We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. Facebook Pixel GetResponse
However, one of the names that gets floated around when talking about email marketing software is GetResponse.
It‘s one of those tools that has been around since permanently but continues to perform year in and out.
In this GetResponse evaluation, we‘ll attempt to break down the tool into its functions and discuss its main strengths and weak points.
By the end, you ought to have the ability to figure out if GetResponse is effective enough to utilize for your company.
What is GetResponse? Facebook Pixel GetResponse
GetResponse is an all-in-one marketing platform that targets e-commerce entrepreneur, as well as email marketing, uses landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a easy landing page builder, a integrated CRM, and advanced automation functions. For this reason, we rank them pretty favorably.Their entry plan is reasonably priced, with functions such as autoresponders, basic division, and more. Their complimentary permanently plan is also on the generous side, offering users with a landing page/website builder, signup forms and popups, and limitless email sends.They also use a generous 50% discount rate to NGOs.
GetResponse rates
There are six pricing plans:
- Getresponse Free –this free plan lets you utilize a cut-down version of Getresponse forever, so long as your list stays under 500 records in size.
- Email Marketing –this starts at $19 monthly and lets you send an endless variety of emails to as much as 1,000 subscribers
- Marketing Automation – beginning at $59 each month for approximately 1,000 customers.
- Ecommerce Marketing – starting at $119 per month for up to 1,000 subscribers.
- Max – custom prices
- Max2 – custom-made prices.
As you add more subscribers to your list, your costs increase. On top end of the scale, you can anticipate to pay $539, $599, or $699 per month to utilize GetResponse with a list containing 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘enterprise level‘ offerings that offer innovative features (more on these in a moment). With these plans, specific pricing depends on requirements and list size –if you‘re interested in utilizing either of them, you‘ll need to get in touch with GetResponse to arrange a demonstration, discuss your requirements and negotiate prices.
GetResponse ‘Max‘ plans
Decent discount rates are readily available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plans out for 1 month free of charge, through a trial that you can access here.
Key differences between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the capability to import and host a customer list
- a range of e-newsletter design templates
- autoresponder functionality
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a variety of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the key ones are as follows:
- The automation builder – probably GetResponse’s standout feature, the automation builder (which enables you to develop complex autoresponder sequences based on user behaviour) is just completely available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automatic sales funnels as you go up the prices ladder.
- Live webinars – this functionality is not offered at all on the ‘Email Marketing‘ plan and the number of webinar guests is topped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can only charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or greater.
- On-demand webinars (access to pre-recorded material) – you can just use these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can only have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional e-mails – the abandoned order recovery feature (which instantly sends out suggestion emails to your site visitors who do not finish an order) is just offered on the ‘Ecommerce Marketing‘ plan or higher.
The very same goes for order confirmation emails.
- SMS marketing – the alternative to send marketing text messages is just readily available on the ‘Max‘ plans.
- Support – phone support is only readily available on the Max2 plan, on which you also get a devoted account supervisor (or ‘ Client Experience Manager‘, to use the GetResponse term).
I‘ll go over these functions in more depth as I progress through the review– however first, a fast word about GetResponse‘s new ‘free-forever‘ plan.
The brand-new ‘GetResponse Free‘ plan
GetResponse has actually generally differed from a few of its key competitors‘ offerings because unlike some of them especially Mailchimp and AWeber it didn’t offer an entirely complimentary plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that circumstance has changed – you now have the option of using the platform free of charge forever.
The new ‘Getresponse Free‘ plan.
On the plus side, this complimentary variation of GetResponse features some lovely good features – the plan lets you gain access to core email marketing functions, the complete range of design templates, a website builder and a landing page builder.
However, to use this plan your list should be smaller than 500 records in size, and your newsletters will feature GetResponse branding. Considerably, you won’t have the ability to utilize any autoresponders or automation features on this plan at all.
{ But however, the complimentary plan represents a excellent way to attempt the item out and to get going with email marketing particularly if you have a little list and simply want to send out newsletters occasionally to it. | Even so, the complimentary plan represents a excellent way to try the item out and to get going with email marketing specifically if you have a little list and just want to send newsletters occasionally to it.
GetResponse‘s crucial functions:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s most important features:.
- Drag and Drop email editor: Creating marketing e-mails and newsletters is simple. Drag material blocks on the canvas and modify them straight. Add unique elements like images, video and items to your e-mails.
- Email design templates: GetResponse comes with 120+ email design templates. You can conserve design templates for future use, design in HTML, or develop your own design from scratch.
- Funnel builder: Produce total register and sales funnels. Funnels let you sell more and grow your email list.
- Email automation: GetResponse has lots of email automation functions. Produce drip projects, set off emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The foundation of every successful project is testing. In GetResponse you utilize an A/B testing wizard for emails and landing pages, and instantly use the very best version as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can include forms, and videos. The pages are hosted by GetResponse, so you do not require different hosting.
- Client support: GetResponse has a responsive assistance team. There is a knowledge base, a help center, and 24/7 email and chat assistance.
- Integrations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom integrations with the GetResponse API or Zapier.
Attempt GetResponse totally free here.
GetResponse Review: the information
Now to the part you‘ve been waiting for. We‘re going to examine the core GetResponse features and see if they‘re the best suitable for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They‘ve thought about the user experience. I was able to establish my first email within 10 minutes and it felt actually instinctive.
Style your first email with GetResponse.
When you produce a free account, you can directly begin developing your real email. Click ‘Design message‘, and you‘re welcomed by over 120+ email templates. Good!
GetResponse has 7 categories of email templates. For example, you can ‘ inform, promote, welcome‘ your customers. State you like an email template, press “ conserve“ and it appears in ‘My design templates‘ tab to reuse later.
After you pick a design template, you start tailoring your email in the email builder.
The GetResponse email editor is packed with features, yet never ever overwhelming. All the editing alternatives are shown when you require them. It‘s all very intuitive.
Old school HTML code lovers can start based on an HTML style or code it from scratch, however that isn’t required at all. It is great to understand that there is likewise an option for custom-made HTML obstructs inside the drag and drop template builder.
Drag & drop email editor alternatives.
In the design section, you decide the structure and appearance of your email. Establish how many columns you desire, standard colors, and so on. The main modifying is done with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Custom HTML.
My preferred part of the email editor is that you can save blocks and sections. I always use the exact same elements for headers, footers, and some text/images combinations. So in my next email, I save a lot of time by reusing them.
Including videos and images is straightforward. You can either drag and drop your image or browse from GetResponse‘s free stock images (!) collection.
For videos, you just enter the (Youtube) link and it‘ll appear embedded in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can add products into your email from your online store. Offered you relate to your ecommerce platform like Shopify the products are right there. And even include a ‘ advised products‘ area‘ for that additional touch.
Setting up your email for success
On a single page, you create the entire email. Add subject lines, sender email address, and choose the best email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking deal with a GetResponse tracking snippet, but also works with a Google Analytics integration.
With eCommerce tracking you understand which campaigns drive profits and sales. And can validate your marketing expenses.
GetResponse Email Automation
GetResponse Autoresponders are the foundation of automation. You develop the email similar to normal newsletter designs, however then trigger them to be sent out as an autoresponder.
The scheduling provides you manage over email delivery. You can choose to send out the email at the moment of signup, after a few hours, or at the exact time and date of your taste. You can untick the days of the week when you don’t want the autoresponder to head out. For example on weekends.
The function I like most here is the ‘time travel‘ toggle. You turn this choice on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell for GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a online marketer‘s dream. Each of these submenus has automation templates to get you began. Because we are examining, I am making a ‘welcome‘ automation for you.
Creating a consumer welcome automation
On to create automation to welcome my brand-new consumers. I start with pre-made automation design template. And after a few clicks I currently have this:
I understand, it looks remarkable. When you zoom in on the automation circulation, you realize GetResponse has actually done half the work for you. It‘s simple to change everything like you want it.
The automation editor has conditions and actions. For example, when a customer purchases something from you (condition), you set off an email (action). My first action is sending a welcome email. You can include as lots of emails and conditions as you want.
For this email campaign, I have actually developed a circulation where my new customers get 2 emails in 2 days. Then, for my benefit, I separate customers who clicked my email. Once the project starts, GetResponse tracks all of this immediately.
My rating for GetResponse automation is 8,5/ 10. It takes a little time to acquaint yourself with all the possibilities. Once you do, you have the power to construct total customer journeys. Create your own automation, build customer profiles and individualize e-mails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead qualification
- Engagement and retention
- Post-purchase notices
- Abandoned cart triggers
- Webinars and online courses
- Sales promo, and
- Affiliate marketing
These are just some examples. With the prebuilt automation design templates, and a bit of tweaking, you can develop your own automation with precision.
Register for GetResponse totally free here
Funnel builder
Onto the funnel builder. A funnel is another way to describe all the steps in a marketing campaign. So that includes forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you want to:.
- Construct your email list (or leads)
- Sell items
- Promote a webinar
Begin with a new lead magnet or use one from the 17 design templates GetResponse deals. When you‘ve chosen your lead magnet, you can develop out your funnel.
The entire funnel building procedure is guided. You get ideas of what to do at each step and do not forget anything. GetResponse for example tells you not to forget a thank you page, and straight offers a thank you page template. Smart!
How to develop a conversion funnel
As your initial step, you‘ll produce a signup landing page. Pick the design template, tweak your copy and design, and release the page.
Then you‘ll produce the thank-you page, followed by a promotion email. This is the email to start promoting your brand-new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Undoubtedly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your essential statistics to monitor your project‘s progress. Monitor signup rates, the number of contacts, page views and success rate from the conversion dashboard. (they‘re making it too simple!).
With the Email Marketing plan you can produce lead and lead magnet funnels. For more and the deserted cart healing function, you‘ll need to go with higher plans.
I adore that I can create a whole funnel in one control panel, all with the capability to track important stats. It makes the GetResponse funnel builder feel uncomplicated.
Website Builder
GetResponse website builder is their latest addition to the platform.
You build a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you answer a couple of concerns and GetResponse will automatically create a customized website.
Other website structure choices consist of:
Widgets (forms, chat boxes, rate tables, and so on)
Website colors and styles
Including logos and images
After adjusting the builder for just 5 minutes, I had the ability to produce a decent homepage with very little effort.
The builder lets you modify everything on the page. You can change fonts, text sizes, add/remove images, reposition components, adjust padding and more.
There‘s a separate menu for adding and modifying pages on the website. You can fine-tune the navigation bars, headers, and footers. The drag and drop editor shows additional modification when you choose a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot today. GetResponse is among the few email marketing platforms that have webinars included.
Setting up a webinar is easy.
After picking your title, you add time, date, and duration of the webinar. Then you select which contact list you‘ll include your registrants to. You can add autoresponders for registrants to solve after they sign up.
After whatever is set to go, GetResponse will create a webinar link to drive individuals to sign up for your webinars.
Now you can send out welcomes to your contact list, handle other webinars, and track webinar efficiency.
I found the webinar tool to have good quality. It‘s got interactive features which lets you keep the audience engaged. These consist of chat, polls, Q&A and whiteboard.
If you want to reveal a function or product you can live-share your screen. If I‘m looking to offer a product, I can include a call to action directly in the webinar.
Individuals who are currently using email marketing and webinars in different platforms will love the fact that GetResponse brings them both together.
You have access to the chatpod and the worldwide settings for your event. The event is hosted inside the GetResponse app. They likewise have a mobile app you can use to offer your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is included totally free in all plans. The landing page builder presently offers 198 design templates. To be honest, I ‘d stick to the most recent 100 templates, some of the older ones … look really old.
After choosing a landing page template you can start modifying. The editing experience is different from the email developer.
The single-column menu on the right has all the drag and drop components like text, images, video, buttons, and so on.
In the beginning, I believed I wanted the icons to be identified. After playing around a bit you‘ll rapidly understand what is what and get the best elements.
What I like about the landing page builder is you can produce A/B versions of your landing page from the beginning. The leading left corner of the page lets you develop as lots of variations as you desire, together with forms and thank-you pages. Facebook Pixel GetResponse
Landing page setup
After you‘re pleased with your page design. You can add SEO, URL, and email list settings.
What comes next is probably my favorite part. As with your emails, you established analytics and web occasion tracking for your landing pages. You can pick your analytics platform to track landing pages. GetResponse integrates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, and so on.
The landing page builder gets the job done. Of course, some specialized landing page software application has more fancy functions. If GetResponse can provide their builder a little bit of a refresh and add more templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse because you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse functions that are worthy of a reference are:
SMS marketing, Web push alerts, Paid advertisements, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you set up complete funnels to convert visitors into customers. The story doesn’t end here. To review an email marketing platform you need to look at client support and prices plans.
GetResponse: The Great and the Bad
There are many aspects to evaluate email marketing platforms on. GetResponse is a high-quality option for a great deal of individuals, but delving into its virtues and defects will assist reveal whether it is a good suitable for your company in particular.
What GetResponse Is Proficient at
GetResponse is created to help you develop and carry out impactful email marketing projects in line with your sales technique. The tool is abundant in functions while still being easy to use for individuals with varying skill levels.
Ease of use: GetResponse is especially kind to beginners to the world of email marketing. Its control panel and user interface are simple to navigate and distraction-free. What‘s more, the platform has an exceptional directed onboarding process, strolling you through the procedure of developing your very first email campaign with useful videos. Plus, its design templates and drag-and-drop builder make designing emails and landing pages easy.
This is all accentuated by GetResponse‘s 24/7 chat assistance. Its representatives are experienced, handy, and quick to respond to demands. Newbies and advanced users alike can receive support in an instant.
Conversion funnels: This is where the strength of the platform truly lies. GetResponse has ended up being a lot more than an email marketing tool— you can utilize it to set up powerful opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to deal with quickly. Automation is key if you want to use personalization at scale.
GetResponse‘s strategic, consecutive approach to email marketing has numerous advantages for users. Nurture and convert leads with extremely targeted projects. Develop engagement and consumer loyalty through relevant messaging. And create landing pages to gather lots of interested subscribers and turn one-time visitors into faithful consumers.
Quality autoresponders: With GetResponse, you have the ability to relax and let the tool do the work for you. With automated sequences, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to utilize that almost any person can set up an innovative automation tree in minutes. Adapt pre-built series or build your own from scratch.
The automation features likewise enable innovative division. Produce lists of subscribers with similar qualities or habits, then send tailored messaging at the recipient‘s chosen time. Naturally, this level of personalization indicates that receivers are more likely to react and act.
Flexibility to create: GetResponse permits you to develop professional-looking emails with ease. Users enjoy the huge variety of email templates offered, but you can likewise utilize the super smooth drag-and-drop editor to tailor emails to match your branding. It‘s likewise simple to discover and recycle design elements from emails that have achieved success in the past. In any case, it‘s simple to make your e-mails stick out, even with limited or no design skills.
Strong reporting: GetResponse has first-rate analytics and reporting functions, helped by its tools for email recipient and website visitor tracking. Reports can be extremely detailed, all the way to the actions of private subscribers. The tool even builds up comprehensive profiles for you to assist you make future campaigns more targeted. Email analytics are upgraded in real-time and let you gather insights on campaign efficiency, engagement, and audience choices.
What GetResponse Is Lacking
While this is a top-notch email marketing tool, GetResponse still has some significant drawbacks. Let‘s take a look at those so you can judge if any of these are deal breakers for your company.
Combination restrictions: When you carry out a brand-new tool, you want something that fits into your existing tech stack quickly. Sadly, this is an location where GetResponse fails. While it can get in touch with over 120 various apps and pieces of software application, there are some noteworthy omissions, particularly with job management platforms. And some crucial combinations like PayPal and Eventbrite can just be accomplished through Zapier, which may not be as reputable as a native combination.
Non-responsive landing page design: Having a built-in landing page builder is a big help, but GetResponse‘s tool doesn’t immediately produce mobile-friendly versions. Thus, you have to design the landing page view for mobile visitors independently. This seems like a huge miss, considered that so many of your visitors are most likely to end up at your landing page on their mobile phones.
User-side mobile problems: Furthermore, the drag-and-drop editor is hard to utilize on mobile. Aside from making small, rudimentary changes, it‘s not likely you‘ll have the ability to modify your landing pages on the go, though the GetResponse mobile app is very capable at showing you progress and analysis of your campaigns.
Plan restrictions: GetResponse‘s standard plan used to include more automation functions, but eventually made those only accessible on higher-cost plans. took this away, much to the dismay of long-time customers. To open sophisticated automation and division, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 per month for up to 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has excellent support choices and – significantly you can get help at any time of the day or night.
Live chat 24/7
If you‘ve just got a fast question, you generally do not want to need to phone somebody or submit a type and wait for an response. That‘s why live chat is such a helpful tool for software support. GetResponse provides 24/7 live chat assistance. And it‘s not simply a chatbot, you can speak with a real human who can solve more complicated issues.
Assist Center
While live chat is the main assistance option available, a fast click of the enigma button on the homepage takes you to the extra help alternatives. You can choose to:
- Submit a fast kind to email GetResponse
- Browse material in the Aid Center
There is no obvious method to phone GetResponse, although you do get a dedicated account manager if you choose the Enterprise plan.
Aside from video tours, the Help Center, and all the customer assistance alternatives, you can also sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training products don’t just assist you get the most out of GetResponse, they likewise assist you enhance your total marketing abilities. Present course titles include:
- Email Marketing 101 for Blog writers
- List Structure Course
- Important Landing Page Course
GetResponse Review – Verdict
Overall, GetResponse is great.
Its marketing automation feature is more advanced than the majority of other alternatives on the marketplace. Its email marketing, reporting, and landing page/form builders are also quite effective. It likewise lets you host webinars internally and develop dynamic conversion funnels.
All that said, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer provides phone support. We tested the 24/7 live chat alternative and while terrific, many company owner would still like to be able to call.
This program also has a standard limitation of 500 guests for its webinars include. This puts a huge restraint on many companies, however especially huge ones. They are most likely to have a large audience that far goes beyond 500 people.
Although not a big problem, the truth that numerous of the GetResponse combinations rely on Zapier is hardly perfect.
We suggest providing the free trial a spin. The platform has a lot to use if you choose the right plan for you. Facebook Pixel GetResponse