We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the very same thing as the other. GetResponse Glassdoor
One of the names that get drifted around when talking about email marketing software is GetResponse.
It is among those tools that has been around given that forever however continues to perform year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its functions and discuss its primary strengths and weak points.
By the end, you need to be able to identify if GetResponse is powerful enough to use for your service.
What is GetResponse? GetResponse Glassdoor
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, in addition to email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they offer their users a basic landing page builder, a built-in CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is reasonably priced, with functions such as autoresponders, fundamental division, and more. Their free forever plan is also on the generous side, providing users with a landing page/website builder, signup forms and popups, and unrestricted email sends.They also offer a generous 50% discount rate to NGOs.
GetResponse rates
There are 6 rates plans:
- Getresponse Free –this complimentary plan lets you use a cut-down variation of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 per month and lets you send out an limitless number of emails to approximately 1,000 subscribers
- Marketing Automation –starting at $59 each month for up to 1,000 customers.
- Ecommerce Marketing – starting at $119 monthly for as much as 1,000 customers.
- Max – custom pricing
- Max2 – customized prices.
As you add more subscribers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 per month to use GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that supply innovative features (more on these in a moment). With these plans, exact pricing depends on requirements and list size –if you‘re interested in using either of them, you‘ll require to get in touch with GetResponse to arrange a demo, discuss your needs and work out rates.
GetResponse ‘Max‘ plans
Decent discounts are offered if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plan for 1 month free of charge, via a trial that you can access here.
Key distinctions in between plans
The core features common to all paid-for GetResponse plans are as follows:
- the capability to import and host a subscriber list
- a variety of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – perhaps GetResponse’s standout function, the automation builder (which permits you to develop intricate autoresponder sequences based on user behaviour) is only fully available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you go up the pricing ladder.
- Live webinars – this functionality is not available at all on the ‘Email Marketing‘ plan and the variety of webinar guests is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded content) – you can just offer these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the deserted order recovery feature (which immediately sends out suggestion emails to your site visitors who don’t finish an order) is just offered on the ‘Ecommerce Marketing‘ plan or higher.
The same chooses order confirmation emails.
- SMS marketing – the option to send out marketing text messages is only available on the ‘Max‘ plans.
- Assistance – phone support is only available on the Max2 plan, on which you likewise get a devoted account supervisor (or ‘Customer Experience Manager‘, to use the GetResponse term).
I‘ll discuss these features in more depth as I progress through the review– but initially, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually typically varied from some of its crucial competitors‘ offerings in that unlike some of them significantly Mailchimp and AWeber it didn’t use an completely complimentary plan.
With the recent launch of its new ‘free-forever‘ plan, Getresponse Free, that scenario has actually altered – you now have the alternative of using the platform for free forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this free variation of GetResponse features some pretty good features – the plan lets you gain access to core email marketing functions, the full variety of templates, a website builder and a landing page builder.
However, to utilize this plan your list need to be smaller sized than 500 records in size, and your newsletters will feature GetResponse branding. Substantially, you will not be able to use any autoresponders or automation functions on this plan at all.
{ However however, the totally free plan represents a great way to attempt the item out and to start with email marketing specifically if you have a little list and just wish to send out newsletters sometimes to it. | Even so, the totally free plan represents a great way to try the product out and to get going with email marketing specifically if you have a small list and simply want to send newsletters periodically to it.
GetResponse‘s essential features:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s essential features:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is easy. Drag material blocks on the canvas and modify them straight. Add special elements like images, video and products to your e-mails.
- Email templates: GetResponse comes with 120+ email templates. You can conserve design templates for future usage, design in HTML, or develop your own style from scratch.
- Funnel builder: Develop total register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has plenty of email automation features. Develop drip projects, activated emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The backbone of every successful campaign is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and automatically use the very best variation as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not need separate hosting.
- Consumer assistance: GetResponse has a responsive support team. There is a knowledge base, a assistance center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made combinations with the GetResponse API or Zapier.
Try GetResponse for free here.
GetResponse Review: the information
Now to the part you‘ve been waiting for. We‘re going to examine the core GetResponse functions and see if they‘re the right fit for you.
Getresponse Email Marketing
Creating your first email is smooth with GetResponse. They have actually thought of the user experience. I had the ability to establish my very first email within 10 minutes and it felt actually intuitive.
Design your first email with GetResponse.
When you create a free account, you can directly start developing your real email. Click on ‘ Style message‘, and you‘re welcomed by over 120+ email design templates. Nice!
GetResponse has 7 classifications of email design templates. For example, you can ‘educate, promote, invite‘ your customers. Say you like an email template, press “ conserve“ and it appears in ‘My templates‘ tab to reuse later.
After you choose a template, you start customizing your email in the email builder.
The GetResponse email editor is loaded with features, yet never overwhelming. All the editing choices are shown when you require them. It‘s all very intuitive.
Traditional HTML code lovers can begin based upon an HTML style or code it from scratch, however that isn’t needed at all. It is good to understand that there is also an choice for custom HTML blocks inside the drag and drop design template builder.
Drag & drop email editor options.
In the design section, you choose the structure and appearance of your email. Set up the number of columns you want, basic colors, etc. The main editing is finished with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My favorite part of the email editor is that you can conserve blocks and sections. I constantly use the very same components for headers, footers, and some text/images combinations. So in my next email, I save a great deal of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s totally free stock images (!) collection.
For videos, you simply enter the (Youtube) link and it‘ll show up ingrained in the email.
The enjoyable doesn’t stop here. Under the eCommerce tab, you can add products into your email from your online store. Supplied you link with your ecommerce platform like Shopify the items are right there. And even add a ‘ suggested items‘ area‘ for that additional touch.
Establishing your email for success
On a single page, you create the whole email. Add subject lines, sender email address, and choose the ideal email list to send it to.
The cool thing about GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking snippet, however likewise deals with a Google Analytics integration.
With eCommerce tracking you know which projects drive income and sales. And can validate your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You develop the email similar to typical newsletter designs, but then activate them to be sent as an autoresponder.
The scheduling gives you control over email shipment. You can select to send out the email at the moment of signup, after a few hours, or at the exact time and date of your preference. You can untick the days of the week when you do not want the autoresponder to head out. For instance on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this option on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit additional.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation design templates to get you began. Due to the fact that we are reviewing, I am making a ‘welcome‘ automation for you.
Creating a client welcome automation
On to create automation to welcome my brand-new clients. I start with pre-made automation design template. And after a couple of clicks I currently have this:
I understand, it looks impressive. When you focus on the automation flow, you understand GetResponse has actually done half the work for you. It‘s easy to change everything like you want it.
The automation editor has conditions and actions. When a customer purchases something from you (condition), you set off an email (action). My first action is sending out a welcome email. You can include as many e-mails and conditions as you want.
For this email campaign, I have actually created a circulation where my brand-new consumers get 2 emails in two days. Then, for my convenience, I separate consumers who clicked on my email. As soon as the campaign starts, GetResponse tracks all of this instantly.
My score for GetResponse automation is 8,5/ 10. It takes a bit of time to acquaint yourself with all the possibilities. Once you do, you have the power to develop total client journeys. Produce your own automation, develop consumer profiles and individualize e-mails.
Getresponse automation workflows
With GetResponse you can develop automation workflows for:
- Lead credentials
- Engagement and retention
- Post-purchase notices
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a bit of tweaking, you can build your own automation with accuracy.
Sign up for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing project. That includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Construct your email list (or leads)
- Offer items
- Promote a webinar
Begin with a new lead magnet or use one from the 17 templates GetResponse offers. When you have actually picked your lead magnet, you can build out your funnel.
The whole funnel building process is guided. You get suggestions of what to do at each action and don’t forget anything. GetResponse for example tells you not to forget a thank you page, and directly uses a thank you page design template. Smart!
How to develop a conversion funnel
As your primary step, you‘ll develop a signup landing page. Pick the design template, modify your copy and design, and release the page.
You‘ll create the thank-you page, followed by a promo email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your crucial statistics to monitor your project‘s progress. Monitor signup rates, the variety of contacts, page views and success rate from the conversion dashboard. (they‘re making it too easy!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the abandoned cart recovery function, you‘ll have to go with greater plans.
I adore that I can design a entire funnel in one dashboard, all with the ability to track important statistics. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their most recent addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a couple of questions and GetResponse will automatically generate a tailored website.
Other website structure options include:
Widgets (forms, chat boxes, cost tables, and so on)
Website colors and styles
Including logos and images
After fiddling with the builder for just 5 minutes, I had the ability to create a good homepage with minimal effort.
The builder lets you modify whatever on the page. You can change font styles, text sizes, add/remove images, reposition aspects, adjust cushioning and more.
There‘s a different menu for including and editing pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor reveals additional customization when you select a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Establishing a webinar is easy.
After picking your title, you include time, date, and period of the webinar. You pick which contact list you‘ll include your registrants to. You can add autoresponders for registrants to get right after they register.
After whatever is set to go, GetResponse will produce a webinar link to drive people to sign up for your webinars.
Now you can send out welcomes to your contact list, handle other webinars, and keep an eye on webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, polls, Q&A and white boards.
If you wish to reveal a function or item you can live-share your screen. If I‘m wanting to sell a item, I can add a call to action straight in the webinar.
People who are currently using email marketing and webinars in various platforms will love the fact that GetResponse brings them both together.
You have access to the chatpod and the global settings for your event. The event is hosted inside the GetResponse app. They likewise have a mobile app you can utilize to offer your webinar on the go.
Experiment with GetResponse today.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder currently offers 198 templates. To be honest, I ‘d stick to the newest 100 design templates, some of the older ones … look actually old.
After selecting a landing page design template you can begin editing. The modifying experience is different from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, etc.
In the beginning, I believed I desired the icons to be identified. However after playing around a bit you‘ll quickly know what is what and grab the best components.
What I like about the landing page builder is you can produce A/B variations of your landing page from the beginning. The leading left corner of the page lets you produce as numerous variations as you desire, along with forms and thank-you pages. GetResponse Glassdoor
Landing page setup
After you‘re satisfied with your page design. You can add SEO, URL, and email list settings.
What comes next is most likely my favorite part. Just like your emails, you set up analytics and web event tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder does the job. Naturally, some specialized landing page software has more elegant features. If GetResponse can offer their builder a bit of a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse because you can connect your landing pages to other campaigns like webinars, funnels, and automation.
Other GetResponse functions that should have a reference are:
SMS marketing, Web push notifications, Paid advertisements, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you set up total funnels to convert visitors into clients. The story does not end here though. To examine an email marketing platform you need to look at customer assistance and rates plans.
GetResponse: The Excellent and the Bad
There are many factors to judge email marketing platforms on. GetResponse is a high-quality option for a great deal of people, however diving into its virtues and defects will assist reveal whether it is a excellent suitable for your business in particular.
What GetResponse Is Good At
GetResponse is designed to help you produce and perform impactful email marketing projects in line with your sales method. The tool is rich in functions while still being easy to use for people with varying skill levels.
Ease of use: GetResponse is especially kind to newcomers to the world of email marketing. Its control panel and user interface are easy to navigate and distraction-free. What‘s more, the platform has an outstanding guided onboarding procedure, walking you through the process of building your first email project with useful videos. Plus, its templates and drag-and-drop builder make designing emails and landing pages easy.
This is all highlighted by GetResponse‘s 24/7 chat support. Its representatives are educated, practical, and fast to respond to requests. Newbies and advanced users alike can receive support in an immediate.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has ended up being much more than an email marketing tool— you can use it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with immediately. Automation is crucial if you wish to utilize customization at scale.
GetResponse‘s strategic, consecutive approach to email marketing has various benefits for users. Support and convert leads with extremely targeted projects. Develop engagement and client commitment through relevant messaging. And produce landing pages to collect lots of interested subscribers and turn one-time visitors into loyal consumers.
Quality autoresponders: With GetResponse, you have the ability to relax and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to utilize that nearly anyone can establish an sophisticated automation tree in minutes. Adapt pre-built series or build your own from scratch.
The automation functions likewise permit sophisticated division. Develop lists of subscribers with similar qualities or habits, then send individualized messaging at the recipient‘s preferred time. Naturally, this level of personalization indicates that recipients are more likely to react and do something about it.
Liberty to create: GetResponse permits you to create professional-looking emails with ease. Users love the large variety of email design templates readily available, however you can also use the super smooth drag-and-drop editor to personalize emails to match your branding. It‘s likewise simple to find and recycle design aspects from emails that have achieved success in the past. In either case, it‘s easy to make your e-mails stand out, even with restricted or no style skills.
Strong reporting: GetResponse has premium analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be extremely detailed, all the way to the actions of specific subscribers. The tool even builds up in-depth profiles for you to assist you make future campaigns more targeted. Email analytics are upgraded in real-time and let you collect insights on campaign performance, engagement, and audience choices.
What GetResponse Is Doing not have
While this is a superior email marketing tool, GetResponse still has some notable drawbacks. Let‘s analyze those so you can evaluate if any of these are offer breakers for your company.
Combination constraints: When you execute a brand-new tool, you desire something that fits into your existing tech stack easily. Unfortunately, this is an location where GetResponse fails. While it can connect with over 120 various apps and pieces of software application, there are some notable omissions, particularly with job management platforms. And some crucial combinations like PayPal and Eventbrite can only be accomplished through Zapier, which may not be as trusted as a native combination.
Non-responsive landing page style: Having a integrated landing page builder is a substantial assistance, however GetResponse‘s tool does not automatically create mobile-friendly versions. Thus, you have to create the landing page view for mobile visitors individually. This looks like a big miss out on, given that a lot of of your visitors are most likely to wind up at your landing page on their mobile phones.
User-side mobile problems: Furthermore, the drag-and-drop editor is hard to utilize on mobile. Aside from making small, fundamental changes, it‘s not likely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is extremely capable at showing you development and analysis of your projects.
Plan constraints: GetResponse‘s standard plan used to consist of more automation features, but ultimately made those only available on higher-cost plans. took this away, much to the discouragement of veteran customers. To open innovative automation and segmentation, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 per month for up to 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has outstanding assistance choices and – notably you can get help at any time of the day or night.
Live chat 24/7
If you have actually just got a quick concern, you usually don’t wish to have to phone someone or submit a form and wait on an response. That‘s why live chat is such a helpful tool for software application support. GetResponse provides 24/7 live chat assistance. And it‘s not simply a chatbot, you can speak to a genuine human who can resolve more complex issues.
Help
While live chat is the main assistance option on offer, a fast click of the question mark button on the homepage takes you to the additional help alternatives. You can choose to:
- Fill out a fast form to email GetResponse
- Search material in the Aid Center
There is no obvious method to phone GetResponse, although you do get a dedicated account manager if you choose the Business plan.
Aside from video tours, the Help Center, and all the consumer assistance alternatives, you can also sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
Then there are the courses. These online training products don’t just assist you get the most out of GetResponse, they likewise assist you enhance your total marketing abilities. Current course titles consist of:
- Email Marketing 101 for Blog writers
- List Structure Course
- Important Landing Page Course
GetResponse Evaluation – Decision
In general, GetResponse is terrific.
Its marketing automation function is advanced than the majority of other alternatives on the market. Its email marketing, reporting, and landing page/form builders are also rather efficient. It likewise lets you host webinars internally and create dynamic conversion funnels.
All that said, there are still areas of the program that we aren’t such huge fans of. For one, GetResponse no longer offers phone assistance. We evaluated the 24/7 live chat option and while terrific, numerous business owners would still like to be able to call.
This program likewise has a basic limit of 500 guests for its webinars feature. This positions a huge restriction on lots of businesses, however particularly huge ones. They are most likely to have a large audience that far exceeds 500 individuals.
Finally, although not a big issue, the truth that a number of the GetResponse integrations count on Zapier is barely perfect.
We suggest giving the free trial a spin. The platform has a lot to use if you choose the best plan for you. GetResponse Glassdoor