free. What‘s more, the platform has actually an outstanding assisted onboarding procedure, walking you through the procedure of building your first email campaign with helpful videos. Plus, its design templates and drag-and-drop builder make developing emails and landing pages easy.
This is all emphasized by GetResponse‘s 24/7 chat assistance. Its associates are well-informed, valuable, and fast to react to demands. Newbies and advanced users alike can get help in an immediate.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has actually ended up being far more than an email marketing tool— you can use it to set up effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with quickly. Automation is key if you want to utilize customization at scale.
GetResponse‘s strategic, sequential approach to email marketing has numerous advantages for users. Nurture and convert leads with highly targeted projects. Build engagement and client commitment through relevant messaging. And produce landing pages to gather lots of interested customers and turn one-time visitors into devoted customers.
Quality autoresponders: With GetResponse, you have the ability to kick back and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is easy enough to utilize that almost anyone can establish an sophisticated automation tree in minutes. Adjust pre-built sequences or construct your own from scratch.
The automation functions also allow for advanced segmentation. Develop lists of customers with comparable qualities or behaviors, then send individualized messaging at the recipient‘s chosen time. Naturally, this level of customization implies that recipients are most likely to react and take action.
Freedom to develop: GetResponse permits you to create professional-looking e-mails with ease. Users like the large variety of email templates readily available, but you can likewise utilize the extremely smooth drag-and-drop editor to tailor emails to match your branding. It‘s likewise simple to discover and recycle style aspects from emails that have actually achieved success in the past. In any case, it‘s simple to make your e-mails stand out, even with restricted or no style abilities.
Strong reporting: GetResponse has top-notch analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be extremely in-depth, all the way to the actions of individual customers. The tool even builds up in-depth profiles for you to assist you make future campaigns more targeted. Email analytics are upgraded in real-time and let you collect insights on campaign efficiency, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a superior email marketing tool, GetResponse still has some noteworthy imperfections. Let‘s examine those so you can judge if any of these are offer breakers for your organization.
Integration constraints: When you implement a brand-new tool, you want something that fits into your existing tech stack quickly. Sadly, this is an location where GetResponse falls short. While it can connect with over 120 various apps and pieces of software application, there are some notable omissions, especially with project management platforms. And some key combinations like PayPal and Eventbrite can just be achieved through Zapier, which may not be as dependable as a native combination.
Non-responsive landing page design: Having a integrated landing page builder is a huge help, but GetResponse‘s tool does not instantly create mobile-friendly versions. Therefore, you have to develop the landing page view for mobile visitors individually. This appears like a huge miss out on, considered that numerous of your visitors are likely to wind up at your landing page on their mobile phones.
User-side mobile concerns: In addition, the drag-and-drop editor is challenging to utilize on mobile. Aside from making small, basic modifications, it‘s not likely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is really capable at showing you progress and analysis of your projects.
Plan limitations: GetResponse‘s standard plan used to consist of more automation functions, but eventually made those only accessible on higher-cost plans. took this away, much to the discouragement of veteran customers. To unlock innovative automation and division, you‘ll need to pony up for a minimum of the second-highest priced plan, which costs around $41 each month for up to 1,000 contacts.
Dealing with GetResponse‘s support
GetReponse has excellent support options and – importantly you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve just got a fast question, you usually do not want to have to phone someone or complete a form and wait on an answer. That‘s why live chat is such a beneficial tool for software assistance. GetResponse offers 24/7 live chat assistance. And it‘s not just a chatbot, you can speak with a real human who can solve more complex issues.
Assist Center
While live chat is the main support option available, a fast click of the enigma button on the homepage takes you to the extra aid alternatives. You can pick to:
- Submit a quick kind to email GetResponse
- Search product in the Aid
There is no apparent way to phone GetResponse, although you do get a devoted account supervisor if you choose the Enterprise plan.
Aside from video tours, the Aid Center, and all the customer assistance alternatives, you can likewise register for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training materials do not simply assist you get the most out of GetResponse, they likewise help you improve your overall marketing skills. Current course titles consist of:
- Email Marketing 101 for Bloggers
- List Building Course
- Necessary Landing Page Course
GetResponse Evaluation – Verdict
In general, GetResponse is excellent.
Its marketing automation function is advanced than most other choices on the market. Its email marketing, reporting, and landing page/form contractors are likewise rather effective. It likewise lets you host webinars internally and produce dynamic conversion funnels.
All that stated, there are still areas of the program that we aren’t such big fans of. For one, GetResponse no longer uses phone support. We evaluated the 24/7 live chat choice and while fantastic, numerous business owners would still like to be able to call.
This program likewise has a standard limitation of 500 attendees for its webinars include. This puts a huge constraint on many companies, however especially huge ones. They are more likely to have a large audience that far surpasses 500 individuals.
Although not a big issue, the reality that many of the GetResponse integrations rely on Zapier is hardly ideal.
We recommend giving the totally free trial a spin. The platform has a lot to provide if you choose the ideal plan for you. Get Better Open Rates With GetResponse