We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the exact same thing as the other. GetResponse For Request Quote
One of the names that get floated around when talking about email marketing software is GetResponse.
It is among those tools that has actually been around since forever but continues to perform year in and out.
In this GetResponse review, we‘ll try to break down the tool into its features and discuss its main strengths and weak points.
By the end, you must be able to determine if GetResponse is effective enough to utilize for your organization.
What is GetResponse? GetResponse For Request Quote
GetResponse is an all-in-one marketing platform that targets e-commerce company owner, in addition to email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a simple landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with features such as autoresponders, fundamental segmentation, and more. Their free permanently plan is likewise on the generous side, providing users with a landing page/website builder, signup forms and popups, and endless email sends.They also provide a generous 50% discount rate to NGOs.
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GetResponse rates
There are six rates plans:
- Getresponse Free –this complimentary plan lets you use a cut-down variation of Getresponse indefinitely, so long as your list remains under 500 records in size.
- Email Marketing –this starts at $19 per month and lets you send out an limitless variety of emails to as much as 1,000 subscribers
- Marketing Automation –starting at $59 per month for as much as 1,000 subscribers.
- Ecommerce Marketing – starting at $119 each month for approximately 1,000 customers.
- Max – custom-made pricing
- Max2 – custom-made prices.
As you add more subscribers to your list, your costs increase. At the top end of the scale, you can expect to pay $539, $599, or $699 per month to utilize GetResponse with a list including 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse prices (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that supply advanced features (more on these in a moment). With these plans, exact rates depends on requirements and list size –if you‘re interested in using either of them, you‘ll need to call GetResponse to set up a demonstration, discuss your requirements and work out pricing.
GetResponse ‘Max‘ plans
Good discounts are readily available if you pay upfront for 1 or 2 years of service – 18% and 30% respectively.
You can try the paid -for plans out for thirty days totally free, by means of a trial that you can access here.
Key differences in between plans
The core features typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a series of e-newsletter design templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Advertisement management tools
- a website builder tool
Now, there are a number of distinctions between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – arguably GetResponse’s standout function, the automation builder (which allows you to build intricate autoresponder series based on user behaviour) is just fully offered on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you go up the pricing ladder.
- Live webinars – this functionality is not readily available at all on the ‘Email Marketing‘ plan and the variety of webinar guests is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can just use these to users if you are on an ‘Ecommerce Marketing‘ plan or greater.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the abandoned order healing function (which instantly sends out tip emails to your website visitors who don’t finish an order) is only offered on the ‘Ecommerce Marketing‘ plan or greater.
The exact same opts for order confirmation e-mails.
- SMS marketing – the choice to send marketing text is just available on the ‘Max‘ plans.
- Support – phone support is only offered on the Max2 plan, on which you also get a devoted account manager (or ‘ Client Experience Supervisor‘, to use the GetResponse term).
I‘ll go over these features in more depth as I advance through the review– but initially, a quick word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has typically differed from some of its essential competitors‘ offerings because unlike a few of them especially Mailchimp and AWeber it didn’t offer an totally complimentary plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that situation has actually changed – you now have the option of using the platform totally free forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this complimentary version of GetResponse comes with some lovely decent features – the plan lets you access core email marketing features, the full range of design templates, a website builder and a landing page builder.
However, to use this plan your list should be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Significantly, you will not be able to utilize any autoresponders or automation features on this plan at all.
{ However however, the totally free plan represents a great way to try the product out and to get going with email marketing especially if you have a little list and simply wish to send out newsletters occasionally to it. | Even so, the free plan represents a excellent way to attempt the product out and to get going with email marketing particularly if you have a little list and just desire to send newsletters occasionally to it.
GetResponse‘s crucial features:
GetResponse is a complete featured email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s most important features:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is easy. Drag material blocks on the canvas and modify them directly. Add unique aspects like images, video and items to your e-mails.
- Email design templates: GetResponse features 120+ email templates. You can conserve templates for future usage, style in HTML, or construct your own style from scratch.
- Funnel builder: Develop total sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has plenty of email automation functions. Develop drip campaigns, triggered emails, and autoresponders. GetResponse automation have actually lead scoring to single out your hottest leads.
- A/B testing: The backbone of every effective project is testing. In GetResponse you utilize an A/B testing wizard for e-mails and landing pages, and immediately utilize the very best variation as the winner.
- Landing pages: Develop landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you don’t need different hosting.
- Consumer support: GetResponse has a responsive support group. There is a knowledge base, a help center, and 24/7 email and chat assistance.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom-made combinations with the GetResponse API or Zapier.
Try GetResponse totally free here.
GetResponse Evaluation: the information
Now to the part you‘ve been awaiting. We‘re going to evaluate the core GetResponse features and see if they‘re the best suitable for you.
Getresponse Email Marketing
Creating your very first email is smooth with GetResponse. They have actually thought of the user experience. I was able to set up my very first email within 10 minutes and it felt actually user-friendly.
Design your very first email with GetResponse.
Once you produce a free account, you can straight begin creating your actual email. Click on ‘ Style message‘, and you‘re greeted by over 120+ email design templates. Nice!
GetResponse has 7 categories of email design templates. For example, you can ‘ inform, promote, invite‘ your clients. Say you like an email design template, press “save“ and it appears in ‘My design templates‘ tab to recycle later on.
After you pick a design template, you begin tailoring your email in the email builder.
The GetResponse email editor is packed with features, yet never overwhelming. All the modifying alternatives are shown when you need them. It‘s all extremely user-friendly.
Old-fashioned HTML code lovers can start based on an HTML style or code it from scratch, but that isn’t required at all. It is good to know that there is likewise an option for custom HTML blocks inside the drag and drop design template builder.
Drag & drop email editor alternatives.
In the design section, you choose the structure and appearance of your email. Set up the number of columns you desire, standard colors, etc. The main editing is finished with drag and drop content Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom-made HTML.
My preferred part of the email editor is that you can conserve blocks and areas. I constantly utilize the same components for headers, footers, and some text/images combos. So in my next email, I conserve a great deal of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s complimentary stock images (!) collection.
For videos, you just go into the (Youtube) link and it‘ll appear embedded in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can include items into your email from your online store. Supplied you relate to your ecommerce platform like Shopify the products are right there. And even include a ‘ suggested products‘ section‘ for that extra touch.
Establishing your email for success
On a single page, you create the whole email. Add subject lines, sender email address, and select the ideal email list to send it to.
The cool aspect of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click on your email links. Click tracking works with a GetResponse tracking bit, but also deals with a Google Analytics integration.
With eCommerce tracking you understand which campaigns drive revenue and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You develop the email just like normal newsletter designs, however then activate them to be sent out as an autoresponder.
The scheduling gives you manage over email shipment. You can choose to send out the email at the moment of signup, after a couple of hours, or at the exact time and date of your preference. You can untick the days of the week when you do not desire the autoresponder to go out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this alternative on to deliver the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is among the very best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu appears like a online marketer‘s dream. Each of these submenus has automation design templates to get you started. Because we are examining, I am making a ‘welcome‘ automation for you.
Developing a client welcome automation
On to develop automation to invite my brand-new customers. I start with pre-made automation design template. And after a few clicks I currently have this:
I understand, it looks excellent. When you zoom in on the automation circulation, you realize GetResponse has done half the work for you. It‘s easy to change everything like you want it.
The automation editor has conditions and actions. When a client buys something from you (condition), you set off an email (action). My very first action is sending out a welcome email. You can add as many e-mails and conditions as you want.
For this email campaign, I‘ve created a circulation where my brand-new clients get 2 e-mails in two days. For my benefit, I separate customers who clicked on my email. Once the campaign begins, GetResponse keeps track of all of this immediately.
My rating for GetResponse automation is 8,5/ 10. It takes a little time to acquaint yourself with all the possibilities. But once you do, you have the power to construct total consumer journeys. Create your own automation, construct client profiles and individualize e-mails.
Getresponse automation workflows
With GetResponse you can produce automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notifications
- Abandoned cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a bit of tweaking, you can construct your own automation with precision.
Register for GetResponse free of charge here
Funnel builder
Onto the funnel builder. A funnel is another way to explain all the steps in a marketing campaign. That consists of forms, emails, SMS, landing pages etc.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Construct your email list (or leads)
- Offer products
- Promote a webinar
Begin with a new lead magnet or use one from the 17 design templates GetResponse offers. As soon as you‘ve picked your lead magnet, you can build out your funnel.
The whole funnel building process is assisted. You get suggestions of what to do at each step and do not forget anything. GetResponse for example tells you not to forget a thank you page, and directly uses a thank you page template. Smart!
How to produce a conversion funnel
As your initial step, you‘ll produce a signup landing page. Pick the template, tweak your copy and style, and publish the page.
You‘ll create the thank-you page, followed by a promotion email. This is the email to begin promoting your brand-new made funnel.
Promote your funnel through Facebook ads. Connect your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your crucial stats to monitor your campaign‘s progress. Display signup rates, the number of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can develop lead and lead magnet funnels. For more and the deserted cart recovery function, you‘ll have to go with higher plans.
I love that I can design a whole funnel in one dashboard, all with the ability to track crucial statistics. It makes the GetResponse funnel builder feel simple and easy.
Website Builder
GetResponse website builder is their latest addition to the platform.
You build a website from design templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a couple of concerns and GetResponse will automatically produce a individualized website.
Other website building alternatives consist of:
Widgets (forms, chat boxes, rate tables, and so on)
Website colors and themes
Including logos and images
After adjusting the builder for simply 5 minutes, I had the ability to develop a decent homepage with very little effort.
The builder lets you edit everything on the page. You can change font styles, text sizes, add/remove images, rearrange elements, change padding and more.
There‘s a separate menu for adding and editing pages on the website. You can tweak the navigation bars, headers, and footers. The drag and drop editor shows additional customization when you select a section.
The menus look precisely like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is one of the few email marketing platforms that have webinars consisted of.
Establishing a webinar is simple.
After picking your title, you add time, date, and period of the webinar. Then you pick which contact list you‘ll add your registrants to. You can add autoresponders for registrants to solve after they register.
After everything is set to go, GetResponse will create a webinar link to drive people to sign up for your webinars.
Now you can send welcomes to your contact list, handle other webinars, and keep track of webinar performance.
I discovered the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These include chat, polls, Q&A and whiteboard.
If you want to show a feature or product you can live-share your screen. If I‘m looking to offer a product, I can include a call to action straight in the webinar.
People who are already utilizing email marketing and webinars in different platforms will like the fact that GetResponse brings them both together.
You have access to the chatpod and the global settings for your occasion. The occasion is hosted inside the GetResponse app. They likewise have a mobile app you can use to give your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of free of charge in all plans. The landing page builder presently provides 198 design templates. Although to be honest, I ‘d adhere to the most recent 100 design templates, some of the older ones … look really old.
After picking a landing page template you can begin editing. The modifying experience is different from the email creator.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, etc.
In the beginning, I believed I wanted the icons to be labeled. After playing around a bit you‘ll rapidly know what is what and grab the ideal aspects.
What I like about the landing page builder is you can create A/B variants of your landing page from the beginning. The top left corner of the page lets you create as many versions as you want, together with forms and thank-you pages. GetResponse For Request Quote
Landing page setup
After you‘re pleased with your page design. You can include SEO, URL, and email list settings.
What follows is probably my preferred part. Similar to your emails, you set up analytics and web event tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder gets the job done. Obviously, some specialized landing page software has more expensive functions. If GetResponse can provide their builder a little a refresh and include more templates, they‘ll be on par with other tools.
I‘d still stick to this GetResponse since you can connect your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that deserve a mention are:
SMS marketing, Web push notifications, Paid advertisements, and Livechat.
GetResponse is effective beyond email marketing. It lets you establish complete funnels to convert visitors into consumers. The story doesn’t end here though. To review an email marketing platform you need to look at consumer support and pricing plans.
GetResponse: The Good and the Bad
There are many aspects to evaluate email marketing platforms on. GetResponse is a high-quality service for a lot of individuals, however diving into its virtues and flaws will assist expose whether it is a excellent suitable for your service in particular.
What GetResponse Is Proficient at
GetResponse is designed to assist you produce and carry out impactful email marketing campaigns in line with your sales technique. The tool is abundant in features while still being easy to use for people with differing ability levels.
Reduce of use: GetResponse is particularly kind to newbies to the world of email marketing. Its control panel and interface are easy to browse and distraction-free. What‘s more, the platform has an excellent assisted onboarding procedure, strolling you through the procedure of constructing your first email campaign with valuable videos. Plus, its design templates and drag-and-drop builder make creating e-mails and landing pages easy.
This is all emphasized by GetResponse‘s 24/7 chat support. Its reps are knowledgeable, handy, and quick to respond to requests. Newbies and advanced users alike can get help in an immediate.
Conversion funnels: This is where the strength of the platform really lies. GetResponse has ended up being a lot more than an email marketing tool— you can utilize it to establish powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with straight away. Automation is essential if you want to use customization at scale.
GetResponse‘s strategic, sequential approach to email marketing has numerous benefits for users. Support and convert leads with extremely targeted campaigns. Build engagement and customer loyalty through relevant messaging. And develop landing pages to gather lots of interested customers and turn one-time visitors into loyal customers.
Quality autoresponders: With GetResponse, you have the ability to sit back and let the tool do the work for you. With automated series, you can focus your time and resources on the more strategic side of things. Plus, the automation builder is easy enough to utilize that practically any person can establish an sophisticated automation tree in minutes. Adjust pre-built series or build your own from scratch.
The automation functions also permit advanced segmentation. Produce lists of customers with comparable qualities or behaviors, then send personalized messaging at the recipient‘s chosen time. Naturally, this level of customization implies that receivers are most likely to react and do something about it.
Flexibility to design: GetResponse permits you to create professional-looking emails with ease. Users enjoy the vast variety of email design templates available, however you can also use the very smooth drag-and-drop editor to tailor emails to match your branding. It‘s also simple to find and reuse style aspects from emails that have actually been successful in the past. Either way, it‘s easy to make your e-mails stand apart, even with limited or no design skills.
Solid reporting: GetResponse has first-rate analytics and reporting features, assisted by its tools for email recipient and website visitor tracking. Reports can be very in-depth, all the way down to the actions of specific customers. The tool even builds up in-depth profiles for you to assist you make future campaigns more targeted. Email analytics are updated in real-time and let you collect insights on project efficiency, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a superior email marketing tool, GetResponse still has some notable imperfections. Let‘s examine those so you can judge if any of these are deal breakers for your organization.
Combination limitations: When you implement a brand-new tool, you desire something that fits into your existing tech stack easily. Unfortunately, this is an area where GetResponse falls short. While it can get in touch with over 120 different apps and pieces of software application, there are some noteworthy omissions, especially with project management platforms. And some essential combinations like PayPal and Eventbrite can only be achieved through Zapier, which might not be as trusted as a native integration.
Non-responsive landing page style: Having a built-in landing page builder is a big help, however GetResponse‘s tool doesn’t instantly develop mobile-friendly versions. Therefore, you have to develop the landing page view for mobile visitors independently. This looks like a big miss out on, given that a lot of of your visitors are most likely to end up at your landing page on their mobile devices.
User-side mobile problems: Furthermore, the drag-and-drop editor is hard to utilize on mobile. Aside from making small, primary changes, it‘s not likely you‘ll be able to modify your landing pages on the go, though the GetResponse mobile app is really capable at revealing you development and analysis of your campaigns.
Plan limitations: GetResponse‘s standard plan used to consist of more automation features, however ultimately made those only available on higher-cost plans. took this away, much to the discouragement of long-time customers. To open innovative automation and segmentation, you‘ll need to pony up for at least the second-highest priced plan, which costs around $41 each month for as much as 1,000 contacts.
Working with GetResponse‘s assistance
GetReponse has exceptional assistance alternatives and – importantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve only got a quick concern, you normally do not wish to have to phone someone or submit a kind and await an response. That‘s why live chat is such a useful tool for software assistance. GetResponse supplies 24/7 live chat support. And it‘s not simply a chatbot, you can talk with a real human who can fix more complex problems.
Help
While live chat is the primary support alternative available, a fast click of the enigma button on the homepage takes you to the extra assistance options. You can pick to:
- Submit a quick form to email GetResponse
- Search material in the Aid
There is no obvious method to phone GetResponse, although you do get a dedicated account supervisor if you pick the Business plan.
Aside from video trips, the Aid Center, and all the client support choices, you can likewise register for live webinars with members of the GetResponse teams where you can ask all your burning questions.
There are the courses. These online training products don’t simply assist you get the most out of GetResponse, they likewise help you improve your overall marketing skills. Existing course titles consist of:
- Email Marketing 101 for Blog writers
- List Building Course
- Vital Landing Page Course
GetResponse Evaluation – Decision
In general, GetResponse is terrific.
Its marketing automation feature is more advanced than the majority of other choices on the market. Its email marketing, reporting, and landing page/form home builders are likewise rather effective. It likewise lets you host webinars internally and develop dynamic conversion funnels.
All that said, there are still locations of the program that we aren’t such huge fans of. For one, GetResponse no longer offers phone assistance. We tested the 24/7 live chat option and while excellent, numerous company owner would still like to be able to call.
This program likewise has a basic limitation of 500 participants for its webinars include. This puts a big restraint on many companies, however particularly big ones. They are more likely to have a large audience that far exceeds 500 individuals.
Although not a huge issue, the fact that many of the GetResponse combinations rely on Zapier is hardly perfect.
We recommend providing the totally free trial a spin. The platform has a lot to offer if you pick the ideal plan for you. GetResponse For Request Quote