We‘re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other. GetResponse View Import History
Nevertheless, among the names that gets floated around when speaking about email marketing software is GetResponse.
It‘s one of those tools that has been around given that permanently but continues to perform year in and out.
In this GetResponse review, we‘ll attempt to break down the tool into its features and discuss its main strengths and weaknesses.
By the end, you ought to be able to figure out if GetResponse is effective enough to utilize for your organization.
What is GetResponse? GetResponse View Import History
GetResponse is an all-in-one marketing platform that targets e-commerce business owners, in addition to email marketing, provides landing pages, a CRM, and advanced automation. In addition to their email marketing tools, they provide their users a basic landing page builder, a integrated CRM, and advanced automation features. For this reason, we rank them quite favorably.Their entry plan is fairly priced, with features such as autoresponders, fundamental division, and more. Their complimentary forever plan is also on the generous side, offering users with a landing page/website builder, signup forms and popups, and unlimited email sends.They also use a generous 50% discount to NGOs.
Attempt GetResponse totally free
GetResponse prices
There are six prices plans:
- Getresponse Free –this totally free plan lets you use a cut-down version of Getresponse indefinitely, so long as your list stays under 500 records in size.
- Email Marketing –this begins at $19 per month and lets you send out an unlimited number of e-mails to approximately 1,000 customers
- Marketing Automation – beginning at $59 per month for up to 1,000 customers.
- Ecommerce Marketing – starting at $119 monthly for approximately 1,000 subscribers.
- Max – customized pricing
- Max2 – custom-made rates.
As you add more subscribers to your list, your costs increase. On top end of the scale, you can expect to pay $539, $599, or $699 each month to use GetResponse with a list consisting of 100,000 subscribers on the ‘Email Marketing,‘ ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans respectively.
GetResponse pricing (2023)
With regard to the ‘Max‘ and ‘Max2‘ plans, these are more ‘ business level‘ offerings that provide innovative functions (more on these in a moment). With these plans, precise rates depends on requirements and list size –if you‘re interested in using either of them, you‘ll require to contact GetResponse to schedule a demonstration, discuss your requirements and negotiate prices.
GetResponse ‘Max‘ plans
Decent discount rates are available if you pay in advance for 1 or 2 years of service – 18% and 30% respectively.
You can attempt the paid -for plan for 30 days free of charge, by means of a trial that you can access here.
Key differences between plans
The core includes typical to all paid-for GetResponse plans are as follows:
- the ability to import and host a customer list
- a series of e-newsletter templates
- autoresponder performance
- a landing page builder
- leads funnels
- Facebook and Google Ad management tools
- a website builder tool
Now, there are a number of differences between the ‘Email Marketing‘, ‘Marketing Automation‘ and ‘Ecommerce Marketing‘ plans, but for me, the essential ones are as follows:
- The automation builder – probably GetResponse’s standout function, the automation builder (which enables you to build complex autoresponder sequences based upon user behaviour) is only fully available on the ‘Marketing Automation‘ plan or greater
- Conversion funnels – you get access to more automated sales funnels as you increase the pricing ladder.
- Live webinars – this performance is not offered at all on the ‘Email Marketing‘ plan and the number of webinar participants is capped for the ‘Marketing Automation‘, ‘Ecommerce Marketing‘, ‘Max‘ and ‘Max2 ′ plans at 100, 300, 500 and 1,000 respectively.
- Paid webinars – you can just charge for webinar gain access to on an ‘Ecommerce Marketing‘ plan or higher.
- On-demand webinars (access to pre-recorded material) – you can only use these to users if you are on an ‘Ecommerce Marketing‘ plan or higher.
- Group management – you can just have one user account on the ‘Email Marketing‘ plan; by contrast, you get 3 on ‘Marketing Automation‘, 5 on ‘Ecommerce Marketing‘, 10 on ‘Max‘ and 500 on ‘Max2‘.
- Transactional emails – the deserted order healing function (which automatically sends tip emails to your site visitors who do not finish an order) is only available on the ‘Ecommerce Marketing‘ plan or higher.
The exact same goes for order verification e-mails.
- SMS marketing – the choice to send marketing text is only readily available on the ‘Max‘ plans.
- Assistance – phone assistance is just offered on the Max2 plan, on which you likewise get a devoted account manager (or ‘ Client Experience Supervisor‘, to use the GetResponse term).
I‘ll discuss these features in more depth as I advance through the review– but initially, a quick word about GetResponse‘s brand-new ‘free-forever‘ plan.
The new ‘GetResponse Free‘ plan
GetResponse has actually traditionally differed from some of its crucial rivals‘ offerings in that unlike a few of them especially Mailchimp and AWeber it didn’t provide an completely totally free plan.
With the current launch of its brand-new ‘free-forever‘ plan, Getresponse Free, that scenario has actually altered – you now have the alternative of using the platform for free forever.
The brand-new ‘Getresponse Free‘ plan.
On the plus side, this totally free variation of GetResponse features some pretty decent functions – the plan lets you access core email marketing features, the complete series of templates, a website builder and a landing page builder.
However, to utilize this plan your list must be smaller sized than 500 records in size, and your newsletters will include GetResponse branding. Considerably, you won’t have the ability to use any autoresponders or automation features on this plan at all.
{ But however, the complimentary plan represents a great way to try the item out and to start with email marketing specifically if you have a little list and just want to send newsletters periodically to it. | Even so, the totally free plan represents a good method to attempt the item out and to get going with email marketing particularly if you have a small list and just want to send newsletters sometimes to it.
GetResponse‘s crucial functions:
GetResponse is a full highlighted email marketing and automation tool with all the nuts and bolts you‘d expect.
Here are GetResponse‘s crucial features:.
- Drag and Drop email editor: Producing marketing e-mails and newsletters is easy. Drag content blocks on the canvas and modify them directly. Include unique components like images, video and items to your e-mails.
- Email templates: GetResponse includes 120+ email templates. You can save design templates for future use, design in HTML, or construct your own style from scratch.
- Funnel builder: Produce complete sign up and sales funnels. Funnels let you offer more and grow your email list.
- Email automation: GetResponse has plenty of email automation functions. Develop drip campaigns, triggered emails, and autoresponders. GetResponse automation have lead scoring to single out your hottest leads.
- A/B testing: The foundation of every successful project is testing. In GetResponse you use an A/B testing wizard for emails and landing pages, and immediately use the very best version as the winner.
- Landing pages: Construct landing pages with a drag and drop editor. GetResponse‘s landing page editor can add forms, and videos. The pages are hosted by GetResponse, so you do not need different hosting.
- Client support: GetResponse has a responsive assistance group. There is a knowledge base, a aid center, and 24/7 email and chat support.
- Combinations: Sync your GetResponse account with any CRM or eCommerce platform. You can make custom integrations with the GetResponse API or Zapier.
Try GetResponse for free here.
GetResponse Evaluation: the details
Now to the part you‘ve been waiting on. We‘re going to review the core GetResponse functions and see if they‘re the right fit for you.
Getresponse Email Marketing
Designing your first email is smooth with GetResponse. They‘ve considered the user experience. I was able to establish my very first email within 10 minutes and it felt truly user-friendly.
Design your very first email with GetResponse.
As soon as you create a free account, you can straight start creating your actual email. Click ‘Design message‘, and you‘re greeted by over 120+ email design templates. Great!
GetResponse has 7 classifications of email templates. For example, you can ‘ inform, promote, welcome‘ your clients. Say you like an email template, press “ conserve“ and it shows up in ‘My design templates‘ tab to reuse later on.
After you select a template, you begin customizing your email in the email builder.
The GetResponse email editor is packed with functions, yet never overwhelming. All the editing options are revealed when you need them. It‘s all extremely instinctive.
Traditional HTML code lovers can begin based upon an HTML style or code it from scratch, however that isn’t required at all. It is great to understand that there is likewise an choice for customized HTML obstructs inside the drag and drop design template builder.
Drag & drop email editor choices.
In the layout section, you decide the structure and appearance of your email. Set up how many columns you want, standard colors, and so on. The main modifying is finished with drag and drop material Blocks.
You can add:
- Images, Text, and Buttons.
- Video (youtube-ish!).
- Whitespace and margins.
- Social sharing links and.
- Customized HTML.
My favorite part of the email editor is that you can save blocks and sections. I constantly utilize the same aspects for headers, footers, and some text/images combinations. So in my next email, I save a lot of time by reusing them.
Adding videos and images is straightforward. You can either drag and drop your image or search from GetResponse‘s free stock images (!) collection.
For videos, you simply enter the (Youtube) link and it‘ll show up embedded in the email.
The fun doesn’t stop here. Under the eCommerce tab, you can add items into your email from your online store. Provided you link with your ecommerce platform like Shopify the products are right there. And even add a ‘recommended products‘ section‘ for that extra touch.
Establishing your email for success
On a single page, you create the entire email. Include subject lines, sender email address, and pick the right email list to send it to.
The cool feature of GetResponse email tracking is it lets you track eCommerce interactions:
You can track what your readers do after they click your email links. Click tracking works with a GetResponse tracking bit, but likewise works with a Google Analytics integration.
With eCommerce tracking you understand which projects drive income and sales. And can justify your marketing costs.
GetResponse Email Automation
GetResponse Autoresponders are the building blocks of automation. You create the email similar to typical newsletter styles, however then trigger them to be sent as an autoresponder.
The scheduling offers you control over email shipment. You can pick to send the email at the moment of signup, after a couple of hours, or at the exact time and date of your liking. You can untick the days of the week when you don’t want the autoresponder to head out. On weekends.
The feature I like most here is the ‘time travel‘ toggle. You turn this alternative on to provide the email at the recipient‘s local time.
Let‘s dive into marketing automation features a bit further.
Marketing Automation Tools
GetResponse shines in marketing automation. It is one of the best SMB email marketing platforms, because of the automation workflows.
I fell in love with GetResponse marketing automation when I opened the automation menu and I saw this navigation bar.
This menu looks like a marketer‘s dream. Each of these submenus has automation templates to get you started. Because we are examining, I am making a ‘welcome‘ automation for you.
Producing a customer welcome automation
On to produce automation to welcome my new customers. I start with pre-made automation design template. And after a few clicks I already have this:
I understand, it looks excellent. When you focus on the automation flow, you understand GetResponse has done half the work for you. It‘s easy to alter everything like you want it.
The automation editor has conditions and actions. For example, when a consumer purchases something from you (condition), you trigger an email (action). My first action is sending out a welcome email. You can add as many e-mails and conditions as you want.
For this email campaign, I have actually created a circulation where my new consumers get two emails in 2 days. For my convenience, I separate customers who clicked on my email. Once the campaign begins, GetResponse keeps track of all of this automatically.
My rating for GetResponse automation is 8,5/ 10. It takes a little time to acquaint yourself with all the possibilities. As soon as you do, you have the power to construct complete customer journeys. Develop your own automation, build customer profiles and personalize emails.
Getresponse automation workflows
With GetResponse you can create automation workflows for:
- Lead certification
- Engagement and retention
- Post-purchase notifications
- Deserted cart triggers
- Webinars and online courses
- Sales promotion, and
- Affiliate marketing
These are just some examples. With the prebuilt automation templates, and a little bit of tweaking, you can build your own automation with precision.
Register for GetResponse for free here
Funnel builder
Onto the funnel builder. A funnel is another method to describe all the steps in a marketing project. So that consists of forms, emails, SMS, landing pages and so on.
GetResponse‘s conversion funnel builder starts by asking if you wish to:.
- Develop your email list (or leads)
- Sell products
- Promote a webinar
Begin with a new lead magnet or utilize one from the 17 templates GetResponse deals. As soon as you‘ve selected your lead magnet, you can develop out your funnel.
The entire funnel building procedure is guided. You get recommendations of what to do at each step and do not forget anything. GetResponse for example tells you not to forget a thank you page, and directly offers a thank you page design template. Smart!
How to produce a conversion funnel
As your initial step, you‘ll produce a signup landing page. Choose the template, fine-tune your copy and design, and publish the page.
Then you‘ll produce the thank-you page, followed by a promo email. This is the email to start promoting your new made funnel.
Promote your funnel through Facebook advertisements. Connect your Facebook account to GetResponse and it works.
Clearly more emails, forms, and pages can crank up your funnel to max conversion.
You get all your important stats to monitor your project‘s development. Monitor signup rates, the variety of contacts, page views and success rate from the conversion control panel. (they‘re making it too simple!).
With the Email Marketing plan you can create lead and lead magnet funnels. For more and the deserted cart recovery function, you‘ll need to select greater plans.
I adore that I can create a entire funnel in one control panel, all with the ability to track important stats. It makes the GetResponse funnel builder feel effortless.
Website Builder
GetResponse website builder is their latest addition to the platform.
You construct a website from templates or with their ‘Ai powered builder‘. With the Ai-powered builder, you respond to a few questions and GetResponse will instantly produce a customized website.
Other website structure options include:
Widgets (forms, chat boxes, price tables, etc)
Website colors and styles
Including logo designs and images
After fiddling with the builder for just 5 minutes, I was able to produce a good homepage with very little effort.
The builder lets you modify whatever on the page. You can alter fonts, text sizes, add/remove images, reposition elements, change cushioning and more.
There‘s a separate menu for adding and modifying pages on the website. You can modify the navigation bars, headers, and footers. The drag and drop editor reveals more personalization when you select a area.
The menus look exactly like the email and landing page editor.
Webinars
Webinars are so hot right now. GetResponse is among the few email marketing platforms that have webinars included.
Establishing a webinar is easy.
After selecting your title, you add time, date, and period of the webinar. You pick which contact list you‘ll add your registrants to. You can include autoresponders for registrants to get right after they register.
After whatever is set to go, GetResponse will develop a webinar link to drive people to sign up for your webinars.
Now you can send welcomes to your contact list, handle other webinars, and track webinar efficiency.
I discovered the webinar tool to have good quality. It‘s got interactive functions which lets you keep the audience engaged. These include chat, surveys, Q&A and whiteboard.
If you want to show a function or product you can live-share your screen. If I‘m seeking to sell a item, I can add a call to action straight in the webinar.
Individuals who are currently using email marketing and webinars in various platforms will enjoy the reality that GetResponse brings them both together.
You have access to the chatpod and the global settings for your event. The event is hosted inside the GetResponse app. They also have a mobile app you can utilize to provide your webinar on the go.
Landing Page Builder
The Getresponse landing page builder is consisted of free of charge in all plans. The landing page builder presently uses 198 design templates. To be sincere, I ‘d stick to the most recent 100 templates, some of the older ones … look really old.
After picking a landing page template you can start editing. The editing experience is different from the email developer.
The single-column menu on the right has all the drag and drop elements like text, images, video, buttons, etc.
In the beginning, I thought I wanted the icons to be identified. But after playing around a bit you‘ll quickly know what is what and grab the best aspects.
What I like about the landing page builder is you can produce A/B variations of your landing page from the beginning. The leading left corner of the page lets you develop as many versions as you want, along with forms and thank-you pages. GetResponse View Import History
Landing page setup
After you‘re pleased with your page design. You can add SEO, URL, and email list settings.
What comes next is probably my favorite part. Similar to your emails, you established analytics and web occasion tracking for your landing pages. You can choose your analytics platform to track landing pages. GetResponse incorporates with all of them: Google Analytics, Facebook Pixel, Kissmetrics, etc.
The landing page builder gets the job done. Naturally, some specialized landing page software application has more expensive features. If GetResponse can give their builder a little a refresh and add more design templates, they‘ll be on par with other tools.
I‘d still stick with this GetResponse because you can link your landing pages to other projects like webinars, funnels, and automation.
Other GetResponse features that are worthy of a reference are:
SMS marketing, Web push notices, Paid ads, and Livechat.
So GetResponse is powerful beyond email marketing. It lets you establish complete funnels to transform visitors into clients. The story does not end here. To review an email marketing platform you have to take a look at customer assistance and rates plans.
GetResponse: The Great and the Bad
There are lots of factors to judge email marketing platforms on. GetResponse is a high-quality service for a lot of individuals, however diving into its virtues and defects will assist reveal whether it is a good fit for your business in particular.
What GetResponse Is Proficient at
GetResponse is designed to assist you create and perform impactful email marketing projects in line with your sales method. The tool is abundant in functions while still being easy to use for people with varying ability levels.
Alleviate of use: GetResponse is especially kind to newbies to the world of email marketing. Its dashboard and user interface are simple to navigate and distraction-free. What‘s more, the platform has actually an exceptional directed onboarding process, walking you through the procedure of developing your very first email campaign with handy videos. Plus, its design templates and drag-and-drop builder make developing emails and landing pages easy.
This is all highlighted by GetResponse‘s 24/7 chat support. Its representatives are experienced, helpful, and fast to respond to requests. Newbies and advanced users alike can receive support in an instant.
Conversion funnels: This is where the strength of the platform genuinely lies. GetResponse has ended up being far more than an email marketing tool— you can use it to establish effective opt-in, lead magnet, sales, and webinar funnels. There are even readymade automated funnels for you to work with straight away. Automation is essential if you wish to utilize personalization at scale.
GetResponse‘s tactical, sequential method to email marketing has many advantages for users. Support and convert leads with extremely targeted projects. Develop engagement and client commitment through appropriate messaging. And produce landing pages to collect tons of interested customers and turn one-time visitors into devoted consumers.
Quality autoresponders: With GetResponse, you‘re able to sit back and let the tool do the work for you. With automated series, you can focus your time and resources on the more tactical side of things. Plus, the automation builder is simple enough to utilize that practically any person can set up an advanced automation tree in minutes. Adjust pre-built sequences or construct your own from scratch.
The automation functions likewise permit sophisticated division. Develop lists of customers with similar qualities or habits, then send individualized messaging at the recipient‘s chosen time. Naturally, this level of customization implies that receivers are most likely to respond and act.
Liberty to design: GetResponse allows you to develop professional-looking e-mails with ease. Users love the huge variety of email templates available, however you can also use the super smooth drag-and-drop editor to tailor emails to match your branding. It‘s likewise simple to find and reuse design components from emails that have actually achieved success in the past. In any case, it‘s easy to make your emails stand out, even with minimal or no design abilities.
Strong reporting: GetResponse has premium analytics and reporting features, helped by its tools for email recipient and website visitor tracking. Reports can be super detailed, all the way down to the actions of private customers. The tool even builds up detailed profiles for you to assist you make future projects more targeted. Email analytics are upgraded in real-time and let you gather insights on project efficiency, engagement, and audience preferences.
What GetResponse Is Doing not have
While this is a first-class email marketing tool, GetResponse still has some noteworthy shortcomings. Let‘s take a look at those so you can judge if any of these are deal breakers for your company.
Combination limitations: When you carry out a new tool, you desire something that fits into your existing tech stack easily. This is an area where GetResponse falls short. While it can connect with over 120 different apps and pieces of software application, there are some noteworthy omissions, particularly with job management platforms. And some essential integrations like PayPal and Eventbrite can just be achieved through Zapier, which might not be as trustworthy as a native integration.
Non-responsive landing page style: Having a integrated landing page builder is a substantial assistance, but GetResponse‘s tool doesn’t instantly produce mobile-friendly versions. Therefore, you need to create the landing page view for mobile visitors separately. This appears like a big miss, considered that a lot of of your visitors are likely to wind up at your landing page on their mobile devices.
User-side mobile issues: Additionally, the drag-and-drop editor is hard to utilize on mobile. Aside from making small, fundamental modifications, it‘s unlikely you‘ll be able to edit your landing pages on the go, though the GetResponse mobile app is extremely capable at showing you development and analysis of your campaigns.
Plan restrictions: GetResponse‘s basic plan utilized to consist of more automation features, however eventually made those only available on higher-cost plans. took this away, much to the discouragement of long-time consumers. To unlock advanced automation and segmentation, you‘ll require to pony up for a minimum of the second-highest priced plan, which costs around $41 each month for approximately 1,000 contacts.
Dealing with GetResponse‘s assistance
GetReponse has excellent assistance alternatives and – notably you can get assist at any time of the day or night.
Live chat 24/7
If you‘ve only got a fast question, you usually don’t want to need to phone someone or submit a form and await an answer. That‘s why live chat is such a helpful tool for software support. GetResponse provides 24/7 live chat support. And it‘s not just a chatbot, you can talk to a genuine human who can resolve more complex problems.
Help
While live chat is the main support choice on offer, a quick click of the question mark button on the homepage takes you to the extra help choices. You can choose to:
- Fill out a fast form to email GetResponse
- Search material in the Aid Center
There is no apparent method to phone GetResponse, although you do get a dedicated account supervisor if you choose the Business plan.
Aside from video tours, the Assistance Center, and all the customer assistance choices, you can likewise sign up for live webinars with members of the GetResponse groups where you can ask all your burning questions.
There are the courses. These online training products do not simply assist you get the most out of GetResponse, they also help you enhance your total marketing skills. Current course titles include:
- Email Marketing 101 for Blog writers
- List Building Course
- Necessary Landing Page Course
GetResponse Review – Verdict
In general, GetResponse is terrific.
Its marketing automation feature is more advanced than most other options on the market. Its email marketing, reporting, and landing page/form contractors are likewise rather effective. It likewise lets you host webinars internally and develop vibrant conversion funnels.
All that said, there are still locations of the program that we aren’t such big fans of. For one, GetResponse no longer uses phone assistance. We evaluated the 24/7 live chat option and while great, lots of entrepreneur would still like to be able to call.
This program likewise has a standard limitation of 500 guests for its webinars include. This places a huge restriction on many organizations, but specifically huge ones. They are more likely to have a big audience that far surpasses 500 people.
Finally, although not a huge issue, the reality that a lot of the GetResponse integrations count on Zapier is barely perfect.
We recommend providing the free trial a spin. The platform has a lot to use if you select the best plan for you. GetResponse View Import History